MEDIAKIT 2011
ADVERTISING The mobile phone has become a fundamental part of the life of the consumer, a necessity.there is simply no other device which spends more time with the consumer. 91% of consumers have their cell phone with them 24 hours a day. 6 out of 10 people sleep with their mobile phone. All of this transforms mobile into a very attractive marketplace. It represents an opportunity for brands to establish more effective communication strategies within a new medium which provides invaluable insight into consumer behavior. Direct, personal, and immediate.
HUNT Mobile Ads We are the leading company in the region advancing alongside the rapid growth of the mobile advertising industry. Advertisers that today plan and invest in mobile know that partnering with a strong mobile advertising network is the key to running a successful mobile campaign. HUNT is made up by a team with an unparalleled background. The management, founders, advisors and investors have built and directed important entertainment and mobile marketing companies, as well as online advertising networks in the region. WE KNOW, ADVERTISING, and TECHNOLOGY. Hunt is not simply testing out mobile advertising, Hunt is delivering mobile advertising today, and every day to our advertisers. Hunt is Mobile, HUNT is Advertising.
HUNT s REACH Hunt delivers the largest mobile reach in Latin America, with headquarters in Argentina, and offices in the US, Mexico and Brazil, and servicing all countries in between. We know how important it is for an advertiser to reach their target market, and we know how to reach these consumers within their mobile universe. That being said, we ve built the deepest and broadest mobile advertising network in the region. In Latin America, mobile phone penetration is 86%
O U R S O LU T I O N HUNT provides innovative solutions to advertisers looking for both branding and performance campaigns, an efficient distribution channel for application developers, and revenue opportunities for mobile site owners.
OUR SOLUTION Hunt is at the forefront of the mobile advertising industry. Which ever mobile strategy our client decides to implement, we have the information, the know-how, and the technology to execute the best solution for each particular objective. Our products were built to adapt perfectly to the demands of our clients, with the ability to optimize performance of specific actions within the mobile internet. Additionally we also offer the following integrated services: > Advertising in WAP > Advertising via SMS publishers and portals Messenger(*). Various advertising formats Where text advertising (fixed banner, animated, is incorporated into the WAP push, video) can be body of the Personal SMS incorporated into WAP/ messages from one user Mobile Portals. to another (*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.
O U R O F F E R I N G Hunt Mobile Ads offers various services which cover the entire value chain of mobile advertising, providing support to advertising agencies, as well as to the publisher side, and to developers who seek to monetize their inventory. WE CONNECT publishers, advertisers, users and mobile operators WE CAPTURE create and manage databases for clients WE MANAGE AND MONETIZE advertising inventory for WAP, Mobile Web Portals, and messaging DELIVERY AND OPTIMIZATION lof advertising campaigns Reporting and control In an environment which has a tendency to maximize the potential of micro segmentation by utilizing targeting capabilities such as geographic location and specific consumer behaviors, mobile is the perfect platform in which to create further levels of segmentation. To do this, HUNT has one of the largest inventories of WAP sites, Mobile Sites and Applications in both Latin America and the US Hispanic Markets, which together allow us to satisfy the needs of any advertiser.
SEGMENTATION Whether you need to reach a first time homebuyer, a teenager looking to purchase their first pair of contacts via a mobile application, or a soon to be married couple looking to book their honeymoon, HUNT can reach the appropriate target. Having the largest reach in Latin America and the US Hispanic market allows us to create and target mobile audiences at scale. Our segmentation capabilites include: > Audience - Demographic > Geographic - Country > Carrier Mobile Operator > By Handset / By Brand / OS > By Handset Features > Applications and Sites > Age of Handsets > Time of day / Day of the Week > Location Based > Wi-Fi > Frequency
ADVERTISING IN INTERNET At HUNT, we work together with our clients to find the best way to realize their mobile advertising objectives. Whether a branding campaign where the objective is to position the product, or a performance campaign where the client is looking to increase subscriptions, Hunt delivers the appropriate mobile strategy. Mobile Strategies include: APP DISPLAY PUSH NOTIFICATIONS SEARCH SMS WAP DISPLAY
I M P L E M E N TAT I O N S Our Adserver manages mobile campaigns within the specific channels which offer maximum impact and performance. At HUNT, we are pioneering interactive mobile advertising campaigns. LANDING PAGE CLICK TO PLAY VIDEO CLICK TO CAPTURE OPT-IN CLICK TO CALL CLICK TO SURVEY CLICK TO DOWNLOAD
INVENTORY MANAGEMENT FOR ADVERTISING & ERVING In order to manage the mobile inventory of a campaign, HUNT has an Adserver that allows direct access and real time management, controlling at all times the delivery and targeting options of the mobile campaign. Our Adserver is able to control: 1 The CREATION and SEGMENTATION of banner inventory for mobile advertisers 2 DEFINING THE TYPE OF BUSINESS MODEL CPM, CPC or CPA o CPA. 3 ASSIGNING VOLUME DISCOUNTS agreed upon by the client. 4 DEFINING THE NUMBER OF IMPRESSIONS BY CAMPAIGN. BY PROJECTING INVENTORY for clients 5 PROVIDE INFORMATION regarding the availability of inventory for clients 6 MANAGEMENT OF SMS Capacity to define which users will receive these messages and the frequency (*). (*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.
CREATION OF PORTALS (*) What is a WAP portal? What is mobile Internet? It s your space on the mobile network. In the late 90 s, companies recognized the opportunity to reach users directly via the Internet, and started to create their own online initiatives. Given that today the number of users that can access information via their mobile handsets basically duplicates that of those accessing via a fixed internet connection, advertising in the mobile medium is a necessity. As in web; WAP sites, or mobile sites are a medium which allow for advertising and creative campaigns related to marketing. At HUNT, we design, create and manage WAP Sites and Mobile Sites, and redirect traffic to these sites via banners, SMS Pull, etc. (*) Services provided through HUNT s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.
APPLICATIONS (*) New experiences for the user; useful and personal. Mobile phones offer a wide market for content and mobile services. This includes a great variety of applications such as: Games, Music, Video, Photos, Messaging HUNT develops customized content platforms for Java, Symbiam, Android, Blackberry, Python, Flash Lite, BREW and iphone. We work under several business models for applications, free applications (to the end user) that are funded by advertising, advergaming, with the opportunity to insert your advertisement via a gaming format Marketing campaigns are managed and administered by our ad serving platform and via this platform we can segment the target audience and achieve an important reach and frequency for advertisers or publishers. (*) Services provided through HUNT s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.
FORMATS The MMA (Mobile Marketing Association), an entity that regulates the business of Mobile Advertising worldwide, has a number of standard formats for the development of mobile advertising. The objectives of the advertiser (recognition and branding, customer acquisition, promotion and sales, information capture, retention and return) determine the most appropriate format in the mobile, whether it s in Ads SMS, WAP Display Ads, Search Ads, App Display Ads or Push Notification. They are:
> > > HUNT Mobile Ads management team: Diego Martínez Núñez, Founder & Director With over 15 years experience in the areas of Marketing, Communications and Digital Business Development, Diego holds his Marketing degree from the University of CEMA. He was Founder and Director of By-Cycle, Argentina a mobile marketing entertainment company. By-Cycle, founded in 2002 was acquired in October 2007 by the Italian group Buongiorno, the worldwide leader in mobile entertainment industry, where Diego took on the role of Executive Director for the Southern Cone. As an entrepreneur, Diego s core interests lie in developing start-ups into successful companies both nationally and internationally, and in particular, in the Latin American market. His prior work experience includes: General Director of Havas Digital (MediaContacts,Argentina) Marketing Manager at Teleglobe Communications Corporation - Bell Canada and Head of Marketing and Communications at INTERGRAM a US based corporation. Alejandro Sas, Founder & Director Alejandro previously served as President of the Southern Cone region for Buongiorno, an Italian multinational company, and the recognized worldwide leader in the mobile entertainment industry. He also served as the founding father and President of Mobile Monday in Buenos Aires. Alejandro was one of the first entrepreneurs in Argentina to work in mobile marketing when in 2002, along with a group of partners, he launched By-Cycle, which was later acquired by Buongiorno Group. Alejandro held previous posts as Sales Director of Starmedia (Argentina) and was involved in television with such companies as Endemol, Estudio Mayor and Canal 9. Gastón Bercún, Founder & Director Lawyer, entrepreneur and investor, Gaston is currently Director and Founder of Geelbe, the most important invitation only (private sale) online shopping club in Latin America, with operations in Argentina and Mexico. He is a Business Angel at Likexo and an Angel Investor at VU Security. Previously, he was founder and CEO of DerechoGratis.com, the first law portal in Argentina, which he sold in 2002. He was president of the Latin American Institute for Electronic Commerce between 2005 and 2008 and was Director of the Chamber of Electronic Commerce Argentina between 2002 and 2008. He studied law at the University of Buenos Aires and holds a Master in Law and Economics with a concentration in Finance from the Universidad Torcuato Di Tella. He has also been invited to speak at the Master of ebusiness Management program with the Univeristy of Salvador in Argentina, as well as at numerous events related to law and technology. > > > Advisory Board: Damián Voltes http://ar.linkedin.com/in/damianvoltes Santiago Pinto Escalier http://ar.linkedin.com/in/santiagopinto. Alejandro Guerrieri http://es.linkedin.com/in/aguerrieri Corporate Headquarters Buenos Aires - Argentina Tel. +54 (11) 4899 0449 info@huntmads.com @HUNTmads facebook.com/huntmads linkedin/company/huntm.ads Member of: HUNT Mobile Ads is the leading mobile advertising network specializing in the Latin American and US Hispanic markets, which offers solutions to discover, build brands and monetize the mobile internet. Mobile handsets represent a new and fundamental platform for communication, and HUNT develops the tools so that any business in the region can take advantage of these possibilities. HUNT was created in early 2010, when a group of mobile and internet visionaries embarked upon their journey to develop a mobile advertising business in Latin America. > Other Offices: Brazil México USA
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