Advanta Winter Forages

Advanta Winter Forages

Current Winter Forages in India Winter Forages Cereals Oats Grasses Legumes Clovers Berseem Lucerne Cow Pea Stylo hemata Brassica

Advanta Current Forage Fort Polio Season Crop Mrkt. Size Qty MT Avg. Price Per KG Value in Lakhs ADVANTA Sale Spring/ Kharif SSG 70000 22 15400 1000 Maize - Silage 3000 150 4500 Africantall 25000 30 7500 Millet 6000 60 3600 22 Fodder Sorghum 24000 25 6000 3.5 Cow Pea 5000 75 3750 Kharif Total Value 40750 Winter Oats 22000 20 4400? Grasses 300 80 240? Berseem 50000 100 50000? Lucerne 12000 200 24000? Cow Pea 9000 75 6750? Brassica 1000 55 550? Winter Total Value 85940 Grand TOTAL 227300 126690

Need new Products in Winter Segment

Great in Grass

Barenbrug Worldwide Locations Finland Romania Ireland Netherlands N.France Oregon Virginia S.France China Corporate Offices Research Centers Business Partner India South Africa Australia Argentina New Zealand

West Coast Research Center Oregon

Who is Barenbrug Family owned company Established in 1904 Over 105 years in business Royal accreditation in 2004 Thinking Global, acting local Turnover of about US$220 million Volume of 160.000m lbs. 600 people employed >200 varieties with PVP/PBR

Forage Species Tall Fescue Annual Ryegrass Orchard Grass Meadow Fescue Perennial Ryegrass Italian Ryegrass Annual Bromes Kentucky bluegrass Smooth Brome Wheatgrass Red Clover White Clover Chicory Brassicas Timothy

Breeding Improved Forage Grasses Silage/ Hay System Forage Quality High total dry matter production Infrequent cutting tolerance (Recovery of growing point) Low lodging Growth Rhythm (Winter growing versus Winter Dormant) Harvest Window (e.g. early growth but late heading) Drying time Productive Stand life Stress tolerance Effluent Water tolerance

Breeding Improved Forage Grasses Pasture / Grazing Grazing Tolerance ~ Yield under grazing Frequent cutting tolerance Cattle vs Sheep Late heading Palatability Animal preference

Breeding Improved Forage Grasses Factors affecting selection for both Cutting and Grazing Systems Persistency Stress tolerance to heat, drought, Freeze Disease (Rust, Xanthomonas) Effluent Water / Salt tolerance Forage Quality

Grasses Suitable Winter Forage for India Tall Fescue Annual Ryegrass Perennial Ryegrass Italian Ryegrass Kentucky bluegrass Legumes Clovers Red Clover White Clover Chicory Brassicas

Cool Season Forages in India Berseem: Legume but Nitrogen fertilizer is used Lot of the seed is imported Variety Not Stated no quality standards Public Indian variety Maskawi Quality standards based on certified seed Sown in 2 nd week of October Cut 5-6 times till last week of April.

Cool Season Forages in India Oats: Cereal Forage Local Seed Production available Variety Kent Quality standards based on certified seed Improved varieties available but Kent is still most popular. Sown in 2 nd week of October Cut 2-3 times till last week of March

Cool Season Forages in India Annual Ryegrass Cool Season Forage Grass Probably the most nutritious annual Forage Barenbrug has a very active breeding program with numerous climatic zones. Sown in 2 nd week of October Private Trials in Pantnagar Region have shown excellent growth potential relative to Oats and Berseem Cut 6-8 times till last week of May. Significant improvement in butter fat ~ Makkhan Grass

Annual Ryegrass High biomass production in short-period Mid-Spring to Late spring production Good rotation crop with warm season grasses Over-seeding permanent warm season fields in winter Companion crop with cereal grains (cereal provide early season growth and annual ryegrass will fill the late season forage requirement) Prolific Seed Producer

Annual Rye Grass in Pantnagar

Annual Ryegrass Varieties Maturity Winter Growth Winter hardiness Rust Resistance Ribeye Diploid 2 5 3 Medium Maximus Tetraploid 3 6 3 High Jumbo Tetraploid 4 5 3 High Gulf / VNS Diploid? 2?? 5?? 3?? Low? Maturity- Larger number means later in maturity; Winter Growth- Larger number means more growth in winter; Winter hardiness-higher number means more tolerance to freezing temperatures. VNS: Variety not stated. Characteristics of such varieties are not assured.

Forage Quality Annual Ryegrass vs Wheat Annual Ryegrass* Wheat** NDF 52.6 55.2 NDFD 58.8 48.6 Crude Protein 19.1 11.1 Starch 2.1 6.8 IVDMD 74.1 63.6 NFC 19.8 22.4 *Average of 176 samples **Average of 91 samples

Italian ryegrass

Cool Season Trials, India 2008-09 Species Screening Sood and Bhatia Farms Near Rudrapur Dairy Trials Tiwari and TLSingh 2010-11 University Trials Yield Trial-Pantnagar Dairy Trial-Pantnagar Yield Trial-Ludhiana 2009-2010 Species Screening Sood and Bhatia Farms Near Rudrapur Aanchal Dairy, Dehradun Dairy Trials Tiwari and Dehradun

Trial Field in Pantnagar University

Drover Barelite karolina Baridena Bardumas Matua Hakari Bardelta Barextra Maximus Jumbo Ribeye Hercules Pradel Bonsyn Gennei oats Volta oats Dictator Bhatia Farms - Trial 90000 Fresh Yield (Ka/hac) of Cool Season Grasses 2008-09 Bhatia Farms, Kichcha U.P. 80000 70000 60000 50000 40000 30000 20000 8June,2009 4/30/2009 1-Apr-09 6March,2009 1-Feb-09 1-Jan-09 10000 0 Tall Fesue Orchard grass Brome grass Italian rye grass Annual rye grass Meadow Perennial fescue rye grass Oats Barley

Drover Barelite karolina Baridena Bardumas Matua Hakari Bardelta Barextra Maximus Jumbo Ribeye Hercules Pradel Bonsyn Gennei oats Volta oats Dictator Sood Farms 90000 Fresh Yield (kg/hac) of Cool Season Forage Grasses Sood Farms, Bazpur 2008-09 80000 70000 60000 50000 40000 30000 20000 27-May-09 27-Apr-09 30-Mar-09 05.March 09 08 Feb.09 01 Jan.09 10000 0 Tall Fescue Orchard grass Brome grass Italian rye grass Annual rye grass Meadow Perennial fescue rye grass Oats Barley

Yield in Cuttings 30000 Fresh Yield (kg/hac) of Cool Season Forages, Bhatia Farms, Kiccha, U.P. Sowing Date : 29 Oct 2009 25000 20000 15000 Annual Ryegrass (avg. of 4 varieties) Oats (avg. of 3 varieties) Berseem (var. Maskawi) 10000 5000 0 12-Dec-09 12-Jan-10 12-Feb-10 12-Mar-10 12-Apr-10 12-May-10

12-Dec-09 19-Dec-09 26-Dec-09 2-Jan-10 9-Jan-10 16-Jan-10 23-Jan-10 30-Jan-10 6-Feb-10 13-Feb-10 20-Feb-10 27-Feb-10 6-Mar-10 13-Mar-10 20-Mar-10 27-Mar-10 3-Apr-10 10-Apr-10 17-Apr-10 24-Apr-10 1-May-10 8-May-10 15-May-10 Yield Data Bhatia Farms 7000 Dry Matter Yield (kg/hac) of Cool Season Forages, Bhatia Farms, Kiccha, Sowing Date: 29 Oct 2009 6000 5000 4000 3000 Annual Ryegrass (avg. of 4 varieties) Oats (avg. of 3 varieties) Berseem (var. Maskawi) 2000 1000 0

Cool Season Forages Bhatia Farms, Kiccha, U.P.; Sowing date 29 Oct 2009 100000 Total Season Fresh Wt (kg/hac) 18000 Total Season Dry Wt (kg/hac) 90000 16000 80000 14000 70000 12000 60000 10000 50000 8000 40000 30000 6000 20000 4000 10000 2000 0 Annual Ryegrass (avg. of 4 varieties) Oats (avg. of 3 varieties) Berseem (var. Maskawi) 0 Annual Ryegrass (avg. of 4 varieties) Oats (avg. of 3 varieties) Berseem (var. Maskawi)

Fresh yield (kg/hac) Yield Comparison 35000 Fresh Yield (kg/hac) of Cool Season Forages, Sood Farms, Bazpur Sowing Date; Oct 27, 2009 30000 25000 20000 15000 Annual Ryegrass (Av. 4 varieties) OATS (Av. 3 varieties) Berseem (var. Maskawi) 10000 5000 0 15 Dec, 09 16 Jan, 10 16 Feb, 09 18 Mar, 10 16 Apr, 10 15 May, 10

120000 Cool Season Forage (Sood Farms, Bazpur; Sowing Date: Oct 27, Total Season Fresh Wt (Kg/hac) 2009) 16000 Total Season Dry Wt (kg/hac) 100000 14000 12000 80000 10000 60000 8000 40000 6000 4000 20000 2000 0 Annual Ryegrass (Av. 4 varieties) OATS (Av. 3 varieties) Berseem (var. Maskawi) 0 Annual Ryegrass (Av. 4 varieties) OATS (Av. 3 varieties) Berseem (var. Maskawi)

Milk Production in Litres Feeding Project 35 Milk Production from Various Winter Forages 2009-2010 Tiwari Dairy 30 25 20 15 10 RG, IO, Ber, WS GO, IO, Ber, WS IO, Ber, WS 5 0

Butter Fat % Fat % Increase in Feeding 7 Butter Fat % in Milk from various Winter Forages 2009-2010 Tiwari Dairy 6 5 4 3 2 RG, IO, Ber, WS GO, IO, Ber, WS IO, Ber, WS 1 0

Data Highlights from Trials Significantly Higher Forage Yield than Oats Higher Forage Yield than Berseem also Longer growth Season compared to both Oats and Berseem Significantly Increased Butter Fat Improvements in Milk Yield also reported.

Observations from Trials Farmers impressed by Shiny appearance of plant Can visually tell that butter fat is improved Doodh mota ho raha hein Cows show improved palatability compared to concentrate. Rapid Regrowth Farmers asking for more seed as the word spreads

Snap from Bhatia Farm

Snap from Farmer filed

Snap from a lady farmer field

Intercropping in Popular plantation

NDDB Makkhan Grass Demo Makkhan Grass demonstration in NDDB Anand Yield 14 Mt per cut per Acre in 34 Days Makkhan Grass CP 18% Digestibility 72% Demo date 2010 November Sowing

PAU Trial Data - 2010 DOS = 26.11.10 DOH: 21.2.2011, 11.3.2011, 11.4.2011 S.no. Genotype GFY(q/h a) DMY (q/ha) Plant height (cm) CP% IVDMD NDF% ADF % 1 OL-9 466.7 46.37 85.0 10.6 59.9 51.2 31.0 2 MAKKHAN Grass 530.0 71.33 37.0 14.4 59.4 45.8 25.6 Note: Only two cuttings were possible in OL 9 whereas three cuttings were taken in Makhan Rye grass.

ICBR for winter forage crops - Hectare Oats Berseem Makkhan Grass Seed rate 100 20 20 Seed cost 2000 1600 3000 Cost of sowing 5000 5000 5000 Cost of Cultivation 6250 6250 6250 Total Exp. 13250 12850 14250 Yield 1st Cut 12548 4252 8182. 2nd Cut 8690 6934 12481 3rd Cut 18275 1812 25355 4th Cut 27654 2490 30510 5th Cut 4643 21449 17936 6th Cut 0 0 3698 7th Cut 8th Cut Total Bio-Mass Yield 71812.79 75659.01 98164.09 Total Earning in Rs. 78994.07 83224.91 107980.5 ICBR1:6 1:6.5 1:7.5 8/19/2011

Seed coated with YELLOW JACKET

Yellow Jacket Coated Prosper tall fescue Aboveground biomass (lbs/ac) 10000 8000 Reduced irrigation 6000 4000 2000 Coated Non-coated 0 10 15 20 25 30 Seeding rate (lbs/ac) Slide 46

Advanta Forage Strategy Mrkt. Size Avg. Price Value in ADVANTA Value in Launch Expected 2011 Season Crop GM % Qty MT Per KG Lakhs Sale Lakhs Proposal 2011 Revenue Spring/ Kharif SSG 70000 22 15400 1000 350 1100 440 15% Maize - Silage 3000 150 4500 Africantall 25000 30 7500 35% Millet 6000 60 3600 22 88 80 320 75% Fodder Sorghum 24000 25 6000 3.5 6 15 25 55% Cow Pea 5000 75 3750 Winter Oats 22000 20 4400 Grasses 300 80 240 Volume in Mt/ Value in Lakhs Nutricorn 100 Makkhan Grass 55% Berseem 50000 100 50000 Nutriseem 80 96 30% Lucerne 12000 200 24000 Delight 10 35 30% Cow Pea 9000 75 6750 Brassica 1000 55 550 TOTAL 227300 126140 1025.5 443.915 0 1405 1001.35 45% 20 55 30

Advanta Makkhan Grass Pack-shot

Makkhan Grass Talking Points Makkhan Grass is highly nutritional multicut, highly succulent and the most palatable grass in the world. Makkhan Grass feeding will greatly improve milk production and quality (specially milk solids) Makkhan Grass is considered to be one of the highest quality winter forages utilized in the world. Dry matter digestibility is generally greater than 65%, and crude protein content exceeds the requirements for most classes of livestock animal gains. Because highly palatable, livestock may over consume.

Makkhan Grass Package of Practices Plant Characters: Makkhan Grass is high nutritional multi cut annual grass. Makkhan Grass is highly succulent and more palatable grass. Makkhan Grass feeding will improves milk production and great improve in milk solids like Makkhan. Highly suitable for hill and low temperature areas Agronomy:- SOIL:- All kinds of agriculture soils are suitable with normal PH 6.5 to 7 SOWING TIME:- Makkhan Grass is a winter forage crop and suitable to sow from October to December. LAND PREPARATION: - Since Makkan grass seed is very light in weight, sowing method is very important. Prepare fine tilt land with very uniform level across the land and planking is important after sowing.

Makkhan Grass Package of Practices SEEDING RATE: Solo sowing - 4 to 6 kg per Acre Combination with Berseem 2 to 3 Kg per Acre SOWING METHODE:- Makkhan Grass will be sown plot wise in rows at 30 cm. Soil should be prepared with 6 inches of loose soil and 0.5 inch of fine topsoil. Seed can be applied with a broadcast spreader, seeder, hydroseeder or by hand. Care must be taken not to cover the seed with more than 1/4inch of topsoil Roll to ensure good seed to soil contact TEMPERATURE: Soil temperatures should be above 65 degrees F (18 degrees C). Optimum soil temperature for germination and root growth is 75 degrees to 80 degrees F (24 degrees to 27 degree C).

Makkhan Grass Package of Practices GERMINATION & ESTABLISHMENT: Keep seedbed moist to enhance germination. Under ideal conditions, germination will begin within 10 to 14 days and should be complete within 18 days. Full establishment should occur in 4 to 6 weeks. Establishment time may vary if planting date occurred early or late in the planting season FERTILISER:- Apply 15 20 Mt FYM at the time of land preparation. Fertilizer will be applied before sowing @60 kg. Nitrogen and 40 kg. Phosphorus per hectare and 60 kg. Nitrogen per hectare after every cutting.

Makkhan Grass Package of Practices IRRIGATION:- First irrigation should be immediate after sowing and second irrigation is about 5 to 6 days afeter sowing. Later on at 10 days interval. Or as per need. After 1st irrigation manual weeding and 20kg. Nitrogen will be applied. CUTTING & HARVESTING:- First cutting will be depending upon the growth 50-60cm height Or 50 to 60 days after sowing. Further cutting will be at 25 to 30 days interval depending on growth WEEDICIDES:- Makkan Grass is very sensitive to weedicides, So no weedicide should be sprayed.

Feeding - Types Green Feeding o Makkhan Grass is very soft and succulent grass suitable for green chopped and direct feeding Hey Feeding o Makkhan Grass can make Hey and keep for 5 months Silage Feeding o Makkhan Grass can make Silage and feed along with other silage or green fodder