September 11 15, 2018 Advertising List No. 9 Effective from September 1, 2017 MEDIADATA 2018 2018 in a new handier format! REACH Benefit from the wide reach of Frankfurt daily and achieve more than 168.000 national and international premium contacts around your booth and at Automechanika Frankfurt MEDIA MIX Impress visitors with your ads in a highquality editorial environment and use the circulation of both print and e-paper issues to reach your target group. CONTENT Our editors and photographers report on innovations, products, events and timings in German and English, making Frankfurt daily an absolute must-have for Automechanika Frankfurt.
ABOUT FRANKFURT DAILY The official trade fair newspaper Since 2002, Frankfurt daily has been the only official daily newspaper at Automechanika Frankfurt the world s leading trade fair for the automotive service industry. Frankfurt daily is published as a bilingual German/ English version. DAILY UPDATES A core of editors at Frankfurt daily constantly keeps you up-to-date with innovations, product news, event details and timings. The pages that change daily provide space for editorial news hot from the press. Frankfurt daily is published in a new handy compact format on five fair days with a total circula tion of 100,000 copies. TOP-NOTCH EDITORIAL QUALITY Product news, fair events and a daily photo gallery our editors provide the right journalistic setting for your ads.
RUNNING SMOOTH and getting the right people to your booth BENEFITS Five issues, updated daily Total circulation of 100,000 copies Published each morning of the fair Distributed free to all visitors Delivered to 43 hotels close to the fair TAKE ADVANTAGE OF THIS UNIQUE OFFER Frankfurt daily not only helps you reach visitors publication via all three channels (print, online and mobile) also ensures that you re highly visible in the international branches of the Automechanika Frankfurt trade fair. Make use of this cross-media presence for: advertising product innovations gaining new customers increasing customer loyalty generating more sales 1 NEWSPAPER, 5 ISSUES, COUNTLESS OPPORTUNITIES Internationality Dual languages throughout help you reach an international audience. Full attention Pinpoint marketing directs visitors to your booth and attracts more attention to your presence and products. Coverage Just one booking at one price means you will appear in all issues. Great value for money Thanks to the high print and online circulation you get a very attractive price-per-thousand-contacts. ne-paper 2016 >>>
FRANKFURT DAILY Die offizielle Messezeitung Mediadaten 2018 PEOPLE@ FRANKFURT DAILY Carsten Scholz, Marketing Director, HAZET- WERK, Hermann Zerver GmbH & Co. KG For many years, Frankfurt daily has been a truly outstanding publication which keeps visitors informed on a daily basis throughout the show about innovative developments and interesting products all across the auto parts market. It also brings its readers the latest news from the industry. As usual, HAZET will have a presence in Frankfurt daily this year. We look forward to welcoming all of the visitors who come to our booth (not least because of the information they find in these trade show issues) and who show a genuine interest in our manufacturing expertise, our product range and what we can deliver. Markus W. Weber, Head of Business Development & Marketing, MAHA While Automechanika is in progress, Frankfurt daily newspaper is the ideal platform for us to project the best possible image to potential customers and business partners. By providing information on what is going on each day, the publication is a valuable guide which visitors find very useful while they are at the show. There are extensive reports on the latest developments right across the industry and on innovations introduced by different manufacturers, stimulating curiosity and, most importantly of all, attracting visitors to the booth. Anyone interested in workshops focusing on the practical aspects or meetings which bring together experts will find what they are looking for in the extensive program of talks so that they can establish key contacts. We will definitely have a presence in Frankfurt daily again in 2018. Dr. Martin Endlein, Head of Corporate Communications, DAT Group The presence of the Frankfurt daily is important to us, because it provides its readers with an up-to-the-minute account of the topics covered at Automechanika, while the trade fair is still on and on a daily basis, too. The reports prepared by specialist journalists are hugely important, not only to us as exhibitors, but for every visitor to Automechanika. Another advantage of the Frankfurt daily is its bilingual nature. This means that it addresses and attracts the very international audience, to which many DAT customers belong. Photo, centre: Dr. Martin Endlein, Head of Corporate Communications Peter Schuler, Managing Director and Stefan Schuler, Assistant of the Company Management, KÜS We welcome the fact that Frankfurt daily will be appearing on each day of Automechanika, so will always be bang up to date. What s more, the newsletter will be put together by trade journalists. As KÜS, we want to be seen as service providers for the automotive industry. Our advertising presence will enable us to achieve this. And there s also the fact that the spectrum of the newsletter is very broad, which means there really is something for every trade visitor. We also welcome the fact that Frankfurt daily will be appearing in two languages, German and English. Although we at KÜS are only just beginning to venture abroad, this will change sooner or later. Frankfurt daily can provide valuable help in this.
168.541 GOOD REASONS TO PLACE YOUR AD As a print edition, online and on the go PRINT EDITION E-PAPER NEWSLETTER With a circulation of 100,000 copies over five days, as well as distribution to exhibitors and hotels near the fair, Frankfurt daily is the place to find all the relevant information for Automechanika Frankfurt. Benefit for visitors: the latest news and inspiration, free of charge and at your fingertips. Your ads will also get full attention in the e-paper editions and can be expanded across various media with digital add-ons. Benefit for visitors: on the go, on the train and in the hotel, always up-to-date. WEBSITE The newsletter of the trade magazine kfz betrieb expands potential readership. Benefit for visitors: information on the current issues. Ausstellerverteilung ca. 4.843* KONTAKTE Visitors can download all the issues from our website, or can access them as e-papers fresh every day. Benefit for visitors: ideal for preparing for the fair and for follow-ups. Exhibitor Ausstellerverteilung distribution about ca. 4.843* 4.843* KONTAKTE CONTACTS Distribution Verteilung in hotels messenahen close to Hotels the trade fair 43 MESSEHOTELS << Gibt es hier eine durchschnittliche 43 TRADE FAIR HOTELS Kontaktzahl? Das wäre konsequenter... Print editon 100.000 CONTACTS Verteilung in messenahen Hotels OVERALL REACH 168.541 CONTACTS 43 MESSEHOTELS << Gibt es hier eine durchschnittliche Kontaktzahl? Das wäre konsequenter... e-paper: Distribution via the kfz-betrieb newsletter 68.541** SUBSCRIBERS * Exhibitors 2016. ** Subscribers September 2017.
SIZE MATTERS Our new ad sizes at a glance Your image and product ads help you stand out from your competitors and all that for a fair and transparent pricing model. Because with just one booking you will appear in all five editions. OPTIONAL CHANGE OF MOTIF Ad motifs can be changed daily. Each change costs 565 euros. STRONG MARKETPLACE The marketplace is the big setting for small-format ads. 1/6, 1/8 and 1/12 pages, and now also a 1/4 page are available as a choice of format. Format Dimensions with bleed (WxH) Price 4c** Front page box 53 53 mm (type area only) 7,400 Front page strip 254 52 mm* 11,100 2/1 double page 508 x 352 mm* 28,790 1/1 page 254 x 352 mm* 14,800 1/2 page landscape 254 x 173 mm* 7,400 1/2 page portrait 124 x 352 mm* 7,400 1/3 page landscape 254 x 113 mm* 5,300 1/4 page landscape 254 x 84 mm* 4,250 1/4 page portrait 124 x 173 mm* 4,250 1/4 page portrait (column) 65 x 352 mm* 4,250 One price for all five issues! Marketplace (type area only) 1/4 page 112 x 154 mm 2,100 1/6 page 112 x 101 mm 1,400 1/8 page 112 x 74 mm 1,000 1/12 page 112 x 47 mm 700 * Format with bleed +5 mm trim at all edges, newspaper format 254 mm x 352 mm. ** Price for booking five issues for Automechanika Frankfurt. All prices are subject to VAT at the prevailing rate. Front page box 2/1 double page 1/1 page 1/2 page landscape Front page strip Marketplace (type area only) 1/2 page portrait 1/3 page landscape 1/4 page landscape 1/4 page portrait 1/4 page portrait (column) 1/6 1/12 1/4 1/6 1/8 1/12 1/8 1/6 1/4 1/8 1/6 1/8 1/6
GETTING MORE OUT OF IT VIDEO INTEGRATION Why not add a video to your ad? Digital moving images are very much in fashion and particularly attractive for users of mobile platforms and tablets. Ideal for tutorials, interviews and complex advertising messages. 250 per video format AUDIO INTEGRATION Add value to your ad with an audio mes sage as a podcast, radio commercial or other innovative format. 250 per audio format WEB LINK Direct e paper readers to your website or additional info material via a web link. 100 per link You will find the technical data here >>> All prices are subject to VAT at the prevailing rate.
WE RE ALWAYS HERE FOR YOU Your contacts at Frankfurt daily Do you have any questions about Frankfurt daily? No problem. Our contacts are on hand with advice at any time, helping you to turn your advertising idea into reality. Editor-in-Chief Wolfgang Michel Phone: +49 931 418 2561 wolfgang.michel@vogel.de Advertising sales national Anna Menzel Phone: +49 931 418 2920 anna.menzel@vogel.de Contact editorial office Edgar Schmidt Telefon: +49 931 418 2819 edgar.schmidt@vogel.de Publisher Messe Frankfurt Medien und Service GmbH Ludwig Erhard Anlage 1 60327 Frankfurt am Main, Germany Phone: +49 69 7575 5515 frankfurt daily@messefrankfurt.com www.publishingservices.messefrankfurt.com www.frankfurt daily.com DATES Editorial deadline July 23, 2018 Advertising deadline August 3, 2018 Closing date for material August 10, 2018 Publication dates for five issues September 11 15, 2018 Advertising sales international BESTSELLER GmbH David Garcia Phone: +49 89 901 19 209 frankfurtdaily@bestseller.de Advertising coordination Karin Fleder Telefon: +49 931 418 2110 karin.fleder@vogel.de Max Planck Straße 7/9 97082 Würzburg, Germany 80636 München Phone: +49 931 418 0 info@vogel.de www.vogel.de Order confirmation and invoicing is via Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany Managing Director: Klaus Reinke, Dr. Andreas Winckler Frankfurt am Main District Court, HRB 24768 The General Terms and Conditions for advertisement orders in magazines and newspapers apply (as of 07/2015); see www.frankfurt-daily.com. >>> Click here to go to our Terms and Conditions.