ZATTOO Advertising in OTT TV Switzerland January 2018
Internet Live TV Everywhere All devices Features Categories Recording Program Search Live Preview Chromecast Over 170 channels Free or HiQ with user-login 2
Facts Europe / Switzerland 20'000 18'000 16'000 14'000 17 Mio. 12'000 10'000 8'000 6'000 4'000 Facts & figures Switzerland: ~ 850 Tsd. Unique User / month ~ 18 Mio. Video Ads / month ~ 80 Mio. Display Ads / month 2'000 0 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 Total registered user in thousand* Source: Zattoo internal data 3
Tausende Comparison in Switzerland (unique clients) 1'650 1'500 1'350 1'200 1'050 900 750 600 450 300 150 Mai 13Jul 13Sep 13Nov 13Jan 14Mär 14Mai 14Jul 14Sep 14Nov 14Jan 15Mär 15Mai 15Jul 15Sep 15Nov 15Jan 16Mär 16Mai 16Jul 16Sep 16Nov 16Jan 17Mär 17Mai 17Jul 17Sep 17Nov 17 4
Ad placements Desktop Preroll Ad StartUp Ad Plays when directly after User-loggin Clickable Stand alone ad Average CTR: 1,5% Gross CPM: CHF 110.- Channel Switch Ad Plays after a channel is switched Clickable Stand alone ad Average CTR: 0,7% Gross CPM: CHF 90.- 5
Ad placements Mobile Preroll Ad Channel Switch Ad Tablet Plays after a channel is switched Stand alone ad Average CTR : 0,9% Gross CPM: CHF 90.- Channel Switch Ad Smartphone Plays after a channel is switched Stand alone ad Average CTR : 0,5% Gross CPM: CHF 90.- 6
Ad placements Display Ad I Floor Ad On the program details page Expandable and interaction possible Gross CPM: CHF 50.- TV Side Ad Medium Rectangle Gross CPM: CHF 30.- Leaderboard On the program details page Gross CPM: CHF 50.- 7
Ad placements Display Ad II Prestitial Ad Plays when the app starts Static or animated prestitial Gross CPM: CHF 60.- Mobile Banner Mobile Wide Banner Gross CPM: CHF 20.- TV Side Ad Medium Rectangle Gross CPM: CHF 30.- 8
Ad placements Display Ad III Billboard on Desktop, Tablet On the users start-page Static or animated Gross CPM: CHF 70.- Highlight Medium Rectangle, Smartphone On the users start-page Static or animated Gross CPM: CHF 30.- 9
Ad placements Special formats Facebook and newsletter promotion Promotion of events/products in Zattoo Newsletter or/and Zattoo Facebook Fanpage Gross CPM: CHF 100.-/price on request 10
Campaign Management Costumer/Agency Briefing Booking Material Payment Offer Screenshot Report Invoice 11
NET.METRIX user statistics (I/II) 62% 38% 41% 34% 25% Male Female 14-34 35-54 55+ 79% 21% 16% 48% 36% City/ Urban area Country Mandatory Middle High 12
NET.METRIX user statistics (II/II) 104 104 104 103 102 Consumer -electronics Film/Cinema Vehicle Politics Job Affinity French-speaking 27% 69% 4% German-speaking Italian-speaking 13
Price list 2018 CPM in CHF Format Note CPM in CHF Format Note StartUp Ad 110 *.mp4 Channel Switch 90 *.mp4 90 *.mp4 Medium Rectangle 30 *.jpg *.gif *.html5 max. 40 sec displayed 30 (Tablet) 30 (Smartphone) *.jpg *.gif *.html5 Prestitial 60 *.jpg *.gif *.html5 Floor Ad 50 *.jpg *.html5 Leaderboard 50 *.jpg *.gif *.html5 Mobile Banner 20 *.jpg *.gif *.html5 Billboard 70 *.jpg *.gif *.html5 70 *.jpg *.gif *.html5 Tablet Run-of-Zattoo 40 Mix of Channel Switch and TV Side Ad based on inventory 40 Mix of Channel Switch and TV Side Ad based on inventory Newsletter 100 *.jpg *.gif 100 *.jpg *.gif Extra charges Discounts: Cancelation fee Targeting French targeting Branch exclusivity 10% 10% n.a. Non Profit Discount Agency comission New-Bizz 50% 5% 10% 5 days before start date During the campaign 20% 50% 14
Targeting options content 1. CS program/genre 2. user-affinities retargeting sociodemographic 1. Language 2. Age 3. Gender technical 1. mobile phone providers 2. user devices Mobile Desktop Smart TV Xbox Zattoo Targeting weather geo-targeting IP based: cantons urban areas german-speaking switzerland Romandie Ticino 15
Targeting possibility Language Age Gender Time Content Weather Telco/De vice StartUp Ad * * * * * * * Channel Switch * * * * * * * * TV Side Ad * * * * * * * * Prestitial * * * * * * * Floor Ad * * * * * * * Leaderboard * * * * * * * * Mobile Banner * * * * * * * Billboard * * * * * * * Geo Extra charge for targeting is 10%, Extra charge for french targeting 10% 16
Contact details ZATTOO EUROPA AG Mürtschenstrasse 39 CH-8048 Zürich Martin Schlenker Head of Advertising Switzerland +41 79 319 0579 martin@zattoo.com Robert Fritze Sales Manager Switzerland +41 79 904 6718 robert@zattoo.com Sebastian Sarbinowski Advertising Operation sebastian@zattoo.com Margarita Cupin Sales Manager Suisse +41 79 709 63 51 marga@zattoo.com 17