2018 DIGITAL
MESSAGE FROM TINA BRILLINGER, PUBLISHER GLOBAL FOOD SAFETY RESOURCE GLOBAL FOOD SAFETY RESOURCE COMMUNICATES BEST PRACTICES FOR FOOD SAFETY COMPLIANCE, PROVIDING PRACTICAL INSIGHTS, RESOURCES, TRAINING AND TOOLS TO BUSINESSES THAT HELP PROTECT CONSUMERS AND BRANDS AROUND THE GLOBE. As an online platform, we understand the critical and evolving role digital media plays in connecting with an expanding global audience. Newly-introduced regulations and compliance standards are being implemented globally, and food companies are looking for resources that can help them understand current issues, mitigate their business risk, obtain quality training, and find solutions for continuously improving their food safety systems and supply chains. Our website fulfills all those needs, and, what s more, a partnership with Global Food Safety Resource gives you a direct channel to this niche target audience. GFSR gives you a powerful opportunity to influence potential customers. Leveraging our credible and highly-optimized online content, databases and social media networks gives you abundant opportunities to align your product or service with our highly-visible B2B food safety publication. We generate competitive ROI through brand awareness and lead generation, and this year we recorded a 105% growth in our audience; we can provide 4X more online visibility for your brand than is available through our leading competitor. GLOBALFOODSAFETYRESOURCE.COM 2
2018 EDITORIAL CALENDAR JANUARY 13 Theme: Food Safety Trends Subtheme: Standards Compliance Article Deadline: November 15 Material Deadline: January 1 FEBRUARY 13 Theme: An Expanding Definition of Food Subtheme: Training for New Product Compliance Article Deadline: December 13 Material Deadline: February 1 MARCH 13 Theme: Labelling Subtheme: Food Recalls Article Deadline: January 13 Material Deadline: March 1 APRIL 17 Theme: Food Service & Convenience Foods Subtheme: Temperature Control Article Deadline: February 17 Material Deadline: April 1 MAY 15 Theme: Food Security and Food Safety Subtheme: Record Keeping Article Deadline: March 15 Material Deadline: May 1 JUNE 12 Theme: Pest Control Management Subtheme: Pet Food Safety Article Deadline: April 12 Material Deadline: June 1 JULY 17 Theme: Regulatory Trends Subtheme: Plant Management & Food Safety Article Deadline: May 17 Material Deadline: July 1 AUGUST 14 Theme: Pathogen Detection Subtheme: The Business of Food Safety Article Deadline: June 14 Material Deadline: August 1 SEPTEMBER 11 Theme: Sanitation and Hygiene Subtheme: Food Fraud Article Deadline: July 11 Material Deadline: September 1 OCTOBER 16 Theme: The Changing Face of Farming Subtheme: Packaging Article Deadline: August 16 Material Deadline: October 1 NOVERMBER 13 Theme: FSMA Subtheme: Food Service & Food Safety Article Deadline: September 13 Material Deadline: November 1 DECEMBER 11 Theme: Best of 2018 Subtheme: Food Safety Training Article Deadline: October 11 Material Deadline: December 1 GFSR reserves the right to change editorial themes or topics without notice to advertisers or sponsors. FOR MORE INFORMATION ON EDITORIAL OPPORTUNITIES, PLEASE CONTACT SUSAN CROSSMAN, GFSR MANAGING EDITOR SCROSSMAN@GFSR.CA 1-888.437-7395 EXT. 107 GLOBALFOODSAFETYRESOURCE.COM 3
AUDIENCE REACH AND DEMOGRAPHICS COVERAGE OF FOOD INDUSTRY SECTORS 63% STRONG AUDIENCE OF FOOD PROFESSIONALS 65% 14% 13% 8% 7% 4% 3% 1% 12% 10% Processing & Manufacturing Grocery & Retail Food Service & Hospitality Producers Packaging Distribution, Warehouse, Transportation Other (Regulatory, Research, etc.) Quality Assurance and Quality Control Personnel Food Scientists, Regulators, and Others Food Safety Directors and Managers C-Suite (CEO, COO, etc.) CORE AUDIENCE BY CONTINENT North America 68% Pan Asia 12% Europe 11% TO BOOK OR PLACE A DIGITAL CAMPAIGN, PLEASE CONTACT US: INFO@GFSR.CA 1-888-437-7395 x 104 Oceania 3% South America 3% Africa 4% GLOBALFOODSAFETYRESOURCE.COM 4
KEY ANALYTICS Through a strong focus on important and relevant editorial content and our commitment to dissecting current issues that affect our audience, we have seen a dramatic increase in traffic this past year from around the globe. Our audience demographic represents visitors from 193 countries. BRANDS WHO ADVERTISE WITH US RECEIVE MORE EXPOSURE BECAUSE OF OUR HIGH PAGE RANKINGS. WEBSITE TRAFFIC 1600K visits per day 48.5K visits per month 584K visits annually 105% SEO RANKINGS 2200 keywords in the Top 100 positions 62 pages ranked on Page 1 of Google 24 pages ranked in Top 3 positions 17 pages per visit 60% 18 minutes spent per session 100% 550K page views per month 195% 6.6M annual page views 26.4M impressions 188% DATABASE 14% average email opening rate 2.0 average CTR HIGHEST EXPOSURE IN THE FOOD SAFETY SPACE 4X MORE ONLINE VISIBILITY THAN OUR LEADING COMPETITOR Source: SEM Rush Comparative Analysis GLOBALFOODSAFETYRESOURCE.COM 5
WEBSITE ADVERTISING WITH ENGAGING HIGH TRAFFIC CONTENT The GFSR website is available in 60 languages and with a responsive mobile platform we capture the prospect wherever they are located, whatever the device. To maximize impact, we use Google s DoubleClick for publishers to increase transparency of digital campaigns bringing our clients efficient: Implementation Delivery Click Through Rates (CTR) Enhanced Reporting High visibility through impressions means more opportunities for brand awareness and engagement with a targeted audience. WEBSITE BANNER OPTIONS: 728 x 90 Premium Leaderboard 300 x 600 Skyscraper Banner 300 x 250 Inline Rectangle Banner 468 x 60 Middle Banner Contact a representative 468 x 60 Banner BLOG BANNER PLACEMENT: Our blog Food Safety in the Global Village has (14,200) visitors per month, who read an average of 3.4 blogs. With opinion pieces by subject matter experts, our blog can enhance your brand recognition and thought leadership by aligning your message with leading food safety issues and trends. 300 x 250 Inline Rectangle Contact a representative * 144,840 monthly impressions GLOBALFOODSAFETYRESOURCE.COM 6
3RD PARTY EMAIL MARKETING 10K+ OPT-IN SUBSCRIBERS Do you have a special message or promotion you would like to send directly to GFSR members inboxes? Our targeted email campaigns put your brand in the spotlight. With a global reach and double opt-in membership process, our e-newsletter is distributed monthly to subscribers who WANT our curated content and are a qualified source of leads. The GFSR database touches critical control points all along the supply chain, with most members engaged in QA and AC management. Our average opening rate is over 14%. GFSR MEMBERS OPT-IN TO RECEIVE EMAILS ENSURING A HIGH OPENING RATE 14% AND CTR (2%) eye on Food Safety E-NEWSLETTER Engaging articles offering practical insight and solutions on food safety s hottest topics. Now with a brand new look! BANNER OPTIONS: 600 x 100 Premium Banner 550 x 75 Middle Banner 260 x 320 Bottom Rec. Banner 590 x 380 Promotional Video Contact a representative * Monthly dist.10k subscribers and exposure in SM 540+K SOCIAL MEDIA Amplify your brand exposure via our strong and engaged LinkedIn network audiences. Dedicated post in LinkedIn Group (6K Subscribers) + Direct Message to Members (4.5K Subscribers) LINKEDIN: Group: 6100 members Corporate Page 1600 Publisher s Network 8500+ Industry Group reach: 540,000 Top 1% influencer 60% TWITTER: 1.1K followers Contact a representative GLOBALFOODSAFETYRESOURCE.COM 7
PROMOTE YOUR CORPORATE WEBINAR Webinars and webcasts help you communicate directly with new prospects, educate across geographies, and engage with your audience in real time. Utilizing the promotional aspects of a webinar hosted on GFSR, you can expand your reach and develop new business. 1 x 300 x 250 Inline Rectangle Banner (ROS) for 1 Month 2 x Dedicated Email Campaigns to Global Database 1 x 500 x 100 Middle Banner eye on Food Safety monthly e-newsletter 1 x Dedicated Post to LinkedIn Group 6K 1 x Direct Message to GFSR LinkedIn Group Members 4.5K Contact a representative * All copy and graphic elements for webinar must be provided in HTML format and include all registration links GFSR S WEBINAR PROMOTIONS HAVE REALLY IMPROVED PARTICIPATION IN OUR ONLINE EVENTS, ESPECIALLY IN TERMS OF BRINGING AWARENESS AND NEW LEADS. PHILLIP BERRY, MARKETING COMMUNICATIONS MANAGER, ROKA BIOSCIENCE INC SPONSOR: WEBCAST (VIDEO FORMAT) Managed Recording of Webcast Interview by Editor with SME Supplied by Client (10-15 mins) Q & A on topic with SME facilitated by GFSR Editor Optimized Landing Page Option to Gate Page Access for Lead Generation 1 Targeted Email to Global Database 10K 1 x Dedicated Twitter Post 1 Dedicated Post to LinkedIn Group 6K 1 Direct Message to GFSR LinkedIn Group Members 4.5K 1 Webcast Recording (590 X 380px) included in monthly e-newsletter eye on Food Safety Contact a representative * SME and topic subject to GFSR Editorial Approval A GREAT WAY TO DEMONSTRATE THOUGHT LEADERSHIP! GLOBALFOODSAFETYRESOURCE.COM 8
SPONSOR: ONLINE PANEL DISCUSSION Building your brand through a sponsored online panel discussion positions your organization as a catalyst for change, and a thought leader. This is your opportunity to stimulate and drive the conversations you feel are important in today s industry to passionate listeners. GFSR recruits and organizes the speaker panel with Subject Matter Experts. The energy and calibre of questions created in this format are unparalleled. Assist in Recruiting SME Panelists (+3) Hosted, Managed Panel Discussion Facilitated by Managing Editor Custom Registration Form and Optimized Landing Page 1 x 300 x 250 Inline Rectangle Banner (ROS) for 1 Month 2 x Dedicated Twitter Posts 2 x Dedicated Posts to GFSR LinkedIn Group (6000+ Subscribers) 2 x Direct Messages to GFSR LinkedIn Group Members (4000+ Subscribers) 3 Targeted Emails to Global GFSR Database (2 Pre-Panel, 1 Post-Panel) 1 x 500 x 100 Middle Banner eye on Food Safety monthly e-newsletter 1 x Recording (590px by 380px) included in monthly e-newsletter eye on Food Safety Contact a representative for pricing: info@gfsr.ca * Full distribution of leads including all contact information. All copy and graphic elements for Panel must be provided in HTML format and include all registration links. DELUXE CORPORATE SPONSORSHIP PACKAGE Implement a program that is focused on building your brand and getting leads with our most comprehensive approach to growing sales. Establish your presence in the market as a credible thought leader, and reach prospects through every GFSR channel. 1 x 728 x 90 Premium Leaderboard on Website - ROS 2 Mos. 2 x 600 x 100 Premium Banners in GFSR Monthly Newsletter eye on Food Safety 2 x Targeted Emails to Global Database 10K 1 x 300 x 250 Inline Rectangle Banner on Blog ROS 2 Mos. 2 x Dedicated Twitter Posts 1K 1 x Dedicated Post to LinkedIn Group 6K 1 Direct Message to GFSR LinkedIn Group Members 4.5K Contact a representative for pricing: info@gfsr.ca GLOBALFOODSAFETYRESOURCE.COM 9
WHITE PAPERS AND EBOOKS (LEAD GENERATING) PACKAGE Highlight your thought leadership and generate valuable leads for your sales team. Our clients favour this package, and have commented that the quality of the leads they receive are superior. Clients usually receive 150 to 180 leads from this campaign. GFSR S WHITE PAPER PROMOTIONS HAVE BEEN VERY SUCCESSFUL FOR US. A GREAT WAY TO CONNECT WITH NEW AUDIENCES. CYNTHIA BABB, PRODUCT MARKETING MANAGER, SPARTA SYSTEMS, INC. Optimized Landing Page 1 x 300 x 250 Inline Rectangle Banner (ROS) for 2 Months 2 x Dedicated Twitter Posts 1 x Dedicated Post to LinkedIn Group 6K 1 x Direct Message to GFSR LinkedIn Group Members 4.5K 2 x Targeted Emails to Global Database 10K 1 500 x 100 Middle Banner eye on Food Safety monthly e-newsletter Contact a representative * Full distribution of leads including all contact information. All copy and graphic elements for Whitepaper must be provided in HTML format and include all registration links. BECOME AN AFFILIATE TRAINING PARTNER The Safe-Food Training Hub is the only online course catalogue of food safety training courses for companies and professionals. FILL YOUR COURSE SEATS WITH OUR ONLINE ADVANTAGE GLOBALFOODSAFETYRESOURCE.COM 10
AD MATERIAL & CAMPAIGN SPECIFICATIONS AND FORMATS HTML Client supplied in final form, including all backlinks. Must be provided 5 days prior to scheduled deployment. WEBSITE BANNERS 728 x 90 Premium Leaderboard 300 x 600 Skyscraper Banner 300 x 250 Inline Rectangle Banner 468 x 60 Middle Banner 468 x 60 Banner NEWSLETTER & BLOG BANNERS 600 x 100 Premium Leaderboard 550 x 75 Middle Banner 260 x 320 Bottom Rectangle Banner 300 x 250 Inline Rectangle Banner - Blog FILE FORMATTING & COPY Client supplied in final.psd format Must not exceed 50% knockout Must be provided 14 days in advance of publishing Client supplied image in final.psd or.jpg format, 300 dpi minimum Copy for social media posts will be supplied by GFSR Please note: GFSR must approve all images and copy, and reserves the right to modify or remove content that is deemed inappropriate with our publishing guidelines * All Published Rates are Net USD GLOBALFOODSAFETYRESOURCE.COM 11
CONTACT INFORMATION Editorial Submissions: Susan Crossman scrossman@gfsr.ca 1-888-437-8395 x 107 To book an Advertising campaign, please contact Jannet Tehara info@gfsr.ca 1-888-437-7395 x 104 GLOBAL FOOD SAFETY RESOURCE CENTRE INC. 2006 QUEEN STREET EAST, TORONTO, CANADA 416-690-7395 GLOBALFOODSAFETYRESOURCE.COM 2018 Global Food Safety Resource. All rights reserved.