Strategic Planning Pre-Work Packet For Entrepreneurs of Faith Some plans aren t always accomplished, but the planning process is priceless. -Dwight Eisenhower Adapted from the late Don Cope and his work in helping entrepreneurs do strategic planning. Copyright 2015 Ask Wise Counsel
Wise Counsel Strategic Plan Pre-Work Table of Contents Overview CEO/Owner Background Company Values / Philosophy Trends and Events Vision and Mission Corporate Assessment Marketing and Sales Organization and Staffing Financial and Administrative Production / Distribution SWOT Analysis Ministry Plan Role of CEO Exit Strategy Corporate Goals for the year Bottom Line Key Indicators 1
Name: Company: WC Group: WISE COUNSEL STRATEGIC PLAN PRE-WORK CEO / OWNER BACKGROUND When Started / Joined Company Born / Raised Schooling Before Company Did Growth of Company Niche / Market Describe business in five years What do you enjoy most in life? Your job? What is your purpose in life? Achieved? Are or will your children be involved in business? How? 2
COMPANY VALUES / PHILOSOPHY For each set of choices below which might apply now, place an X at the point in the line which most represents your values / philosophy for the company. Next place a 0 on the line where you feel the company actually operates and a Y where you want the company to be. Comment Low Risk / High Risk Free Flowing / Planned Profit Growth / Volume Growth Return on Investment / Return on Sales Controlled Growth / Aggressive Growth Quality / Quantity Market Concentration / Diversification Austere Spending / Free Spending High Leverage / Little Debt Authoritative / Participative Traditional Methods / Modern Methods Complex Processes / Simple Processes Closed Information / Open Information Paternalism / Independence 3
COMPANY VALUES / PHILOSOPHY (CONT ) Low Profile / Public Exposure Low price image / High price image Low cost producer / Quality for a price Centralized / Decentralized Broad span of control / Narrow span of control Regional markets / National markets National markets / International markets Controlling board / Controllable board Dividends / Retained earnings Promote from within / New blood Private ownership / Public ownership Management interests / Stockholder interests Building to sell / Building for heirs Formal environment / Informal environment Product follower / Product innovator Others? 4
VISION AND MISSION Vision Statement (Vision / Picture from the Lord / Eternal in View of CEO) Mission Statement (Sense of Purpose in serving Customer / Lord / Employees around Quality / Service / Calling in Business / Developed with Staff) Why? Has God called you to this enterprise? 5
Organization Chart Best organizational chart is a servant leader model taught by Jesus Christ. The CEO is at the bottom serving his officers as they serve middle management and then customer service, then finally the customer is at the top. 6
MARKETING AND SALES Year Year Year Gross Sales $ Sales Trend up/down % Projected sales next year Why? Describe end user of your product / service: What is customer most concerned about? (5=High 1=Low) Rate Comments Price Availability Quality Service Brand Reputation Terms Describe distribution methods: 6. Describe your marketing strategy: 7. List key competitors Market Share % Main Strength / Weakness a. b. c. 8. Your Competitive Advantages Weaknesses a. a. b. b. c. c. 7
MARKETING AND SALES (CONT ) 9. Key trends / changes in your industry Your reaction a. a. b. b. c. c. d. d. e. e. 10. What changes will you make in your product / marketing in the future? 1 Key Customers % of gross sales Change up / down Good / Bad a. b. c. 1 Rate Comments Advertising Promotion Sales 8
ORGANIZATION AND STAFFING Attach organization chart comments Total Employees Mgmt. Sales Administration Other Key People Name Rate Comments (5=High 1=Low) 6. Rate Comments Teamwork Staff Meetings Communication Morale Middle Management People Hourly People Sales Staff Compensation / Incentive Management Training Technical Training Employee Orientation Upward Mobility Accounting Department Personnel Formation Performance Review Recruiting Methods Selection Methods Turnover Decision Making Harmony Respect for Company Respect for CEO 9
Compare Service of FINANCIAL / ADMINISTRATIVE Rate Comments Banker CPA Attorney Insurance Agent Do You? Rate Comment Meet / inform banker regularly? Meet CPA regularly? Get monthly financial statement on time? Have proper line of credit? Keep on top of receivables? Take advantage of payables? Have a good system for projections? Gen an annual certified audit? Maintain adequate reserve for bad debt? Foresee financial problems in the future? Have good insurance coverage? Have good software? Profits % of Gross Margin is Prior yr. Prior yr. Prior yr. Next yr. proj. % of Profit Current Year Your profit compared to industry is Compare your return on investment to industry Stock Ownership breakdown? Buy / Sell agreements? Considered merger / acquisition Legal matters you are most concerned about? 10
PRODUCTION / DISTRIBUTION Key Products % Company Sales Rate Quality Manufacturing Rate Quality Design / Engineering Productivity Teamwork Job Completed on Time Comments Shipping Rate Cost On Time Delivery Packing Storage Productivity Value Comments Key concerns / areas to improve 11
SWOT ANALYSIS (To be completed by each Key person) Strengths Opportunities Weaknesses Threats Personal Conclusions Recommended Changes 12
Previous Year Top Five Ministries Supported MINISTRY PLAN FOR BUSINESS Company Financial Giving Budgeted to Ministry Amount Total Amount Given to all Ministries $ Time Shared by Company Executives and/or to Ministries to Employees Amount Day or Week Total Time Given to all Ministries This Year s Goal Mission Statement for Giving Top Five needs / goals to help Budget by Company Employee And Sources Contribution Plans for projected revenue 13
ROLE OF CEO How do you spend your time? Methods % of Use Desired % Comments (IN Business or ON Business) Meetings Telephone Computer Delegating Planning Report Review Praising People Community Selling Secretary Bible Study Personal Ministry Who could succeed you? Key Areas of Strength Key Areas for Improvements Comments Comments List activities top priority use of your time/ your role 14
PERSONAL EXIT STRATEGY OF CEO (For CEO Only) When: How: Why: Plans to accomplish / Time frame: Staff Needs / Changes: Resources Needed: Key changes to set in motion this year: 15
CORPORATE GOAL Comments Last year (5 to 1) Rate Compliance % Comments Strategic Plan Marketing Plan Cash Flow Plan CEO Vision Dept. Budgets Corporate Goals Measured By Deadline Barriers in achieving goals Goals Communication with people / feedback systems Goals changes you would like to make Member: 16
BOTTOM LINE What you are most concerned about and want to see accomplished? 6. List Key Indicator for health of your business! 6. Business Character Moral Spiritual Goal / Measure 17
Shared with Wise Counsel Members Prepared by John Konstanturos STEPS FROM VISION TO RESULT UNDERSTANDING THE FINE DISTINCTIONS VISION MISSION PURPOSE STRATEGY GOALS WHAT IT IS RAISES THE QUESTION Strategic Plan Pre-Work Kit UNDERSTANDING THE GAME OR HOW THE MIND BEST RELATES TO ALL THIS Idea / Flash A picture or idea created in the imagination. What do I/we want to experience or actualize? VISION PURPOSE Sometimes called Mission The emergence of possibility; of what is, or could be available. When you articulate and communicate a vision, you create a purpose and something alive is born into the world. Brings the vision into existence clarifies it. Captures people s imagination. Describes the raison o etre-the reason for being, for existence of the person, project, group or organization. Charts the course provides something to navigate by in bringing vision into reality. Represents the Guiding Light. When infused with commitment and positive energy, it creates team spirit which enriches the life and power of the vision. What am I here for? What do I stand for? What are we here for? What do we ask for? What is this company / organization here for? Are purpose in life and organizational purpose integrated? CONTEXT OR PARADIGM Vision, purpose and intended results are the guiding light of effective leadership INFINITE GAMES: Not restricted by Right-brain boundaries rules, time, Non-linear nor process. Be ing Master plan INTENDED RESULTS Sometimes called Strategy, Philosophy or Values Expands on and personalizes the meaning of the purpose. Describes more specifically what the purpose looks like as a finished product. Provides a measurement for comparison to current reality, and for guiding progress along the way to realization of the vision. Provides a foundation on which to build projects. What does this purpose really mean? What do I/we want to produce out of this purpose? What projects are needed to have these results become real? Blueprint or Pattern 18
Shared with Wise Counsel Members Prepared by John Konstanturos STEPS FROM VISION TO RESULT UNDERSTANDING THE FINE DISTINCTIONS VISION MISSION PURPOSE STRATEGY GOALS WHAT IT IS RAISES THE QUESTION Strategic Plan Pre-Work Kit UNDERSTANDING THE GAME OR HOW THE MIND BEST RELATES TO ALL THIS PROJECTS GOALS OBJECTIVES A specific plan or design for bringing one or more intended results into existence. A job, task or undertaking by one or more persons. The means of manifesting vision/purpose. Purpose and intended results are used as the guidance system. When project is off-course, team members confront readily, and in a positive manner, bring resolution and corrections. Delineates the paths, ways and means by which a project will be completed. Provides the elements by which the project can be worked on, guided and managed. All goals should be personally important to the team members. Defines responsibilities of a job, sets objectives for each responsibility, and establishes indicators for measuring progress. Describes what you have to do to get the project off the ground. A specific, measurable result to be achieved within a certain time. A component of goals. It tells you what you are to do, how much work you must accomplish, and when that work must be finished. Break each responsibility down into objectives, identify indicators for each objective. How does the project embody the purpose? Are the project teams resources established and managed based on purpose? Is there clarity, focus, commitment and alignment on the common purpose? - Where are we going with the project? - Is it realistic? - Is it understandable and specific? - Can you measure progress? - Is it related to actions which can be performed? - Does it have a time limit? - Is it written? - Is it compatible with other goals, projects and purpose? - Is it acceptable to all parties involved? - Are you prepared to keep it up to date? - Does it have build in feedback? - What are the rewards? - What needs to be accomplished? - How much of the work must I/we do? - How many tasks must be completed? - When must we finish each task? - Are there at least one or more milestone indicators for each objective? - Who is responsible for each objective? CONTENT AND PROCESS Projects, goals and objectives are powerful tools for effective management. FINITE GAMES: Have a beginning and end with specific time limits played within boundaries and within rules. Specific measurable feedback on results. Left-brain Linear Do ing Creating, developing, building the product Manifesting the intended results Played within the Infinite game or Making it real. Purpose. Note: this table is designed to facilitate understanding. 19