18/19 MEDIA KIT
TABLE OF CONTENTS 01 06 VISION/ PARTNERSHIP PHILOSOHPY REQUIREMENTS 10 WEDDINGS 02 07 11 DEMOGRAPHICS BLOG STOCKIST 03 08 12 ANALYTICS ADVERTORIAL + BLOG PHOTOGRAPHY STANDARDS 2018 + 2019 PRINT SCHEDULE 04 PRINT SPECIFICATIONS 09 POSTS + STORIES PHOTOGRAPHY STANDARDS 05 ADVERTORIAL
VISION Dote Magazine is the handbook for living a well-styled and meaningful life. We believe in finding beauty in the everyday and magic in the mundane. We love the real, the raw, and the deep-down things that make us all unique humanbeings. We re for purpose over promotion and imperfection over pretense. We believe in honesty, humility, and a higherpurpose; we believe in simplicity, sensibility, and sincerity. We focus on artists, artisans, entrepreneurs, and anyone passionate about fostering a creative, thoughtful life. PARTNERSHIP PHILOSOPHY Dote Magazine is a different kind of advertising platform. We believe in partnership and the cultivation of meaningful relationships. This means we ll sit down with you to discover your needs and find creative ways to use all of our platforms to support you and your business. We have an attentive audience ready to hear your messaging. For all partnership inquiries contact: leanne@dotemagazine.com / 01
DEMOGRAPHICS Dote has been embraced by a loyal community and an inspired, like-minded audience that values the beauty in life from all perspectives. We reach more than 60,000 individuals who welcome creative solutions, engaging ideas, and thoughtful content into their everyday life. Whether they re entertaining, organizing, shopping, working, connecting with friends, or making time for themselves, our readers trust Dote Magazine to provide inspiring ideas and practical solutions to enrich their lives. Predominately women between the ages of 18-60, our readers are decision makers, household influencers, and self-described doers connected to the greater community. Because of the inclusive, accessible, and down-to-earth content, Dote Magazine is read by a wide range of socio-economic backgrounds and household incomes. READERSHIP + PICK UP RATE 60,000 Based on avg. 5 readers per copy + online readers / 02
ANALYTICS 32,000 SOCIAL MEDIA FOLLOWERS and growing daily! 5,500 MONTHLY WEBSITE VIEWS As per google analytics March 2018 10,000 TOTAL PRINTED COPIES 2,000 PRINTED COPIES AT INDIGO, CHAPTERS, COLES Across Canada 2,000 THE DOTE SHOP + BOUTIQUE RETAILERS 2,000 HOTELS + PROFESSIONAL 2,000 SPECIAL EVENTS + DONATIONS 6,000 DIGITAL READERSHIP Impressions per use 65,000 ANNUAL WEBSITE VIEWS As per google analytics March 2018 / 03
PRINT SPECIFICATIONS DOUBLE PAGE SPREAD FULL PAGE 1/4 PAGE TRIM SIZE: 16.5 W x 10.75 H WITH BLEED: 16.75 W x 11 H TRIM SIZE: 8.25 W x 10.75 H WITH BLEED: 8.5 W x 11 H TRIM SIZE: 3.875 W x 5.125 H NO BLEED NEEDED 1 ISSUE 2 ISSUES 3 ISSUES INSIDE FRONT COVER $3,500 $3,000 $2,500 BACK COVER $3,500 $3,000 $2,500 INSIDE BACK COVER $3,000 $2,500 $2,000 DOUBLE PAGE SPREAD $4,500 $4,000 $3,500 ADVERTORIAL DPS (only 3 available per issue. See Advertorial section, pg. 7, for more information) FULL PAGE $5,000 $4,500 $4,000 $2,500 $2,000 $1,500 1/4 PAGE $800 $600 $400 *Due to variations in printing, Dote cannot 100% guarantee colour accuracy. / 04
WHAT IS AN ADVERTORIAL + WHY IS IT BENEFICIAL TO MY BUSINESS? An advertorial is an opportunity for you to send a targeted and specific message directly to our 60,000 readers. You write your own message and we design it to look like a Dote editorial feature. The only difference is, our readers get to read exactly what you want them to, and they are exposed to your messaging. This helps create a relationship between you and our readers as they trust Dote and our platform. *Your advertorial feature will say Advertisement, in very small print at the top of the page, in accordance with advertising standards. TERMS INCLUDES 2 PAGES OF CONTENT IF ADDITIONAL PAGES ARE REQUIRED, THIS WILL BE QUOTED ON AN INDIVIDUAL BASIS Content and images are to be supplied by client (Dote will edit and approve imagery, but will not write or produce content) Please reference Photography Standards on Page 08 and 09 500-800 words of targeted editorial messaging Content is to be submitted 8 weeks prior to Artwork Deadline Client will have sign-off and approval 2 weeks prior to Artwork Deadline The Dote design team will design the advertorial to be in-line with the branding of Dote and to fit with the overall look of the issue / 05
REQUIREMENTS All colours must be converted to CMYK. Minimum resolution of 400 dpi for all images and logos at 100%. Completed ad must be submitted as a pressready, high-resolution PDF. All ads, except full-page ads and double-page spreads, must have a defining border of.125 on all sides. Bleeds for full-page ads and double-page spreads must extend 1/8 (.125 ) on each side. Please note that we cannot guarantee 100% colour accuracy. UPLOADING To upload artwork, go to www.dotemagazine.com/ad-uploads and follow the directions stated on the page. Please ensure that your file does not exceed 120 mb. / 06
BLOG The Dote Blog, web ads, and Instagram posts are a natural extension of the Dote brand and a great way to further your Dote partnership. *IMPORTANT: Dote Magazine does not write or create the sponsored blog post content. 01Sign on for one or more blog posts and choose your dates. Blog post availability is subject to a first come first serve basis. 05Dote will ensure the post links to all desired areas (i.e.; suppliers or manufacturers) including back to the client s website. 02Submit your content (200-1000 words) and photography 3 weeks prior to your scheduled post. Please reference Photography Standards on Page 08 and 09 03Dote reserves the right to approve images and request any needed changes. 06Dote will post a social media shout out relevant to the post on Instagram stories with swipe capabilities, as well as on Facebook, alerting all followers to a new blog post. Your social media post will have the hashtag #sponsoredpost, in accordance with advertising standards. 04Dote will post content at 9:00 am on the scheduled day and the post will remain the head-post for 1 business week (Monday - Friday). Post will stay on the blog for 1 year after it has been posted. The bottom of your post will say: sponsored post, in accordance with advertising standards. *Request a week or book your post with our Blog Coordinator blog@dotemagazine.com / 07
ADVERTORIAL + BLOG PHOTOGRAPHY STANDARDS The design of Dote is executed in a specific way, and we may require the modification of your logo and corporate design colours we will only do this with your permission and will not compromise your branding Supplied images must contain negative space (so content can be used over top) Simple and clean images with one focal point are ideal Vertical/portrait oriented photography is preferred Please ensure all photography is original to you. If photography is not original to you, please ensure it is properly credited and that you have permission to submit it If photography does not comply with these standards, it will be returned to client, and new images will be requested. If this cannot be done in a timely manner, the post date will be modified or Dote will choose images from the Dote photo library *Due to variations in printing, Dote cannot 100% guarantee colour accuracy. Please do not submit photography with product or content added in postproduction, as this will not be used in the design (this will greatly detract from the efficacy of the intention of the advertorial) Submit 6-12 high-resolution photos 300 dpi, 1200 px tall (Please ensure your images are no larger than 1800px tall) * Dote has the right to decline images and request new ones or suggest stock photography, or Dote internal imagery as an option / 08
SOCIAL MEDIA POSTS + STORIES PHOTOGRAPHY STANDARDS Dote Magazine has a curated Instagram feed that depends on strategy and proven historical data. We choose imagery and messaging we know will resonate with our readers to get the best response to a sponsored post. Image selection: Dote will pull an image from the client s feed or use content that was created in partnership with Dote that we feel best represents the Dote brand, the client s brand, and the client s requested messaging. Your social media post will have the hashtag #DotePartner. / 09
WEDDINGS Dote aims to be a continuous source of inspiration, and there is no better time to inspire than in the midst of preparing for one of life s most significant events a wedding! Along with curated original content, Dote Magazine Weddings will be a resource and guide book for readers looking to plan their own weddings and other life events. As a Dote Magazine Weddings advertising partner, you will be top of mind for those events. PLATINUM PARTNER ROSE GOLD PARTNER GOLD PARTNER $2,800 $1,000 $500 AD WEB VENDOR SPACE AD LISTING PRINT A full-page advertisement in Dote Magazine Weddings ($2,800 value) A preferred listing on our Dote website as well as in Dote Magazine Weddings* ($500 value) A web ad banner on dotemagazine.com for the duration of your contract * ($2,500 value) Dimensions: 1900 x 200 - large ad + 235 x 235 - sidebar square A cube-sized ad in Dote Magazine Weddings ($1,000 value) A ROSE GOLD partner preferred listing on dotemagazine.com as well as in Dote Magazine Weddings ($500 value) A web ad banner on dotemagazine.com for the duration of your contract * ($2,500 value) Dimensions: 1900 x 200 - large ad + 235 x 235 - sidebar square A GOLD level preferred vendor listing on dotemagazine.com as well as in Dote Magazine Weddings* ($500 value) A web ad banner on dotemagazine.com for the duration of your contract * ($2,500 value) Dimensions: 1900 x 200 - large ad + 235 x 235 - sidebar square INSTA POST One Instagram post curated by our team on Dote Magazine s Instagram* ($250 value) One Instagram post curated by our team on Dote Magazine s Instagram* ($250 value) COMPLEMENTARY MAGAZINES 10 copies of Dote Magazine Weddings to hand out to clients (Not for Resale) ($170 value) 5 copies of Dote Magazine Weddings to hand out to clients (Not for Resale) ($85 value) *Due to the uncoated paper that Dote Magazine Weddings is printed on, ads with darker content can appear darker than anticipated. Timing, listing, and scheduling for this will be on a first come, first serve basis. 5 copies of Dote Magazine Weddings to hand out to clients (Not for Resale) ($85 value) / 10
BECOME A DOTE STOCKIST As a Dote Stockist, you will purchase a minimum of one case and sell them at your location/business for the cover price. The main selling season is 6 months per issue, but you can continue to sell back issues for as long as you have them (we will not buy back the leftover issues). Wedding Volumes can be sold anytime. LIFESTYLE ISSUES Cost per case (approx. 24 magazines)* $119.88 + tax Retail price per magazine $9.99 + GST You make $239.76 per case ($4.99 per magazine) WEDDING VOLUMES Cost per case (approx. 13 magazines)* $55.25/case Retail price $16.99 + GST You make $165.62 per case ($12.75 per magazine) *Case price is dependent on number of copies per case and is subject to change. To schedule delivery of your issues please contact our Distribution Coordinator at: distribution@dotemagazine.com / 11
2018/2019 PRINT SCHEDULE ISSUE 9: LIVE COLOURFULLY Fall/Winter 2018 Ad artwork due: August 1, 2018 Launch: October 2018 WEDDINGS Volume 3 Ad artwork due: November 1, 2018 Launch: January 2019 ISSUE 10: BODY Spring/Summer 2019 Ad artwork due: February 1, 2019 Launch: April 2019 / 12