Upgrade SDL Tridion SDL Web 10/25/17

Functional differences

Technical differences

WHY UPGRADE? FEATURE HIGHLIGHTS

Create

Intuitive user interface Experience Manager Power at editors fingertips What You See Is What You Get (WYSIWYG) Works across browsers Drag & Drop page assembly Page based metaphor yet fully aware of components, BluePrinting, workflow and authorizations

Powerful support for Mobile without IT involvement Responsive Design and more Business user friendly Create mobile experiences, specific to each device or device family Preview and edit content in-context Server side capabilities such as device detection and image scaling enhance Responsive Design

Faster, more effective operations Adaptive BluePrinting Promote and Demote items in a blueprint hierarchy. Reorganize content, fix errors and reuse local content more effectively Instant Site Wizard driven site creation. No IT support required to launch a new website View on Site Content Manager Explorer: View pages and components on the target site (staging / live etc.) of your choice

Personalization & targeting What, Where and when Configure triggers for content that should be surfaced for maximum relevance in certain areas of your sites Manage business rules Manage and maintain the business rules that apply Test and preview Use Footprints to simulate the results of targeting rules by assuming the identity of a certain persona

Content testing Experiments Specify Content variants Select multiple pieces of content for the experiment. Then let the Experiment run from Start to End date Setup Experiment Determine target publications, child-publications, pages and regions Test and monitor Use Footprints to test the Experiment, and analyze the live results as they come in. Push the best performing variant live

Translate

Typical translation workflow Start translation job metadata Receive translation Last minute fixes Publish SDL Tridion Update translation memory -$$$ Start Translation Finish Translation Translation Management System

SDL Web 8 Editorial Translation Review Start translation job metadata Review / Update translation Receive & Publish correct translation Update translation memory $$$ Start Translation Translation in progress Finish Translation SDL Language technology

SDL Web 8 Translator In-context Preview Start translation job metadata Review / Update translation Receive & Publish correct translation Start Translation Neque porro quisquam est qui dolorem ipsum quia dolor sit amet Preview translation Translation in progress Update translation memory Finish Translation $$$ SDL Language technology

Translation integration Include linked content in translation jobs Automatically publish when sending and/or retrieving jobs Automatic updating of translation job lists Ability to translate minor versions

Control

Extended authorization model Privileges Delegate control Enable power users or local team heads to Manage users and groups Control or create publications Manage system lists (publishing queue, multimedia types, or workflow statuses) And more Extensible model create your own custom privileges

Workflow Bundles Synchronize publication of multiple related content assets Page Component 1 Component N Multi-item container Send through workflow Add unlimited metadata to Bundle Bundle

Workflow Activities and Notifications Notifications New Workflow Activity! Activity 1 Activity 2 Activity 3 Follow the right process Easy workflow definition Activities make up a workflow Notifications alarm Users or Groups Ability to step back in workflow process Workflow Process

Workflow Embargo / Collaborative and Next task Choose level of access Embargo: items are inaccessible when in use Collaborative: see other user s inprogress draft changes Assign next task to a specific User or Group

Advanced features Publishing More granular control Republish items that link to your content Publish in-workflow version Publish checked-out version

External Content Library unleash enterprise content Create once use everywhere Unlock external content: DAM, PIM, Video, Seamless editor experience Treat as if natively stored Apply workflows, BluePrinting Contextual mount points Extensible framework with open API

WHY UPGRADE? TECHNICAL HIGHLIGHTS

DXA

Digital Experience Accelerator (DXA) What is it Production ready website Driven by best practices & industry standards Access to the full power of SDL Web, out-of-the-box Dynamic, adaptive and device independent Ongoing development by SDL and community Supported & Free www

Digital Experience Accelerator (DXA) Benefits Reduce development effort Ensure a strong foundation for new web projects Faster time to market for new sites Combine with Instant Site to enable business users to launch sites Leverage best practices and open source frameworks Enjoy Community contributions www

DXA Extensible framework Foundation for additional Accelerators ecommerce (SAP Hybris, Salesforce Commerce Cloud) Google Analytics SOLR Search Amazon CloudSearch... Both for SDL Web on-premise and SDL Web in the cloud www

DXA Enables parallel work streams Creative Agency CSS, js, sample wireframes Web Application Developer Business logic, assemble wireframe Content Author Create, edit content & pages SDL Web Specialist Schemas, component template, etc

DXA Proven technology & Open Standards

Architecture

Traditional SDL Tridion 20xx deployment model Content managed by customer Digital channels (web, mobile, kiosk, ) Visitors Content & Context Editors Content Management Publish Content Delivery

SDL Web 8 / 8.5 - Architecture Content managed by customer Digital channels (web, mobile, kiosk, ) Visitors Editors Topology Manager Content & Context Web application independent from CMS Web Application Content Management Strict separation between CMS and web app Publish Content Interaction Services

Topology Manager Central configuration Dynamic delivery server configuration Register multiple delivery environments Eliminate server dependencies

Decoupled Architecture Application Server Websites Web Application MVC Templates Business Logic Content Interaction Libraries Mobile App SPA Web traffic OData webservice Publish Content Interaction Microservices Storage Layer RESTful CONTENT MANAGEMENT CONTENT DELIVERY DIGITAL EXPERIENCES

Content Interaction Microservices Web Application SPA Mobile App Digital Experiences Content Interaction Libraries Contextual Information HTTP(S) OData OAuth 2.0 File System Audience Manager Content Store Device Database Content DBs Read/ Write Read/ Write Context Broker Ambient Data Framework Context Engine Content Interaction Services Audience Manager User Generated Content Profiling & Personalization Storage Layer Discovery Service Taxonomy Metadata Query Dynamic Content Contextual Image Delivery Dynamic Linking

The SDL Web Architecture Advantage The clean separation between Web Application and Content Interaction Services brings: Independency The Web Application runs independently from any SDL Web software Lower Total Cost of Ownership Future upgrades are much easier Easy development Web developers do not need to understand the SDL Web technology to build / maintain templates Flexibility Easy mixing of on-premise and cloud deployments 39

Cloud

Cloud Options Content Management as a Service Content managed by customer Digital channels (web, mobile, kiosk, ) Editors Topology Manager Content & Context Visitors Entire delivery stack managed & hosted by customer Web Application Content Management Strict separation between CMS and web app Publish Content Interaction Services = SDL cloud offering

Cloud Options Content as a Service Content managed by customer Digital channels (web, mobile, kiosk, ) Editors Topology Manager Content & Context Visitors Web application managed & hosted by customer Web Application Content Management Strict separation between CMS and web app Publish Content Interaction Services = SDL cloud offering

Cloud Options Digital Experience as a Service Content managed by customer Digital channels (web, mobile, kiosk, ) Editors Topology Manager Content & Context Visitors Web application managed by customer, SDL hosts Web Application Content Management Strict separation between CMS and web app Publish Content Interaction Services = SDL cloud offering

Cloud Options Digital Experience Plus as a Service Content managed by customer Digital channels (web, mobile, kiosk, ) Editors Topology Manager Content & Context Visitors Web application managed & hosted by SDL Web Application Content Management Strict separation between CMS and web app Publish Content Interaction Services = SDL cloud offering

SDL Web - offering spectrum Client owned Hybrid SDL Cloud Fully Managed Offering On-premise Content Management as a Service Content as a Service Digital Experience as a Service * Digital Experience Plus as a Service ** Responsibility à SDL Customer / Partner SDL Customer/ Partner SDL Customer/ Partner SDL Customer / Partner SDL Customer / Partner Web Application Management Content Delivery Provisioning Content Interaction Services Provisioning Content Management Provisioning * Digital Experience Accelerator or DD4T highly recommended to ensure best backward and forward compatibility ** Digital Experience Accelerator is compulsory

Common to all deployment models ALWAYS INCLUDED: 99.9% availability SLA Management Services Performance Monitoring High Availability and Redundancy Dev and Test Environment ISO27001 certified 1 TB Data Traffic 100 GB Data Storage Data backup 25 content editors Unlimited websites

Upgrades

Why upgrades were cumbersome and costly Content freeze Web application complexity (integrations) Regression testing Extensive project Business disruption! What can SDL do about this?

The SDL Answer Improved Architecture Upgrading to SDL Web 8 / v8.5 requires a simple deployment of the new Content Interaction Services Backwards compatibility - virtually no Web Application changes required Limited regression testing Works across on-premise, cloud and hybrid scenarios Mixed Mode upgrades Allows older SDL Tridion versions to be combined with SDL Web 8 Supports both CM first and CD first upgrades Works for SDL Tridion 2011 & 2013 Some specific conditions apply Can be combined with cloud scenarios

OPTION A: CONTENT MANAGEMENT FIRST (ON-PREMISE)

Independent upgrades Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Tridion 2011 / 2013 SDL Web 8.5

Independent upgrades Content Management Content Delivery Publish SDL Web 8.5 SDL Web 8.5

OPTION B: CONTENT DELIVERY FIRST (ON-PREMISE)

Independent upgrades Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Tridion 2011 / 2013 SDL Web 8.5

Independent upgrades Content Management Content Delivery Publish SDL Web 8.5 SDL Web 8.5

OPTION C: CONTENT MANAGEMENT FIRST (CLOUD)

Independent upgrades Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Tridion 2011 / 2013 SDL Content Cloud (Content as a Service)

Independent upgrades Content Management Content Delivery Publish SDL Tridion 2011 / 2013 SDL Content Cloud (Content as a Service) SDL Web 8.5

Independent upgrades Content Management Content Delivery Publish SDL Tridion 2011 / 2013 SDL Content Cloud (Content as a Service) SDL Content Cloud (Digital Experience as a Service)

Benefits simplified upgrades Much easier and faster current AND future upgrades Shorten projects and risks and minimize business disruption Easy path towards Cloud Lower Total Cost of Ownership Always the right fit due to hybrid options Enjoy the latest features

The latest technology Technology updates Content Delivery microservice architecture Java 8 Microsoft.NET Framework 4.6 Maven, Nuget WebApp libraries Platform updates Amazon RDS for SQL Server 2016 Microsoft Azure SQL Database Microsoft SQL Server 2016 SP1 Microsoft Windows Server 2016 Red Hat Enterprise Linux 7.2 Microsoft Windows 10 Safari 10 The latest versions of Firefox and Chrome

ANALYST VALIDATION

SDL Web s cloud reinvention is sparking growth and momentum 2% is a made up number of scientists who conduct science by pouring blue stuff into a microscope.

SDL Web 8 is ideally suited for large companies that need strong multisite and multilanguage tools to support global operations 2% is a made up number of scientists who conduct science by pouring blue stuff into a microscope.

SDL Web now has a modular, component-based architecture, content intelligence, and biggest of all, architecture to run easily in the cloud and operate headless 2% is a made up number of scientists who conduct science by pouring blue stuff into a microscope.

WHY UPGRADE? SUMMARY

Strategic benefits Increase revenue Drive more conversions on all your digital channels by consistently providing high quality experiences in any language Protect your investments Easily connect to your existing digital marketing technologies and cut CapEx investments by the ability to move to the cloud Achieve more with less effort Manage websites faster and easier, and reuse content from anywhere while eliminating duplication and inconsistencies Business agility Provide faster time to market and more business agility through optimized processes and modern, flexible technology

Operational benefits Democratize operations Enable more internal stakeholders and subject matter experts to easily contribute to your digital presence on any channel, eliminating central bottlenecks. Speed up time to market Launch new campaigns and marketing initiatives faster and with less dependency on IT counterparts Do more with less effort Enjoy a wealth of new features that streamline your day-to-day operations and eliminate unnecessary work. Cope with growing complexity Stay ahead of the curve as more work comes your way new channels, new languages and new digital initiatives to support.

Technical benefits Deploy as you like Enjoy a platform that you can run in any deployment mode cloud, hybrid, headless and on-premise. Just choose what best suits your needs. Focus on core tasks By empowering business users to do more themselves, you free up valuable IT time to focus on adding more true value to the business. Easy integration Strictly decoupled system elements and mature APIs enable you to integrate SDL Web more easily than ever into your existing IT infrastructure. More IT agility Enjoy standard frameworks and best practices to be more agile and serve the business faster as requirements change; upgrade with less effort.

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