Sponsorship 2018 Opportunities A guide to sponsorship opportunities ranging from $150 to $5000 for events and promotions held in Historic Downtown Concord, North Carolina. Historic Downtown Concord Concord Downtown Development Corporation www.concorddowntown.com, info@concorddowntown.com, 704-784-4208
Sponsorship Opportunities, 2018 Historic Downtown Concord Table of Contents Introduction 2 Holiday Decorations Sponsor 3 Investment: $150.00 Small Business Saturday 4 Investment: $350.00 Concord on Canvas 5 Investment: $200.00, $500.00 Non-profit opportunity Spring into Arts Festival 6 Investment: $500.00, $1000.00 Non-profit opportunity CDDC Annual Party 7 Investment: $400.00 Create the Connection Switch on the Sidewalks! 8 Investment: $750.00, $1250.00 Hops & Heat Beer and Chili Festival 9 Investment: $500.00, $2500.00 Holiday Happenings 10 Investment: $400.00 Virtual Tour Advertisement 11 Investment: $1200.00 per year 1
Introduction The Concord Downtown Development Corporation (CDDC) conducts a year-round promotional calendar that includes a combination of retail sales promotions, special events, and opportunities for the community to gather in Historic Downtown Concord. Collectively these activities foster a successful environment for business recruitment and retention, while providing a district that is inviting to both residents and visitors to Cabarrus County. A year-round promotional calendar has been a strong component of the CDDC s efforts since its formation in 1990. While the CDDC is partially funded through tax dollars from its municipal service district (a tax overlay paid by the property owners in Historic Downtown Concord), all promotions, events, and marketing expenses are covered solely through sponsorships from businesses and organizations throughout the community. The CDDC is a 501c6 organization, and as such sponsorship dollars paid to the CDDC are not tax deductible. (Note: The Union Street Live concert series and the Spring into Arts Festival are joint events with the Historic Concord Preservation Trust, a 501c3. As such sponsorships for these events can be tax deductible.) Businesses and organizations contribute to the marketing budget for a variety of reasons. With the exposure received from a sponsorship businesses incorporate this expense directly into their overall marketing budget. Sponsors also find satisfaction in a sense of giving back to the community by supporting events that are free and open to the entire public, as are most the CDDC s activities. Each sponsor is recognized for their partnership through a variety of methods specific to each event. These methods often include a combination of newspaper advertising, website recognition, weekly email newsletter promotion, magazine advertisements, and social networking mediums. This publication outlines the entire promotional calendar for 2017, specific sponsorship opportunities associated with each event, and benefits of each sponsorship. 2
Holiday Decorations Sponsor The Concord Downtown Development Corporation adds to the holiday decorations each year with the help of donations from the community. Please join us in making Downtown Concord dazzle! Your tax-deductible $150 donation to the Historic Concord Preservation Trust will be recognized on posters on display throughout Downtown Concord during the holiday season, as well as in a full-color advertisement in the Independent Tribune during the month of December. A great way to advertise your business or honor a loved one. Annual Sponsorship: $150.00 Recognition on posters throughout Downtown Concord businesses during the holiday season Recognized in a full-color advertisement in the Independent Tribune during the month of December. Deadline: Friday, November 18 th, 2016! 3
Small Business Saturday takes place the fourth Saturday of each month, except November, when it falls the Saturday following Thanksgiving. The event is designed to increase consumer traffic in Historic Downtown Concord on the day of the event, as well as remind the public about the importance of supporting small, independently-owned local businesses. Shoppers who make a purchase of any amount in any participating establishment can register for $100 in Downtown Concord Dollars to be spent in any of the participating businesses. Dates: fourth Saturday of every month Time: Regular business hours. Annual Sponsorship: $350, limited to six sponsors page and the Small Business Saturday page of the CDDC s website Sponsor name or logo on posters throughout Downtown businesses Identification on Facebook event page for each month 4
Concord on Canvas Concord on Canvas is an event to support our local professional artists, the art departments of our local high schools, and the Concord Downtown Development Corporation (CDDC). Professional and high school artists create original works of art that are displayed throughout Downtown Concord through February. They are then auctioned off at the Live Auction Party on March 10. A portion of the proceeds from the sale of the paintings go to the professional artist, or in the case of a student artist, to their school s art department. The evening of the live auction also includes a silent auction of items donated by area businesses. Date: February, 2018 (display) March 19, 7:00 PM (auction) Brushstroke Sponsor: $200.00 Four tickets for the Concord Canvas event Sponsor recognition at the live auction Information on Sponsors Table Canvas Sponsor: $500.00 All benefits of the Brushstroke Sponsor, plus Recognition on the on-line auction site and $300 in credit toward the purchase of a painting or paintings during the live auction. Note: not refundable if the credit is not used at the Concord on Canvas live auction. Non-Profit Opportunity: Setup and Breakdown Same Benefits as the Brushstroke Sponsor 5
The Spring into Arts Festival is an annual one-day event designed to showcase both visual and performing arts in Historic Downtown Concord. It includes a juried arts show, one of the only such shows at a festival setting in the region. Along with the juried arts show is a children s area where young families can take in an afternoon of child-friendly entertainment while enjoying creative stations throughout the area. The festival also features beverages from area wineries and breweries. Date: May 12 Time: 10:00 AM to 4:00 PM Supporting Sponsor: $500.00 Opportunity to set up at the Spring into Arts Festival Presenting Sponsor: $1000.00 Same benefits as the Supporting Sponsor, plus Recognized in the Spring into Arts Festival tabloid printed and distributed by the Independent Tribune one week before the festival (approximately 10,000 copies). Name or logo on the Sponsor recognition sign at the festival Non-Profit Opportunity: Setup, Breakdown, Information Booth Same Benefits as the Supporting Sponsor 6
CDDC Annual Party The CDDC conducts an annual party the month after the close of its fiscal year to update the community on the organization s efforts, and to recognize both new and out-going board and committee members, as well as individuals and businesses that have made a significant contribution to the development of Historic Downtown Concord. Date: late July Time: 7:00-8:30 PM Annual Party Sponsorship: $400 Sponsor name or logo on the event invitation Sponsor name or logo on display at the Annual Party 7
Create the Connection Switch on the Sidewalks! Creative artists, inventors, and members of the greater community are invited to develop design concepts to activate the sidewalks of Downtown Concord, North Carolina. These inventions are placed along Union Street for a one-day viewing by the public. The community votes throughout the day for the People s Choice Award ($500 cash prize) and a team of judges will select the Judge s Choice Award ($1000 cash prize). Date: October 20 Time: 10:00 AM 3:00 PM People s Choice Award Sponsorship: $750, limited to one sponsor Sponsor name associated with Award Sponsor name utilized in all media releases regarding the event Sponsor name on sign at event Sponsor representative at award presentation immediately following the event Judge s Choice Award Sponsorship: $1250, limited to one sponsor Sponsor name associated with Award Sponsor name utilized in all media releases regarding the event Sponsor name on sign at event Sponsor representative as part of the Judging Team Sponsor representative at award presentation immediately following the event 8
The CDDC is thrilled to announce a new event for 2017 the Concord Beer and Chili Festival! Attendees will purchase an entry ticket to taste craft beer from multiple breweries (both Cabarrus County and regional breweries), plus enjoy a variety of chili options, with the crowd voting to select the best chili of the event. All to a backdrop of live music! Date: Saturday, November 3 th Time: 1:00 5:00 pm Supporting Sponsor: $500.00 Opportunity to set up at the festival Presenting Sponsor: $2500.00 limited to two sponsors, $5000.00 exclusive All benefits of the Supporting Sponsor, plus Sponsor name or logo included in all print advertisement for the specific concert being sponsored Sponsor name or logo displayed on the Main Stage banner 9
Holiday Happenings Holiday Happenings brings many holiday traditions to life in Historic Downtown Concord. The event consists of horse-drawn wagon rides throughout Downtown and part of the adjacent residential historic district, holiday music, and face painting, all at no charge. For a nominal cost of $10 per child young children can participate in the Gingerbread Candy Hunt where they visit participating businesses to collect items to use in decorating a miniature house that awaits them at the end of the Hunt. Date: December 1, 11:00 am 2:00 pm Time: 11:00 AM 2:00 PM Sponsorship: $400, limited to four sponsors Sponsor name or logo on posters displayed throughout Historic Downtown Concord three weeks leading up to the event 10
Downtown Concord Virtual Tour The CDDC has partnered with Shop Main Street to maintain a virtual tour of Downtown Concord. The tour includes virtual tours of individual participating Downtown Concord businesses. Along the right-hand side of the page are advertisement spaces. Each ad remains on the page throughout the entire tour. Clicking on an advertisement takes the visitor to the advertiser s website as well as their own virtual tour. The tour is renewed annually in April of each year. Sponsorship: $1200 Filming in late March, receive a link to a virtual tour of your business that you can insert into email signatures, websites, Facebook pages, anywhere you advertise digitally Presence on the virtual tour site on the right side bar, top of the list http://www.shopmainstreets.com/concord-north-carolina/ 11