Find your healthy place. Start here.

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Find your healthy place. Start here. Inspiration See what Capital Blue can do for you!

2 At Capital Blue, we are revolutionizing your health insurance experience. Capital Blue is a one-of-a-kind healthy destination where you can take care of your health-related needs. This starts with helping you make the right decisions when it comes to your well-being. Whether you need a health plan, want to learn how to maximize your coverage, or are looking to develop a plan for healthy living, Capital Blue is ready to help you turn your goals into accomplishments. Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Find your healthy place. Start here. Let s take a look at your plan. Get a snapshot of your health to map a course to wellness. Better Health Works for you. Talk with our Care Guides about your health questions. Make smarter health care decisions with MyCare Advisor SM. Discounts to help you find your healthy place. More in store for you. Let s build a healthy community. Inspiration

Find your healthy place. Start here. Need help with your benefits? Check. 3 Have a question about your plan? We ve got you covered. Are you getting the most value out of your coverage? We ll do our best to ensure you are. Capital Blue is here to help you understand your Capital BlueCross health insurance plan by giving you the resources and tools you need to make informed, cost-effective decisions. We ll help answer your questions about: Your account and recent service. Meeting your personal health goals. How your plan works from deductible to coinsurance, or copays. Start here to: Find a doctor or hospital. Shop and compare health-related services to save time and money. Find prescription drugs at the lowest cost. We can explain all of the customer benefits of your plan including discounted gym memberships, health and wellness programs, and our online tools and resources. We re here to offer you a one-of-a-kind experience. Our friendly and professional team looks forward to helping you find your healthy place. Healthy starts here.

4 Let s take a look at your plan. When it comes to your health, we want you to use your Capital BlueCross plan to help you make the best decisions possible. Whether it s choosing a doctor, comparing costs for procedures, or determining your benefits, our dedicated team is ready to answer your questions. Learn how to create your personal account on www.mycapbluecross.com to manage your health and benefits. Check out our MyCare Advisor SM tool to compare the costs and quality of nearly 150 procedures throughout our provider network. Share your experiences with other Blue plan customers and find physician reviews through our Rate Your Doc feature. Enjoy the Blue365 program, which provides access to exclusive discounts on gym memberships, fitness apparel, diet plans, and other health-related products. Meet privately with our Care Guides to help establish your personal health and wellness goals. We ll work together to ensure these become accomplishments! Inspiration

Get a snapshot of your health to map a course to wellness. 5 We know the path to good health isn t always easy. So let s take this trip together! Before we get going, we ll need to get an overview of your current health status. You can do that by stopping in or making an appointment with one of our Care Guides to get your personal health assessment. Think of it as your GPS to wellness. It s quick, easy, and confidential. Your full evaluation will include screenings* for: Cholesterol and blood glucose. Blood pressure. Height and weight. Other important measures. After your screenings, an analysis will be provided to help you understand what these readings mean and how they are connected. We ll then introduce you to our online tools and resources that can help you make improvements to your health and well-being. Whether you want to lose weight, lower your blood pressure, or eat a healthier diet, we ll work with you to help you get to your healthy place. Schedule your free health snapshot at www.capitalbluestore.com. * Available only for customers enrolled in a Capital BlueCross or Keystone Health Plan Central health plan.

6 Better Health Works for you! Good health is important at all ages, and Capital Blue wants to help you take care of your health through all the stages of life. Through the Better Health Works program, you can take advantage of simple, easy-to-use health and wellness resources designed to produce measurable improvements in your personal health. No matter what your health status, the Better Health Works Personal Profile provides you with a comprehensive health analysis and wellness plan tailored to your own lifestyle and health needs. Once we ve worked together to identify a game plan to help improve your health, we have 14 digital health coaching programs to help you stay on track!

Talk with our Care Guides about your health questions. Who should I see for an upcoming procedure? How much is it going to cost me? 7 I ve been diagnosed with a health condition. What do I do next? How do I get the most out of my health care benefits? When it comes to health care, we know finding answers isn t always easy. Our devoted team of Care Guides who are licensed, registered nurses helps you explore all of the resources available to you as a Capital BlueCross customer and can help you make the most informed decision possible when it comes to your health and well-being. The road to everyone s healthy place is different. Our Care Guides will help you chart your course by scheduling personal appointments with a trainer, nutritionist, or care coordinator. Inspiration

8 Make smarter health care decisions with MyCare Advisor. Helping you get the most value from your health care dollar. We compare the prices of everyday goods and services before making a purchase. We look for the gas station with the lowest rates at the pump. We notice when the price of produce at the grocery store jumps. When a monthly utility bill increases, we scour the fine print looking for the reason why. At Capital Blue, we want to help you bring that same level of knowledge and choice when shopping for health care services. Certainly when you hit the market for a new car or television, the cost and quality from one brand to the next will impact your buying decision. The same holds true for health-related services and procedures performed by different providers. By taking the time to do some research, you can save money while still getting the quality care you want and deserve. That s why we offer MyCare Advisor, a unique online shopping tool that allows you to compare the cost and quality of nearly 150 medical procedures from hundreds of physicians and facilities. This feature also compares prices of many medications that are used to treat the same conditions. Drop by Capital Blue and we ll show you how it works! Know before you go! Provider A or Provider B Hip replacement $25,768 or $21,288 MRI of lower limb $2,044 or $627 Blood pressure medication for a year $1,789 or $180 Inspiration

Discounts to help you find your healthy place. 9 Looking for a discounted gym membership? How about deals on diet programs? Maybe you re seeking ideas to help your children learn about healthy habits. Through the BlueCross BlueShield Association s Blue365 program, Capital BlueCross customers have access to all of these services and much more! These discounts are available to customers covered by a Capital BlueCross or Keystone Health Plan Central health plan and offer great ways to help lead a healthy life while saving money. Additionally, after signing up for Blue365, you will receive periodic emails for limited-time discount opportunities including hotel stays, tax preparation, and grocery coupons. Get your discounts. Start here: www.blue365deals.com 2000-2011 Blue Cross and Blue Shield Association All Rights Reserved. The Blue Cross and Blue Shield Association is an association of independent, locally operated Blue Cross and Blue Shield Plans. Blue365 offers access to savings on items that members may purchase directly from independent vendors, which are different from items that are covered under the policies with your Blue Cross and/or Blue Shield Company (each a Blue Company ), its contracts with Medicare, or any other applicable federal health-care program. The products and services described herein are neither offered nor guaranteed under your Blue Company s contract with the Medicare program. In addition, they are not subject to your Blue Company s grievance process. Blue Cross and Blue Shield Association may receive payments from Blue365 vendors. Blue Cross and Blue Shield Association does not recommend, endorse, warrant or guarantee any specific Blue365 vendor or item. Keystone Health Plan Central is a subsidiary of Capital BlueCross, independent licensee of the BlueCross BlueShield Association.

10 More in store for you. Capital Blue conducts instructional fitness demonstrations to help you lose weight or get into better shape. We also have a Kids Zone, where children can access a number of educational resources to learn about the importance of practicing healthy habits, good nutrition, and general wellness. Many delicious, healthy snacks and treats are available, and we offer tasty recipes to help you enjoy the journey to your healthy place! Enjoy free WiFi during your visit and check out our seasonal discount coupons when we team up with our neighbors in The Promenade Shops at Saucon Valley. Inspiration Start here.

Let s build a healthy community. Capital Blue is committed to improving the health and well-being of our customers and the communities you call home. To ensure both, we offer a variety of seminars, health fairs, and fun-filled educational wellness events all of which are open to the entire community! 11 Whether you re a Capital BlueCross customer or not, our healthy place is your healthy place. Feel free to bring the family, your friends, and neighbors. Better health for everyone makes for an overall healthier community. Stay in the loop. /capbluecross @capbluestore

Inspiration Find your healthy place. Start here. The Promenade Shops at Saucon Valley Phone: 855-505-BLUE (2583) Hours: Monday Saturday, 10 a.m. 7 p.m. Sunday Closed Check out www.capitalbluestore.com to take a virtual tour! /capbluecross @capbluestore GR-CB-7/12.indd (12/17/2012) Capital Blue is brought to you by Capital BlueCross, an Independent Licensee of the BlueCross BlueShield Association, serving 21 counties in central Pennsylvania and the Lehigh Valley.