NOTICE OF MARCH 2016 SPECIAL MEETING OF MEMBERS AND BOARD OF DIRECTORS To: Board of Directors and Members PURSUANT to the call of a majority of the Board of Directors named in the Certificate of Formation of the Corporation, NOTICE IS HEREBY GIVEN that the Board of Directors and the Members of The Woodlands Convention and Visitors Bureau, a Texas non-profit corporation (the Corporation ), will meet at the principal office of the Corporation, at 2801 Technology Forest Boulevard, The Woodlands, Texas 77381, on the 16th day of March, 2016, at 11:30 a.m., for the purpose of: 1. Pledge of Allegiance; 2. Call to order and adoption of Agenda; 3. Public Comment; 4. Receive, consider and act upon sponsorship of Copa Rayados Internacional tournament; 5. Recess to Executive Session to discuss matters relating to real property pursuant to 551.072, Texas Government Code; deliberation of economic development negotiations pursuant to 551.087, Texas Government Code; discuss personnel matters pursuant to 551.074, Texas Government Code; and to consult with the Corporation's attorney pursuant to 551.071, Texas Government Code; 6. Reconvene in public session; 7. Receive, consider and act upon Waterway Cruiser matters; 8. Receive, consider and act upon agreement on assuming operations of the Waterway Cruisers; 9. Receive, consider and act upon potential sale of the Waterway Cruisers; 10. Receive, consider and act upon Ferry Grant program regarding the Waterway Cruisers; 11. President s Report; 12. Board Announcements;
13. Agenda items for next meeting; 14. Adjournment. This notice is given in accordance with the Bylaws of the Corporation and the Texas Business Organization Code. In accordance with state law, notice of this meeting was posted at least 72 hours in advance. This posting occurs at the Montgomery County Courthouse, the Harris County Courthouse and inside the boundaries of the Township at its office building. Dated at The Woodlands, Texas, the 11th day of March, 2016. President of The Woodlands Convention & Visitors Bureau
CVB Special Board Meeting 4. Meeting Date: 03/16/2016 SUBJECT MATTER: Receive, consider and act upon sponsorship of Copa Rayados Internacional tournament; BACKGROUND: The Woodlands Township and The Woodlands Convention and Visitors Bureau were recently approached by Premier Soccer Services to bring Copa Rayados Internacional, an international youth soccer tournament, to The Woodlands on November 23-27, 2016. The Copa Rayados Internacional tournament was held in San Antonio for the past three years. The tournament is looking for a new home with synthetic turf field options after experiencing difficulty playing games on grass fields during inclement weather. In 2015, the tournament drew 275 teams with 90% from out of town and 33% from outside the United States. The 2015 tournament resulted in approximately 5,000 hotel room nights in the San Antonio area. The 2016 tournament projects about 160-200 teams resulting in about 4,000 room nights. The Copa Rayados group is interested in booking the tournament in The Woodlands for the next 3 years and believes there is room for growth over the years. The Woodlands CVB staff researched the history of the tournament and spoke to a representative at Visit San Antonio who stated the hotel room night reports presented by the group are accurate. The tournament director expects that the group will use at least 24 hotels in the surrounding area. Ten of the fourteen hotels located within The Woodlands Township have already expressed interest in the tournament by offering preliminary room blocks. The Copa Rayados Internacional tournament could have significant economic impact on The Woodlands Township. The National Association of Sports Commissions (NASC) Economic Impact Calculator estimates that the tournament generated $6,344,946 in direct spending by event spectators. Please find the NASC Economic Impact Calculator report for last year s tournament attached. The tournament will require use of at least 22 of The Woodlands Township soccer fields. The Woodlands Township staff proposes charging the group $12,121 for field usage. The Woodlands Township suggests The Woodlands CVB Board consider a sponsorship that includes payment of the field use fees to the Township and the Township will provide in-kind services and support requested by the tournament. The Woodlands CVB staff proposes providing a rebate of 25% of hotel occupancy tax received to the tournament for the number of hotel rooms sold. For example, if the tournament sells 3,000 hotel rooms within The Woodlands Township boundaries at an average rate of $119, this would result in hotel occupancy tax revenue of $32,130. At the 25% rate, the CVB would provide a rebate of $8,032.50 to the tournament. Terms of the rebate will be listed in a formal agreement requiring documentation of the amount of rooms sold. In order to provide rebate funds, the CVB asks for services in return from the tournament. The CVB asks that the tournament provide access to registrants staying in hotels in The Woodlands so that staff can upload tournament visitor data to the CRM program for remarketing purposes. For example, the CVB would like to be able to ask tournament attendees to join the CVB s mailing list by setting up a booth at the tournament or through invitation via tournament sponsored e-blasts. RECOMMENDATION To be determined by the Board. NASC Economic Impact Calculator Report Attachments
NASC ECONOMIC IMPACT CALCULATOR DIRECT SPENDING ESTIMATES BY EVENT SPECTATORS - Page 3 The information you submitted yield several useful findings about the Event Spectators affiliated with your event. 7,020 Non-Local Unique Event Spectators 3,510 Non-Local Parties From the aggregate spending approach you used: $2,316,600.00 is the Estimated Direct Spending by Event Spectators Separately, it is estimated that Event Spectators generated locally. 8,424 Room Nights DIRECT SPENDING ESTIMATES BY VISITING EVENT PARTICIPANTS - Page 6 The information you submitted yield several useful findings about the Non-Local Event Participants affiliated with your event. 4,500 Non-Local Unique Event Spectators $3,904,846.88 Estimated Direct Spending by Visiting Event Participants $176,596.88 of which comes from Direct Hotel Expenditures. $90,000.00 of which comes from Direct Rental Car Expenditures $630,000.00 of which comes from Direct Food/Beverage Expenditures $1,181,250.00 of which comes from Direct Clothing Expenditures $78,750.00 of which comes from Direct Private Auto Expenditures $236,250.00 of which comes from Direct Daytime Entertainment Expenditures $236,250.00 of which comes from Direct Nighttime Entertainment Expenditures
$15,750.00 of which comes from Direct Parking Expenditures $472,500.00 of which comes from Direct Groceries/Drug Stores Expenditures $787,500.00 of which comes from Direct Miscellaneous Expenditures Separately, it is estimated that Event Participants generated locally. 1,536 Room Nights SUMMARY OF DIRECT SPENDING IMPACTS FROM NON-LOCAL SOURCES - Page 8 After providing information regarding (1) Event Spectators, (2) Event Participants, and (3) Other Common Sources of Non-Local Spending, this yields the following summary of Direct Spending Impacts associated with this event: DIRECT SPENDING BY NON-LOCAL EVENT SPECTATORS DIRECT SPENDING BY NON-LOCAL EVENT PARTICIPANTS $2,316,600 $3,904,846 DIRECT SPENDING from OTHER NON-LOCAL SOURCES $123,500.0 SOURCES TOTAL DIRECT SPENDING from ALL NON-LOCAL $6,344,946 This is inclusive of hotel expenditures Additionally, as it pertains to estimating Room Nights Generated by Non-Locals ROOM NIGHTS by NON-LOCAL EVENT SPECTATORS 8,424 ROOM NIGHTS by NON-LOCAL EVENT PARTICIPANTS 1,536 TOTAL ROOM NIGHTS from ALL NON-LOCAL SOURCES 9,960 SUMMARY COMMENTS - Page 9 Based on the information you have entered into the NASC Economic Impact Calculator, the Total Direct Spending Impact upon your community from these various Non-Local Expenditure Sources is $6,344,946.88 The Total Direct Spending Impact is a conservative estimate of the Economic Impact that an event has upon your community.
A more rigorous and complex analysis of Economic Impact would require the consideration of such factors as: (1) Local Spending and Income Multipliers - Which assess (1) The degree with which Direct Spending by Non-Locals gets respent within the local community and (2) What portion of all Spending Impacts eventually leaks out of the community); (2) Displacement - Which distinguishes Gross and Net Economic Impact from each other by gauging what portion of the Economic Impact generated by a particular event is Above and Beyond the historical level of Economic Activity experienced by a community during the week or weekend of the event in question. Because the issues of Multipliers, Leakage, and Displacement are both (1) Event-Specific and (2) Site-Specific, it is not possible for the Calculator herein to accurately account for these considerations. The NASC stresses that you consult an Economic Impact Professional (e.g. Consulting Firm, University) if you desire to account for these more rigorous aspects of Economic Impact analysis when calculating your local impact estimates. As the only non-profit 501(c)3 trade association for the sport tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, destination marketing organizations (DMOs), vendors, and sports event owners. The NASC is committed to the success of more than 700 member organizations and 2,000 serious-minded, sport tourism professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - sports destinations, sports event owners, and suppliers to the industry - and to protect the integrity of the sport tourism industry.