Rate Card 2017/2018 Online, Mobile, Digital

Rate Card 2017/2018 Online, Mobile, Digital

Online CPM rates Ad Format Medium Rectangle Skyscraper Superbanner Wide Rectangle 10:1 - Banner Ad Bundle (Medium Rectangle, Skyscraper, Superbanner) 8:1 - Banner 6:1 - Banner Billboard Halfpage Ad Wallpaper Rollover Ad 4:1 - Banner 3:1 - Banner Sections on SZ.de/ decision maker targeting ROS SZ.de ROS 45 30 40 25 62 44 77 55 2:1 - Banner 108 77 Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Homepage Standalone 25% Bigger than specs (by arrangement) 25% Content Video Ad 76 54 Sitebar Ad 83 60 Pre-Roll up to 20'' - 80 Pre-Roll up to 30'' - 105

Mobile CPM rates Ad Format Sections on SZ.de/ decision maker targeting ROS SZ.de ROS Mobile 6:1 - Banner 30 15 Mobile 4:1 - Banner Mobile 3:1 - Banner 40 25 Mobile 2:1 - Banner 45 30 Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Homepage Standalone 25% Bigger than specs (by arrangement) 25% Mobile Halfpage Ad Mobile Premium Rectangle 85 60 Mobile Rollover Ad Mobile High Impact Ad (1:1) Mobile Medium Rectangle Mobile Content Video Ad 76 51 Mobile Carousel Ad

Digital CPM rates (Online and Mobile) Ad Format Mobile Premium Rectangle I Billboard Mobile Premium Rectangle I Wallpaper Sections on SZ.de/ decision maker targeting ROS SZ.de ROS 71 50 Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Homepage Standalone 25% Mobile Premium Rectangle I Sitebar 74 53 Mobile High Impact Ad (1:1) I Billboard Mobile High Impact Ad (1:1) I Wallpaper 67 46 Mobile High Impact Ad (1:1) I Sitebar 70 49 Mobile 2:1 - Banner I Superbanner oder Skyscraper 39 26 Medium Rectangle 53 35 Halfpage Ad 71 50 Bigger than specs (by arrangement) 25% Delivery 50% Online/50% Mobile The above stated combinations are examples. All other online and mobile ad formats can be combined as well. Rates on request.

Homepage rates Online Placement Period (business days MO, TUE, WED or THU I Weekend = FRI-SUN) Ad Impressions Category 1 Category 2 Category 3 Category 4 (Standalone ) (Standalone ) Homepage business day 630.000 19.530 26.460 35.012 37.706 Homepage I weekend 1.400.000 36.400 50.400 69.615 74.970 Mobile Rate Category Category 1 Category 2 Category 3 Category 4 Ad Format Halfpage Ad, Wallpaper, Mobile 6:1 - Banner, Mobile 4:1 - Banner Billboard, Sitebar, Fireplace, Online 4:1 - Banner, Mobile 3:1 - Banner, Mobile 2:1 - Banner, Mobile High Impact Ad Pushdown Billboard, Mobile Premium Rectangle, Mobile Pushdown Video Ad, Online 3:1 - Banner, Double Sitebar, Cinema Ad, Dynamic Fireplace Brand Value Ad (online and mobile), Online 2:1 Banner, Homepage Takeover, Rollover-Event with Parallax Effect (online and mobile) Placement Period (business days MO, TUE, WED or THU I Weekend = FRI-SUN) Ad Impressions Category 1 Category 2 Category 3 Category 4 (Standalone ) (Standalone ) Homepage business day 500.000 13.000 20.500 29.738 32.025 Homepage I weekend 1.450.000 34.075 53.650 77.756 83.738 Digital Placement Period (business days MO, TUE, WED or THU I Weekend = FRI-SUN) Ad Impressions Category 1 Category 2 Category 3 Category 4 (Standalone ) (Standalone ) Homepage business day 1.130.000 28.464 41.090 56.656 61.014 Homepage I weekend 2.850.000 61.666 91.044 128.950 138.869

Volume Packages rates, from Monday Sunday (I) Imps per Category: Category: SZ.de Category 1 Category 2 Imps per Week Category 1 Category 2 Imps per Week Week Online1;Mobile1 Online1;Mobile2 Volumenpaket Online Mobile Digital Category: Category: Online2;Mobile1 Online2;Mobile2 Automotive 400.000 8.800 12.400 150.000 4.615 6.503 550.000 11.738 13.390 14.888 16.540 Digital 600.000 16.800 24.000 200.000 6.190 8.842 800.000 20.116 22.437 26.416 28.737 Business & Finances 600.000 13.200 18.600 500.000 17.500 25.000 1.100.000 26.863 33.425 31.588 38.150 jetzt.de 150.000 4.200 6.000 200.000 5.600 8.000 350.000 8.575 10.675 10.150 12.250 Career & Education 750.000 13.500 21.000 500.000 13.500 21.000 1.250.000 23.625 30.188 30.188 36.750 Culture 500.000 11.000 15.500 400.000 11.800 16.628 900.000 19.950 24.175 23.888 28.112 Media 200.000 5.600 8.000 250.000 6.759 9.656 450.000 10.814 13.349 12.914 15.449 Munich/Bavaria 750.000 16.500 23.250 500.000 13.461 18.969 1.250.000 26.216 31.035 32.123 36.941 Panorama 600.000 13.200 18.600 750.000 15.776 22.230 1.350.000 25.354 31.001 30.079 35.726 Politics 750.000 16.500 23.250 500.000 13.415 18.903 1.250.000 26.176 30.977 32.082 36.883 Travel 400.000 11.200 16.000 200.000 6.933 9.905 600.000 15.867 18.467 20.067 22.667 Sport 750.000 13.500 21.000 500.000 10.519 16.364 1.250.000 21.017 26.131 27.580 32.693 Stil (exclusive only) 150.000 15.000 15.000 80.000 2.800 2.800 230.000 15.575 15.575 15.575 15.575 SZ-Magazin 350.000 11.200 15.750 150.000 4.800 7.107 500.000 14.000 16.019 17.981 20.000 Science & Health 300.000 8.400 12.000 300.000 8.160 11.657 600.000 14.490 17.550 17.640 20.700 Standard Premium Standard Premium Standard Premium Premium Premium Selected Rotation 500.000 7.500 11.000 500.000 7.500 11.000 1.000.000 13.125 16.188 16.188 19.250

Volume Packages rates, from Monday Sunday (II) Rate Category Online Mobile Category 1 Wallpaper Billboard Sitebar 3:1 - Banner 4:1 - Banner 2:1 - Banner 3:1 - Banner Category 2 Take Over High Impact Ad Premium Rectangle Selected RoS Sections SZ.de Panorama Sports Career Politics Media Surcharges on booking sections Surcharges on gross rates 100% Share of Voice for booked ad format 50% Standalone (Exclusivity) with the exception of publisher s proprietary advertising 100%

Newsletter rates Newsletter Subscribers (per edition) Release date Minimum booking frequenc price SZ Espresso 52.000 6 x (Mo-Sa twice a day morning and evening) 6 editions (morning or evening) 12 editions (morning or evening) 5.400 9.480 Nullachtneu (News aus München) 7.300 Sunday-Friday 6 Editions (1 week) 1.500 SZ-Magazin Newsletter 42.000 Thursday and Saturday 1 edition (Thursday or Saturday) 2 editions (Thursday and Saturday) 2.100 3.800 Rezept-Newsletter 12.500 Friday 4 Editions (1 month) 1.250 SZ Sport am Wochenende 4.400 Sunday 4 Editions (1 month) 1.100 SZ Familie-Newsletter 2.100 Friday 1 Edition 1.000

Table of discounts and surcharges From gross annual turnover of Discount Surcharges Minimum booking volume 0 to 50.000 0,0% targeting basic (socio-demogr.) iq target decision maker-sections 15% 5.000 gross 50.000 to 100.000 3,0% Bigger than Specs (by arrangement) 25% 100.000 to 250.000 5,0% 250.000 to 600.000 10,0% Homepage Standalone 25% 600.000 to 1.000.000 12,5% 1.000.000 to 1.750.000 15,0% 1.750.000 to 3.000.000 17,5% > 3.000.000 20,0%