Frankfurt, 23 May 2013 Matthias Schultze Managing Director German Convention Bureau SUSTAINABILITY HUB LOCATIONAL FACTOR SUSTAINABILITY
AGENDA National and International Relevance of the German Meetings Industry Sustainability in the Meetings Industry Actions Status quo and future prospects
AGENDA National and International Relevance of the German Meetings Industry Sustainability in the Meetings Industry Actions Status quo and future prospects
Relevance of the German Meetings Industry Germany is the number one meeting destination in Europe, and number two in the global rankings Top Ten Countries 1. USA 2. Germany 3. Spain 4. United Kingdom 5. France 6. Italy 7. Brazil 8. Japan 9. Netherlands 10. China Top Ten Cities 1. Vienna 2. Paris 3. Berlin 4. Madrid 5. Barcelona 6. London Singapur 8. Copenhagen 9. Istanbul 10. Amsterdam Source: ICCA Statistics Report 2012, Country and city rankings 4
Relevance of the German Meetings Industry 6,614 meeting and event venues welcome more participants than ever before Events Delegates 2.97m Source: EITW, Provider Surveys: Overall number of events and participants Meeting- und EventBarometer 2013 5
Relevance of the German Meetings Industry Overview of existing meeting and event venues in Germany 1 Locations with a minimum capacity of 100 seats in their largest auditorium (row-seating) ² Castle, cloister, museum, industrial site, studio, amusement park, zoo, educational institution/university, airport Source: EITW, Provider Survey 2013: various questions Meeting- und EventBarometer 2013 6
Relevance of the German Meetings Industry Sustainable Responsability 2,97 million attendees 362 million events in 2012 within Germany act responsible think sustainable go easy on resources 7
Germany Facts & Figures Forecast 2013 Number of meetings will constantly increase (+2,9%) Duration will be shortened (by 30 minutes) Number of participants tend to increase (+1,9%) Content will be more important regarding knowledge exchange Focus on Sustainability will become more significant: Have you already implemented sustainability within your company? very active active not active Source: MPI BusinessBarometer 2012 8
AGENDA National and International Relevance of the German Meetings Industry Sustainability in the Meetings Industry Actions Status quo and future prospects
Sustainability in the Meetings Industry Sustainable development Awareness of the concept of sustainable development in Germany Yes, I heard of it! 2000: 13 % 2004: 22 % 2010: 43 % Source: Federal Environmental Agency, representative survey on environmental awareness and behaviour, 2010 10
Sustainability in the Meetings Industry Focusing on sustainability: Increased environmental consciousness Ranking list of political responsibilites Source: Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, 2012 11
Sustainability in the Meetings Industry Focusing on sustainability: Environment protection is a need for international success Source: Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, 2012 12
Sustainability in the Meetings Industry Sustainability in the meetings and events industry Organisers and providers agree about a positive future of green meetings Source: Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, 2012 13
Sustainability in the Meetings Industry Continued growth in number of suppliers with a sustainability-management system in % Source: EITW, Provider Survey 2013: Have you already implemented a sustainability-management system in your company? 14
Sustainability in the Meetings Industry Commitment to sustainable practices is appreciated by a third of event organisers Source: EITW, Provider Survey 2013 15
Sustainability in the Meetings Industry Reduction of the environmental impact in the Meetings Industry Ecology Economy Society Reduction of the environmental impact Energy Water Waste Lightning etc. Technologies Handling of resources Mobility management etc. Awareness Information of employees Information of guests etc. Implementation Location Transportation Accommodation Catering Green in all sectors GCB German Convention Bureau e.v. 16
AGENDA National and International Relevance of the German Meetings Industry Sustainability in the Meetings Industry Actions Status quo and future prospects
Actions Status quo and future prospects Sustainability comparison: The German Green City Index examined the sustainability of German s major cities 10 of 18 European cities with above average commitment are from Germany: 31 % of all German congress destinations are certified Berlin Bremen Frankfurt Hamburg Hannover Leipzig Mannheim München Nürnberg Stuttgart Source: German Green City Index 2012 18
Actions Status quo and future prospects greenmeetings and events conference Organized by the German Convention Bureau (GCB) and the EuropeanAssociation of Event Centres (EVVC) Biannual conference including discussion forums and countless case studies under the patronage of the German Federal Minister for the Environment over 400 attendees 19
Actions Status quo and future prospects Training of Sustainability Advisors Promoting awareness of the importance of sustainable action s and countless case studies Sustainability support for the events sector through training funded by German Federal Foundation for the Environment Running seminars for two years (started in 2012) to train 500 sustainability advisers 20
Actions Status quo and future prospects Sustainability Codex right & fair and Green Globe Right and fair A joint sustainability codex Committment to 10 eye-catching guiding principles Green Globe The global travel and tourism industries certification program for sustainable tourism Members save resources Throughout Germany 48 companies are certified 21
Nachhaltigkeit To put it in a nutshell In future sustainability will be a matter of course that must be met and proved such as quality. Source: rational-online.com 22
Matthias Schultze Managing Director Frankfurt, 23 May 2013 German Convention Bureau e.v. Kaiserstr. 53 60329 Frankfurt www.gcb.de