HR191 JOB DESCRIPTION NOTES Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm This form serves as a template for the writing of job descriptions. A copy of this form should be kept on file in your office. For re-evaluations, this form must be sent to your relevant HR Advisor/Officer Position Title (current title) POSITION DETAILS Market Intelligence and Strategy Manager Status of Post (tick) New Post Re-evaluation Job Grade (current grade) PC 11 Faculty (if applicable) Department Business Development Section (if applicable) Date of Compilation 19 September 2013 FOR OFFICE USE Position Title Job Title Date of Grading Grading Result ORGANOGRAM 19 September 2013 Page 1 of 5 HR191
PURPOSE The main purpose of this position is to establish and deliver the marketing and communications strategy (this includes advertising, PR, brand and digital) for the GSB in order to accurately portray the GSB brand and achieve the required market growth. This entails having a thorough understanding of the GSB strategy and then articulating this into the required marketing strategies to position of the offerings GSB effectively. The responsibilities of this position will include: To provide marketing expertise to the GSB through proactively focusing on and responding to the market, anticipating trends and changes that affect the GSB business. Gathering, interpreting, analyzing and disseminating market intelligence to ensure opportunistic and informed decision-making. Identifying the appropriate target markets and then effectively utilizing the marketing mix to achieve the GSB and Business Development objectives. Formulating and executing the following strategies in line with the market requirements and the GSB vision: - Marketing and communication strategy for each of the GSB programmes and the overall GSB brand - Events strategy - Alumni communications strategy - International student recruitment strategy - Internal marketing and communications strategy taking into account product, market and competitor information and then translating these strategies into annual plans. Formulating, executing and communicating the creative, media (including digital) and visual strategy for GSB and its offerings which enforces the GSB status as a top triple-crown business school. This includes ensuring efficient and effective media buying that reflects the brand personality of the GSB. Ensure that all market relating activities add value and are measured to achieve the desired return on investment. Build strategic partnerships and effectively manage stakeholder relationships. Working cross-functionally (with functional areas of the GSB) to understand and integrate marketing requirements into the marketing strategy. To effectively manage the execution of agreements with marketing related service providers to ensure achievement of the agreed deliverables. To inspire, lead and manage the marketing function and team in order to maximize the performance of the GSB marketing team. Effective financial, budget and administration control. Provide back up support within the BD Team as required. Contribute to building the GSB culture through incorporating the GSB values in everything we do. 19 September 2013 Page 2 of 5 HR191
JOB CONTENT Key Performance Areas (4 6) 1) Marketing strategy development, policy and execution % of time spent 40% Scan the macro and economic business environment; identify key drivers, trends and potential business impact. Activities / Objectives / Tasks Results / Outcomes Competencies Incorporate market intelligence and insights into other GSB functional areas, where relevant. Manage the development and improvement of market analytics, tools and systems. Implement tools and processes to foster an internal network for intelligence data gathering and collaboration. Formulate, communicate and implement relevant marketing strategies for the GSB and its offerings which enforces the GSB status as a top triple-crown business school. Delivery and implementation of the marketing and communication strategies for each of the GSB programmes and the overall GSB brand, including: An effective Executive Education / Business Development (shortcourse and customized programmes) marketing and advertising strategy that drives applications International student recruitment strategy that drives quality applications The creative, media (including digital) and visual (Breakwater Campus, signage, corporate identity, etc) strategy Events strategy, including graduation ball Support the Alumni communications strategy Internal marketing and communications strategy Crises communications strategy - Strategic insight and planning skills - Research and Analytical skills - Problem solving - Decision making - Building partnerships - Excellent Communication Skills (written and verbal) - Building interpersonal relationships - Functional leadership - Marketing Expertise - Strong people skills - Influencing and negotiating skills - Business Acumen - Entrepreneurship - Negotiation skills 2) Partnerships and stakeholder relations management 20% Identify and develop strategic alliances, sponsorships and partnerships that will support the delivery of the marketing and business development objectives. Secure Event sponsorship Build and manage inclusive and effective cross-functional working relationships with internal stakeholders. Developing a deep understanding of the GSB product offering and internal stakeholder needs and incorporating this into the marketing strategies and plans. Clearly communicating the marketing strategies, plans and guidelines to ensure that it is fully understood and integrated into the School. Be brand ambassador in every interaction. Positive feedback/ User rating Events a sponsored by peerbrand partners Additional sponsorship is secured Strong partnerships in place The marketing strategy, plan and guidelines are understood and implemented by every department in the school. 19 September 2013 Page 3 of 5 HR191
3) Finance and Operations management 10% Devise and manage the marketing budget to deliver the marketing and business development financial objectives while executing cost-effective operating processes. Continuously identifying opportunities to maximize marketing spend. Manage costs to achieve strategic and operational goals. Put in place processes and tools to effectively and efficiently manage the operations and quality of the marketing department. Create and manage an effective customer relations management tool. Financial management according to budget plan Excellent risk management resulting in low impact to GSB. Accurate and relevant CRM database 4) Monitoring, evaluation and reporting 15% Manage rigorous qualitative and quantitative global research and analysis on a continuous basis; develop insights and proactively communicate implications and recommendations around strategic issues and decisions. Monitor the business activities of major competitors, analyze their results and identify their strategies. Consolidate advertising and campaign (including PR, events and social) metrics ensuring a measurable and appropriate ROI is achieved. Provision of key statistical data for various ranking and accrediting stakeholders Quarterly research reports Monthly ROI reports Monthly measuring and reporting on achievement of strategic objectives Regular competitor feedback and risk management. 5) People Management 15% Build a team brand which assists the GSB in attracting, hiring, retaining and motivating employees. Optimize team productivity through performance management and development of required competencies Create a team culture that is client-centric, supports the vision, strategy and values of the GSB. Visibility of values being lived Climate survey/ User-rating 6) GSB Values Integrate the GSB values in every decision, execution and interaction. Provide back-up support within the business development team as required. Awareness of how values impact everything we do and actively/visibly incorporating in daily operations as well as meeting strategic objectives. According to values measurements. 19 September 2013 Page 4 of 5 HR191
MINIMUM REQUIREMENTS Minimum Qualifications Post graduate marketing and/or business degree (i.e. a minimum of an honors level) is essential (an MBA or equivalent would be advantageous). Minimum Experience At least 5 years experience operating in a marketing position at a management level. This experience should include strategic and business planning; business development; staff, budget and resource management; market research and intelligence. Proven ability of devising and implementing successful strategies to drive business growth will therefore be essential. Excellent knowledge and experience of South African and international corporate and public market in which business schools operate. Proven leadership ability operating successfully at a management level. Strong commercial acumen and understanding of developing value propositions. To be self-sufficient with strong creative judgment and the ability to drive results across teams. Compiled by AUTHORITY PRINT NAME SIGNATURE CONTACT NO. DATE Approved by Reviewed by 19 September 2013 Page 5 of 5 HR191