WELCOME! 2012 Popcorn Kickoff

2012 Popcorn Sale What s in it for YOU! 1. Exciting NEW products and improvements 2. One-stop shop at www.trails-end.com 3. Simple steps for GROWING your sale 4. Best ways to SELL 5. INCENTIVES that motivate!

2012 Popcorn Sale What s in it for YOU! DOOR PRIZES

Product Improvements 36% Increase in nuts in Caramel Corn with Almonds and Pecans! 0g trans fat across the entire product line

Product Improvements WOW! Significantly improved flavor in all microwave products: Unbelievable Butter Microwave Popcorn Now LOADED with more Butter than ever before! Butter Light Microwave Popcorn Tastes better than most regular butter popcorn! Kettle Corn Microwave Popcorn Now sweeter and crunchier than ever! 0g trans fat across the entire product line

NEW Products NEW Premium Chocolate Lover s Collection White Chocolatey Caramel Crunch Chocolatey Caramel Crunch Chocolatey Peanut Clusters White Chocolatey Pretzels Milk Chocolatey Pretzels 0g trans fat across the entire product line

NEW Products NEW Chocolate Lover s Collection Chocolatey Caramel Crunch White Chocolatey Caramel Crunch White Chocolatey Pretzels Milk Chocolatey Pretzels 0g trans fat across the entire product line

NEW Products NEW Sweet & Savory Collection NEW Sour Cream & Cheese Corn NEW Milk Chocolatey Pretzels Butter Toffee Caramel Corn 0g trans fat across the entire product line

NEW Products NEW Cheese Lover s Collection NEW Sour Cream & Cheese Corn Cheddar Cheese Corn White Cheddar Cheese Corn 0g trans fat across the entire product line

Popcorn For Our Troops Over 1.3 million donations since 2007 Over $38 MM raised since 2007 $30 Silver Level Donation $50 Gold Level Donation

2012 Product Line Premium Chocolate Lovers Chocolate Lovers $50 Military Donation Sweet & Savory Cheese Lovers $30 Military Donation White Chocolatey Pretzels 18 Pack Kettle Corn Chocolatey Triple Delight Caramel Corn with Almonds & Pecans Butter Toffee Caramel Corn 18 Pack Unbelievable Butter 18 Pack Butter Light Caramel Corn Popping Corn

2012 Popcorn Sale What s in it for YOU! DOOR PRIZES

One-stop shop at trails-end.com Virtual Sale Planner grow your sale Popcorn System place popcorn and prize orders Online Selling Key Sale Information Training Videos & Tutorials

Grow Your Sale 1. Plan your program 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

#1 Plan Your Program The next few slides will show WHERE to go to access the Virtual Sale Planner OR go to leaders.trails-end.com Build your plan using the Program Planner 1. Plan 2. Budget 3. Set Goals Fill in your number of boys, commission and activities per month with costs. The planner does the rest!

#1 Plan Your Program (trails-end.com) Click on Leaders tab (at bottom)

#1 Plan Your Program (leaders tab) Click here to login to your Unit s Homepage for ordering product and prizes Click here for Virtual Sales Planner See Virtual Sales Planner

Complete Your Program Planner

Set Your Sales Goal - $600! Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

2012 Popcorn Sale What s in it for YOU! DOOR PRIZES

#2 Motivate Your Scouts Build your own unit-level incentives Pie in the Face for $600 Sellers! Top Seller Prizes! Top-selling Den/Patrol Pizza Party! Already available to you and your Scouts: Council-Sponsored Scout Rewards Program Bonus Trail s End National Rewards Bonus Council Incentives

2012 Scout Reward Levels Physical prize options available at lower levels. Sell $250 Sell $350 Sell $450 $10 Gift Card $15 Gift Card $20 Gift Card Binoculars LEGO Creator Blue Roadster LEGO Creator Propeller Adventures Multi-fuction Knife Nalgene Water Bottle 6-Piece Camp Kit

2012 Scout Reward Levels Sell: $650 $850 $1,100 $1,300 $1,800 $2,300 Gift Card: $30 $40 $55 $75 $110 $150 OR

$600 Club Trail s End National Rewards Funded by Trail s End Face-to-face, online and mobile sales count! Earn a $20 Amazon.com or Walmart Gift Card! $1,500 Club Earn a $50 Amazon.com or Walmart Gift Card! College Scholarship: Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account

The Incentives Keep on Coming! Sell $600 1. $20 gift card from the Rewards Program $450 Level 2. BONUS $20 gift card for the $600 Club 3.Pie in the Face from your unit Build everything in your unit-level incentives around the $600 Club!

The Incentives Keep on Coming! Sell $1500 1. $75 gift card from the Rewards Program $1300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club

The Incentives Keep on Coming! Sell $2500 1. $150 gift card from the Rewards Program $2300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club 5. Top Seller Prize from your unit 6. Scholarship Program from Trail s End

The Incentives Keep on Coming! Coronado Area Council Incentives 1.Council and District Top Seller Recognition 2.$600 Club Party 3.Mystery House Program 4.Fill-a-sheet Drawings 5.Camp Certificates

2012 Popcorn Sale What s in it for YOU! DOOR PRIZES

#3 Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: Make it FUN and FESTIVE! Show parents what s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

#3 Build the BEST Popcorn Kickoff! Kickoff Tools for You Refer to pages 10-11 in the Trail s End Popcorn Sale Guidebook Customize the Kickoff Presentation in the Virtual Sale Planner Training videos from leaders.trails-end.com Invest a little in your kickoff to reap huge rewards with your sale!

#3 Build the BEST Popcorn Kickoff! Want to close sales? Take the following approach when speaking to a potential customer Hi, my name is and I m a C/B scout w/ P/T #. I m selling popcorn so I can. (go to camp / pay for my scouting program / earn a scholarship) I have a goal of $. You can help me reach my goal by trying some of my popcorn! Will you help me? More effective than asking, Want to buy some popcorn? don t you think?

2012 Popcorn Sale What s in it for YOU! DOOR PRIZES

#4 Communicate with your Families It s important to follow up after your kickoff and throughout the sale with important sale information. Use email, social media, and meetings to remind families about: Sales goal for each Scout Key Sale Dates Scout rewards available Online/mobile selling Go to leaders.trails-end.com to access communication tools: Email Library Promotional Images Scout and parent handouts

#4 Communicate with your Families 1. Push the sale at Den and Patrol Meetings 2. Use the Email Library at leaders.trails-end.com 3. Conduct a mid-sale rally

#4 Communicate with the Unit Kernels 1. Weekly Kernels Journals 2.Kernel s Conference Calls

#5 Best Ways to SELL Getting to the $600 Club and Beyond! 1. Take Order = $200 per hour 1. Show & Sell = $100 per hour 2. Online Selling = $50 per order

$600 is the GOAL Your Families can easily achieve this! TAKE ORDER = $600 Goal, or $150-$200 per hour Families simply pick three days to sell Encourage them to put those dates on their calendars SHOW & SELL / Take the ORDER FORM TO WORK = Mix some in for more sales ONLINE = Every Scout emails 10 family or friends and follows up within 3-4 days Take the time to break it down for parents & Scouts.

Take Order Scouts use an order form (in the family guide) to go door-to-door or sell to family and friends. Establish your dates take order sales typically start immediately after kickoff Determine sales territory the street he lives on is best place to start Create a Blitz Day to have Dens sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.

Show & Sell Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your military sales

Online Selling Scouts sell to far-away friends and family Trail s End ships the product directly to the consumer. Online & mobile sales COUNT toward Scout Rewards! (starting August 1 through your council s fall sale end date) Scouts create their own accounts on scouts.trails-end.com to sell Get 100% of your Scouts to create an account and send 10 emails to family and friends The average online order is $50 The most successful Scouts follow-up with another email in 3-4 days

NEW Trail s End Mobile App FREE mobile app allows Scouts and their families to sell anytime, anywhere. FREE app designed specifically for Scouts Available for iphone, ipad, and Android Allows Scouts to take online orders on their mobile device Scout signs in with his account to sell Trail s End online Customer pays with a credit card Product is shipped by Trail s End direct to the customer

Next Steps 1. Plan your program 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

Key Dates August 31 Show and Sell Orders Due September 1 Door to Door Take Order Sale Begins - On Your Honor September 14 Show and Sell Distribution October 22 Show and Sell Return Day October 26 Final Order Due Online Prize and Trail s End Incentive Orders Due Online November 9 Final Order Distribution December 7 Popcorn Payment Due

What s in it for YOU! 1. Leader Kit 2. Bonus commission for attending Who is going to GROW THEIR SALE!!!

What s in it for YOU! Up to 33% commission! 26% Base Commission 7% Bonuses Available

What s in it for YOU! 1.5% Bonus Preparing Your Unit Attend Sale Training. Conduct Unit Kickoff and Invite District Kernel to attend.

What s in it for YOU! 1.5% Bonus Sale Success Increase unit total gross by 10%. Return Unit Sellers Roster with final payment.

What s in it for YOU! 1% Bonus Unit Membership Growth Increase your unit s total membership by 10% or 5 Scouts, whichever is lower, based on your unit s October 31 membership.

What s in it for YOU! 1% Bonus $900,000 Sale If the Coronado Area Council s total sale exceeds $900,000 each selling unit will receive a 1% bonus deposited into their Scout Shop Account

What s in it for YOU! 3% Bonus $1,000,000 Sale If the Coronado Area Council s total sale exceeds $1,000,000 each selling unit will receive a 3% bonus deposited into their Scout Shop Account

Distribution Locations BB AA Coors, Colby KO Waters Party & Rental, Manhattan TO Kiser Ag, Logan TR Crestwood, Salina WH Hertz, Hays

WELCOME! NEW or FIRST-TIME Popcorn Kernels

How to Use the Order System The Popcorn System is very simple to use: You will be supplied with a username and password to get in for the first time. A confirmation email will verify your email address as valid. Once in, you ll be at your Unit s Homepage and can then enter your Unit s popcorn order from the Orders menu along the top. Follow the same process for ordering your Unit s prizes. You will receive confirmation emails whenever you submit an order The system has more functionality if you want to use it such as tracking sales, goals and prizes by individual Scout and printing packing slips that shows how much each Scout is to receive, etc.

Entering your orders (trails-end.com) Click on Leaders tab (at bottom)

#1 Plan Your Program (leaders tab) Click here to login to your Unit s Homepage for ordering product and prizes See Virtual Sales Planner

Your Unit s Homepage From your Unit s Homepage you can click on the triangle next to Orders menu along the top (or on the word, Orders itself) to place your product and prize orders when ready. The Scouts menu option allows you to manage Scouts, goals, sales by Scout (if you want)

Placing your Unit s Popcorn Orders Enter the quantity you need for each product in brightly colored column (by container). System will change it to cases + containers for you. Hit Submit to Council button at bottom.

Placing your Unit s Prize Order Under the Orders menu along the top, this time choose Unit Prize Order. The first screen that comes up will be your ship-to address / email to send confirmation and prize order tracking number emails Hit Save and Go to Order button. The next, AND last screen that comes up will be actual prize order screen. Enter the quantities for each prize you need, and then Submit to Council button. You are DONE!