B2B DISPLAY RESEARCH GROUP 2016 GLOBAL VIDEOWALL DISPLAY SOLUTION REPORT SEGMENTATION BACKGROUND Futuresource has over 20 years experience in the professional displays sector, providing clients with strategic research services across a multitude of technologies. Futuresource produced its first insight report of the Videowall market in 2003, when rear-projection cubes (RPC) dominated the market as the only real solution for near-seamless Videowall solutions. Through regular research and reporting in this area, Futuresource has followed the industry as the landscape has altered with the emergence of new technologies, geographies and vertical markets. Given the rapid changes in display choice and vertical market demand, Futuresource has increased the frequency of reporting in this category to support the supply chain navigate these uncertain times and make informed strategic decisions. The proceeding years are set to be a pivotal and fascinating time in the evolution of the rapidly developing Videowall space. SEGMENTATION REPORT OVERVIEW The Videowall market has never been more competitive, having reached sales of over $2.6b in 2014 and forecast to see sustained double digit growth out to 2019, the market has become more dynamic than ever before. While much of the growth has been driven by Super Narrow Bezel (SNB), Rear Projection Cubes (RPC) remain remarkably resilient in an increasingly challenging environment. More recently the Narrow Pixel Pitch (NPP) LED category has become an incredibly disruptive force in the market with most major international vendors now adding the technology to their display ranges. The key focus of this report is the examination of the key three technologies within the Videowall space and assessing the dynamic interplay between them. The report has also been expanded to include a wider geographic coverage across all the display types. Key Questions from this report include: How are the competing technologies performing, and expected to perform in the next 5 years? What is the total size of the videowall market (SNB, RPC, NPP LED <3mm)? How has the competitive landscape for all three technologies developed since 2014? Which countries are driving growth for the Videowall market? What is the demand in vertical by technology and how will display choices change overtime?
REPORT COVERAGE The report includes the following information: Market Demand Historical Regional and key Country volume & value demand by RPC & SNB. Brand Performance By region and technology type By key country and technology type Specification Shares By technology, screen size, resolution and type of backlight/light source Vertical Market Segmentation Regional view of vertical segmentation Control Room Retail Public Display Corporate/Exhibition Broadcast Further Control Room vertical segmentation Network Operation Centers Traffic Management Centres Situation Rooms Broadcasting/Distribution Monitoring Systems Surveillance Centres Utilities & Processing Control Centers Command/Control Centers Vertical Market Segmentation Further Public Display vertical segmentation- Transport Leisure/Pleasure Education Healthcare Hospitality Vertical market brand share by technology type and region Geographic Coverage Americas: USA, Brazil, Rest of South America, Rest of Americas APAC: Australasia, China, India, South East Asia, Central Asia Europe: France, Germany, Italy, Russia, Spain, Turkey, UK, Rest of E Europe, Rest of W Europe EMEA: Africa and Rest of Middle East Indoor LED Screens Discussion and analysis of the potential impact of the LED screens on the videowall market. Exploration of leading vendors and technological developments within the indoor LED screen market. Forecasting out to 2019 Global and Regional volume/value Global by technology type (SNB, RPC & NPP LED) Global vertical market share
REPORT METHODOLOGY A variety of sources were drawn up, in order for the report to be updated from publication a year before. These can be seen below. Desk Research Vendor Data Inputs Vendor Interviews Publicly available information (company reports, press releases, specialist industry news sources, etc) was gathered to form an initial view of market developments following the 2013 report. This information also helped build model databases for stage 2. Traditional RPC vendors supply historical sales-in data split by model, key geography and vertical market. LCD super narrow bezel (SNB) numbers for mainstream displays are already collected via the Futuresource Quarterly Flat Panel Services. Sales information for LCD SNB Panels are also regularly collected from panel suppliers which helps provide a helicopter view of the market size and dynamics. NPP data is collected from both specialist NPP providers, and videowall specialists moving into this sector In-depth interviews with the vendor community were undertaken after data submission. Wherever possible interviews were held with regional/country managers to give a more detailed overview of market performance and future expectations. Interviews with the upstream supply side were also undertaken with a view to understanding the more macro issues facing the projection, flat Panel and LED categories. These interviews also help validate vendor inputs. Component and Channel Interviews Interviews with component vendors were undertaken to help validate vendor results and provide a more robust picture of technology developments and the likely impact on BOM costs and potential end user pricing.
LIST OF CONTENTS (TAKEN FROM PREVIOUS REPORT) Report Background and Methodology 5 Executive Summary 9 Videowall Market Analysis 15 Videowall Global Market Demand 16 Videowall Country Volumes 17 Videowall Country Volumes by Region 18 Videowall Volume Brand Shares 2014 19 Rear Projection Cube (RPC) Market Analysis 20 RPC Market Overview 21 RPC Global Demand By Volume and Value 22 RPC Global Demand By Region 23 RPC Key Country Performance 25 RPC Vendor Range Overview 27 RPC Vendor Regional Brand Shares 31 RPC China 2014 Brand Share 32 RPC China 2014 Application Overview 33 Super Narrow Bezel (SNB) Market Analysis 44 SNB Market Overview 45 SNB Global Demand By Volume and Value 47 SNB Global Demand By Region 48 SNB Key Country Performance 49 SNB Vendor Range Overview 51 SNB Vendor Regional Brand Shares 53 SNB China 2014 Brand Share 54 SNB China 2014 Application Overview 55 SNB Specification Overview 56 Screen Size 57 Resolution 60 4K Displays Overviews 63 84 and Above Overview 64 SNB Forecast By Volume and Value 65 SNB Forecast By Vertical 66 RPC Specification Overview 34 Resolution 35 Screen Size 37 Light source 41 RPC Forecast By Value and Volume 42 RPC Forecast By Region And Vertical 43
LIST OF CONTENTS (TAKEN FROM PREVIOUS REPORT) Key Brand Profiles 68 Barco 69 Christie 70 Planar 71 Eyevis 72 Mitsubishi 73 Vtron 74 Delta 75 Samsung 76 NEC 77 Sharp 78 LGe 79 Vertical Market Segmentation 80 Regional Market By Vertical & Product Type 82 Market Opportunities 86 Vertical Market Deep Dives 87 Control Room 87 Retail 95 Public Display 99 Corporate/ Exhibition 103 Broadcast 107 Narrow Pixel Pitch LED (<3mm) 111 Introduction & Market Overview 112 Pixel Pitch Comparison 116 Vertical Overview 117 Control room 118 Retail 119 Public 120 Corporate/Exhibition 121 Broadcast 123 Route to Market 124 Competitive Landscape 125 NPP Forecasts By Value and Volume 127 Market Forecasts 128 Competing Technologies Forecast by Vol and Val 129 Forecast Assumptions 130 Appendix 132
About Futuresource Consulting Futuresource Consulting is a specialist research and knowledge-based consulting company with a heritage stretching back to the 1980s. Its insight and global market coverage are based on informed regional expertise, ensuring its portfolio of world-class clients is fully supported in research, analysis, strategic planning and decision making. Consumer Electronics Print & Imaging Entertainment Content & Distribution Education Technology Optical Disc Manufacturing Broadcast Equipment Professional Displays About the Displays Group Futuresource has tracked the broadcast equipment business for more than 15 years and provides tailored subscription-based market sizing and industry forecasting services, complemented by informed strategic insights and independent business assessments. talk to us Graham Cooke Research Analyst Futuresource Consulting +44 (0)1582 500 100 graham.cooke@futuresource-hq.com www.futuresource-consulting.com