LOGISTICS MARKETING & SALES CONFERENCE June 10-12, 2018 Fort Myers, Florida ALIGN4GROWTH Learn How to Align Sales, Marketing, and Operations for a stronger business strategy. See Best Practices for practical ideas that can be applied to your own strategies. 30+ Educational Sessions to strengthen your marketing, sales, branding and communications. Expand Your Network with peers within your industry. Comprehensive Expo for valuable solutions and business partners. Peer-To-Peer Discussions to share challenges, opportunities, and ideas with others. Get details at TMSAtoday.org
STRATEGY SALES MARKETING OPERATIONS ALIGN4GROWTH Targeting Buyer Connection Content in Context Messaging Content Metrics & ROI Execution Communication Account Mgmt. Metrics & Goals Compensation Forecasting Buyer Personas Lead Generation Product Development Customer Voice S&OP Incentives WHY OUR CONFERENCE THEME IS SO RELEVANT Everyone wants to sustainably grow profit and revenue, but there s a critical element missing in most companies: ALIGNMENT. Organizational alignment between departments and associates reduces friction and accelerates growth and success. In addition, many times transportation and logistics companies don t regularly realign their value proposition with the shifting business and supply chain dynamics of the marketplace. Attend the 2018 TMSA Logistics Marketing & Sales Conference and discover how to overcome the challenges that prevent sustainable growth. This intense 3-day conference will provide relevant content for marketing, communications, sales and business development professionals at all levels. It all takes place June 10-12 at the beautiful Westin Cape Coral Resort at Marina Village in Fort Myers, Florida. Get Details and Register at TMSAtoday.org
TMSA has provided me with a wealth of contacts, resources and experience. Mike Rude Managing Director International Marketing FedEx Service DYNAMIC CONTENT TO GENERATE BUSINESS RESULTS Topics are relevant for both Marketing and Sales professionals with all types of companies including motor carriers, brokers, 3PLs, rail/intermodal, ocean carriers, port authorities, freight forwarders, technology innovators, and original equipment manufacturers. Content includes: 2018 TMSA Sales & Marketing Metrics Study Results Shipper/Buyer Panel: Emerging Supply Chain Trends Sales Strategy, Prospecting, Lead Scoring Outbound Lead Generation Content Marketing, Thought Leadership Digital Marketing & Sales, SEO, Automation, CRM Integrations Web & Social Media Integrated Marketing & Communications Meet the Press Editors Panel Industry Events, Sales Presentations Advertising/Public Relations Effective Calls To Action Loyalty Strategies Product Development & Integrity Customer Service, Satisfaction Measurement Pricing Process & Analysis Sigma Marketing is the Official 2018 TMSA Print Partner It All Takes Place in Fort Myers, FL! The beautiful Westin Cape Coral Resort at Marina Village feels a world away, with its serene atmosphere and stunning views of the Gulf of Mexico, the Caloosahatchee River, and Tarpon Point Marina.
WHO TYPICALLY ATTENDS THIS CONFERENCE? You ll have access to subject matter experts, presenters, and panelists who have expertise and specialized knowledge in marketing and sales. Company Type (Regular Members) 3PL / IMC / Forwarder 38% Technology 20% Motor Carrier 18% Rail / Ocean / Port Authority 12% Financial / Leasing Other (including OEMs) 5% 7% 98.6% of 2017 attendees surveyed said the conference fulfilled their reason for attending. Key Responsibilities Sales/Business Development 59.5% Communications 55.5% Marketing 42.5% Corporate Management 20% Operations/Other Pricing Product Development HR/Driver Recruitment 18.5% 13% 10.5% 6.5% SAMPLE LIST OF COMPANIES INVOLVED: ABF Freight System APL Logistics ArcBest Corporation Averitt Express BNSF Logistics Bison Transport C.H. Robinson Company CN Celadon Coyote Logistics DAT Solutions FedEx Services Hub Group JAXPORT J.B. Hunt Transport Kansas City Southern Kenco Logistic Services LeanLogistics Maersk Line McLeod Software MercuryGate International Meritor WABCO Mode Transportation Penske Logistics PITT OHIO Port of Long Beach Red Classic Transportation Saia LTL Freight TMW Systems Transplace TTX Company Truckstop.com UPS Wabash National YRC Freight...and many more!
SAVE ON CONFERENCE REGISTRATION FEES Your conference registration fee includes access to all educational sessions, Interactive Roundtable Discussions, all receptions, and many meals. You can purchase a Compass Awards Dinner and Program ticket for an additional $85. Member Registration Rates (U.S. Dollars): Super Saver Registration (If registered by Jan. 12, 2018) - $895 Early Bird (by April 2, 2018): $995 Regular (after April 2, 2018): $1,095 One-Day Registration: $545 Non-Member Registration Rates: Early Bird (by April 2, 2018): $1,295 Regular (after April 2, 2018): $1,395 One-Day Registration: $745 TMSA Members receive a significant discount! If you re not currently a member, join & save! Details at TMSAtoday.org Get Details and Register at TMSAtoday.org