Celebrate Craft Beer during the 10 th Annual Presented by the San Francisco Brewers Guild Trade Sponsorship CONTACT Joanne Marino JOANNE@SFBREWERSGUILD.ORG 415-915-5173
welcome to SF Beer WEEK San Francisco Beer Week celebrates its 10th year and with it, the diversity and quality of craft beer in the greater San Francisco Bay Area. It s a grassroots collection of hundreds of events organized and hosted by hundreds of breweries, restaurants, bars, retailers and organizations throughout the region. General Sponsorship opportunities SF Beer Week offers a wealth of opportunities for small and large sponsors to gain significant visibility with brewers, the public, media, and food and beverage leaders. Sponsors receive local and national recognition via our website, social media, the Opening Gala (including our Brewers Lounge), media partners, print materials, swag and more. Sponsoring SF Beer Week makes a strong statement to the local and national craft beer community that you support the pioneering spirit, creativity and quality of independent craft beer. Your brand will be aligned with these values. Sponsorship funds all production, marketing, design and promotional costs. Our sponsors make SF Beer Week possible. SF beer Week 2018 - sponsorship details 2
Opening Gala SF Beer Week kicks off with a big bang each year at the Opening Gala. It s the Bay Area¹s most prestigious craft beer event, produced by the presenter of SF Beer Week, the San Francisco Brewers Guild, and held Friday, February 9, by the San Francisco Bay. Tickets go on sale November 28. For 2018, the Opening Gala offers additional sponsor benefits to make the evening special. You ll get early entrance, even before VIP, and be able to mix and mingle with brewers in the Brewers Lounge. There, you ll find complimentary food and drink, can take a break from the crowd, and access separate restrooms. If you re a brewery, there s an end-cap option for Official sponsors. If a trade partner, ask for the Trade Sponsor kit, which is more focused on the industry and the brewers. Featuring 100+ Participating Breweries 350+ Beers 3,000+ Attendees 1,500+ Gallons Tapped SF beer Week 2018 - sponsorship details 3
SF Beer Week Website The website is the main portal to hundreds of events that will take place throughout the Bay Area. Users find detailed info about events, create itineraries, receive curated suggestions from craft beer luminaries, get directions to venues, suggestions for lodging, news posts and more. Here are select statistics from SF Beer Week 2017: 900+ unique events 45% new visitors 1.2 Million clicks on events 240,000 user sessions 400,000 page views 5:45 average time per session 160,000 filters & searches 15,000 personal itineraries 35,000 events on personal itineraries 730,000 featured event impressions 18,000 featured event click-thrus (2.5%) FEATURED EVENTS Sponsors receive additional event promotion for their planned festivities. SF Beer Week puts a spotlight on Featured Events each day throughout the week. On the SF Beer Week website, these top-listed events are algorithmically served out to maximize click-thrus and engagement. They are the only events that receive home page rotation and are provided additional high-level exposure across various SF Beer Week s promotional channels, such as email, social and more. 9 900+ EVENTS IN 2016 Unique Individual Events Meet the Brewers Beer Release Parties Beer Dinners Beer Brunches Beer & Dessert Pairings Beer & Cheese Pairings Beer Cocktail Tastings Beer Week Donuts & Ice Cream Vintage Ale Tastings Homebrewing Classes Special Fundraisers Beer Style Festivals Limited Release Brews Educational Lectures Outdoor Activities Brewery Tours SF beer Week 2018 - sponsorship details 4
Print collateral Thousands of branded promotional materials are distributed throughout the Bay Area to breweries, bars, restaurants and retailers to promote SF Beer week. Postcards, coasters, posters and window stickers are placed in high traffic locations building awareness and driving engagement.... Print Collateral Thousands of brochures are handed out to Opening Gala attendees as high-profile signage prominently showcases SF Beer Week sponsors and partners: Opening Gala Event Program Opening Gala Event signage Print collateral distributed to local event sites Tens of thousands of awareness-raising goodies ship to venues across the region leading up to SF Beer Week: Merch Posters, T-shirts and glassware are available at the SF Beer Week Opening Gala and online. T-shirts Glasses Collectable Posters Posters - 11x17 and 18x24 Postcards Coasters Event Held Here window vinyl SF beer Week 2018 - sponsorship details 5
MEDIA PROMOTION National publications, regional TV and radio, local and online media, and trade media regularly feature SF Beer Week in pre and post event coverage. Over 60 stories were published online and in print for 2016, with SF Beer Week. In combination with our media partnerships, such quality coverage means tens of thousands of people across the Bay Area and beyond are exposed to SF Beer Week.... Past Partners & Placements KTVU... SAMPLE COVERAGE Food & Wine Huffington Post Sunset Magazine Where Magazine Paste Magazine Rare Magazine Travel Magazine Men s Journal Craftbeer.com Haute Living SF Chronicle SF Weekly 7x7 Porch Drinking Thrillist SF Eater CBS SF San Jose Mercury News SF Business Times Sacramento Bee The Press Democrat East Bay Express Marin Independent Journal North Bay Business Journal Diablo Magazine SF Examiner SJ Mercury News Berkeleyside Palo Alto Online Washington Post Hoodline Draft Magazine Brewing Network Liquid Bread Mashable...and many more! SF beer Week 2018 - sponsorship details 6
Social media SF Beer Week employs a variety of social media channels and e-blasts to promote events and feature sponsors. The data below illustrates our reach, level of engagement, and the exposure these tools provide... Facebook 23,000 total fans 6,500 impressions per post 2,500 post engagements (96% clicks) 400,000 ttl page impressions (79% organic; 21% viral) 48.5% female fans / 51.5% male fans 43.3% ages 25-34 (largest) Twitter 10,700 followers 1,300 likes 223,000 organic impressions 3,500 engagements 1,000 link clicks 28% female fans / 72% male fans... Instagram 21,000 photos tagged #sfbeerweek 1,500 photos tagged #sfbeerweek2016... Email 12,000 ttl subscribers 8+ emails sent to subscribers 37% open rate (industry avg. below 20%) 6.1% click rate (industry avg. below 3.5%) SF beer Week 2018 - sponsorship details 7
Sponsor Options for Allied Trade LEVELS & BENEFITS Is your company looking to get involved in SF Beer Week? Contact Us Ready to sign up? Click the package name. OFFICIAL INDUSTRY SUPPORTING $4,000 $2,000 $900 Limit 15 Limit 20 Limit 30 OPENING GALA VIP tickets - early access, access to special tappings 6 4 2 + Even Earlier Sponsor Access - 1.5 hrs before GA + Brewers Lounge Access - food, bar, bathrooms Branded table in Brewers Lounge Company signage in Brewers Lounge Thank You signage logo logo Item for brewers (1 pre-approved item) Logo within site map Logo placement on signage Logo within photo banner Complimentary SF Beer Week T-shirts 6 4 2 ELECTRONIC Standard Event Listings for 1st + Other Locations ** Unlimited + 25 Unlimited + 15 Unlimited + 10 Standard Event Listings - Add l Discount ** 30% off add l 25% off add l 20% off add l Featured Event Listings ** 3 2 1 Placement atop Event Listings (rotating) Placement atop Search results (rotating) Placement on Home page (rotating) + Feature Event profiled in email + Feature Event profiled in post Linked logo in sponsor directory Sponsor profile Mention in select email blasts (discretional) logo Social media mention (discretional) 2 1 Thanked / promoted to SFBG members-only forum logo Collateral to ensure inclusion, sign up by Nov. 20 Logo on posters distributed to event venues Logo on postcards distributed to event venues Logo on other materials as appropriate MEDIA Mention in select press releases Media Party Sponsor - private event; date TBD +$500 +$750 +$1000 Exclusive passes to intimate Jan. media party 2 2 2 Materials included in media packet Thanked in media invitation and emails Craft Something Special - Custom Opps Food & Beer Pairings Beer Education Giveaways Safe Driver BIKES Music Tech / WiFi Water Ice VOLUNTEER APPRECIATION AFTER Party ** - Sponsorships include unlimited events at a single sponsor location, plus a set number of add l events at add l sponsor locations. Event codes are for sponsor use only and may not be shared or redeemed by a 3rd party without prior permisison from SFBW. Note: California ABC rules prohibit breweries or distributors from providing codes to venues. SF beer Week 2018 - sponsorship details 8
Past Sponsors 2017 Sponsors SF Beer Week is produced by the SF Brewers Guild and supported by the following businesses: CO-PRESENTERS OFFICIAL INDUSTRY SUPPORTING SF beer Week 2018 - sponsorship details 9
Media Sponsorship contact us TRADE Sponsor&MEDIA INQUERIES Joanne Marino JOANNE@SFBREWERSGUILD.ORG 415-915-5173 GENERAL SPONSOR INQUERIES Ron Silberstein RON@THIRSTYBEAR.COM 415.974.0905 ext. 215...