Every moment of every day there are chances to participate in expressing your individuality and creativity, in contributing to your vision for yourself, your family, your community, city, or world. When we bring this consciousness to our choices about money and use our resources money, time or talents to take a stand for what we believe in, we come alive. We are flooded with a sense of purpose even in the smallest action, and a feeling of power and energy opens up in our life. Lynne Twist
The Giving Principles CSR It s Good Business
Definition of Corporate Social Responsibility Workshop Objectives The Business Case for CSR 10 Decisions and Actions For a copy of today s slides text GIVEBACK17 to 678-506-7543
Andrea Barnes CEO The Giving Principles Creator of The Giving Principles Learn to Raise Money for the Cause You Love Host of the global nonprofit Telesummit Investing in Human Solutions 30 Years in nonprofit space Social Investment Consultant Nonprofits - $34 Million Raised Corporate Foundation 55,000 donors, 650,000 gifts, 28 countries Host of the global Relational Social Impact conference for the Direct Sales channel For a copy of today s slides text GIVEBACK17 to 678-506-7543
Corporate Social Responsibility The positive actions companies take toward their communities, social causes and the environment.
Corporate Social Responsibility Three Arenas of CSR Philanthropy Community Engagement Streamlined Operations Sustainability Shared Value Profit Centers that Serve the Social Good
Reducing Utility Usage Streamlining the Supply Chain Quick Examples Donating to local arts organizations Organizing employee volunteer days Sourcing more sustainably Developing human capacity in underserved communities
1. Attracting and Retaining Top Talent 2. Building Brand Value Business Case for CSR 3. Staying Ahead of Regulatory Issues 4. Optimizing Operations 5. Developing New Market Opportunities 6. Voice For a copy of today s slides text GIVEBACK17 to 678-506-7543
Benefit #1 Attracting and Retaining Top Talent Source: Marketinginnovators.com
The State of Social Consciousness, and the Future of Global Responsibility by Caroline Pham
Currently 86 million millennials in the workplace. By 2020 they will represent a full 40%. We ve all heard about Millennials 64% of them say it s a priority for them to make the world a better place. 72% would like to be their own boss. But if they do have to work for a boss 79% of them would want that boss to serve more as a coach or mentor. 88% prefer a collaborative work-culture rather than a competitive one. 74% want flexible work schedules. 88% want work-life integration, which isn t the same as worklife balance, since work and life now blend together inextricably. Jamie Gutfriend, CAA s Intelligence Group
LOYAL CUSTOMERS Loyal Neutral Detractors I will recommend you to others I will buy more from you I will continue to buy from you I will buy less from you I will stop buying from you I will tell others not to buy from you Adapted from loyalty-based Management, by Frederick F. Reichheld Harvard Business Review, November 15, 2000
Survey Results Thorpe Survey 42% of companies responding observed higher sales as a result of mission-related effort 70% reported more loyal customers Nielsen Survey 55% of consumers willing to pay premium price for products they consider socially responsible (this number represent 100 million consumers) For a copy of today s slides text GIVEBACK17 to 678-506-7543
And oh, those millennials Millennials will spend $600 Billion in the next year and 10 s of trillions over their lifetimes. More than 50% make an effort to buy from companies that support causes they care about. Source, Barkely, an independent advertising agency.
Awareness Benefit #2 CSR Authentically Enhances Your Brand Builds Image Establishing Credibility Evokes Positive Feelings Creates a Sense of Community Engages the Public Steve Hoeffler, Kevin Lane Keller (2002) Building Brand Equity Through Corporate Societal Marketing Journal of Public Policy & Marketing: Spring 2002, Vol. 21, No. 1, pp. 78-89.
Mining, Manufacturing, Processing under constant scrutiny by regulators Benefit #3 Staying Ahead of Regulatory Issues Compliance is complicated varying by state and region Pressure to follow voluntary codes such as Greenhouse Gas Protocol or LEED Building Standards Improving processes can improve the bottom line Companies use less resources Companies pollute less Companies new uses for bi-products such as a secondary source for power Communities stay clean, families are healthier and company enjoys a positive reputation
Global Green Building sector doubles annually Benefit #4 Optimizing Operations Commercial Buildings Account for 40% of all consumed Energy Despite green buildings employees affect energy usage by 30% Trend to find ways to effectively engage workforce in overall carbon footprint usage We have a local company, Sustain3 who is an expert in employee engagement Critically analyzing packaging, shipping, supply chain, even use of disposable plastic ware in breakrooms and water bottles all can positively affect bottom line Measuring Change Makes Environmentally friendly adjustments more likely to have staying power and positively impact brand
Shared Value Benefit #5 Developing New Market Opportunities Shared Value A management strategy focused on companies creating measurable business value by identifying and addressing social problems that intersect with their business. Also known as conscious capitalism. Harvard Business Review (HBR)
Benefit #5 Shared Value Leverage business expertise to support communities in need Locate a manufacturing facility in underserved communities Entry-level positions Training Doterra Source products globally Develop community resources Support educational infrastructure Partner with producers to improve supply chain
Benefit #6 Voice Opportunity to use company, sales, relationships, social media presence to raise awareness and generate action for the causes you care about For a copy of today s slides text GIVEBACK17 to 678-506-7543
Establishing dedicated staff and leadership resources for sustainable product development IKEA CSR Plan Products using energy or water such as lightbulbs or water faucets shall be 50% more efficient than comparable products on the market By the end of 2015 all product materials will be renewable, recyclable or recycled Produce quality goods using the least amount of resources Source manufacturing resources from sustainable sources
10 Decisions and Actions
1. Commit that your company will be a mission-driven company with aligned, strategic corporate social responsibility programs 2. Engage leadership, key staff, customers and supply chain in strategic development process 3. Inventory all current CSR programs Make the 10 Decisions 4. Prune programs that don t serve you and align strategically with those that do: Philanthropy, Streamlined Operations, Shared Purpose 5. Create teams and chains of accountability 6. Determine meaningful goals and metrics. 7. Create your funding mechanism for philanthropy 8. Maximize your corporate culture by sharing goals and values 9. Serve your communities through giving, volunteerism, better products delivered with less impact 10. Reap the benefits. Promote CSR goals and accomplishments through all brand channels For a copy of today s slides text GIVEBACK17 to 678-506-7543
Decision #1 Mission-Driven Company From a business perspective, look at your business purpose beyond profit. Really dig down to uncover what your business is solving in the market you operate that s truly helping people and society and the planet today. Every business has one. When you look past the profit, you ll find that there is something that is a nugget in terms of the true purpose of your business. When you tap into that, look at what you do, then you need to truly live to that purpose. And then you ll find that your business will become a business for good quite naturally. Susanna Collier, Virgin Unite
Decision #1 Mission-Driven Company Determine your core purpose* Assess the social and environmental needs in the communities you do business in local, national, and international. Ask your community (staff, customers, partners, suppliers, investors) where you have the opportunity to add most value, and identify areas where you are doing harm. Speak to experts on the frontlines and learn from business leaders that have already started the journey. Understand and articulate how your organization can create shared value in society and for the planet. Create your clear purpose and embed it into all you do ensure everyone in your company owns it and is inspired by it. *Virgin Unite, Build a Better Business Blueprint
Decision #2 Engage Key Constituents Engage key leadership In developing your vision mission and values. Strategic areas of corporate social responsibility Bring in core employees Broadly obtain commitment and buy-in. customers and suppliers Gain input For a copy of today s slides text GIVEBACK17 to 678-506-7543
Decision #3 Inventory Existing CSR Program Philanthropy & Community Engagement Streamlined Operations Shared Values For a copy of today s slides text GIVEBACK17 to 678-506-7543
Decision #4 Prune and Align Evaluate philanthropic policies and beneficiaries and set aligned direction Set corporate values and goals around carbon footprint, improved supply chain Evaluate opportunities for new revenue streams to support social needs
Decision #5 Create Teams and Accountability Demonstrate commitment by executive participation Develop structures and team to implement programs Develop mechanisms to encourage innovation and savings Educate employees and inspire to participate
Decision #6 Change what you value and measure To From Price Quality Speed Price Quality Speed + or impact on people & planet Give back How is the community better?
Decision #7 Create a funding mechanism Corporate founders % of company profit net or gross Employee giving programs POS promotions Pros and cons of asking people to give brainstorming Ask people to step up to the plate and give For a copy of today s slides text GIVEBACK17 to 678-506-7543
Operate Own Corporate Charity Decision #7 Create a funding mechanism Buy One Give One Even Stevens Tom Solve Sunglasses Water for People Environmental Support In 2011 alone, Bank of America has provided $3.6 million to address climate change Dell and Hewlett-Packard boast no-waste programs Recycle & Reuse Virgin Unite Carbon War Room Corporate Giving Programs Program to give monetary donations to eligible nonprofit organizations Matching Gift Programs Corporation matches employee gifts to qualified charities Volunteer Grants Matching volunteer hours with cash gifts.
Decision #8 Maximize your corporate culture Share corporate CSR values Create a culture where service and innovation are encouraged and expected what gets measured changes Create events for employees to give back Celebrate Storytelling
Decision #9 Serve (build community around your brand) Get out of the building and celebrate hands-on work for social good Deliver better products Change the world
Decision #10 Reap the Benefits Promote CSR Programs at Your Work Space Work with charity recipients for comarketing opportunities Blog and Tweet Consider your Labeling Opportunities Encourage Employees to serve in community (logowear) Publish an Annual CSR Report For a copy of today s slides text GIVEBACK17 to 678-506-7543
Global Nonprofit Telesummit Spring 2017 www.thegivingprinciples.com