MEDIA KIT 2018
Diabetic Living is the MOST READ MAGAZINE in the health category 389,000* Monthly readership Source: emmatm conducted by Ipsos MediaCT
Every 5 minutes another Aussie is diagnosed with diabetes. When the shock subsides, they need to be empowered to manage or reverse diabetes. We inspire them to do just that. Alix Davis Editor
Digital Print Social Brand Extensions Television Events
Our audience DL has the highest profile of women 40+ of all monthly magazines in Australia CONNECTION Nearly 9 in 10 of DL readers are taking steps now to stay healthy in the future They re 27% more likely than an average Australian to like package tours where everything is organised. 65% of DL readers are mainly responsible for cooking in the household. Nearly one-quarter of DL readers are FREQUENT TRAVELLERS 53% of DL readers are main grocery buyers. They spend $27 million at the supermarket every week. DL readers are 14% more likely than an average Australian to believe in using the best quality ingredients. Nearly two-thirds of DL readers make an effort to get the right nutrition at every meal. Over half of DL readers do exercise or yoga/pilates at least once a week Source: social channels Nov 2014 - Nov 2016 duplicated fans and followers
Content pillars Healthy recipes Approved by a diabetes dietician and photographed by award-winning photographers. Fitness & weight loss Motivation to exercise and step-by-step plans to a new you. Diabetes management The big picture demystified by medical experts. Health From top to toe, we deliver facts, insight and tips to stay well. Treatment Expert advice on everything from meters to medications. Inspiration People with diabetes tell how they have risen to the health challenge and thrived.
Calendar JAN/FEB MAR/APR MAY/JUN WEIGHT LOSS Walking on air: Shoes & Socks Australia Day Buffet 5 Ways with Tuna CHANGE4LIFE 24-page Super Slim Down Special Heart Health Month Supermarket Ready Meals Easter Baking GESTATIONAL DIABETES Kidney Health The Good Oils Eye & Bone Health JUL/AUG SEP/OCT NOV/DEC WINTER WARMERS Recipes for the cooler months Seasonal Health: Colds & Flu Sugar-free baking FATHER S DAY Father s Day Buffet Travelling with Diabetes CHRISTMAS RECIPES Summer Skincare Quick & Easy Breakfasts
Print rates FULL COLOUR CASUAL 3x /5% 6x /10% 10x /15% 12x /17.5% 14x /20% DOUBLE PAGE SPREAD $16,252 $15,440 $14,626 $13,814 $13,406 $13,002 FULL PAGE $8,126 $7,720 $7,313 $6,907 $6,703 $6,501 HALF PAGE $5,688 $5,404 $5,119 $4,835 $4,692 $4,551 THIRD PAGE $4,469 $4,246 $4,022 $3,799 $3,687 $3,576 INSIDE FRONT COVER SPREAD INSIDE BACK COVER OUTSIDE BACK COVER $21,128 $20,072 $19,014 $17,958 $17,428 $16,903 $9,751 $9,264 $8,776 $8,288 $8,044 $7,801 $10,564 $10,036 $9,507 $8,979 $8,714 $8,451 Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *Cancellation: deadline is 1week prior to booking deadline. Special inserts: specifications on application. Insert positioned at most relevant section break.
Print specifications Print deadlines INSERTIONS BLEED TYPE TRIM FULL PAGE 285 x 211 245 x 171 275 x 201 HALF PAGE HORIZONTAL 147 x 211 107 x 171 137 x 201 HALF PAGE VERTICAL 285 x 110 245 x 70 275 x 100 ISSUE ONSALE BOOKING MATERIAL INSERTS TO PRINTER MAR/APR 01-Feb 02-Jan 05-Jan 16-Jan MAY/JUNE 05-Apr 06-Mar 09-Mar 20-Mar JUL/AUG 07-Jun 08-May 11-May 22-May THIRD PAGE HORIZONTAL 102 x 211 72 x 171 92 x 201 SEP/OCT 09-Aug 10-Jul 13-Jul 24-Jul THIRD PAGE VERTICAL 285 x 77 245 x 47 275 x 67 DOUBLE PAGE SPREAD MATERIAL Each page of a double page spread will need to be supplied as two separate single page files (1 x DPS = 2 x Full Pages). If your spread has an image that runs across the spine of the magazine, Pacific Magazines recommends you apply double imaging.double imaging allowance is 3mm each side of the centre which is to be included in the trim not additional to the trim size. FILES Pacific Magazines will only accept digital ads via Quickcut. Digital files will not be accepted on disk or via email. For more information regarding Quickcut services contact Quickcut on (02) 9467-7599 or visit www.quickcut.com.au. It is important to enter an issue date and key number for each ad when sending digital files to Pacific Magazines via Quickcut. These numbers will become part of the file name and will assist Pacific Magazines in tracking your ad. PROOFS Pacific Magazines will only take responsibility for colour reproduction if a digital proof is supplied. Proofs will be held for three months for repeat material instructions. Further proofing information is available on the Pacific Magazines website. While production processes and material may vary, the onus is firmly on the agency or trade house to supply material within specifications. NOV/DEC 11-Oct 11-Sep 14-Sep 25-Sep SIZE NATIONAL $ / 000 Insert rates STATE $ / 000 SUBS $ / 000 2 PAGES $95 $100 $231 4 PAGES $105 $110 $242 6 PAGES $121 $126 $252 8 PAGES $131 $137 $263
Digital Rates & Deadlines RATES (EX GST) DISPLAY MEDIA VIDEO SOCIAL & PAID CONTENT Homepage buyout Med Rec with Skins (1 week) $3,000 Run of Site Med Rec $50 CPM Run of site Med Rec with Leaderboard Roadblock $70 CPM Run of Site Rich Media From $70 CPM 15 In Feed Video $60 CPM 30 In Feed Video $70 CPM Pac Video Ad Med Rec $60 CPM Shoppable Video $100 CPM Commissioned Content From $4,650 Advertorial Content From $3,150 Social Integration From $1,200 Social Video From $1,200 DEADLINES Standard display/simple rich media: 5 business days prior to live date Complex rich media: 10 business days prior to live date Paid Content: 4-6 weeks prior to live date Integration: 4 weeks prior to live date For anything outside of the above, contact your Client Services Manager AD SPECIFICATIONS Please refer to http://www.pacificmags.com.au/info/information/pacific_ad_specs.pdf for creative specifications Ads must conform to specifications outlined. Elements not meeting specifications will need to be revised, which may delay the launch date.