AUSTRALIAN DIGITAL LANDSCAPE. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
AUSTRALIAN DEMOGRAPHIC 2
The average Australian spends a whopping 10 hours and 24 minutes on internet enabled devices every day! SPSPITFIRE / THE DIGITAL AGENCY 3
89% of the population own a smart phone and 62% have access to a tablet. 90% use it to search for information 78% use it for product information 41% have made a purchase on their smartphone SPITFIRE / THE DIGITAL AGENCY 4
The average Australian household has 2 laptops, 2 smartphones and 2 tablets. SPITFIRE / THE DIGITAL AGENCY 5
85% of television viewers are using a second screen (browsing the internet) at the same time as watching tv. SPITFIRE / THE DIGITAL AGENCY 6
Internet Usage by Age SPITFIRE / THE DIGITAL AGENCY 7
AUSTRALIAN ONLINE AD SPEND 8
65% of Australians reach for their mobile within 30 minutes of waking up. 81% of 18 24 year olds reach for it within 5 minutes. SPITFIRE / THE DIGITAL AGENCY 9
Australia s online advertising spend increased 19.8% and outgrew traditional media channels in 2014. SPITFIRE / THE DIGITAL AGENCY 10
Advertising Forecast 2015-2019 SPITFIRE / THE DIGITAL AGENCY 11
By 2019, 50c of every advertising dollar will go online. SPITFIRE / THE DIGITAL AGENCY 12
Australian online advertising generated $5.642 billion in revenue in the last 12 months. Online adver=sing is expected to become an $11b industry by 2019. SPITFIRE / THE DIGITAL AGENCY 13
Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 11% SPITFIRE / THE DIGITAL AGENCY 14
SOCIAL DEMOGRAPHIC 15
Over 14 million Australians are on Facebook. The average Australian spends 1.7 hours on Facebook every day. SPITFIRE / THE DIGITAL AGENCY 16
Social demographic Users by Pla+orm Snapchat TwiOer LinkedIn Instagram Wordpress YouTube Facebook 2,000,000 2,800,000 3,700,000 5,000,000 5,700,000 Users 13,900,000 14,000,000 SPITFIRE / THE DIGITAL AGENCY 17
35% of Australians who discover a company or product on Facebook will share it with their friends. The average number of Facebook friends is 338. SPITFIRE / THE DIGITAL AGENCY 18
Top 5 industries for Facebook users SPITFIRE / THE DIGITAL AGENCY 19
That means nearly every Australian on Facebook likes and follows an FMCG brand! SPITFIRE / THE DIGITAL AGENCY 20
Top Facebook Pages by Fans SPITFIRE / THE DIGITAL AGENCY 21
SPITFIRE - The Digital Agency 22
WELCOME TO SPITFIRE. THE DIGITAL AGENCY. Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz SPITFIRE - The Digital Agency 23
OUR MISSION. Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. KEY FACTS Full service agency offering Independently owned and operated Partners work in the business A dedicated team of highly skilled professionals Flat management structure Strategically driven Digitally led Creatively inspired SPITFIRE - The Digital Agency 24
STRATEGY DRIVEN CREATIVELY INSPIRED RESULTS FOCUSSED PARTNER APPROACH Digitally health strategy unites our entire team. Drawing on decades of experience our strategic approach helps to grow your brand and revenue. We believe that great ideas are the heart and soul of all successful health campaigns. At Spitfire Triage we focus on finding creative solutions that work for your business. We have a proven track record of assisting our clients to achieve and exceed their business, growth and revenue goals. Our philosophy is to work collaboratively alongside our clients to help them navigate through their business and marketing strategies and plans. We want to be regarded as an extension of your marketing team, and a true partner. SPITFIRE - The Digital Agency 25
CLIENTS. SPITFIRE - The Digital Agency 26
SPITFIRE - The Digital Agency 27
Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND FOUNDER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND FOUNDER M 64 21 874 333 johnm@spitfire.co.nz 28