The Total Health & Wellness Merchandising System FOR RETAIL

The Total Health & Wellness Merchandising System FOR RETAIL

How Shoppers Benefit Quickly identifies better food choices InteliChoice Offers a Searchable Database for Shoppers and Retailers Every retailer s customized InteliChoice master list database is available to shoppers via a web-based link, enabling customers to build shopping lists by attribute, brand, UPC or product category. And retailers can use their master list to answer customer service questions, plan store tours, develop merchandising ideas and analyze store inventory to educate store staff. 66 http:///x/woman-shopping-grocerystore-4777880.jpg % OF GROCERY SHOPPERS are looking for ways to improve their health and wellness* Easily finds ingredient attributes Highlights allergens No complicated scoring system Convenient, attribute based shopping system created through an easyto-use web-based search tool that generates shopping lists for customers and merchandising ideas for retailers. How Retailers Benefit Turnkey implementation includes *FMI, 2013 Shopping for Health Report start-up, graphics and annual audit Integrates with marketing goals Integrates with plan-o-gram Includes private label data Center store & perimeter items Customizable interface for your website 24-hour source of sales and profit 5

It s No Secret InteliChoice helps retailers grow profits by leveraging consumer demand for health and wellness information. Shoppers want healthier food choices Retailers want healthier profits InteliChoice, the total health and wellness merchandising system from Foxfire, is an integrated database comprising sciencebased nutrition data, government guidelines, and store-specific data to produce relevant shopper solutions and high-impact marketing tools. InteliChoice helps retailers grow sales and profits by satisfying consumer demand for healthier foods and other products. InteliChoice analyzes these data, synthesizes it under the watchful eyes of a team of nutrition experts and converts the data into useful, consumer-friendly information and research tools that help your team develop their health and wellness knowledge. Output includes colorful, easy-to-interpret attribute icons that highlight the ingredient, nutritional and/or wellness attributes of virtually any fresh or packaged food or beverage, including private label. Data can be applied to shelf tags, shelf strips signage and end-caps, social media and websites, shopping lists and custom applications built on the InteliChoice integrated database. InteliChoice integrates easily with any existing health & wellness program and includes social media content that helps build shopper loyalty with informative themes regarding health and nutrition. InteliChoice helps shoppers make informed food decisions, consistent with their personal wellness goals. 2 Professional advice, technical expertise InteliChoice is more than raw data and attributes. For retailers, InteliChoice is a trusted advisor. You get a marketing resource with technical expertise, years of experience in retail merchandising, nutrition and regulatory matters. And your employees get a comprehensive education tool. Reliable, science-based data InteliChoice data conform to FDA regulations. Custom filters prioritize the most relevant attributes. InteliChoice offers a high degree of accuracy, updates the dataset continuously and is always up to speed on wellness developments. Output that s fully customizable InteliChoice is customizable to your brand. Ingredient and nutrition attributes are customized to the level of specific stores. Tag and strip designs integrate with existing health and wellness initiatives. And, InteliChoice creates fully integrated shopper marketing tools that make health and wellness shopping a better experience for your customer. Available for many products Grow your profits by expanding customer access to the information and guidance they want and need. InteliChoice programs are available for nutritional supplements, pet foods, health and beauty products.

Innovative Merchandising InteliChoice supports a wide range of innovative merchandising programs designed to help retailers grow sales and profits by tapping into consumer interest in healthy lifestyle choices. InteliChoice provides a comprehensive 12-month calendar of content topics. InteliChoice supplies you with a customized marketing plan that includes content and social media support. Merchandising programs include: Themed Programs and Customized Sign Packages, ready-to-install Quick and Healthy Family Meals Diabetes Awareness Gluten-Free Food Choices Heart Healthy Lifestyle Blades Managing Cold & Flu Season InteliChoice Merchandising Kits include InteliChoice attribute tags In-store signage Exercise Regularly Monitor r Blood Suga GonEnd.indd TR_FOX_ShelfStrips_ Plan Your Meals Count Carbs Shelf Strips 2 InteliChoice Searchable Database Customized For You The National Brands Regional Brands Difference InteliChoice does the work for you. We filter multiple datasets through our proprietary systems. You get the right attributes, PLUS expert advice, a profit-generating merchandising tools and a searchable database for internal and external use. Private Label Custom Filters Graphics Integrated Database Shopping Tool Nutrition Content for Pharmacy Shopper 3 Most Comprehensive Attribute System Third party Experts Technical Resources Right Attributes on the Right Product Shoppers Create Shopping Lists Via Online Integrated Database

5/23/14 5:47 PM Consumers Want More Health + Nutrition Information at Retail How InteliChoice Works for You To create an InteliChoice database that works for you, we: Filter to identify top three nutrition attributes at shelf Capture and manage all data, including private label Provide shopping lists based on ingredient, allergen or diet Establish a wellness library by delivering monthly nutrition articles Provide all start-up, graphics and an annual audit of shelf-edge programming SHOPPERS APPRECIATE THE GUIDANCE RETAILERS APPRECIATE THE SALES LIFT How InteliChoice Outperforms the Competition Primary data on 90% of relevant categories Monthly audits and third-party dietitian review Aligned with FDA/USDA guidelines and changing regulatory environment New products/attributes added to dataset regularly Ability to provide store-specific information Flexible and customizable program Social marketing and marketing content support Searchable database for customers to build shopping lists Attributes that are meaningful to the shopper UP TO 80 % of grocery shoppers are interested in shelf labels that identify HEALTHY PRODUCTS* *FMI/Catalina Marketing Corporation, 2010 NEARLY 75 % of shoppers read food labels* Most often looked for attributes include: Salt Sodium Sugar Sweeteners Fat Trans Fat Calories *FMI, 2013 Shopping for Health Report 4

We ve crossed a threshold in the last few years. It used to be that dietitians in supermarkets were a novelty. Today, consumers expect that their grocery store will offer health and wellness guidance. And what better place than the grocery store to educate consumers about healthy food choices? Robin Hawkins, MS, RD, LD Director of Health & Wellness, United Supermarkets It s an exciting time to be in the grocery business, as food retailers have the opportunity to make a measurable difference in consumers lives. Grocers have truly become a destination for health and wellness. Reflected in our work as an industry, food retail has proved to be a physical hub for health and wellness and food retailers represent the future of health care. Neighborhood supermarkets are now destinations for food, pharmacy and healthy living. Natalie Menza, Registered Dietitian, Wakefern Supermarket News, May 16, 2014 We know that shoppers are increasingly demanding in-store tools that help identify healthy foods. Anything we can do to help consumers meet their health and wellness goals is a plus for the shopper and a win for the retailer. America eats healthier and stores grow their profits. Teresa Blanco, Wellness Manager, Northgate González Markets intelichoice@foxfireprinting.com www.myintelichoice.com 750 Dawson Drive Newark, DE 19713 302.368.9466