Educating Farmers - Role of Public Extension Departments and Corporates Dr. P. Chandra Shekara Director (Agricultural Extension) National Institute of Agricultural Extension Management [MANAGE] Hyderabad, India.
Discussion Points National Mission on Agricultural Extension and Technology (NMAET) Extension Reforms Agricultural Technology Management Agency (ATMA) Strategic Research Extension Plan (SREP) PPP in Agricultural Extension Agri-Clinics and Agri-Business Centres (AC&ABC) Scheme Diploma in Agricultural Extension Services for Input Dealers (DAESI) Post Graduate Diploma in Agricultural Extension Management (PGDAEM)
National Mission on Agricultural Extension & Technology (NMAET) Sub-Mission on Agricultural Extension (SMAE). Sub-Mission on Seed and Planting Material (SMSP). Sub-Mission on Agricultural Mechanization (SMAM). Sub-Mission on Plant Protection and Plant Quarantine (SMPP). All the above are organically linked to each other in the ground. Blending of technology and extension in all the four submissions. Aim is to restructure and strengthen Agricultural Extension.
Training and other field extension related components in other programmes of DAC i.e., National Horticulture Mission, RKVY, National Food Security Mission and programs of State Governments will also be implemented through ATMA. Funds earmarked for such activities under different submissions of NMAET, missions, schemes, programmes will be utilized through ATMA. ATMA funds will also be suitably used to cover field extension activities of other submissions. Manpower under ATMA will be effectively utilized for extension related activities under various submissions. State Extension Work Plan (SEWP) will contain proposals on farmer centric activities cutting across all submissions.
Convergence arrived at SREP and SEWP will avoid duplication and ensure wider coverage. TV, Newspapers, Booklets, KCC, Internet, SMS will be used for disseminating information of all the submissions. Farmer centric extension activities of all submissions will be implemented through ATMA whereas technical, legal, administrative and regulatory functions will continue to be discharged independently under the respective submission.
Extension Reforms Key Guiding Principles Institutional arrangements Decentralized decision making Convergence of line departments gap filling mode Multi agency extension strategies encourage private sector (minimum 10% allocation) Broad-based extension delivery (FSA) Group approach to extension FOs & FIGs Gender concerns-minimum 30% allocation ICT in Agricultural Extension Sustainability of extension services Minimum 10% beneficiary contribution Bottom-up planning 6
DAC, MoA, GoI MANAGE/EEIs State Level Sanctioning Committee (SLSC) Inter Departmental Working Group (IDWG) F U N D F L O W SAMETI & SAU/ICAR Institutes District Training Centre, KVK & ZRS Block Technology Team State Nodal cell ATMA (GB & M C) Block ATMA cell State Farmers Advisory Committee District Farmers Advisory Committee Block Farmers Advisory Committee W O R K P L A N Agri-Entrepreneurs Farmer Friend Farm Schools CIGs, FIGs, FARMERS/ FARM WOMEN 7
Agricultural Technology Management Agency (ATMA) ATMA is responsible for coordinating all the technology dissemination activities at the district level Governing Board (GB) ATMA Management Committee (AMC) Block Technology Team (BTT) Farmer Advisory Committee (FAC) Commodity oriented Farmer Interest Groups (FIGs) To make technology generation / dissemination systems farmer-driven and farmer-accountable 8
Strategic Research & Extension Plan (SREP) ATMA to facilitate the preparation of Strategic Research & Extension Plan (SREP) Participatory Methodologies are used Involving all the stakeholders & farmers Analysis of - Existing farming systems Research extension gaps Prioritizes the research extension strategies Basis for development of work plans at Block / District level 9
Public Private Partnership - Who is Partner Agripreneurs: More than 19,000 Agripreneurs under AC&ABC Agricultural Consultants / Consultancy Firms: Active in irrigated areas, plantation areas, commercial Agriculture and where land holdings are big. Para Technicians: Gopal Mitra, Prani Bandhu, Farm Machinery Mechanics etc. - Build capacity - Link to Loan and subsidy - Organize - Partner Progressive Farmer : Farmer Friend and Farm School under ATMA Commodity Interest Groups / Co-operatives: Mahagrapes, AMUL, Mulaknoor Society
WHO IS PARTNER Non-governmental Organizations (NGO s): Large number of NGOs are active in Agriculture. Strength in social mobilization and risk prone Agriculture Agri-business Companies: Golden Rays in Rajasthan with Monsanto, Hoshangabad model in Madhya Pradesh with Dhanuka, Maize Model- Monsanto, Pioneer, UPL, Venkys, Yara & Dept. of Agriculture, Maharashtra. Input Dealers: DAESI aims at transforming 2.84 Lakh Input Dealers into Para Extension Workers. Private Television Channels: Private channels are telecasting attractive Agricultural Programmes. Great scope for enhancing the Agriculture coverage Qualitatively and quantitatively. ICT Service Providers: Time and cost effective mechanism. Ex: Rauters providing SMS alert to farmers in Maharashtra.
Public Infrastructure for Potential PPP 1. Soil, Fertilizers, pesticides, water & seed testing facilities 2. Advisory Centres, Training Centres 3. Demonstration farms 4. Nurseries 5. Seed production farms 6. Bio-control laboratories 7. Agro-processing units 8. Godowns 9. Cold storages 10. Veterinary hospitals 11. Artificial Insemination Centres 12. Custom hiring units 13. Feed mixing units 14. Seed processing units 15. Bio-fertilizer / Bio-pesticides production units 16. Agriculture Information Kiosks (FIAC etc.,) 17. Printing press 18. Any other infrastructure available with public sector.
Model for upscaling PPP in Agricultural Extension Management Private Extension Cell in the Department Private Extension Policy Facilitation by Expert Agency Regulatory Mechanism Performance based incentives Participatory Monitoring and Evaluation PPP Orientation of Stakeholders MoU through Mutual Agreement Role Clarity of Partners in MoU Selection of Activities under MoU based on strength of Private Sector Recognition of Private Sector Contribution Sharing of Cost, responsibility and benefits Modification of existing administrative and financial guidelines
Farm School The National Commission of Farmers has recommended that Farm Schools may be established in the fields of outstanding farmers. Such Farm Schools will be based on the principles of learning by doing as well as seeing and harvesting is believing with focus on farmer-to-farmer extension. The Farm School would help in developing a cost effective extension system.
Key features of Farm School Farm Schools would be operationalized at Block/Gram Panchayat level. These would be set up in the field of outstanding farmers and also be set up in a Government / Non Government Institution. Teachers in the Farm Schools could be progressive farmers, extension functionaries or expert belonging to Government or Non Government Sector. One of the main activities of Farm Schools would be to operationalize Front Line Demonstrations in one or more crops on Integrated Crop Management including field preparations, seed treatment, IPM, INM, etc.
Farm Schools would provide season long technical backstopping / training to target farmers. The Students of Farm Schools would be leaders of Commodity Interest Groups (CIGs) formed in different villages and other farmers. Students would visit Farm Schools as per specified schedule or as may be necessary. Teachers may also visit students as may be necessary. Knowledge and skills of teachers would be upgraded on a continuous basis through training at district/state / national level institutions and exposure visits, etc. In addition to technical support through Farm Schools, knowledge and skill of students may also be upgraded through training at district / state level and exposure visits, etc. Trainee farmers would have the responsibility of providing extension support to other farmers in the respective village or neighboring villages.
Agri-Clinics and Agri-Business Centres Scheme: Status 13 years of implementation National presence: Agripreneurs have established Agri-ventures in 29 States covering 595 districts. Institutional network for development of Agripreneurship: 72 Nodal Training Institutions [NTIs] including public and private institutions. Qualified Agricultural professionals trained in Agripreneurship: 44,882 Agri-ventures established:19,105 in 32 categories covering Agriculture, Horticulture, Sericulture, Fisheries, Animal Husbandry, Marketing Refresher programs conducted: 104 covering 2,280 Agripreneurs.
www.agriclinics.net Virtual platform for all Stakeholders. Agripreneur Monthly e-bulletin reaches 16,000 Stakeholders. Agripreneur Toll-free Helpline :1800-425-1556 Successful Agripreneurs participation in Exhibitions. Number of Loans sanctioned: 1,820 (4.05% of trained) Number of Subsidies released: 1,304 ( 2.90% of trained) Number of projects awaiting response from Banks: 11,472
State-wise Progress (30-10-2015) Sl.No. State Trained Established 1. Maharashtra 10,154 4,723 2. Uttar Pradesh 9,171 4,574 3. Tamil Nadu 5,100 2,690 4. Bihar 3,282 1,208 5. Karnataka 3,037 1,244 6. Rajasthan 2,623 971 7. Jammu and Kashmir 1,276 175 8. Gujarat 1,274 503 9. Madhya Pradesh 1,294 521 10. Telangana 982 361 11. Andhra Pradesh 825 306 12. West Bengal 725 216 13. Jharkhand 618 155 14. Assam 597 200 15. Haryana 552 202 16. Punjab 531 197
Sl. No. State Trained Established 17. Chhattisgarh 527 250 18. Orissa 506 106 19. Himachal Pradesh 418 108 20. Manipur 413 126 21. Uttarakhand 392 114 22. Kerala 182 51 23. Nagaland 174 21 24. Pondicherry 111 68 25. Mizoram 34 0 26. Arunachal Pradesh 32 3 27. Delhi 17 3 28. Meghalaya 11 3 29. Sikkim 9 0 30. Goa 9 4 31. Chandigarh 3 1 32. Tripura 2 1 Total 44,882 19,105
Sl. No. Agro-ventures Established (30-10-2015) Agri-venture No. of Agri-ventures Established 1. Agri-Clinics and Agribusiness Centres 9,344 2. Dairy/Poultry/Piggery/Goat 4,577 3. Veterinary Clinics 849 4. Farm Machinery Unit 632 5. Vermi Composting / Organic Manure 493 6. Nursery 471 7. Fisheries 337 8. Seed Processing and & Agri-business 327 9. Post Harvest Business + Value addition 260 10. Vegetable production & Marketing 200 11. Crop production 189 12. Direct Marketing 168 13. Horticulture Clinic 135 14. Cultivation of Medicinal Plants 111
Sl. No. Agri-venture No. of Agri-ventures Established 15. Landscape + Nursery 111 16. Soil Testing Laboratory 102 17. Floriculture 101 18. Bio-fertilizer production and Marketing 101 19. Apiary 92 20. Organic Farming 87 21. Mushroom Cultivation 82 22. Contract Farming 57 23. Rural Godowns 48 24. Animal Feed Unit 46 25. Sericulture 43 26. Pesticides Production and Marketing 38 27. Tissue culture unit 28 28. Production & Marketing of Bio-control Agents 18 29. Agriculture Journalism 16 30. Fisheries Clinic 14 31. Agro-Eco Tourism 10 Total 19,105
Impact Provide 32 categories of services 72% of the farmers indicated increase in productivity Impact on yield 17.4% Impact on income 28.8% Employment created 1.14 Lakh persons @ 6 per Agripreneur Service area 30 villages per Agripreneur Coverage 570 farmers per Agripreneur Approximate Private investment in Agriculture Rs.764 Crores @ Rs.4 lakhs per Agripreneur.
Mr. Vijay Bharat, Post Graduate in Agriculture Founder of Mobile Agricultural School (MAS) Ranchi, Jharkhand, Ph: 09431588284 email: vijmassmoon@yahoo.com MAS started in 2006 is an Agri-services and training centre on wheels moving from village to village equipped with audio-visual aids such as projector, screen, laptop, electronic board and CDs on best farm practices Offers Agri-inputs and consultancy services at the door steps of the farmer. Extension services Imparts training in the bus itself at the village on ATMA activities and other Government programmes. Provides on farm services to farmers such as soil testing. Plans to replicate the model in neighbouring states and villages Farmer covered 46,850 in 26 Districts of Jharkhand and Bihar States. Direct Employment to 11 persons Annual turnover Rs.1.30 Crores
Mr. Samir Ranjan Bordoloi, B.Sc. (Agri) S. S. Botanicals, The Agri-Clinic cum Agri-Business Centre, Tarajan, Jorhat, Assam. Ph: 098540-49583 Started in 2003 Operating in Jorhat, Golaghat, Sibsagar, Dibrugarh, Tinsukia, Karbi-Anlong and Nagoan districts Services available Advisory Tea, Organic Farming, other crops Soil Testing Market Information Farmers Training, Farmer - Scientist Interaction Agri-Business Centre - Wholesale and retail sale of Organic Inputs, Vermicompost, Bio-pesticides, Bio-fertilizers, Seeds, Farm Equipment's, Shade Net, Inorganic Inputs etc. Involved in ATMA and Horticulture Technology Mission activities
Krishok Bandhu Help Card (Farmers Registration Card)- Already more than 3000 registered farmers Strategic partnership with FERTILE GROUND, CANADA for organic farming and Agri-Tourism. Publication of PRAKRITI Bi-monthly News Letter for cultivators @ Rs.5/- per copy. NABARD, Guwahati subscribed 500 copies for Farmers Club members Annual Turnover more than Rs.3 Crores Employment 30 persons direct, 150 persons indirect
Mr. Sameer Ranjan Bordolai, Jorhat, Assam Farmpreneur: School initiative
Krishak Mitra Developing pool of youths as Krishak Mitra; They are being trained not just on organic farming but also in identification and basic treatments of plants and animals diseases. They would go on to become agri and vet consultants in their respective villages.
Yatra 10 days yatra covering 12 villages across Jorhat and Golaghat district The objective : -To share chemical free farming techniques, Amrit Paani, 5 leaf extracts etc. -To learn about the problems faced by the farmers and hear their own solutions.
Organic Farming Youth groups taking up organic agriculture at Rohmoria, Dibrugarh under the motivation and technical guidance from Farm 2 Food Foundation.
Women group from Dholajan, Jorhat vermicomposting in Fish boxes. Turning the village into a Model Vermi Village this year
Food processing training organized for Women Self Help Groups
AT MODEL FARMER SURESH CHETIA S GARDEN AND AGRI FARM, ORGANIC HAND MADE TEA AND AGRO TOURISM
GROUP OF FARMERS WAS SENT for EXPOSURE VISIT TO KARNATAKA (3 MONTHS AND 20 DAYS)
PROVIDING GOOD PLANTING MATERIAL TO FARMERS
Market linkages Krishik Bandhu Help Card for 3000 Farmers Prakruthi Bi-monthly newsletter Extension Services to 10,000 farmers in 200 villages Employment to 40 persons Annual Turnover 3 Crores
Dr. Gajendrakumar Bamania, Ahmedabad, Gujarat Breeding service and Animal Feed production
Employment to 10 Manager and 300 AIT
Annual Turnover Rs.2 Crores
Mr. Avinash Nivrutti Salunke, Ahmednagar, Maharashtra Fumigation Van
Agriculture School Kit
Pest Control
SHG Training
Need Based Product
Best from waste and Hydroponics
Best from waste and Hydroponics
Best from waste and Hydroponics
Best from waste and Hydroponics
Plant Protection Lab Extension Services to 1000 Farmers in Five Districts of Maharashtra. Jobs to 50 persons, Annual Income Rs.24.67 Lakhs
Diploma in Agricultural Extension Services for Input Dealers (DAESI) Objective is to transform Input Dealers into Para-Extension Workers. Study material in local language. 48 Contact Classes and field visits on Market holidays at District level spread over an year. Self financed program - Course fee of Rs.20,000/- per candidate. Some states meeting a part of course fee. So far more than 3500 Input Dealers were trained across the country. Conducted 3 rd Party evaluation- Outcome very encouraging. Refresher Programs started.
PG Diploma in Agricultural Extension Management (PGDAEM) One-year distance learning course for serving Extension Functionaries To provide continuous education in Agri. Extension Management Course fee Rs.15,000/- for private extension functionaries Self-learning study material (English and Hindi) Pre-recorded video sessions by experts on course content in DVDs in English and Hindi Revised Curriculum & Study Material More than 8,558 officers trained. 58
Strengthening Extension Quantity to Quality Accountability Result and Profit Orientation Public Private Partnership Market Linkage Agripreneurship Development ICT in Agricultural Extension
chandra@manage.gov.in