MIS 204 Exam 3 Study online at quizlet.com/_9nosl 1. Which of the following statements regarding a personal information system is 2. Which of the following statements is true regarding a workgroup information system? 3. Which of the following statements of enterprise information systems is 4. The information system that a restaurant uses to order supplies and ingredients from its suppliers is an example of a(n) - Used by a single individual - Procedures informal - Problems isolated - Data duplication among employees - Easy to manage change - Example: Contact manager in I-Phone or e- mail account procedures are simply and probably not documented - Info system shared by a group with a particular purpose, contains departmental and functional info systems - 10 to 100 users - Procedures understood within group - Problem solutions within group - Data duplication among departments - Somewhat difficult to change. - Example: Scheduling of grounds keeping - Span an organization and support activities in multiple departments - 100 to 1000s users - Procedures formalized/documented - Users undergo formal procedure training - Solutions involved more than one department - Data duplication is eliminated or changed to maintain consistency - Very difficult to change - Example: Charging of membership fees Interenterprise 5. Which of the following statements about an interenterprise information system is 6. Which of the following statements is true about resolving problems in an interenterprise information system? 7. Information silos arise as a consequence of an organization's 8. Information silos are not a problem until they 9. Information silos lead to 10. Enterprise application integration is 11. Which of the following statements is true of enterprise application integration? - Shared by two or more independent organizations - 1000s users - Solutions required cooperation among different independent organizations - Data duplication often, but controlled - Difficult to change - Interorganization IS required - Example: Ordering of restaurant supplies from suppliers Cooperation is required and resolve through meetings, contracts, and sometimes litigation Growth and increasing use of information systems Begin to share data about the same entities/duplicate data - Islands of automation - Conflicting situations - Data duplicated - Increase costs for the organization Suite of software applications that integrates existing systems by providing layers of software that connect applications together - Connects system islands via a new layer of software/system - Enables existing applications to communicate and share data - Provides integrated info - Leverages existing systems, leaving functional applications as is, but providing an integration layer over the top - Enables a gradual move of ERP.
12. The major benefit of enterprise application integration is that it 13. A stored procedure is a 14. ERP training falls into two broad categories. The first category is training about how to implement the ERP solution. Which of the following activities is NOT a part of this category? 15. Which of the following statements is true about Oracle and its ERP products? 16. Which of the following statements is true about SAP and its ERP products? 17. When implementing new enterprise systems, the only solution for resolving process issues and providing enterprise process management is - Enables organizations to use existing applications while eliminating many of the serious problems of isolated systems - Automatically makes data conversions among different systems Computer program stored in the database that is used to enforce business rules - Obtaining top-level management support. - Preparing the organization for change. - Dealing with the inevitable resistance that develops when people are asked to perform work in new ways. - Designed according to SOA principles - Adaptable and customizable - Fully featured products with superior performance - Expensive. - Gold standard of ERP products - Led direction of ERP industry in the 90s and first decade of the 20th century - Sells to the largest companies and offers the most expensive ERP products. Collaboration 18. Which of the following is an effective technique to overcome employee resistance when implementing new enterprise systems? 19. In accordance with the definition of service-oriented architecture, a service 20. Traditional B2C information systems rely on that customers use to enter and manage their orders. - Senior level management needs to communicate need for change to organization, and must re-iterate - Employees need to be trained and coached on the successful use of the new system - Create positive buzz by training and word of mouth - Employees need to be given extra inducements to change. Is a repeatable task that a business needs to perform Web storefront 21. Clearinghouses - Provide goods and services at stated price, arrange delivery, but never takes title to the goods - Example: Amazon.com sells books and other merchandise owned by others 22. E-commerce leads to, which is the elimination of middle layers of distributors and suppliers. Disintermediation 23. E-commerce - Buying and selling of goods and services over public and private computer networks. - Improve the flow of price information - Produces information about price elasticity that has not been available before 24. Which one of the following characteristics is true for companies such as Google, Amazon.com, and ebay that exemplify Web 2.0? - Provide software as a service (SAAS) - Even faster - Advertising revenue models - Flexibility - Rise of user generated content
25. Web 2.0 applications are thin clients. What does this imply? 26. A characteristic of Web 2.0 is that the value of a Web site increases 27. Web 2.0 encourages, which occur(s) when the output from two or more Web sites is combined into a single user experience. 28. How can a firm use social networks to increase the strength of its relationships? - Does not require an installation on the users' computers - Readily and frequently updated With use and users Mashups - Induce any of the 4 forms of value of social networks: influence, info social credentials, and reinforcement - Use the sites for selfexpression and professional purposes - Gain social capital by adding more friends and strengthening relationships with existing friends - Gain more social capital by adding friends and strengthening relationships with people who control resources important to you. - Use groups and applications. 32. Meaningful social networking applications 33. Which of the following is true about microblogging? - Social: Use information in social graph - Useful: Address real needs, from entertainment to practical tasks - Engaging: Compel users to come back again, and again - Expressive: Share a personal perspective on the world - Website where users can publish their opinions using small amount of texts - Less intimidating - Enables free, immediate, twoway publishing, worldwide - Enables users with similar interests to find each other - Businesses can benefit by public relations, relationship sales, market research - Example: Twitter 29. Traditional capital - Refers to the investment of resources for future profit - Example: factories, machines, manufacturing equipment) 30. Which of the following best represents the value of social capital? Determined by the number of relationships in a social network, by the strength of the relationships, and by the resources controlled by those related 31. Which of the following observations is true regarding social networks and social capital? - Information - Influence - Social credentials - Personal reinforcement
34. Social networking in general and microblogging in particular are all about relationships forming new relationships and strengthening existing ones. Such relationships can serve as an ideal channel for sales. But experience has shown that are ineffective when microblogging. 35. "Product ratings and surveys have been used for years. Product opinions are also common. Recent research indicates that ratings and opinions of fellow customers are far more trusted than any advertising." This statement refers to types of Pure sales pitches User Generated Content (UGC) 40. Which of the following is an example of a question that a reporting tool will help address? 41. Which of the following is an example of a question that data-mining will help address? - Providing relevant, accurate, and timely information to the right person - What has happened in the past? What is the current situation? How does the current situation compare to the past? - Used to make predictions - What will happen in the future? - Will a given customer default on a loss 36. In Enterprise 2.0, pushing enterprise content to users based on subscriptions and alerts is part of, according to McAfee's Enterprise 2.0 model. 37. Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as 38. Responding to problematic content on social networking sites is best reserved for when 39. Deleting problematic content on social networking sites is best reserved for when Signals Extensions Problematic content has caused the organization to do something positive as a result Contributions that are inappropriate contributed by crackpots, nothing to do with the site, or contain obscene content 42. Among the following, which is the best way to distinguish between reporting tools and data-mining tools? 43. Knowledge-management tools differ from reporting and data-mining tools because the source of their data is 44. An RFM score of most likely means that a customer has taken its business elsewhere and is probably not worth spending too many marketing resources on. 45. RFM analysis ranks customers by considering the recency, frequency, and of their orders. - Complexity of techniques used - Reporting tools use simple operations such as sorting, grouping and summing and data mining tools use sophisticated statistical techniques. - Employee knowledge - Human knowledge not recorded facts and figures - Shared about product and product uses by employees, managers, customers and others instead of just recorded data. 555 Money (the amount of money spent)
46. Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely 47. A sales team should attempt to upsell more expensive products to a customer who has an RFM score of 48. How should a sales team respond to a customer who has an RFM score of 545? 49. Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 111. Which of the following characteristics relates Bloominghams with its RFM score? 50. Which of the following describes a dimension in an OLAP report? 51. Which of the following observations is true regarding RFM and OLAP reports? R-5 F-1 M-1 R-1 F-1 M-3 - Sales team should not spend a lot of time on this customer - Let them go to competition because the loss will be minimal - High RFM value - Orders recently, orders frequently, and orders the most expensive goods. - Characteristic of a measure. Purchase date, product type, store type, customer type, customer location and sales region are all examples. - OLAP reports are simple arithmetic operations on data - Provides ability to sum, count, average, and perform other simple arithmetic operations on groups of data. They are dynamicviewer of report can change the reports format online. OLAP reports are more dynamic than RFM reports 52. Which of the following is true of unsupervised data mining? 53. Which of the following statements is true about operational data? 54. Which of the following statements of data mart is 55. With a(n) you can subscribe to content sources and be notified when they have been changed. 56. Which of the following observations concerning expert systems is 57. Portal servers are like Web servers except that they 58. An alert sent to you is an example of technology. - Analysts do not create model or hypothesis before running the analysis - They apply data-mining technique and observe results - Hypothesis created after analysis as explanation for results - Technique: cluster analysis to find groups with similar characteristics - Designed to support fast transaction processing and might need to be reformatted to be useful for BI applications. - Users need not have the data management expertise that data warehouse employees have - Operational data is extracted into this facility - Prepare, store and manage data specifically for data mining and other analyses - Collection of data created to address needs of a particular: business function, problem, opportunity Real Simple Syndication (RSS) Reader - Attempt to capture human expertise and put it into a format that can be used by non-experts - Rule Bases systems that use if/then with hundreds or thousand of rules - Difficult and expensive to develop and maintain: labor intensive, ties up domain experts - Unable to live up to high expectations set by name have a customizable user interface BI server/push