CONFERENCE SPONSORSHIP OPPORTUNITIES Invest in Conference Sponsorship.
Why Sponsor a Conference Board Event? The Conference Board of Canada is renowned for its ability to bring together top executives and thought leaders to debate contemporary issues, collaborate on solutions, and define best practices. We are the foremost independent, evidence-based, not-for-profit applied research organization in Canada, and are dedicated to building a better future for Canadians by making our economy and society more dynamic and competitive. Your investment represents an incredible value. It capitalizes on the Conference Board s independence, organizational strengths, and respected brand, as well as our ability to reach your key audiences on your behalf, maximizing your communications and marketing objectives for the event. Reach the Decision-Makers The Conference Board offers a comprehensive database of over 230,000 individuals nationwide, offering you extensive reach into the decision-makers and influencers in the top Canadian organizations. Our customers are: By Rank By Industry (per cent) Decision Makers (President, C-Suite, Vice President, Chairperson, Executive Directors) 16% Influencers (Director, Senior Manager, Manager, Supervisor, Advisor) 48% End Users (Project Manager, Officer, Coordinator, Analyst) 36% Natural resources Banking and finance Education Federal government Insurance and real estate Manufacturing Other public administration Professional services By Location Business services Transportation, communication, and utilities Wholesale 0 5 10 15 20 49 99% YT NT NU 5 49% Under 5% BC AB SK MB ON QC NL PE NB NS 2
Leave the Marketing to Us The Conference Board s public website has over 1 million unique visitors per year, two-thirds of whom are returning visitors. Each Conference Board event is marketed to key target audiences through dynamic digital campaigns within our proprietary database of over 230,000 active individuals. We leverage our extensive followers through social channels (LinkedIn, Facebook, and Twitter) and carefully chosen paid media. We seek out strategic partnerships with key industry associations and stakeholders who extend your brand s reach beyond our database. All marketing is designed to drive traffic to our event page, where your corporate branding appears. Our multimedia marketing campaign offers unparalleled exposure for your brand and opportunities to work together on custom content marketing strategies leading up to the event. Your investment also includes: Your choice of conference topics that address today s main business issues in key areas, such as organizational performance, public policy, and economics. Your customers and prospects brought to you. Access to the best and brightest thinkers in your industry. Conferences held at Canada s finest venues. Programs that carefully explore the theory, best practices, and expert opinions relevant to each conference topic. Responsive Conference Board staff at the conference to assist you with your needs. Participation in a respected forum for ideas and issues that affect your business and your customers. Your message amplified in a setting of heightened receptiveness. Many opportunities for one-on-one contact with thought leaders and decision-makers. 3
Sponsorship Packages All sponsorship packages include access to the delegate list and logo recognition in all marketing collateral. In addition to the benefits listed below, all sponsoring organizations will be profiled by logo on-site at the event. Share your thought leadership through one of these prime opportunities to speak in front of a pre-qualified audience: Strategic Partners Our Strategic Partners receive top billing in brand placement and the opportunity to provide input into the conference theme and agenda. Showcase your thought leadership through a keynote presentation and a series of post-event webinars, delivered to your key markets and designed to continue the conversation long after the conference ends. Title Sponsors Title Sponsors are recognized as major event sponsors through prominent presentation opportunities and superior brand placement. Invite your clients and key personnel, influence the conference agenda, and position your organization as a leader in the industry. Workshop Sponsors Dig deeper into specific issues and challenges and showcase your immediate solutions through a hands-on, interactive workshop. You ll gain valuable connections through direct access to a highly engaged audience that has pre-registered to connect with you. Supporting Sponsors This package offers an opportunity to connect with attendees at your exhibit booth and to continue the dialogue after by delivering a post-event webinar on related content. Maximize your exposure and gain access to your key markets a great way to build business leads. Participating Sponsors Showcase your thought leadership and demonstrated solutions by participating in a panel discussion or concurrent session. Gain valuable business connections that can help deliver your bottom line. Custom Conference Development We also develop new programs to explore select issues, and sponsors specific challenges and opportunities. Discuss your needs with Tracie Jones, Manager, Program Development and Sponsorship, at 613-526-3280, ext. 286 or jones@conferenceboard.ca. 4
Position your brand as a leader and enhance the delegate experience through one of our high-profile networking packages: Connect and Celebrate Reception Sponsor an elegant reception that ends the conference experience with a celebration. You have the opportunity to invite key client, to make brief remarks, and introduce the entertainment. (on select events) Function Sponsor Function sponsors receive maximum exposure as the exclusive sponsor of a selected function. Chose to host a VIP dinner, upgraded luncheon, or a hot pre-conference breakfast and invite your top prospects to attend. VIP Networking Sessions Let us bring your customers to you through VIP networking opportunities such as lunch at your table, a facilitated meeting, or an invitation-only dinner hosted by you. Recharge Networking Breaks Sponsor a networking break and re-energize attendees with coffee, tea, and healthy snacks. Recognition includes your logo on coffee cups, napkins, and signage. Gain visibility with branding opportunities that are sure to get noticed: Attendee Lunch Vouchers Secure this sponsorship and treat attendees to lunch. Attendees receive lunch vouchers to be used at food stations. Promote your company on the vouchers printed for all passes and gain recognition through additional exposure on marketing collateral and signage. (on select events) Branded Water Bottles Each attendee will leave happy with their stainless steel, insulated water bottle featuring your corporate logo, which will live on long after the event is over. Attendee Lounge Attendees love to stop by the Attendee Lounge in the exhibit hall, making this sponsorship a great way to promote your company on a large scale and connect one-on-one with key prospects. Your company logo will be featured on signage and in the program guide. You ll also have the opportunity to distribute approved literature in the area. (on select events) Fit Breaks Help re-energize attendees by getting them moving. Fit Break sponsors provide low-intensity stretch and movement sessions three times throughout the program and receive additional exposure through logo placement throughout the agenda, on marketing collateral, and on on-site signage. Badge Lanyard Sponsors Badge Lanyard Sponsors are recognized by corporate name and logo featured on badge lanyard neck straps for all participants. Mobile Website Sponsors Mobile Website Sponsors are recognized as the exclusive provider of the conference s mobile website, which provides details of the event, including the agenda, handouts, list of participants, speaker biographies, and venue information in a mobile-friendly format. Sponsors receive maximum recognition through a corporate logo and a mobile banner that links directly to their website. 5
Exhibiting Sponsors Exhibiting Sponsors receive increased visibility by interacting with conference delegates during networking and luncheon breaks. Display your marketing materials and invite your prospects to attend the conference at your special sponsor rate. Wi-Fi and Charge Bar Get superior recognition with this package that keeps attendees connected. Customize the wi-fi password and promote your organization though video or logo on 2 LCD screens featured at the 18 unit charge bar. Become a Strategic Partner As a not-for-profit organization, partnerships are a key element in helping us deliver quality events that address the top issues in the country. By partnering with the Conference Board, you re aligning your brand with our core mission of building a better future for Canadians by making our economy and society more dynamic and competitive. Strategic partners receive prominent logo exposure on our event website, in all marketing materials and onsite signage, free conference admission, a reduced rate on exhibit space and the lowest available rate to extend to your network. If you re an industry association, media outlet, key stakeholder, preferred venue, AV supplier, technology provider, or savvy networker, consider a strategic partnership with the Conference Board today! Contact Tracie Jones at jones@conferenceboard.ca or 613-862-1566 for more information. 6
Speaking and Profile Packages Strategic Partner Title Participating Workshop Supporting Reception Function Custom VIP Networking Recharge Networking Sponsorship Benefits Package Price $40,000 $25,000 $15,000 $10,000 $6,000 From $10,000 From $5,000 From $5,000 From $5,000 Role on the conference advisory board Leadership Participation Speaking position at the event Keynote Plenary Panel or concurrent Post-event webinar 4 2 1 1 Extended marketing benefits, including custom digital and content strategies and promotional flyer Corporate profile displayed on event web page Sponsorship recognition on web and marketing collateral, social media, and direct and on-site marketing On-site exhibit space Conference admissions 6 4 2 2 2 2 1 2 1 2 1 2 A special registration fee for clients and key contacts A custom e-mail to promote your sponsorship and special fee Branded reception at the event Additional fee Branded function of your choice Opportunity for a pre- or post-conference workshop Access to the full delegate list, including name, title, and organization, as well as CASL-compliant contact information Additional fee Additional fee 7
Branding and Networking Packages Attendee Lunch Vouchers Insulated Water Bottles Attendee Lounge Fit Breaks Lanyards Mobile Website Wi-Fi and Charge Bar Exhibiting Sponsorship Benefits Package Price $3,500 (select events) $5,000 $7,500 (select events) $5,000 $5,000 $5,000 $5,000 $3,500 Sponsorship recognition on web and marketing collateral, social media, and direct and on-site marketing On-site exhibit display Conference admissions 1 1 1 1 1 1 1 1 A special registration fee for clients and key contacts A custom e-mail to promote your sponsorship and special fee Access to the full delegate list, as well as CASL-compliant contact information 8
Sponsor Partners Here are some of the top organizations that have positioned themselves as leaders, built relationships, and maximized their brands reach by investing in conference sponsorship with us: For more information or to discuss your conference sponsorship needs, contact Tracie Jones by phone at 613-526-3090 ext. 286 or by e-mail at jones@conferenceboard.ca. Insights. Understanding. Impact. The Conference Board of Canada 255 Smyth Road, Ottawa ON K1H 8M7 Canada Tel. 613-526-3280 Fax 613-526-4857 Inquiries 1-866-711-2262 conferenceboard.ca