MEDIA KIT 2018
Men s Health is Australia s No.1 MEN S LIFESTYLE MAGAZINE
Men s Health readers are active, successful performance-driven men who want to realise their full potential. To help them get there, we deliver tons of useful stuff expert tips, strategies and motivation to empower them to seize control of the trickiest aspects of their lives. Their relationships. Their careers. Their waistlines. It s an editorial philosophy that has made us the world s No.1 men s magazine brand. Luke Benedictus Editor
Digital Print Social Style Guides Television Events
Brand reach 131,152 SOCIAL WEEKLY REACH 362,862 AVERAGE MONTHLY IMPRESSIONS 1.46MILLION TOTAL SOCIAL AUDIENCE 6,154 AVERAGE DAILY UBS 490,000 READERSHIP 16,648 EDM Source: emma Feb 18, Nielsen DRM Feb 18, Market Intelligence Mar 18; Social media stats updated as at 120418
Our audience MH delivers more readers than any other men s interest, men s lifestyle or business title CONNECTION Nearly 3 in 10 buy skincare at least every 6 months. On average, the MH men earn a personal income of $68k per annum. This is 11% higher than the income of an average Australian man. MH reaches more AB readers than any other men s magazine and business mag in Australia MH readers are ACTIVE, SUCCESSFUL PERFORMANCE -DRIVEN Every year, MH readers spend over $36 million on perfume and aftershave products. MH men are 50% more likely than an average Australian man to play sports at least once a week. Every month, MH readers spend $34 million on clothing Source: emma Oct 17, Nielsen DRM Oct 17, Morgan Australia Sep 17
Content pillars Sport Health & Fitness Nutrition Style & Grooming Mind & Balance Relationships Motoring An abundance of latest sports news, sports star interviews and advice. Dedicated to our reader s interests in leading a fit and healthy lifestyle. It s all about nailing the correct technique and exploring new ways to keep fit. We really do believe that six packs are created in the kitchen. That s why we inspire readers to create easy & delicious, but healthy meals to get them closer to their goals. Our readers are more image-focused than the average man. Our style and grooming section provides an abundance of inspiration and advice to keep them ahead of the game. Mental wellbeing is just as important as physical health in our eyes, which is why we dedicate pages each month to help improve mind and balance. Advice, stories and information to help improve and maintain your relationship. A hub that caters to our readers interests in the latest car news and reviews.
Fast Facts Men s Health is the most read magazine in it s category, with over 538,000 readers each month. The second most read magazine in it s category has a readership of only 303,000 (Men s Fitness). Across print, social and digital, MH delivers a footprint of over 1.7 mill MH delivers more readers than any other men s interest, men s lifestyle or business title in Australia MH reaches more managers/professionals than any business publication in Australia The MH men are 50% more likely than the average Australian man to play sports at least once a week $34 million is spent on clothing by MH readers each month $36 million is spent on perfume and aftershave products by MH readers each year Source: emma Oct 17, Nielsen DRM Oct 17, Market Intelligence Nov 17; Social media stats updated as at 06 Dec 2017, Roy Morgan Australia Sep 17
Calendar SPRING RACING YOUR BEST YEAR YET MH Boss Survival of the Fittest coverage New year, new body workouts BACK TO WORK New season style MH BOSS City Guide RUNNING SPECIAL MH Boss Gym bag essentials Accessories Report Running Special FATHER S DAY Gift guide Grooming: Anti-ageing Watches: Diving Spring Racing edit Celebrity transformations Fittest Man in Australia cont. Rookie Cookie video series DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV BEACH BODY COUNTDOWN Christmas Gift Guide Rugby League World Cup Grooming mistakes to avoid VALENTINE S SPECIAL Summer Skincare ANNUAL STYLE GUIDE Autumn Racing Special The Footy Issue CAR GUIDE The best cars you can buy right now Best Couple Road Trips series Basel Watch Report Skincare Special F1 training secrets THE FITTEST MAN IN AUSTRALIA SERIES Grooming: Hair Chronograph Watches TRANSFORMATION GUIDE 20 page guide to Spring/Summer style Fragrance edit * Editorial is subject to change
Print rates FULL COLOUR CASUAL 4x (2.5%) 8x (5%) 12x (7.5%) 16x (10%) 24x (12.5%) DOUBLE PAGE SPREAD $26, 456 $25,796 $25,136 $24,476 $23,816 $23,144 FULL PAGE $13,228 $12,898 $12,568 $12,476 $11,908 $11,572 HALF PAGE $7,937 $7,739 $7,541 $7,343 $7,145 $6,943 THIRD PAGE $5,291 $5,159 $5,027 $4,895 $4,763 $4,629 INSIDE FRONT COVER SPREAD INSIDE BACK COVER OUTSIDE BACK COVER $34,393 $33,535 $32,677 $31,819 $30,961 $30,087 $15,874 $15,478 $15,082 $14,686 $14,290 $13,886 $17,196 $16,767 $16,338 $15,909 $14,290 $13,886 Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *Cancellation: deadline is 1week prior to booking deadline. Special inserts: specifications on application. Insert positioned at most relevant section break.
Print specifications INSERTIONS BLEED TYPE TRIM FULL PAGE 285 x 211 245 x 171 275 x 201 HALF PAGE HORIZONTAL 147 x 211 107 x 171 137 x 201 HALF PAGE VERTICAL 285 x 110 245 x 70 275 x 100 THIRD PAGE HORIZONTAL 102 x 211 72 x 171 92 x 201 THIRD PAGE VERTICAL 285 x 77 245 x 47 275 x 67 DOUBLE PAGE STRIP 23 x 412 7 x 372 13 x 402 DOUBLE PAGE SPREAD MATERIAL Each page of a double page spread will need to be supplied as two separate single page files (1 x DPS = 2 x Full Pages). If your spread has an image that runs across the spine of the magazine, Pacific Magazines recommends you apply double imaging.double imaging allowance is 3mm each side of the centre which is to be included in the trim not additional to the trim size. FILES Pacific Magazines will only accept digital ads via AdSend (formerly known as Quickcut) or Digital Ads. Digital files will not be accepted on disk or via email. For more information regarding digital delivery services contact Adsend on (03) 8689 9000 www.adstream.com.au or Digital Ads on (02) 9818 1965 www.digitalads.com.au/send It is important to include the booking numbers for each ad when sending digital files to Pacific Magazines. These numbers will become part of the file name and will assist Pacific Magazines in tracking your ad. For our Technical Specifications click here PROOFS Pacific Magazines will only take responsibility for colour reproduction if a digital proof is supplied. Proofs will be held for three months for repeat material instructions. Further proofing information is available on the Pacific Magazines website. While production processes and material may vary, the onus is firmly on the agency or trade house to supply material within specifications. 2018 Print deadlines ISSUE NAME ON SALE BOOKING MATERIAL INSERT JANUARY 04 DEC 17 03 NOV 17 10 NOV 17 17 NOV 17 FEBRUARY 08 JAN 18 01 DEC 17 08 DEC 17 15 DEC 17 MARCH 05 FEB 18 05 JAN 18 12 JAN 18 19 JAN 18 APRIL 12 MAR 18 09 FEB 18 16 FEB 18 23 FEB 18 MAY 09 APR 18 09 MAR 18 16 MAR 18 23 MAR 18 JUNE 14 MAY 18 13 APR 18 20 APR 18 27 APR 18 JULY 11 JUN 18 11 MAY 18 18 MAY 18 25 MAY 18 AUGUST 09 JUL 18 08 JUN 18 15 JUN 18 22 JUN 18 SEPTEMBER 06 AUG 18 06 JUL 18 13 JUL 18 20 JUL 18 OCTOBER 03 SEP 18 03 AUG 18 10 AUG 18 17 AUG 18 NOVEMBER 08 OCT 18 07 SEP 18 14 SEP 18 21 SEP 18 DECEMBER 05 NOV 18 05 OCT 18 12 OCT 18 19 OCT 18 Please note, cancellation deadline is one week prior to booking deadlines.
Digital Rates & Deadlines RATES (EX GST) DISPLAY MEDIA VIDEO SOCIAL & PAID CONTENT Homepage buyout Med Rec with Skins (1 week) Run of Site Med Rec Run of site Med Rec with Leaderboard Roadblock Run of Site Rich Media $4,000 $50 CPM $70 CPM From $70 CPM DEADLINES Standard display/simple rich media: 5 business days prior to live date Complex rich media: 10 business days prior to live date Paid Content: 4-6 weeks prior to live date Integration: 4 weeks prior to live date For anything outside of the above, contact your Client Services Manager AD SPECIFICATIONS Click here for our creative specifications Ads must conform to specifications outlined. Elements not meeting specifications will need to be revised, which may delay the launch date. 15 In Feed Video $60 CPM 30 In Feed Video $70 CPM Pac Video Ad Med Rec Shoppable Video $60 CPM From $70 CPM Commissioned Content From $5,000 Advertorial Content From $7,000 Social Integration From $1,700 Social Video From $2,350
Contact Details NAMES TITLE LOCATION PHONE EMAIL Natalie Talevski Editorial Co-ordinator NSW (02) 9394 2247 Natalie.Talevski@pacificmags.com.au Clarissa Wilson Jessica Lay Harry Parsons Sam Maguire Head of Health Advertising Brand Partnerships Manager Advertising Coordinator Print Operations Coordinator NSW (02) 9394 2647 clarissa.wilson@pacificmags.com.au NSW (02) 9394 2264 Jessica.Lay@pacificmags.com.au NSW (02) 9394 2401 harry.parsons@pacificmags.com.au NSW (02) 9394 2349 Sam.maguire@pacificmags.com.au Melissa Wayne Marketing Executive NSW (02) 9394 2056 Melissa.Wayne@pacificmags.com.au