MEDIA KIT2017 Provet is pleased to offer you a range of advertising opportunities for 2017. Our many years of service and support to an ever-growing client base means that your advertising will have the best chance of reaching your target audience. Provet is a company designed with our customers in mind and committed to delivering the best in the veterinary health industry by providing excellent service and the broadest selection of products and services at highly competitive prices. Provet remains the leading animal health distribution company in Australasia. As a Henry Schein company we share a firm commitment to being a high-value distributor with superior service, knowledgeable sales support and a dedication to the success of our customers with the ongoing development of world-class solutions tailored to your needs. Provet s vision has always been to be more than a distributor. Rather, we are partners with our clients facilitating them to run successful businesses. Our aim is to add value to our customers and your business! CONTENTS ABOUT PROVET PARTNERS IN PRACTICE ONLINE ADVERTISING PROMOTIONAL PACKAGES BOOKING FORM 1 2 5 8 9 ADVERTISING OPPORTUNITIES Our range of advertising opportunities will place you in front of a highly qualified and targeted audience of veterinary purchasing decision makers across small, large and mixed animal practices. Choose any or a combination of our advertising platforms to ensure your marketing message remains top of mind to a large number of clinics throughout the year. CONTACT marketing@provet.com.au (02) 9199 6586 /ProvetPtyLtd /company/provet-pty-ltd 1
PARTNERS IN PRACTICE WHAT IS PARTNERS IN PRACTICE? Partners in Practice is a quarterly publication that is both printed and available online. It is a key reference and information tool for the veterinary industry featuring the latest industry news, announcements, new products and articles of interest. The magazine aims to provide practices with solutions to improve their businesses and increase their profitability. Partners in Practice is distributed to veterinary practices throughout Australia. It is read by practice owners, practice managers, veterinary nurses, receptionists and support staff. FREQUENCY Quarterly March June September December ISSUE Seasonal Autumn Winter Spring Summer FEATURES PAID ADVERTISING Available Online: www.provet.com.au/pipmagazine The following advertising opportunities are available in Partners in Practice. PARTNERS IN PRACTICE PRICES Outside Back Cover $3,400 Inside Front Cover $2,600 Inside Back Cover $2,200 Internal Full Page $2,000 Double Page Spread (20% discount) $4,000 $3,200 Internal Half Page (horizontal) $1,150 Internal Half Page (vertical) $1,150 Advertorial Full Page $1,250 Advertorial Half Page $900 Inserts - 1 Page 130gsm Flyer $3,300 Inserts - Other POA Annual Section Sponsorship $3,275 Flysheet (subject to availability) $3,860 Feature Articles and News Items FOC *All prices exclude GST Each issue focuses on a specific theme that is relevant to the industry REACH Print circulation of close to 3,000 copies Estimated readership of 3-5 readers for every printed copy Your message is in front of a large and highly targeted audience of key purchase decision makers Circulated online to over 2,500 email addresses Each online issue is viewed 588 times on average With 380 unique visitors 2
PARTNERS IN PRACTICE ADVERTISEMENT SPECIFICATIONS FULL PAGE AD HALF PAGE HORIZONTAL AD HALF PAGE VERTICAL AD Trim: Bleed: Type: 210mm w x 297mm h 216mm w x 303mm h 191mm w x 278mm h Trim: Bleed: Type: 210mm w x 140mm h 216mm w x 146mm h 191mm w x 121mm h Trim: Bleed: Type: 100mm w x 297mm h 106mm w x 303mm h 81mm w x 278mm h Artwork must be supplied via email or USB as high resolution PDFs *Additional sizes may be available upon request Created with Adobe InDesign, Illustrator or Acrobat Distiller using Print Ready settings with font outlined, images embedded and CMYK colour format. No Spot colours will be accepted Ads created in Microsoft Word, Publisher, PowerPoint or any other word processing program will NOT be accepted INSERTS Inserts can be placed within Partners in Practice. They can be anything from a one page flyer, a multiple page booklet to a product sample. Inserts provide you with greater creative flexibility and scope to engage your audience. They are a highly responsive medium and can achieve good creative cut through. INSERT SIZE PRICES 1 Page 130gsm Flyer (national) $3,300 Other Inserts PRICE ON APPLICATION *All prices exclude GST INSERT SPECIFICATIONS Inserts are subject to availability and approval, and are limited to 1 per issue A PDF proof must be provided at the time of booking to allow sign off For national activity, advertisers must supply Provet with 3,000 printed copies for insertion One page flyer inserts must be printed on stock no greater than 130gsm or additional charges will apply ISSUE BOOKING DEADLINE ARTICLE DEADLINE ADVERTISEMENT DEADLINE ARRIVES IN CLINICS Autumn 3rd February 2017 17th February 2017 3rd March 2017 27th - 31st March 2017 Winter 21st April 2017 28th April 2017 5th May 2017 5th - 9th June 2017 Spring 4th August 2017 11th August 2017 18th August 2017 11th - 15th September 2017 Summer 27th October 2017 3rd November 2017 10th November 2017 4th - 8th December 2017 3
PARTNERS IN PRACTICE ADVERTORIAL Market research has found that maximum impact is gained when an advertorial is used in conjunction with a one page advertisement. By combining a paid advertisement in Partners Practice with an advertorial, your marketing message can be sure of reaching your audience. Advertorials are offered as full or half pages. Proofs will be supplied on material that requires artwork creation or typesetting where content is provided on or before submission deadline. Material received after deadline will be proofed by the publisher from original copy. ADVERTORIAL SPECIFICATIONS Text format must be sent through as a Microsoft Word Document ADVERTORIAL SIZE PRICES Half Page $900 Full Page $1,250 FEATURE ARTICLES AND NEWS ITEMS *All prices exclude GST Did you know that you can submit relevant articles of interest and news items in Partners in Practice for free? Provide us with your company profile, tell us about special awards or achievements and inform the industry about special events and charity fund-raisers. Images must be high resolution (300ppi at 100% scaling), CMYK format, PNG, PSD, EPS, TIFF and JPEG files are preferred Images cannot be supplied embedded in emails or word documents and will be asked to resupply if the effective resolution is too low ARTICLE Feature Articles and News Items PRICE FOC Word Count (approx.): 150-250 words for 1/2 page with images 350 words for 1/2 page without images 300-500 words for 1 page with images 700 words for 1 page without images 600-1000 words for 2 page with images Proofs will be supplied on material that requires artwork creation or typesetting where content is provided on or before submission deadline Material received after deadline will be proofed by the publisher from original copy 4
ONLINE ADVERTISING edm EDM SPECIFICATIONS Electronic Direct Marketing (edm) is a highly cost effective and timely medium for placing your message in front of our database of approximately 2,300 veterinarians and vet nurses. Measurable benefits of edms include increasing sales conversions, generating repeat sales, up-selling and cross-selling products and services, obtaining valuable feedback from your visitors and driving web users to make offline purchases. Provet can send an edm on your behalf throughout the year. There is a limit of one supplier communication per month, with booking references assessed in order of receipt. edms will also be supported by a Facebook post on the Provet Facebook page, if requested, enabling you to increase your reach further through your online presence. These emails may include, but are not limited to, promotions, event invitations, company news, surveys, product information and product launches. Text format must be sent through as a Microsoft Word Document Images will be re-sized to a width of 600px automatically edm PRICE edm + Supporting Facebook Post $1,650 edm CAMPAIGN EXAMPLE WITH STATISTICS *Price excludes GST Only 1 edm will be available per month, artwork is required 2 weeks prior to the planned send date for approval by Provet, unless otherwise agreed PNG, JPEG and EPS files (150ppi or lower) in RGB format are preferred Loss of quality may occur if images are supplied larger than the final output. Images cannot be supplied embedded in emails or word documents STATISTICS All email campaigns are provided with valuable statistical information about your campaign 7 days after distribution 4CYTE Marketing Resources for Veterinary Practices Subscribers: 2,151 Open Rate: 30% Industry Average Open Rate: 14.9% Action Taken: 4.8% Industry Average Action Taken: 1.5% Information on how many recipients opened the email, total opens, number of forwards, forwarded opens, number of recipients that clicked on links and which links were clicked on 5
ONLINE ADVERTISING FACEBOOK Facebook offers a targeted audience of industry contacts that have chosen to follow the Provet page and interact with our posts. With a high volume of vet nurses, Facebook offers high visibility to your potential clients. Based on past interactions, your message will be shared with purchase decision managers within veterinary clinics, and allow content to be readily shared with peers. FACEBOOK ONLINE PRICE Facebook Post $300 FACEBOOK SPECIFICATIONS JPEG, PNG and EPS files in RGB format are preferred *Price excludes GST Images must be a fixed width and height which will be scaled as per Facebook dimensions. Anything larger than 470px x 470px is preferred Loss of quality may occur if images are supplied smaller than the final output. Images cannot be supplied embedded in emails or word documents If you supply an image that does not have the same fixed width and height, it will automatically be scaled and cropped This may result in loss of sections of the image Social Media requirements may change overtime and are subject to approval REACH Regular posts are uploaded to the Provet Facebook page, and shared by each Provet branch to increase reach There are currently over 3,700 likes across all Provet managed Facebook pages 6
ONLINE ADVERTISING VETZONE VetZone is a managed directory of veterinary practices which is designed to help Australian consumers find their nearest vet. It also hosts a selection of animal health articles for an Australasian audience, a listing of veterinary practices in Australia that offer an online shopping service, and a marketplace area where pet and farm animal owners can learn more about specific products. Unlike other online business directories, VetZone does not rely on purchased data from external sources, which can often be inaccurate or out of date. ADVERTISING OPTIONS Advertising on VetZone helps you get your message to an audience that cares for their animals and is interested in veterinarian-approved animal health products, services and information. For all VetZone advertising options, please contact Marketing to ask for a full description of advertising options available, rates and specifications. STATISTICS VetZone s site traffic has steadily grown since the initial launch in September 2014, with over 75% coming through organic searches Monthly Average Traffic: 1,825 sessions 1,595 unique visitors 2,840 page views 87.09% new sessions To have a look at the website and options, please visit www.vetzone.com.au Sections/ Species Feature Article Rotator Banner Leaderboard Medium Rectangle Background Image 7
PROMOTIONAL PACKAGES PROMOTIONAL PACKAGES ARTWORK CREATION We have developed Basic (entry level), Silver, Gold and Platinum (all inclusive) packages to cater for every budget. All packages include administration costs and are more cost effective than purchasing advertising individually. ARTWORK CREATION: $500 EACH PROMOTION Includes: Artwork creation only. Provet Group Marketing are able to create a range of artwork for you, such as advertisements, brochures, flyers, order forms and other items to suit your marketing needs SILVER: $600 EACH PROMOTION Includes: Artwork creation and promotion set-up, inclusion in Branch Detailer, promotion on Provet website and distribution via Business Account Manager face-to-face visits. Please allow a minimum of 5 working days for artwork turn around time GOLD: $1,700 EACH PROMOTION (VALUE $2,195) Includes: Artwork creation, promotion set-up, inclusion in Branch Detailer, promotion on Provet website, distribution via Business Account Manager face-to-face visits, 1 x edm distribution and Facebook posting. ARTWORK PRICE Per Item $500 *Price excludes GST PLATINUM: $3,300 EACH PROMOTION (VALUE $4,175) Includes: Artwork creation and promotion set-up, inclusion in Branch Detailer, promotion on Provet website (including website banner ad), distribution via Business Account Manager face-to-face visits, 1 x edm distribution, Facebook posting and 1 x full page advertisement in our Partners in Practice magazine. NOTE: All prices exclude GST. All promotions incorporating a competition prize draw are required by State Law to have a lottery permit. Provet can arrange this application for you at an additional cost. We require a minimum of 5 weeks to organise prizes and lottery permits. ADVERTISING BOOKING DEADLINE MATERIAL DEADLINE edm + Facebook Post 3 Weeks Prior to Send 2 Weeks Prior to Send VetZone 2 Weeks Prior to Send 1 Week Prior to Send Promotions 4 Weeks Prior to Send 3 Weeks Prior to Send Artwork Creation 5 Working Days Prior to Required 5 Working Days Prior to Required 8
BOOKING FORM EMAIL YOUR COMPLETED FORM TO NAME COMPANY ABN PURCHASE ORDER NO. (IF REQUIRED) BILLING ADDRESS PHONE EMAIL SIGNED DATE PARTNERS IN PRACTICE PRICES AUTUMN ISSUE WINTER ISSUE SPRING ISSUE SUMMER ISSUE Outside Back Cover $3,400 Inside Front Cover $2,600 Inside Back Cover $2,200 Internal Full Page $2,000 Double Page Spread (20% discount) $4,000 $3,200 Internal Half Page (horizontal) $1,150 Internal Half Page (vertical) $1,150 Advertorial Full Page $1,250 Advertorial Half Page $900 Inserts - 1 Page 130gsm Flyer $3,300 Inserts - Other POA Annual Column Sponsorship $3,275 Flysheet (subject to availability) $3,860 Feature Articles and News Items FOC PROMOTIONS PRICES PROMOTION DATES/COMMENTS Artwork Creation $500 Promotion Silver $600 Promotion Gold $2,195 $1,700 Promotion Platinum $4,175 $3,300 Admin Fee for Competitions $500 - $1,000 (POA) Lottery Permit Application Additional Fee (POA) OTHER ADVERTISING PRICES PROMOTION DATES/COMMENTS edm + Supporting Facebook Post $1,650 Facebook Post $300 VetZone POA Artwork Creation $500 DISCOUNTS: NOTE: A 5% discount will apply if 4 issues of Partners in Practice are pre-booked and paid for at the time of invoicing A 2.5% discount will apply if 2 issues of Partners in Practice are pre-booked and paid for at the time of invoicing All prices exclude GST Provet does not pay agency commission and does not accept agency discounts No variations or cancellations of any order will be valid unless requested by the client in writing, then received and acknowledged by Provet Marketing in writing 9