HP Retail and Hospitality Solutions Enzo Tumminaro Channel Manager, HP Retail Solutions Europe, Middle East & Africa
HP s Strategy: Provide our customers with Mobility Cloud Social Omni-Channel that bridge from the past to the future Comprehensive Solutions Hardware Software Services Big Data and integrate across platforms Point-of-Sale Mobility Digital Signage Self-Service 2 to deliver connected experiences
Omni-Channel Consumers expect a seamless, omni-channel experience. Website Brick-and-Mortar Mobile 3
Mobility A transformation of operations. Engage consumers Empower associates 4
Cloud It will be a hybrid world. 5
Big Data Context-aware analytics Pattern-based strategy The new information environment. Monetizing information Shared information ecosystems 6
Social The voice of the customer carries more weight than ever. Web Email Mobile App Apps Social Multi-media 7
Needed changes to address retail trends Greater flexibility Better customer technology More channel integration Move to a flexible store platform that can rapidly adapt to new technology Adopt & improve technologies to better serve customers Improve in-store connection & integration of mobile & web channels 8
Omni-Channel Retailing A seamless, unified customer experience across all channels Omni-channel retailing has emerged as a result of advances in technology that are empowering consumers and putting them at the center of the retail spectrum. On The Go Connected Customer In Store At Home 9
Anytime, anywhere retail Mobile Mainstream Desire Instant Gratification Extreme Pressure 1B Smartphone users worldwide as of Oct 2012. Will double by 2015. 90% of transactions take place in the store 32% of consumers expect the store associate to be able to place an online order for them 10
Technology solutions enable retailers to merge the online and in-store experience Fixed POS Mobile POS Interactive POS Displays Powerful and reliable solutions to enable quick checkouts Assisted POS Associate Mobile Empower associates with critical information at the point of decision In Store Gives customers the convenience, selection and service they want Self- Service Digital Signage Engages customers with information and personalized interactions Interactive Digital Signage Self- Service Kiosks Video Wall 11
Self-Service merges online and brick-and-mortar experiences, keeping the store the focus of the next generation shopper's journey Self-Service technologies give the consumer convenience, selection, and service when they want it, where they want it, the way they want it. Solutions that are engaging and intuitive empower the consumer and explore endless aisles. 12
In-Store mobile solutions gives associates access to information and service tools on the shop floor Enable a better shopping experience for their customers by processing orders, tracking inventory, and completing Point-of-Sale (POS) transactions on the sales floor without having to leave the customer Facilitate promotions at the point of selection that provide high impact on consumer decisions 13
HP Retail Jacket for ElitePad Built for Business Delight consumers with unique, content rich experiences Empower associates with critical information at the point of decision Complete sales right on the store floor with integrated peripherals Enable mobile manager functionalities 14
Key drivers for tablet deployments in Retail Key drivers for tablet deployment: 1. Sales floor support 2. Mobile POS 3. Connect to enterprise apps 4. Increase conversions 5. Increase comp store sales 6. Line busting Sales floor support Mobile POS Connect to Increase conversions Increase comp store Line busting 71% 52% 57% 33% 57% 43% 43% 33% 43% 46% 41% 22% 2013 2012 15 Source: RIS News Study Tablets on the Rise, March 2013
Make it Matter HP Seamless Customer Experience Store Performance & Technology Enablers Digital signage delivers compelling in-store promotions Point of Sale provides quick and reliable checkout experiences Self-service creates personalized shopping experiences Mobility improves customer engagement and store management effectiveness 16
Today the moment of truth is no longer at the store shelf It s anything, anytime, anywhere
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