EPCglobal Update Academic Alliance, MIT, Boston Bernie Hogan 23 January 2006
A look into the past.
Evolution to EPCglobal From New Technology to Business Standards Auto-ID Center Auto-ID Inc. 2004 and Beyond Research and Initial Technology Development (tags, readers) UCC/EAN Joint Venture Focused on Standards EAN.UCC: Global Standards Development and Governance Auto-ID Labs Focused on Continuing Research Research Commercialization Slide 3
Future of Auto ID Center Phase I research reaching conclusion Time to hand off Version 1.0 to the commercial arm Only through real implementation will we be able to identify and correct systems issues Only through mass adoption will we gain the benefits the system offers Only through implementation we will define the needs for new research UCC and EAN are our selected commercialization partners Slide 4
UCC and EAN Uniform Code Council (UCC) was among the founding sponsors of the Auto ID Center The EAN.UCC System provides a global language of business for over one million companies in over 140 countries around the world UCC and EAN have an unmatched track record in the development and implementation of open, global standards UCC and EAN are uniquely positioned to move EPC research into real world implementation on a global basis Slide 5
Roles and Responsibility MIT Research, grad and undergraduate education Development of new technology Publish to maintain awareness Outreach to other universities and research institutions Government / other funding UCC and EAN Administration of the system Commercialization and implementation of EPC Manage IP Marketing and communication Standards development Training and education Slide 6
2003 Projections Auto ID Inc. must have the following cumulative number of users: 2004 20 2005 40 2006 80 2007 160 2008 320 400 each year thereafter Slide 7
Where we are today..
EAN is now GS1 Single global organization A product portfolio for today s business needs and for the future Slide 9
GS1: a diversified portfolio GS1 has a full portfolio of products and solutions Global standards for automatic identification Rapid and accurate item, asset or location identification Global standards for electronic business messaging Rapid, efficient & accurate business data exchange The environment for global data synchronisation Standardised, reliable data for effective business transactions Global standards for RFID-based identification More accurate, immediate and cost effective visibility of information Slide 10
EPCglobal Purpose Take a global leadership role in developing and promoting multi-industry, user driven standards for collaborative commerce utilising the EPC To deliver added value to our customers and stakeholders through our activities Drive the global, multi-industry adoption of EPC via the GS1 Member Organizations Slide 11
Expanded statement of purpose To act as the trusted authority on technical standards relating to the use of the EPC To effectively manage public policy issues that are relevant to use of EPC Slide 12
Membership across the world Total # Members % Total Asia 148 20% North America 451 62% Europe 110 15% ME & Africa 8 1% Latin America 16 2% Total 733 100% Each organization joins once in the location of the head office Slide 13
Significant growth in all regions EPC global is only two years old! Jun 2004 Dec 2005 % Increase Asia 21 148 705% North America 132 451 342% Europe 36 110 306% ME & Africa 2 8 400% Latin America 0 16 - Total 191 733 384% Note: End 2004 = 391 Slide 14
End users now 53% of total membership 800 700 600 500 400 300 200 100 0 Jun '04 Sep '04 Jan '05 Mar '05 Jun '05 Sep '05 Dec '05 End User Solution Providers Total Slide 15
Membership growth in all sectors US example Momentum is developing rapidly in new sectors Consumer Goods 71 Food & Beverage 48 Healthcare & Life Sciences 39 Footwear and Apparel 23 Technology Hardlines 16 19 Industrial 12 Retail Logistics 5 6 Aerospace Automotive Chemical 3 3 3 Slide 16 Example shows split of EPCglobal US end user membership
EPCglobal Organization GS1 EPCglobal Board of Governors GS1 US Architectural Review Committee President, EPCglobal Staff Business Steering Committee Technology Steering Committee Auto-ID Labs Public Policy Steering Committee Business Action Group - CP Work Groups Business Action Group - HLS Work Groups Business Action Group - TLS Work Groups Software Action Group Work Groups Hardware Action Group Work Groups Virtual organization > 1500 people Adoption programs Europe, Asia New action groups Aerospace, Food & Beverage, Automotive, Apparel Slide 17
Overview of Standards in Progress, January 2006 Business Requirements Development Prototyping Business/ Technical Approval Board Ratification Certification Data Exchange (Supports Track & Trace) Internal Systems (Supports Inventory Mgmt, Shipping, Receiving) FMCG Data Exchange Drug Pedigree Reader Operations (Protocol 1.2 & ALE 1.1) TDS & TDT EPCIS 1.0 Reader Management 1.0 Reader Protocol 1.1 ONS 1.0 Security X.509 ALE 1.0 Tag Data Translation 1.0 Object Exchange (Tags /Readers) Item Level Tagging Applied Tag Performance Tag Data Standard v1.1 Tag Data Standard v1.3 - Gen2 - GEN2 Tags & Readers Industry Alignment Reduced Complexity Lower Cost Slide 18
EPCglobal Board of Governors EPCglobal Board of Governors President, EPCglobal (1) Member Organizations (3) Latin America Europe Far East MIT (1) Consumer Electronics (1) Sony Aerospace (1) Lockheed Martin CPG Mftg and Retail (4) Gillette (Board Chairman) Metro Procter & Gamble Wal*Mart Trans/Logistics (1) DHL Healthcare (2) J&J Novartis Technology (2) HP Cisco Public Sector (1) DoD Slide 19
EPCglobal research partners Auto ID Labs Cambridge - UK MIT USA Adelaide - Australia St. Gallen Switzerland Fudan China Keio Japan ICU South Korea Slide 20
Auto ID Labs Relationship New organizational structure and leadership for Auto ID Labs Stronger linkage to Auto ID labs and research planning through: Sanjay Sarma (MIT) member of Architectural Review Committee (ARC), member of EPCglobal Board of Governors John Williams (MIT) member of ARC Elgar Fleisch (St. Gallen) member of BSC (Business Steering Committee) Slide 21
Looking into the future..
Challenges and Opportunities going forward Business Justification ROI Use cases Information Sharing Proprietary solutions Legacy constraints Lack of trust Existing revenue models for information Alternative Technologies Security Sensors Active Tags Intellectual Property Public Policy Slide 23
In summary EPCglobal community..from hope to hype to implementation. The EPCglobal community grows stronger every day Life is becoming more complex. but this is a good sign! Physics and standards challenges are being overcome Prices are going down The benefits of visibility are starting to be realised The community has moved decisively from preparation to implementation The race for business benefits and competitive advantage is is on!! Slide 24