2017-18 G reater Miami Convention& Vi sitors Bureau A d v e r t i s i n g O p p o r t u n i t i e s GMCVB partners may join the Bureau s co-op, digital and publications advertising programs. Participating partners will reach a large, qualified audience efficiently with their marketing messages. Check the Partner Opportunities page on the MiamiAndBeaches.com website for the most up-to-date program details. 2017-18 Co-op Advertising p. 2-6 NOV 17 DEC 17 JAN 18 FEB 18 MAR 18 APR 18 MAY 18 JUN 18 JUL 18 AUG 18 SEP 18 OCT 18 SHERMAN S TRAVEL CONSUMER CO-OPs NEW YORK TIMES NEW YORK TIMES SMART MTGS TRAVELZOO MEETING PLANNER CO-OPS SUCCESSFUL MTGS/ MTGS & CONVENTIONS SMART MTGS Co-op programs are flexible in terms of timing, costs and target markets. Partner input is welcome. The implementation of co-op programs is contingent on securing member participation. Space in each program is limited, and is available on a first-come, first-serve basis. Digital Advertising p. 7-8 Target visitors where they begin their vacation research online. Advertise on the Miami and Beaches website or email newsletter. Publications Advertising p. 9-10 Reach hundreds of thousands of visitors, travel trade professionals and meeting planners through advertising in the GMCVB s specialty publications.
CONSUMER CO-OP PROGRAMS DIGITAL Campaign Sponsorship Cost Travelzoo Digital Media Co-op December 2017 June 2018 Contact Annemarie Kropf akropf@travelzoo.com 212.484.4941 Miami will participate in the highly successful Travelzoo Co-Op, which drove over 45,000+ clicks to partner sites in 3 month campaign in FY17. 5 focus points with vibrant image(s) each Video, images, description and links to destination site Up to 10 travel deals to inspire travelers to go now Up to 5 additional thumbnail links for co-op, sales-inquiry or promotional opportunities MiamiandBeaches.com link Geo-targeted to Chicago, New York, Philadelphia, DC, Boston and Atlanta All media support driving to the Miami Featured Destination Page funded by GMCVB. Partners contribute to the co-op by presenting and negotiating your most aggressive offers to make Miami an unquestionable destination choice for users. Partners selected based on offer value. Opportunity to update offers as they rotate. Deals are subject to approval by Travelzoo. Assets due one month prior to launch. Partner cost dependent on Travelzoo selection FY17 Campaign Screenshots 2
CONSUMER CO-OP PROGRAMS DIGITAL Campaign Sherman s Travel Email Co-Op Late-November 2017 January 2018 Contact Scot Gale sgale@shermanstravelmedia.com 646-467-8126 Sherman s Travel a leading online publisher of travel deals and advice will manage this exclusive co-op for GMCVB s partners. Sherman s Travel e-bulletins will promote each partner s offer in a 100% SOV setting avoiding competition. An added value e- bulletin will retarget individuals who opened previous e-bulletins to reach engaged users. Investment levels determine % SOV & positioning in emails. Geo-targeted to a key coldweather market (Boston, NYC, Philadelphia, Washington D.C, Chicago). GMCVB contribution will depend on number of partners participating. SOV, number of emails partner in which partner is featured, and positioning are subject to number of participants. Assets due one month prior to launch Sponsorship Cost Investment Level Tiers: Tier 1 - $7,500 Tier 2 - $5,000 Tier 3 - $2,500 3
CONSUMER CO-OP PROGRAMS DIGITAL Campaign New York Times Great Getaways Winter 2017 and Summer 2018 Contact Lauren Nelson nelson.lauren@nytimes.com 212-556-4472 New York Times Great Getaway emails have proved to be strong performers, providing offer based book now messaging and 100% SOV from a trusted name, driving users to book. Reach an affluent and opted-in audience that is interested in travel offers. Email drops will be offered in Winter 2017 and Summer 2018, exact dates TBA. Partner level investment will reflect % SOV and positioning within the email. 4 Email Drops: 2x (1x Tier 1, 1x Tier 2) during Winter 2x (1x Tier 1, 1x Tier 2) during Summer Sponsorship Cost Tiers/Investment (per email): Tier 1: $1,400 Tier 2: $625 Tier 1 Sample Tier 2 Sample $1,400 ea $625 ea 4
MEETING PLANNER CO-OP PROGRAMS DIGITAL PRINT Campaign Successful Meetings; Meetings & Conventions April/May 2018 Market East of the Mississippi Contact Claudia Davila Ph 305-794-7675 cdavila@ntmllc.com Northstar s inventory will reach corporate, association and 3 rd party planners in North America through Meetings & Conventions and Successful Meetings. There are 2 levels of participation for partners to include Full Page or ½ Page placements in a 12 page insert (including 2-3 pages of editorial) supporting Miami as a preferred meeting destination. Additional high impact placements of targeted email promotion and social media retargeting are also included. Combined Print Circulation: 52,500 Total Program Impressions: 245,000+ Space closing: 11/8/17 Ad Materials due: 11/20/17 Sponsorship Cost Elite Partnership: $5,000 ($21,600 value) Premium Partnership: $3,500 ($12,100 value) Elite Partnership Premium Partnership Partner Investment $5,000 $3,500 Print Full Page 4C Ad in Co-Op insert ½ Page 4C Ad in Co-Op Insert Digital 1 custom email targeted to 15,000 selects of meetings buyers 50K retargeted impressions to custom planner database receiving the email 1 month banner ad on SuccessfulMeetings.com 1 custom email targeted to 15,000 selects of meetings buyers 30K retargeted impressions to custom planner database receiving the email Estimated Impressions 150,000+ 95,000+ 5
MEETING PLANNER CO-OP PROGRAMS DIGITAL PRINT Campaign Smart Meetings March 2018 + August BONUS Market National Contact Art Hyman 561-603-2919 arthur@smartmeetings.com A special advertising insert targeting corporate and association meetings planners nationwide. The 16-page insert will include a minimum 2-3 pages of editorial designed to communicate Miami as a quality destination for conducting meetings/conventions at attractive prices. Participating coop partners will receive either Full Page or Half Page 4-Color placement, and will get BONUS over $5,000 in value-added with 12 months of social media postings and a second section insert into Smart Meetings August issue. Print Circulation (2 issues): 88,000 Print Total Program Impressions: 307,500 Space closing: 12/31/17 Ad Materials due: 12/31/17 Sponsorship Cost Full Page: $4,000 Half Page: $2,500 Inside Front or Back Cover: $4,400 6
DIGITAL ADVERTISING MIAMIANDBEACHES.COM Publication Advertising Cost MIAMIAND BEACHES.COM ADVERTISING 6.1 million unique visitors annually visit miamiandthebeaches.com Banner display advertising packages include desktop and mobile positions throughout the site. 728 x 90 desktop 300 x 250 desktop & mobile 320 x 50 mobile 300 x 50 mobile Partner Advertising Website Advertising inquiries Ewald Fuchs, HCP Media 305.376.4954 efuchs@hcpmedia.com 7
DIGITAL ADVERTISING EMAIL NEWSLETTER Publication Advertising Cost CONSUMER E-Newsletter The Miami Insider consumer email is sent to 70,000 prospective visitors and almost 20,000 locals monthly, highlighting what s hot in Greater Miami and the Beaches, including events, attractions, nightlife, shopping, special deals and more. $850 per broadcast. Limit two partners per month. Email newsletter inquiries Ewald Fuchs, HCP Media 305.376.4954 efuchs@hcpmedia.com 8
PUBLICATIONS ADVERTISING PLANNERS Publication VISITORS GUIDE/ VACATION PLANNER/ TRAVEL PLANNER VISITORS GUIDE Our premier guide to Greater Miami and the Beaches, the GMCVB Visitors Guide is an efficient, highly targeted vehicle for reaching visitors while they re in the process of deciding where to shop, dine and sightsee. Quantity Printed: 45,000 Readership: 2,675,786* Distribution: In-room guide at 156 participating hotels and over 38,000 hotel rooms. Digital Version Available Publication Date: Annually (December) VACATION PLANNER Visitors request a copy of the GMCVB Vacation Planner by calling the toll-free number listed in the GMCVB s multimillion dollar ad campaign, or by visiting its popular website, MiamiandBeaches.com. This publication features an accommodations section. Your ad is also published in Guía de Vacaciones, a Spanish-language version available in digital format. Quantity Printed: 20,000 Readership: 86,400 Distribution: Mailed to prospective visitors upon request Digital Version Available Publication Date: Annually (December) TRAVEL PLANNER The GMCVB Travel Planner is the travel professional s go-to guide for planning a client s trip. It covers the arts, culture, dining, shopping, sports, attractions and more. Quantity Printed: 15,000 Readership: 66,000 Distribution: Travel and tourism trade shows and educational workshops worldwide, and at familiarization (FAM) trips throughout Greater Miami and the Beaches Digital Version Available Publication Date: Annually (December) Advertising Cost Includes all three publications for the price of one: Inside Front Cover Spread: $26,000 Spread: $23,000 Full Page: $12,000 Half Page : $7,500 1/3 Page : $4,500 1/4 Page: $3,500 1/6 Page: $2,500 ExploreBoard Miami Over 20 High-Traffic Locations Engaging visitor content 24/7 High-quality images and videos Maps and directions Multilingual translations Around Here Text messaging Special offers Transparent results Includes all three publications and ExploreBoard: Full Page: $15,000 Half Page : $9,750 1/3 Page : $7,500 1/4 Page: $6,000 1/6 Page: $4,700 MEETING PLANNER Conventions and meetings bring more than 1.5 million visitors to Greater Miami and the Beaches each year. The GMCVB Meeting Planner is designed specifically for the meeting, convention and incentive travel planners who send these visitors to our area. The GMCVB Meeting Planner is a helpful guide for corporate travel professionals, providing an overview of local hotels and resorts, plus business services, dining, nightlife, attractions, shopping and more. Your ad in the Meeting Planner will be seen by 31,500 meeting and convention planners, who share their knowledge of our area with Miami convention and meeting attendees. Quantity Printed: 5,000 Readership: 31,500 Distribution: Mailed to meeting and convention planners who are considering hosting events in Miami Publication Date: Annually (March) Full Page: $6,300 Half Page (vertical): $4,200 Half Page (horizontal): $4,200 Third Page (vertical): $3,150 Third Page (horizontal): $3,150 Third Page (square): $3,150 PREMIUM POSITIONS Back Cover: $8,400 Opening Spread: $14,700 Inside Back Cover: $6,825 Advertorial Two-Page Spread: $7,875 Advertorial Four-Page Spread: $15,750 Publications advertising inquiries Ewald Fuchs, HCP Media 305.376.4954 efuchs@hcpmedia.com 9
PUBLICATIONS ADVERTISING GUIDES Publication Advertising Cost POCKET GUIDE TO GREATER MIAMI AND THE BEACHES The GMCVB Pocket Guide is a convenient softcover, pocketbook-sized version of the Visitors Guide that reaches more than 192,000 travelers to Miami. The guide is packed with vital information for visitors: arts, activities, shopping, dining, sporting events, spa treatments and transportation. The Pocket Guide offers advertisers an efficient, highly targeted vehicle for reaching visitors while they are in the process of deciding where to spend their time and money. Quantity Printed: 100,000 Readership: 225,000 Distribution: Miami International Airport information counters, 174 visitors centers and hotel lobbies. Also included in welcome kits to meeting attendees and convention delegates. Publication Date: Annually (August) Full Page: $11,025 Half Page: $6,620 Quarter Page: $3,860 PREMIUM POSITIONS Back Cover: $13,230 Inside Front Cover: $12,680 Inside Back Cover: $12,130 FAMILY FUN GUIDE The GMCVB Family Fun Guide targets to families and focuses on child-oriented activities and attractions throughout Greater Miami and the Beaches. The publication is an easy to use, pocket-sized softcover guide, making it convenient for parents to take along and consult on the go. You ad in the Family Fun Guide will be seen by 64,400 readers looking to find to find fun things to do and to make memories with their kids. Quantity Printed: 20,000 Readership: 64,400 Distribution: GMCVB visitor centers and kiosks, Convention Center and mailed to prospective visitors upon request. Publication Date: Annually (June) Published inside an edition of The Miami Herald to select zip codes. Advertising Cost Full Page : $10,500 premium/inside back cover Half Page: $6,300 Quarter Page: $4,200 Quarter page: $3,150 Publications advertising inquiries Ewald Fuchs, HCP Media 305.376.4954 efuchs@hcpmedia.com 10