Venue: The Float @ Marina Bay LIVE Telecast on CH5 & TOGGLE: Dec 31, 10.30pm 12.15am Repeat Telecast (tbc): January 1, 2pm 3.45pm LIVE Social Interactions: Dec 31, 10.30pm 12.15am
Extensive publicity across all MediaCorp platforms New Year is a time of reflection, with most pondering on the past year, and more importantly, committing and fulfilling to a resolution in the year ahead. This year, Celebrate 2016 will kick-off the year on a more meaningful note, focusing on one s New Year s resolution and extension of the activity into Jan-Feb 2016. Hosted by Jean Danker and Mike Kasem
Celebrate 2015 reached more than 3.6 million people across TV, Radio, & Print. Celebrate SG50 is the top program watched on CH 5 in 2014 Celebrate SG50 attracted both young and matured viewers, PMEBs, Students and those with higher household income 25% aged 4 to 24 years, 33% aged 35 to 54 years 16% PMEB, 26% Students 23% Household Income $6K+
Over 30,000 social conversations on Celebrate SG50 and over 3,000 Instagram posts posts Incremental digital touch points of over 19,000 video streams on Toggle (This is based on Celebrate SG50 LIVE streaming + catch up + backstage highlight videos)
Event s Social Media Hosts Sonia 987FM DJ Joakim Gomez 987FM DJ Opp to feature sponsor products and logos via our social media hosts Hosts will take we-fie every 15 mins during telecast duration of the countdown show. Followers will have live feed on what is happening on ground during the show Posted on social media platforms to be shared amongst viewers and followers Posts can also be shared on clients social media sites TJ - Thottie Pippen @TJay I guess today marks my official transition MediaCorp from Rdio to Channel Spotify. 5 @MediaCorpCh5 @sponsor #2016 Live Tweets from @MediaCorpCh5 Video Tweets throughout the evening Integrate your brand with a 6 second in-stream advert 1 day live activity on Dec 31 from 8pm 12mn Promoted by Sponsor Twitter Amplify
Over 26,000 joined in the celebration at floating platform Most Spectacular Countdown with breathtaking city skyline and fireworks! World-Class Concert
TIME EVENT RUNDOWN ON 31 DEC 2015 7pm Doors Open 9 pm Pre Show (non-televised) 10.30pm Half Hour Live TV Show by Regional/Local Artistes 11.00pm 1 hour Concert by International Artiste 12 midnight Fireworks Display (8 minutes) 12.08 am Dance Party @ The Float (non-televised) 3 am End of Event
CELEBRATE 2016 PACKAGES A 360 Transmedia Proposal by:
ARTISTE SOCIAL MEDIA POST Tap on Star Power and have the artiste of your choice talk about your product. Artiste to post/tweet with/about the product in relation to the Countdown celebrations (leading up to the Celebrate 2016 Event, rehearsals, backstage on event day, etc) ENTITLEMENTS ARTISTES SOCIAL MEDIA POST Commercial Airtime on Ch5 (Live Telecast) Choice of Artiste (Subjected to artiste availability and only applicable to local MediaCorp artiste confirmed for Celebrate 2016) (Artiste list - TBC) Social Media Post with client s product on artiste social media accounts. (Facebook, Twitter, Instagram) One month validity (1 Dec 31 Dec 2015) 1 x 30 sec ONE Total of 4 posts across artiste Facebook, Twitter or Instagram
TWITTER BAR SPONSORSHIP Viewers of the Celebrate 2016 will be encouraged to get onto Social Media to share and tweet about the show, their experience at the event, their new year resolutions, etc. Sponsor s logo will be given exposure on the twitter bar displayed as a lower-third on the screen. CH5 ENTITLEMENTS per package 3 sec logo exposure within lower third greetings bar during the live telecast only (Sponsor logo only, no tactical messages. Size and position of logo to be determined by MediaCorp) Total 5 x 3 sec (Logo exposure schedule to be planned by MediaCorp) Commercial Airtime within live telecast only Total 2 x 30 sec spots
TWITTER AMPLIFY Increase the visibility of your brand during the 2016 New Year s eve celebrations through Twitter Amplify. A unique opportunity to sponsor live video clips of the best moments of the end of Year celebrations in Singapore! 3 packages available ENTITLEMENTS per package Live Tweets from @MediaCorpCh5 YES Video Tweets on 31 Dec 2015 live activity A total of 3 6 second in-stream advert (to be provided by the client) ONE Please take note this is a collaboration between MediaCorp and Twitter. Client will be billed 50% of the sponsorship amount from Twitter and MediaCorp separately.
SPONSORED DIGITAL EDITORIAL ARTICLES Editorials related to year-end countdown that comes with accompanying social extensions. Example 1: Reward yourself and your family for a great 2015 The best place to dine with a view Example 2: Kick off the year healthy Dining/Sports/ Example 3: Start the year sharp and smart Clothing/Apparels/Credit Card promo Example 4: New Year, New you Beauty/Fashion Articles Story ideas / concept will be customized for client. Sharing via Social Media platforms Facebook and across MediaCorp Run-On-Network banners. Per article (up to 10 advertisers) Articles on Celebrate 2016 website Entitlements Customised Article** based on Advertiser - in line with New Year resolution theme (Listed within Celebrate 2016 microsite) Facebook promoted posts by Toggle Facebook Main banner on Toggle Carousel banner and Celebrate 2016 site Display (leaderboard and/or IMU) banners across MediaCorp network (Toggle/ChannelNewsAsia/Todayonline) X1 X2 posts Equal SOV 800,000 impressions
PERIPHERAL PACKAGES outside of Celebrate 2016 A 360 Transmedia Proposal by:
CORPORATE WISHES Deadline for confirmation by 30 NOV 2015 Corporate Wishes Template (Sample) Advertisers can incorporate their branding and join others to wish the Nation Happy New Year 2016. 2016 Entitlements per package Production of Corporate Wishes Duration of each version 1 version 5 sec Campaign Period 30 & 31 Dec 2014 Spots scheduled in 4 Channels Number of spot Spots scheduled by MediaCorp (subject to availability, no premium position) Ch 5, 8, U & okto Total 8 spots over 4 channels (1 spot per day per channel) Between 8pm 11pm Note: Hi-resolution jpeg file of advertiser s logo/product shot to be provided by the advertiser (EPS or PSD file format) One brand mention per package only Crawlers or tactical messages not allowed Voice-over acknowledgement for the Corporate Wishes will be limited to a maximum of 13 syllabus Package is taken as part of Master Contract fulfillment but will not be entitled to volume discount, bonuses (except for EBB) and all other privileges in Master Contract Corporate Wishes will be produced in English only