Origin Green Demonstrating Ireland s Sustainability Credentials Peter Duggan 5 th November 2014 AIDAN COTTER BORD BIA CHIEF EXECUTIVE 28 JANUARY 2009
REPUTATION e is everything 100 80 60 Components of S&P 500 Market Value 83% 68% 32% 20% 19% 80% 81% 68% 40 20 17% 32% 0 1975 1985 1995 2005 2009 Source: Ocean Tomo Tangible assets Intangible assets
The challenge to produce more from less By 2050, the planet will need to produce 70% more food, with less land, water and energy while also reducing greenhouse gas emissions
Sustainable Living Plan Dependent Growing the success on of Irish suppliers food & horticulture for many of these targets
Ireland s Sustainability Credentials
Key factors in Sustainable Production Greenhouse Gas Emissions Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Key factors in Sustainable Production Greenhouse Gas Emissions Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Ireland has a very favourable water stress index (% of territory under water stress) 50 45 40 35 30 25 20 15 10 5 0 Key factors in Sustainable Production Water availability 46 24 24 21 20 16 8 8 2 1 0.1% 0 ource: Yale University Agriculture uses 70% of the world s freshwater
Air Quality very high in Ireland.. 250 Urban Outdoor Air Pollution Annual mean PM10 (ug/m3) 200 150 100 50 0 South Africa Indonesia Sth. Korea China India Saudi Arabia Senegal Pakistan Brazil Russia France Netherlands Germany United Kingdom USA Ireland New Zealand Source: World Health Organisation
Setting Plans + Clearly & Communicating Building the Proof Credentials
Every farm and food manufacturing business signs up to the sustainability agenda Measuring what matters Accreditation, independent verification Performance based on science innovation and best practice
Measuring What Matters Energy Emissions Water Traceability Welfare Food Safety Environment Animal Health Biodiversity Socio-economic data
Farm Quality & Sustainability Assessments 43,500 Beef Farms 90% of Beef Exports, Audited & Carbon Footprinted 18,000 Dairy Farms 100% Milk production, participants entering audit cycle Pigmeat, Poultry, Eggs, Grain, Horticulture Sustainability measures being implemented
Poultry Carbon Footprinting Model Farm + Processing Poultry Completion Schedule Dec 2013 June 2014 2015 Model Approved Roll out as part of QA
Carbon footprint at farm level
Distribution of emissions at farm level
Poultry & Egg Sustainability Criteria Productivity levels Feeds Manure management Energy use Water use Biodiversity measures Contribution to local community Socio- Economic Land Management (free range)
Using data to drive performance GHG Emissions Farm Financial Performance Sustainable = Efficient
Origin Green at Company Level
Verified Members
Decide on Target Areas Annual Progress Report Independent Verification Agree Baseline Period Set Timelines & Targets
Company Target Areas Raw Material Sourcing Supplier Certification Sustainability Initiatives Manufacturing Processes Energy Emissions Waste Water Biodiversity Social Sustainability Health & Nutrition Community Initiatives Employee Wellbeing
Company Recruitment Pipeline 360 Companies Registered Over 85% of exports 230 companies at workshop/ plan development phase 130 plans submitted 70 plans accepted Over 70% of exports
Building relationships in the marketplace 21
Moscow Amsterdam Berlin Beijing Düsseldorf London Brussels Nuremberg Qingdao Cologne Paris Kortrijk Shanghai Vigo Dubai
Origin Green Demonstrating Ireland s Sustainability Credentials Peter Duggan 5 th November 2014 AIDAN COTTER BORD BIA CHIEF EXECUTIVE 28 JANUARY 2009