THE 5 TH VIETNAM MOTOR SHOW POST SHOW REPORT Hanoi, 5 th December 2009
PART 1: KEY FACTS OF THE SHOW Name of the English: The 5 th Vietnam 2009 Vietnamese: Triển lãm Ô tô Việt Nam 2009 slogan English: Enrich your life Vietnamese: Cho cuộc sống thêm phong phú Mascot of the show RUBIKCAR s ambassador of friendliness Dates & Opening Hours November 19 ~ 23, 2009 Nov. 19 : 12:00 18:00 Nov. 20,21,22,23 : 09:00 18:00 Venue Saigon Exhibition and Convention Center - SECC 799 Nguyen Van Linh str., Tan Phu ward, Dist. 7, HCMC, SR Vietnam Organizers Vietnam Automobile Manufacturers Association VAMA Asia Trade Fair and Business Promotion (Holdings) ATFA Sponsors From Government Agency Government Ministry of Industry and Trade Ministry of Transport Ministry of Planning & Investment Ministry of Science & Technology Ministry of Natural Resources & Environment From Media Vietnam Investment Review (VIR) Vietnam Economic Times (VET) Saigon Times Group Page 2
Exhibitors Vietnam Auto- Magazine Vietnam Automobile Industry Magazine Autovina Business Forum Newspaper Trade World Newspaper INFOTV In the word of car HTV9 Autonet.com.vn Otosaigon.com.vn SORECOM Vietnam Transportation and The road Vietnam Magazine Sport car world Magazine 11 VAMA s members as automobile manufacturers 56 companies as spare part suppliers Scale Visitors Total area : 15,000 sq.m, including Indoor area : 15,000 sq.m Approx. 120,000 visits Free shuttle buses to the show No. of route: 03 routes No. of bus: 06 buses, 02 units/each route Road map: - From Tan Binh dist. to SECC and vice versa - From Thu Duc dist. to SECC and vice versa - From Binh Tan dist. to SECC and vice versa * Data base of visitor survey will be submitted to Sub-committee of VAMA. Page 3
SUB-EVENTS The first press release (kick off) Time: From 20/07 to 15/08 Press contact: 30 media agencies including newspapers, e-newspaper, magazines, radio and 04 TV channels: HTV9, VOV TV, Style TV, INFOTV. Clipping of 35 articles from newspapers, magazine & e-newspaper, TV stations. The second press release (warm up) Time: From 01/11 to 18/11 Press contact: 20 media agencies including newspapers, e-newspaper, magazines, radio and TV stations. Clipping of 25 articles from newspapers, magazine & e-newspaper, TV stations. Press day of the show Time: 13:30 17:30, 18/11 at SECC Participations of 72 journalists from 60 Newspapers, Radio, Electronics 08 TV channels: VTV1, HTV (Hanoi), HTV9, VTC1, INFOTV, TTXVN, VTV9, Vietnam Online (official e-information gate of Vietnam Government) Broadcasting about on Vietnam Television (VTV1): 6 times News program: 19:00, 19/11 on VTV1 Repeat on News program: 22:00, 19/11 on VTV2 and 23:00 on VTV1 Repeat on whole system of local province television and other trading television (VTC, VCTV ) Daily life program: 18:30, 19/11 on VTV1 New Program: 18:30, 19/11 on VTV9 G morning program: 07:00, 30/11 on VTV1 Page 4
Hochiminh Television: 6 times HTV9: 19:50, Nov. 19 Repeat: 3 times on HTV7, HTV9 HTV9(In the world of car): 16:30, 22/11 HTV9(In the world of car): 16:30, 29/11 Hanoi Television (HTV1): 1 time HTV1 (The world of vehicle): 18:30, 19/11 Digital Television: 2 times Vietnam Online: 18:30, 19/11 on VTC1 News Program: 19:00, 19/11 on VTC1 INFOTV: 2 times Economic news: 8:30, 20/11 (Live and continuing repeat on TV net: http://www.infotv.vn/) 365 0 Market: 17:30, 19/11 Vietnam Online: Live and continuing repeat on TV net: www.chinhphu.vn on 19/11 TTXVN: Reportage on TV net: www.avnews.vnanet.vn on Nov. 19 and 21 Clipping of 100 articles from newspapers, magazine & e-newspaper. * All CD/ VCD/ DVD of TV reportages, radio & newspaper clipping will be submitted to Sub-com of VAMA on 20 Nov. 2009. Opening Ceremony Time: 10:00, 19/11/2009 Venue: Opening stage, Main Foyer, SECC Page 5
VIPs attended: Sir Hoang Trung Hai Vice Prime Minister of Vietnam Government Mr. Do Huu Hao Vice Minister of MOI Mr. Tran Doan Tho Vice Minister of MOT Mr Le Duc Hanh Chief Representative South office of MONR&E Mr Nguyen Trung Tin Vice president of People Committee of Hochiminh City Mr. Pham Dinh Thi Vice General Director of Tax Policy Dept. - MOF Mr Ngo Van Tru Vice General Director of Heavy industry Dept. MOIT Mr. Suparat Sirisuwanangkura President of Thailand Automotive Industry Association - TAIA Mr. Bambang Trisulo President of Indonesia Automotive Industry Association - GAIKINDO Participations: 300 pax Seminar Time: 14:00 17:00, 19/11/2009 Venue: Meeting room No.2, 3 rd floor, SECC Topic: Developing a sustainable and viable Vietnamese Automobile Industry and experiences in some South East Asia countries Policy-Speaker: Mr Ngo Van Tru Vice General Director Department of Heavy Industry Ministry of Industry and Trade Page 6
Topic: Strategic vehicle in passenger segment: A must for Vietnam Automobile Industry development Mr. Pham Dinh Thi Vice General Director Department of Tax policy Ministry of Finance Topic: Tax policy and the development of Vietnamese Automobile Industry Mr. Suparat Sirisuwanangkura President Thailand Automotive Industry Association - TAIA Topic: Experiences of Thailand Automotive Industry Mr. Bambang Trisulo President Indonesia Automotive Industry Association - GAIKINDO Topic: Experiences of Indonesia Automotive Industry Ms. Nguyen Thi Xuan Thuy Vietnam Development Forum VDF Topic: Supporting Industry in Automotive Industry: development in Thailand and implications for Vietnam. Participations: 120 pax Advertisements Media advertising Newspaper/Radio Time of Ad. Size/ Duration Newspaper: 45 issues Vietnam Investment Review (VIR) 5 issues 1/4 page Vietnam Economic Times (VET) 5 issues 1/4 page Saigon Times Group 3 issues 1/2 page Vietnam Auto- Magazine 4 issues one page Car & Life Magazine 4 issues one page Vietnam Automobile Industry Magazine 4 issues one page Page 7
Autovina 4 issues one page Business Forum 3 issues 1/4 page Trade World Newspaper 3 issues 1/2 page Sport car world 3 issues one page Vietnam Transportation 4 issues one page The Road Vietnam 3 issues one page Radio: 07 times Voice of Hochiminh City - VOHC 4 spots 01 Voice of Vietnam VOV 3 spots 01 Television: 41 times Vietnam Television (18:50 19:00) 2 spots 30 Hochiminh City Television (HTV9) 3 spots 30 Hochiminh City Television (HTV9) 06 times Title running INFOTV 30 times Title running Screen advertising: 5800 times SORECOM (3 Airport & 7 Train Station): two weeks 30 /spot Advertising banner on e-newspaper www.autonet.com.vn one month Horizontal banner, homepage www.otosaigoncom.vn one month Top banner, homepage www.baodautu.vn one month Top banner, homepage Other Large poster hanging in Coffee shops like Rosy, B&B, Vàng Anh, Khúc Giao Mùa, No: 50 posters Advertising on frame of elevators in trade and office buildings in Hochiminh City No: 70 buildings Time: 01 week Page 8
Advertising through SMS to living Vinaphone and Mobiphone numbers in Hochiminh City and neighbor provinces. No. of Mes.: 200.000 Mes. Frequency: 02 times /01 phone number Time: 17/11 and 18/11/2009 Advertising through email marketing No. of email address: 100.000 add. Frequency: 01 time / 01 month Time: from July to November 2009 Advertising on banner on free shuttle buses to the show No. of bus: 06 buses Time: from 19 to 23/11 Ad.: banner on side and in front of buses ATFA s channel (send to high class families in Hochiminh city and some neighbor provices) No: 100,000 addresses Page 9
Exhibitors PART 2: STATISTIC FIGURES 2002 2004 2006 2008 2009 VAMA members Supporting industries 11 11 14 12 11 0 0 24 27 56 scale 2002 2004 2006 2008 2009 Indoor (sqm) Outdoor (sqm) 4,000 4,500 8,000 10,000 15,000 1,000 800 2,000 2,000 0 Display car 2002 2004 2006 2008 2009 Number of cars 52 60 115 66 97 Concept car 0 05 03 04 10 Number of visit 2002 2004 2006 2008 2009 Visits 15,000 60,000 120,000 100,000 120,000 Page 10
PART 3: QUESTIONAIRE AND SURVEY I. SURVEY SAMPLE SIZE Including 02 survey samples: - Exhibitors survey: Total sent-out sample: 68 Total take-in sample (valid): 56 - Visitors survey Total sent-out sample: 2.000 Total take-in sample: 1.657 o Valid sample: 1.268 o Invalid sample: 389 II. EXHIBITORS SURVEY Exhibitors (origination of products & service) Page 11
Field of exhibitors Purpose of exhibition Page 12
Exhibition Validation ATFA s service Page 13
III. VISITORS SURVEY Visitors classification on nationality Visitors income Page 14
Visitors owning a car Information sources about the show Page 15
Visiting purposes Visitors demand classification by kind of car Page 16
Visitors demand classification by Exhibitor Visitor satisfaction Page 17
PART IV: THE SHOW FROM MEDIA TBKTVN, 19/11/09 DAU TU Page 18
DAU TU, 20/11 TBKT SG, 19/11 TC O TO XM, T12 Page 19
OTO VN, T12 Page 20
PART V: THE SHOW AT A GLANCE Decoration Page 21
s booths Page 22
KEY EVENTS PRESS DAY PRESS DAY OPENING CEREMONY OPENING CEREMONY Page 23
OPENING CEREMONY OPENING CEREMONY VIP TOUR VIP TOUR Page 24