Course Description: This course offers students a view of the basic functions of marketing and how they apply to the exciting world of sports and entertainment. The need and value of cooperative marketing efforts among all aspects of recreational service industries will increase during the 21st century, and successful careers in these related industries begin and end with understanding the marketplace. Complete coverage of marketing functions and techniques as applied specifically to the areas of sports and entertainment will be covered in this class to provide the skills and insight needed for these rapidly growing industries. This class will provide critical information for those interested in sports, entertainment and marketing fields, as well as for any business major. Course Objectives: Students will be expected to: identify common marketing terms and basic marketing concepts. identify and understand the components of the marketing mix. identify reasons a sports or entertainment property would utilize marketing. distinguish between types of sports and entertainment events. identify the roles and components of sponsorships. identify and design components of an event. identify the roles and types of promotions.
Unit 1 Strategies Used In the Sports and Entertainment Industry Unit 2 The Economic and Cultural Impact of the Sports and Entertainment Industry How are the 4 P s of the marketing mix applied to the sports & entertainment How does the sports marketing industry identify its target market? What are the necessary steps in planning a new product for the sports & entertainment How do sports and entertainment marketers use marketing strategies to entice consumer purchases? define marketing and explain the marketing concept. Develop a target market for Identify and apply the 4 P s of the marketing mix within the Role Play Why would a consumer spend $1,500 on a Super Bowl ticket? How did sports and entertainment become a multi-billion dollar What is the economic impact of hosting a professional sports team or entertainment venue in a particular geographical location? identify the economic impact of a sporting or entertainment venue within a geographical location. Explain how the culture of the industry affects our lifestyles Role Play
Unit 3: Advertising and Promotion 15 20 days Unit 4: The Sports Market Why are athletes and celebrities used to influence brand loyalty in the How does branding influence your buying decisions in the sports & entertainment How and why are product endorsements utilized in the fields of sports and entertainment? Identify the roles of advertising and sales promotion in the sports and entertainment Identify the roles of public relations and personal selling in the sports and entertainment Develop a promotional strategy for an athlete and/or entertainer. Describe the corporate benefits of branding and licensing. How has technology influenced the sports and entertainment What type of sporting and entertainment venues have emerged over recent years? What is the future of sports and entertainment Compare and contrast the changes that have occurred over time with sports in America. Compare and contrast how music, movies, and entertainment have evolved over time. Describe how technology has influenced the
Unit 5 Branding and Licensing Unit 6 20 25 days 9.4.12.D.52 Why is legal protection essential in the sports & entertainment Why are the letters NFL worth billions of dollars? How does an athlete or entertainer make money during their career as well as their post-career? Explain the significance of brand identity, trademarks and copyrights. 9.4.12.D.(3).1 How can an individual purchase a sports franchise? What are the legal entities involved in starting a business in the sports and entertainment marketing Identify the steps involved in the creation of a sports franchise. Explore the legal process involved in acquiring and maintaining a business within Research the costs involved in creating an infrastructure
Unit 7: needed to build an event venue within the 9.3.12.C2 9.13.12.C5 9.3.12.C6 9.3.12.C7 9.3.12.C10 9.4.12.E.35 What career opportunities are available in the sports and entertainment marketing What would be the educational plan for pursuing a career in the develop a career plan. explore opportunities to further the advancement in