Steve Binder Executive Vice President and President, Hormel Business Units
Refrigerated Foods Org Chart Hormel Refrigerated Foods Meat Products Foodservice Affiliated Foods Operations Fresh Pork Deli Retail/Club Farmer John Burke Precept Dan s Prize 2
Refrigerated Foods Historical Results Net Sales Segment Profit In billions In millions $276 $293 $4.2 $4.2 $3.3 $3.5 $3.4 $3.8 $174 $212 $226 $229 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 3
Pork Cold Storage Million Pounds 800 700 600 500 May 2013 +18% vs. 5-Yr. Avg. 400 300 200 5 Year Avg 2012 2013 100 0 4
U.S. Pork Exports Jan.-Apr. 2013 Exports -15% YOY 5
Hog Price/Cutout $105.00 $100.00 $95.00 since 4/1 since 5/15 WCB Hogs +34% +13% USDA Cutout +26% +10% $90.00 $85.00 $80.00 $75.00 4/1/2013 4/3/2013 4/5/2013 4/7/2013 4/9/2013 4/11/2013 4/13/2013 4/15/2013 4/17/2013 4/19/2013 4/21/2013 4/23/2013 4/25/2013 4/27/2013 4/29/2013 5/1/2013 5/3/2013 5/5/2013 5/7/2013 5/9/2013 5/11/2013 5/13/2013 5/15/2013 5/17/2013 5/19/2013 5/21/2013 5/23/2013 5/25/2013 5/27/2013 5/29/2013 5/31/2013 6/2/2013 6/4/2013 6/6/2013 6/8/2013 6/10/2013 6/12/2013 6/14/2013 WCB Hog Price USDA Cutout 6
Foodservice Growth Pyramid Innovation High Growth Categories Focus Segments 7
Foodservice Industry Update Revised 2013 Outlook and 2014 Projected Nominal Real Segment 2013 (P) 2014 (F) 2013 (P) 2014 (F) Restaurants/Bars 3.8% 4.1% 0.8% 1.0% Hotel/Lodging 4.0 4.0 1.0 1.0 College/University 5.0 5.5 1.9 2.4 Business & Industry 4.0 4.0 1.0 1.0 Hospitals 5.5 5.5 2.4 2.4 Senior Living 5.5 6.5 2.4 3.4 Retail Foodservice 4.8 5.5 1.7 2.4 All other segments* 3.0 3.0 0.4 0.4 2013, 2014 Inflation: 3.0% (P) = Preliminary; (F)= Forecast * Inflation rate for government segments is 1%. Includes schools, corrections and military.
Foodservice Focus Segments College & University Healthcare Focus Segments Convenience National Accounts 9
Foodservice Focus Segments 10
Foodservice High Growth Categories We expect double digit revenue growth High Growth Categories Hormel Always Tender Oven Roasted Pork Premium Bacon Focus Segments Hormel Natural Choice brand Café H brand 11
Foodservice Innovation Innovation High Growth Categories Focus Segments 12
Foodservice Innovation Platforms 2008 2010 2012 2013 13
Chicken Thigh Meat Pork Shoulder St. Louis Ribs 2013 Platform Launch
Our People A Key Point of Difference 15
Steve Venenga Vice President, Meat Products Marketing
Our High Level Strategy Consumer Focused Brand Driven Growth Orientated 17
A Portfolio of Leading Brands Refrigerated Entrees
Hormel brand is growing and increasing number of multiple category HH s + 4.5MM + 6% Hormel Brand Household Penetration Change (March 2008 to March 2013) + 4.3MM + 12% Millions of Households + 2.9MM + 17% + 2.7MM + 36% + 2.9MM + 105% New HH's HH's Buying 2 or more categories HH's Buying 3 or more categories HH's buying 4 or more categories HH's Buying 5 or more categories *Nielsen Homescan Panel Data through 3/29/2008 and 3/30/2013
Meat Products Sales High Value vs. Supply Chain High Value 5-Yr. CAGR = 7% Supply Chain 5-Yr. CAGR = 4% 2007 2008 2009 2010 2011 2012 20
Consumer Insights Drive Growth
CURE 81 50 th Anniversary Celebration Curemaster Reunion Brought all six living Curemasters together for a Reunion in Austin Dedicated two permanent plaques in their honor CURE 81 Fisher House Partnership Donated $50,000 on behalf of the brand to the Fisher House organization Donated Easter meals for 32 houses across the country Hams For Hunger Program Partner retailers to donate hams at Holidays Program ran previously for 6 years Hormel donated over $12 million worth of hams 22
Consumer Focused, Growth Oriented Hormel pepperoni Hormel party trays Natural Choice deli meats 5 Yr. CAGR + 10% 5 Yr. CAGR + 16% 5 Yr. CAGR + 13% CAGR calculated using Hormel Foods internal data for fiscal years 2007 and 2012. 23
We are meeting headwinds with a focused strategy Hormel bacon Convenient Meals Deli 24
Growth Through Innovation Consumer needs Core brand building Innovation Consumer trends Big ideas & extensions Occasions Retail categories 25
Introducing Hormel REV Real meat and real cheese flatbread wraps, packed with 15 grams of protein or more, ready whenever, wherever 26
Consumers Need Whenever, Wherever Food More Than Ever Yogurt and Bars are the Food of the Decade Food for Immediate Consumption 8 of the 10 fastest growing foods are eaten cold 90% of all snacks are eaten while doing another activity 27
Snacking Has Become the 4 th Meal Occasion If I don t snack I d die! I mean I m really active between school and sports and I have to snack or I run out of energy. Snacks are life and death for me. 28
Few good options exist in the market today and consumers recognize the benefits of protein throughout the day 29
An opportunity to expand the consumer base for the lunchmeat category through teen snacks Lunchmeat category is Hormel Foods can.. On trend Highly penetrated Lacking in teen snacks Fill this gap Grow the category Relevant solutions Proprietary science 30
Real Ingredients Real Protein Sustaining Energy 31
Initial Feedback Hormel REV has Broad Appeal Eaten Cold Consumer Occasion Portability Guys Gals Kids Teens After Workout Studying Relax Immediate On the Go At Work In Class In the Car 32
Initial Results are Positive Sales rates are above category benchmarks Category expansion Trial and repeat numbers are in line with expectations National distribution in place 33
Media is in Place to Drive Trial and Awareness hun gry 1. Feeling or displaying the need for food 2. Having a strong desire or craving Hormel REV For those who are Hungry
Two TV spots will be key drivers in the product launch 35
Hormel REV is a great opportunity for Hormel Foods to expand our presence in alternate channels C-Stores Campus Drug Stores In test now Initial test results were positive Rolling out with National launch 36
Our High Level Strategy Consumer Focused Brand Driven Growth Orientated 37
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