The Automotive Industry s Commitment to Privacy and Transparency Privacy Principles for Vehicle Technologies & Services FOOTER TEXT 1
A Breakthrough in Privacy The Alliance and Global came together to create a set of privacy principles for vehicle technologies and services. The Principles were formally announced on November 13, 2014. 20 Participating Members at present. FOOTER TEXT 2
First Framework Addressing IOT Maureen Ohlhausen FTC Commissioner: The mobile landscape changes quickly, and those who understand it best are the companies who are using new technologies to advance customer value. Selfregulatory approaches, like the Privacy Principles for Vehicle Technologies and Services, allow consumers as well as industry members to benefit from these advances without unintentionally slowing the pace of innovation. The Information Technology Industry Council (ITI): Cars are increasingly digital and incorporate technologies that are transforming our driving experience by providing greater convenience, more efficiency, and safety. These advances will grow exponentially as customers gain confidence in how their cars are connected. With that in mind, the privacy principles issued by the Alliance of Automobile Manufacturers and the Alliance of Global Automakers are a welcome self-regulatory effort that establishes rules of the road for information gathered in vehicles. Sen. Brian Schatz, Hawaii: Innovative vehicle technologies create the potential for improved safety and reduced traffic congestion. These technologies, however, require the collection of significant amounts of new data from drivers and consumers. To ensure that this information remains private, a number of global automakers have voluntarily developed a set of privacy principles to protect consumers against the improper collection, use, or dissemination of this data. These voluntary principles are a positive first step in protecting consumers, and I commend the automakers proactive efforts regarding this important issue. FOOTER TEXT 3
The Evolution of the Principles Participants in the auto industry long have been responsible stewards of their customers information. Reflecting the industry s commitment to consumer privacy, the Principles establish a framework through which Members can commit to the fundamental Fair Information Practices of transparency; choice; respect for context; data minimization, de-identification, and retention; data security; integrity & access; and accountability. FOOTER TEXT 4
Highlights FTC guidance and enforcement principles are embodied in the Principles Principles create fundamental set of expectations for the collection, use and sharing of data Sensitive personal information (geolocation, biometric, driver behavior) subject to optin when data to be used for marketing or shared with unaffiliated 3d parties for their own use Bright-line restrictions on disclosure of geolocation information to the government FOOTER TEXT 5
Covered Information Identifiable information that is retrieved from vehicles by or on behalf of participating company Principles apply to registration information and data from vehicle technologies and services FOOTER TEXT 6
Transparency Clear, meaningful notices about the collection, use and sharing of Covered Information No one-size-fits-all mechanism for notices Special attention to notice for geolocation, biometrics and driver behavior information FTC standards for retroactive material changes, i.e. informed affirmative consent FOOTER TEXT 7
Choice Choice tied to notice or subscription options Following choice of technologies, certain other choices on operation of technologies Opt-in for marketing and unaffiliated third-party use of sensitive information Choice may not be an option where essential to safety, compliance and warranty FOOTER TEXT 8
Data Minimization, De-Identification & Retention Commitment to collect Covered Information only as needed for legitimate business purposes. Commitment to retain Covered Information only as long as necessary for legitimate business purposes. FOOTER TEXT 9
Security, Integrity and Access Requirement of reasonable security measures Commitment to maintain accuracy Consumer right to access and correct registration information Commitment to explore additional means of access FOOTER TEXT 10
Accountability Adoption of Principles imposes obligations enforceable through consumer protection laws, e.g. FTC Act 5 Requirement of reasonable internal accountability mechanisms Reasonable steps to ensure 3d party service-providers adherence to the Principles and others to be urged on privacy FOOTER TEXT 11
Respect for Context Use and sharing of the data to be consistent with the context of collection Context determined by notices, reasonable consumer expectations, and the likely impact on consumers FOOTER TEXT 12
AUTONOMOUS & CONNECTED VEHICLE TECHNOLOGY Mike Cammisa Senior Director, Safety & Connected Vehicles Association of Global Automakers FOOTER TEXT 13
ABOUT US AUTOMAKERS SUPPLIERS FOOTER TEXT 14
CRASH SURVIVAL TO CRASH AVOIDANCE Night Vision Rear Object Monitor DSR C Rear Camera Blind Spot Detection Front Object CCD Camera Night Time Pedestrian Warning Cross Traffic Alert Rear Object Laser/Radar Front Object Laser/Radar Collision Sensor Automatic Emergency Braking FOOTER TEXT 15
A PLETHORA OF BENEFITS Saving Lives Time Fuel Crash Avoidance Traffic Mitigation Less Fuel Consumptio n FOOTER TEXT 16
CONSUMER TRUST IS ESSENTIAL Adoption of any new technology can be hindered by doubts regarding security, trust and safety. Consumer Privacy Protection Principles for Vehicle Technologies and Services (Principles) Information Sharing and Analysis Center (ISAC) Development of Industry Cybersecurity Best Practices FOOTER TEXT 17
PUBLIC POLICY QUESTIONS What is an automated vehicle? How will vehicles communicate with each other and the infrastructure? What are the benefits of connected automation and how do we value them? Is regulation required and, if so, who's in charge? FOOTER TEXT 18
POLICY ENVIRONMENT FOR AV Policy Uncertainty Threatens Vehicle Automation The Gap L0 L1 L2 L3 L4 Human HMI Machine Source: National Conference of State Legislatures FOOTER TEXT 19
POLICY ENVIRONMENT FOR V2X Saving Lives or Faster Downloads? V2V could address 80% of vehicle crashes involving non-impaired drivers Federal Communications Commission is considering allowing unlicensed devices to utilize 5.9 GHz frequency band dedicated for V2V communications We support spectrum sharing in areas where it is technically feasible and will preserve this lifesaving technology FOOTER TEXT 20
GETTING THERE Connected automation will likely require new regulatory models and frameworks Collaboration is critical The benefits are massive Automakers Department of Transportation Federal Communications Commission State Governments FOOTER TEXT 21
THANK YOU Mike Cammisa Senior Director, Safety & Connected Vehicles Association of Global Automakers FOOTER TEXT 22