Investor Presentation
Safe Harbor Forward looking statements This presentation contains forward-looking statements that are based on our beliefs and assumptions and on information currently available to us, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, information concerning our possible or assumed future results of operations, business strategies, product development, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition. Any such statements are not guarantees of future performance, but are based on assumptions that are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as anticipates, believes, could,, seeks, estimates, intends, may, plans, potential, predicts, projects, should, will, would, or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. These and other important risk factors are described more fully in documents filed with the Securities and Exchange Commission, including Tableau s Form 10-K, subsequently-filed Quarterly Reports on Form 10-Q, and other reports and filings with the Securities and Exchange Commission, and could cause actual results to vary from expectations. This presentation may include certain non-gaap financial measures as defined by SEC rules. As required by Regulation G, a reconciliation of those measures to the most directly comparable GAAP measures will be provided.
Help people see and understand their data
Tableau Software Revenue $232m Founded in 2003 19,000+ customer accounts $128m 1,360 employees Headquartered in Seattle, WA $34m $62m $40m $75m Positioned as a Leader in Gartner s 2014 Magic Quadrant for BI and Analytics Platforms 2010 2011 2012 2013 Q1 13 Note: Fiscal year ends December 31
Breakthrough Innovation Computer Graphics Databases Human Computer Interaction
The Data Opportunity Extracting value from the data deluge Data Volume 40 Exabytes in 2020 Data Diversity 48% CAGR 2010 2012 2014 2016 2018 2020 Source: IDC
The Status Quo The Most The Many The Few Don t have business analytics: it s too hard Waste countless hours in Excel with poor results Rely on an army of engineers and experts
The Tableau Revolution
Tableau Products Worldwide Sales Forecast Tableau Desktop For anyone Tableau Server Tableau Online For organizations Tableau Public For public websites Tableau leverages data from its source Tableau leverages data from its source Databases Big data Spreadsheets Applications Cloud
Core Technology: VizQL A visual query language for data Declarative query language Unifies query and visualization Creates unlimited number of picture expressions Compiles into database query languages
Core Technology: In-Memory Engine Extremely fast computational ability Breakthrough in-memory database Column storage, architecture-aware Fast performance with massive data
Core Technology: Live Query Engine Supports the world s largest databases Attaches directly to enterprise data stores Compatible with major data platforms Leverages enterprise data models and security Data warehouses Datamarts and cubes Fast databases
Hybrid Data Architecture Combination of in-memory and live query engines Designed for adaptability and flexibility Unified user experience for full range of data stores
A Fundamental Break from the Past Traditional Approaches The Tableau Way business intelligence Complex Products Heavy Customization Specialized Staffing Rigid Delivery Model Pre-Defined Usage Slow Pace Expensive Limited Audience Powerful Ubiquitous Beautiful For Everyone Easy Fast
Market Opportunity White Space Excel+ BI Tools Market ($13 Billion) 105 million information workers 363 million information workers 615 million information workers The Few The Many The Most Source: 2012 BI Tools Market size per IDC; total information workers per Forrester and Forrsights. According to Forrester, there are expected to be 615mm information workers in 2013. According to Forrsights, as of August 2012, 17% (105mm workers) use BI tools and 59% (363mm workers) use spreadsheets.
Land & Expand Model From grassroots adoption to enterprise standard Free Trial Missionary Users Spreading Virally Sophisticated Use Cases Departmental Adoption Enterprise Deployment
Our Business Model Worldwide Sales Forecast Land & Expand Strategy Downloadable free trials Customers able to prove the value Accounts expand over time Revenue Streams Perpetual license User-based pricing Desktop & Server CPU-based pricing Server only Subscription license Maintenance and Services Sales Strategy Inside sales low cost seeding and expansion Field sales in territory, named accounts Indirect sales technology partners, resellers, OEM Customer success drives renewals
Tableau Software Enormous upside with multiple drivers of growth Product Innovation Further Penetrate Existing Customers Drive New Customer Growth Extend Partner Network Grow Internationally Continue to build customer base Drive revenue growth and profitability
Visionary Team On a disruptive mission Focused on the long-term Since 2003 Christian Chabot CEO and Co-founder Since 2003 Chris Stolte CDO and Co-founder Since 2003 Pat Hanrahan Chief Scientist and Co-founder Technology and product-driven ethos Tom Walker CFO Kelly Wright Exec VP Sales Elissa Fink CMO Best Workplace Award in 2012 and 2013 Since 2004 Since 2007 Daniel Jewett VP Product Management Since 2005 Since 2012 Keenan Conder General Counsel Since 2007 Since 2011 Jay Peir VP Corporate Development Culture, Team, Execution
Financial Highlights
Strong Revenue Growth Annual Revenue Total Revenue Growth 93% CAGR Quarterly Revenue $232m $81m $61m $75m $128m $42m $40m $50m $62m $25m $29m $32m 2011 2012 2013 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 2012 2013 Q4 13 2014
License Revenue Annual Quarterly $160m $58m License Revenue Growth 90% CAGR $42m $48m $90m $30m $26m $34m $44m $17m $20m $22m 2011 2012 2013 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 2012 2013 Q4 13 2014
Maintenance & Services Annual $73m Quarterly $26m Maintenance & Services Growth 101% CAGR $19m $23m $38m $14m $16m $18m $7m $9m $10m $12m 2011 2012 2013 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 2012 2013 Q4 13 2014