MEDIA INFORMATION 2018 Fax +49/7243/575-100 www.daehne.com/media-info www.daehne.de/aquaristik
Publisher information In brief Aquaristik is the attractive magazine with practical relevance for all aquarium enthusiasts. The magazine offers well-researched articles that are reliable yet easy to understand on all topics concerning efficient aquarium-keeping. The range of subjects encompasses the care and breeding of ornamental fish species, the science and technology of aquarium-keeping, as well as travel reports and shopping hints. This is where the recognised authors of the world of aquarists regularly publish articles. The magazine puts great emphasis on lavish illustration. Graphic and informative at the same time, it is targeted at beginner and professional aquarium enthusiasts alike. Membership VDZ, SZV Editorial team Michael J. Schönefeld, Phillip Gardemin Advertising Thomas Heinen, Kathi Rumi, Patricia Bader Volume Volume 26, 2018 Frequency of publication 6 x (see enclosed schedule) Publishing house Dähne Verlag GmbH Postal address P.O. Box 10 02 50, 76256 Ettlingen, Germany Delivery address Am Erlengraben 8, 76275 Ettlingen, Germany Telephone +49 (0) 72 43 / 575-106 Fax +49 (0) 72 43 / 575-100 E-mail Internet www.daehne.de/aquaristik Subscription rates Annual subscription all countries 40. incl. p + p Terms of payment Net payment due within 20 days of date of invoice Terms + Conditions www.daehne.com/media-info Accounts (D) Deutsche Bank; Kaiserstr. 90 D-76133 Karlsruhe, Nr. 714 600 00 (BLZ 660 700 04) BIC: DEUTDESM660 IBAN: DE68 6607 0004 0071 4600 00 (A) Raiffeisenverband Salzburg Nr. 160 178 65 (BLZ 35000) BIC: RVSAAT2S IBAN: AT84 3500 0000 1601 7865 (CH) Coop Bank Basel Nr. 481116.290000-8 Clear. Nr. 8440, PC-Kto 40-8888-1 BIC: COOPCHBB IBAN: CH84 0844 0481 1162 9000 0BIC: COOPCHBB IBAN: CH84 0844 0481 1162 9000 0 Media Information Editorial content Readers Analysis 2016 = 6 issues Total size 495 pp = 100.0 % Editorial 440 pp = 89.0 % Advertising 55 pp = 11.0 % of which Bound-in inserts 0 units = 0.0 % } of Loose inserts 1 units = 1.8 % advertising Analysis of 2016 editorial component Total 440 pp = 100.0 % News/new fish types Fishs Plants Invertebrates Technic Travel reports New products Dates Riddle Others 53 pp = 12.0 % 133 pp = 30.2 % 33 pp = 7.5 % 18 pp = 4.1 % 80 pp = 18.1 % 57 pp = 13.0 % 8 pp = 1.7 % 2 pp = 0.5 % 8 pp = 1.8 % 49 pp = 11.1 % Readers Approx. 28 200 readers per issue (Calculation based on readers analysis and estimated circulation per issue)
Advertising rates No. 25 Rates effective from 1 October 2017 Format 220 mm width, 297 mm depth Type area 189 mm width, 250 mm depth Columns 4 columns, 43 mm wide in the advertising section 3 columns, 59 mm wide in the editorial section Printing and binding processes Offset printing and adhesive binding Copy Copy up to 70 lines per cm/300 dpi. However, please pay careful attention to the technical instructions. Frequency of publication 6 x Publication dates Refer to schedule Advertising deadlines Refer to schedule Advertisement formats and rates Format Number of columns Width x Depth in mm Basic price black/white 4 colours 1/1 page 4 columns 187 x 270 1 455. 3 030. 2/3 page 2,6 columns 120 x 250 vertical 970. 2 140. 1/2 page 4 columns 189 x 122 horizontal 2 columns 92 x 250 vertical* 740. 1 850. 1/3 page 4 columns 189 x 80 horizontal 1,3 columns 59 x 250 vertical** 490. 1 450. 1/4 page 4 columns 189 x 58 horizontal 2 columns 92 x 122 vertical 380. 1 190. 1 columns 43 x 250 back cover 4 columns 189 x 250 1 770. 3 345. inside front 4 columns 190 x 250 1 710. 3 285. cover inside back cover 4 columns 191 x 250 1 580. 3 155. Rate per single-column millimetre: 1.70 * Position only on content page or in combination with another advertisement. ** Position only on editorial page. No product prices to be included in advertisements Surcharges and other prices Surcharges per standard colour (Euro scale)/special colour (basic 4c) 1/1 page 525. 1/4 page 270. 2/3 page 390. 1/8 page 210. 1/2 page 370. 1/16 page 160. 1/3 page 320. HKS, pantone and metallic colour extra surcharge 610. Special formats/positions 2/1 page on request Front cover flap see extra information Guaranteed positions 200. Print over gutter margin 90. Bleed additional 3 mm 10 % of basic rates Small advertisements Format columns mm b/w 4 colours 1/8 Seite 4-columns 189 x 26 vertical 201. 302. 2-columns 92 x 58 horizontal 1-column 43 x 122 1/16 2-columns 92 x 26 vertical 106. 159. 1-column 43 x 58 horizontal Logo promotion in news Logo 4 colours/costs 6 issues 270. Company portrait (PR advertisement) 1/1 page 4 colours 1 645. Further information on request PR Box Presentation of new products width 300 letters text (incl. blanks), maximum 40 letters headline (incl. blanks), 1 product picture Discounts Frequency rates Volume rates Valid for one year from 3 x 3 % 2 pages 5 % publication date of first 4 x 5 % 4 pages 10 % insertion 8 x 10 % 8 pages 15 % Bound inserts 2-sided 4-sided 6-sided 8-sided 1 970. 2 860. 4 000. 4 930. Loose inserts Maximum size 215 x 292 mm Up to 25 g 2 345. Up to 50 g 2 697. Adhesive postcard 1 600. Delivery address for inserts Kraft Premium GmbH Betr.: aquaristik No. Industriestraße 5 76275 Ettlingen (Oberweier), Germany 225. A sample copy must be supplied in advance to Dähne Verlag GmbH, Advertising dept, P.O. Box 10 02 50, 76256 Ettlingen, Germany
Media-Informationen Time schedule and editorial calender Ausgabe 1 Schedule Publication date 10.1.2018 Advertising deadline 24.11.2017 Copy deadline 27.11.2017 Keynote topics Fairs Heimtiermesse, Hanover, 2-4 February 2 Publication date 7.3.2018 Advertising deadline 26.1.2018 Copy deadline 29.1.2018 Aqua-Fisch, Friedrichshafen, 9-11 March Interkoi & Aquaristik, Kalkar, 28. 29. April 3 Publication date 2.5.2018 Advertising deadline 21.3.2018 Copy deadline 23.3.2018 4 Publication date 4.7.2018 Advertising deadline 25.5.2018 Copy deadline 28.5.2018 5 Publication date 5.9.2018 Advertising deadline 27.7.2018 Copy deadline 30.7.2018 Aqua Expo Days, Dortmund, October Aquaristikreich, Nurnberg, October Tier + Freizeit, Ulm, October 6 Publication date 7.11.2018 Advertising deadline 28.9.2018 Copy deadline 1.10.2018 Animal, Stuttgart, November Fisch & Reptil, Sindelfingen, November Tierisch gut, Karlsruhe, November 12019 Publication date 16.1.2019 Advertising deadline 30.11.2018 Copy deadline 3.12.2018 Heimtiermesse, Hanover, Feb. 2019
Advertising in book titles Secure your share of success! Dähne Verlag s range of books is growing all the time. Our titles covering popular practical topics are best-sellers. Take this opportunity to advertise in our book titles. Here we offer you a low-cost advertising opportunity in a very attractive medium with a lasting effect and an effect specific to your target audience. We offer classic advertisements and exclusive and attractive sponsoring packages. Ask us about our upcoming book projects. Sample for a company logo on the cover, part of the exclusive sponsoring package. Plus 100 Seiten 8. Auflage Technik & Praxis The advertisements will be placed at the end of the book.
Product showcase We present your product in an attractive manner on special pages under a certain heading such as Gift ideas or Small aquariums, for example. Here we show our readers stylish and practical products for their hobby. We ll present you in the right light with a photo, text and manufacturer s address. Product showcase PR advertisement Version standard incl. 40 letters headline, 280 letters text, photo, web address and manufacturer s address Version XL incl. 40 letters headline, 560 letters text, photo, web address and manufacturer s address 165. 290. You can find out our currently scheduled product showcase topics by e-mail to: All prices exclusive of VAT. Media Information Procedures and specifications for the supply of advertising material All data must be supplied as print quality PDF/X-1a, PDF/X-3 or PDF/X-4. Please also ensure that all colours are created as CMYK or desired special colours; all directly processable images and graphics are encapsulated; all type fonts used are encapsulated; images are stored exclusively in bitmap, grey-scale or CMYK mode with profi le ISOcoated v2 for sheed offset (maximum application of colours: 300 %). By no means may indexed colours, RGB or other modes or profi les be used. Image format either JPG, TIFF or EPS. you provide a reliable colour printout of the data, since we have no other way of checking the accuracy of the proof. We can not guarantee correct reproduction unless we receive your colour printout before the copy closing date. This is particularly important for colour reproduction. Data transfer by E-mail Such fi les should not exceed 20 MB in size. E-mail: copy@daehne.com Please utilise the following procedure for naming your file Abbreviation* of publication title + issue number + name of advertiser e.g.: diy9-10miller.pdf *Abbreviations: diy = diy Fachmagazin; DIN = DIY International; HF = Holzforum; pet = pet Fachmagazin; PWW = PET worldwide; AQ = Aquaristik; Car = Caridina; GT = Garten & Teich; Nin = Nippers Data by data carrier Use can be made of any current data carrier. You ll find information on add sizes and technical specifications for loose inserts, bound inserts, tip-on cards and product samples on the internet at www.daehne.com/media-info Big size data files Use the service www.wetransfer.com for data fi les with more than 20 MB. The service is free of charge.
Your Dähne advertising team Managing director Marc Dähne m.daehne@daehne.de Advertising manager Thomas Heinen t.heinen@daehne.de Advertising sales diy Fachmagazin, DIY International, Holzforum, diyonline.de, diyinternational.com, holzforum-online.de, André Petras a.petras@daehne.de Phone: +49/7243/575-107 Advertising sales pet Fachmagazin, PET worldwide, petonline.de, petworldwide.net Patricia Bader p.bader@daehne.de Phone +49/7243/575-104 Advertising sales Aquaristik, Caridina, Garten & Teich Kathi Rumi k.rumi@daehne.de Phone: +49/63 57/2 46 99 25 Advertising administration Manuel Weber m.weber@daehne.de The advertising agent for your country: Advertising administration Gabriele Santai g.santai@daehne.de Phone +49/7243/575-103 Benelux/Scandinavia Lothar Wittich Phone +49/54 07/81 63 22 Fax +49/54 07/89 83 20 l.wittich@daehne.com France Martine Kilias Phone +49/541/1 50 51 97 Fax +49/541/7 70 31 76 m.kilias@daehne.com Italy Gloria Oddone Phone +49/541/6 00 52 08 Fax +49/541/6 00 52 09 g.oddone@daehne.com USA/Canada/UK/Ireland Marie-Ann Vonstein Phone +49/2381/9 05 64 91 Fax +49/2381/9 05 64 91 m.vonstein@daehne.com Taiwan Joy Wang Infotrade Media Co., Ltd. No. 508, Sec. 3, Wen Hsin Rd., Situn Dist. Taichung 40753, Taiwan Phone +886/4/23 13 21 89 #206 Fax +886/4/23 13 32 39 service@trade-eye.com