AQA A Level Business Year 1 (AS) Multiple Choice Question Test Bank SAMPLE 3.3 DECISION-MAKING TO IMPROVE MARKETING PERFORMANCE MCQ Test 1 This MCQ test contains 15 questions covering the specification content for 3.3 Decision-making to Improve Marketing Performance. The questions are drawn from the full teaching content of this section of the specification.
Instructions: There are 15 questions in this test Your teacher will determine how long you have to complete this test and under what conditions Only one answer per question is allowed. For each answer completely fill in the circle alongside the appropriate answer. If you want to change your answer you must cross out your original answer. If you wish to return to an answer previously crossed out, ring the answer you now wish to select. 0 1 Marketing objectives concerned with a firm's size are normally measured in terms of: A Market share and cash flow 5 B Profit and cash flow 5 C Sales and market share 5 D Brand loyalty and customer service 5 SAMPLE 1 0 2 Which of these conditions in a market or industry would make it harder to set realistic marketing objectives? A Stable market shares 5 B Rapid technological change 5 C Consistently low market growth 5 D High levels of customer loyalty 5 0 3 A common drawback of using secondary marketing research is that: A It takes time to collect and analyse the raw data 5 B Survey respondents often do not understand the questions 5 C It can be out-of-date or not directly relevant 5 D Secondary research is subject to sample bias 5 mark
0 4 Which of the following is a reason why sampling is used for primary marketing research? A It is more costly to survey just a sample 5 B Without a sample, the research results are invalid 5 SAMPLE C It is illegal to survey everyone in a target market 5 D A good sample can represent the whole population 5 0 5 The percentage probability that an estimated range of possible values in fact includes the actual value being estimated is known as the: A Confidence interval 5 B Positive correlation 5 C Line of best fit 5 D Regression coefficient 5 0 6 What kind of correlation would be most useful if a business wishes to use the concept to help produce more reliable marketing forecasts? A Positive correlation 5 B Strong correlation 5 C Negative correlation 5 D Weak correlation 5 0 7 Based on the market data contained in the table below, what is the forecast market size in 2016 if the market size in 2014 was 6,000,000? Year Index (2014 = 100) 2014 (Actual) 100 (Actual) 2015 (Actual) 106 (Actual) 2016 (Forecast) 117 (Forecast) A 6,600,000 5 B 7,020,000 5 C 6,540,000 5 D 4,980,000 5
0 8 Business X has a market share of 24% in a market where total sales are 8,000,000 per year. If the market grows by 10% next year but Business X sales stay the same, what will its new market share be? A 21.8% 5 B 22.6% 5 C 18.2% 5 D 25.6% 5 SAMPLE 0 9 Which of these methods of promotion mainly involves face-to-face communication with customers? A Online advertising 5 B Sponsorship 5 C Public relations 5 D Personal selling 5 1 0 The cash flows from a product are most likely to be negative during which phase of the product life cycle? A Introduction / launch 5 B Growth 5 C Maturity 5 D Decline 5 1 1 A likely benefit of a business achieving successful product differentiation is: A Lower unit costs 5 B Increased competition 5 C Higher customer loyalty 5 D Lower gross profit margins 5
1 2 The following are all examples of demographic market segmentation except which one? A Gender 5 B Age 5 C Ethnicity 5 D Frequency of use 5 SAMPLE 1 3 A business has a single product which it believes has a price elasticity of demand of -1.6. If the business decides to increase the selling price of the product by 5% the likely effect is: A Demand decreases by 1.6% 5 B Demand increases by 8% 5 C Demand decreases by 5% 5 D Demand decreases by 8% 5 1 4 What variables does the Boston Matrix analyse? A Selling price + market demand 5 B Share price + market share 5 C Market profits + cash flow 5 D Market share + market growth 5 1 5 Which of these products would be most likely to benefit from a price skimming strategy? A Established product at the mature stage of its life cycle 5 B New product with unique features 5 C Product that can be bulk bought 5 D Product attractive to price-conscious customers 5
ANSWERS TO THIS MCQ TEST Q CORRECT 1 C 2 B SAMPLE 3 C 4 D 5 A 6 B 7 B 8 A 9 D 10 A 11 C 12 D 13 D 14 D 15 B