HPA-Bildarchiv: Andreas Schmidt -Wiethoff An Intelligent Port in the Digital Era What does it take? An Example of Hamburg Port Baltic Ports Conference 2018, 17 May 2018 Dr. Phanthian Zuesongdham Head of Digital and Business Transformation, Hamburg Port Authority
What is smartport? 3
Efficiency in logistics and port processes Talking about smartport Innovative & Secured Energy Efficiency People & Organisation Balancing economy & ecology Sustainable Port Management Ecosystem 4
HPA smartport Digital Journey started in 2013 5
Same Area More Goods
smartport Vision Cristallisation Process for Hamburg IAPH 2015 in Hamburg
8
9
2016 Enhancing the roadmap toward smartport vision 2025 with concrete scenarios (some examples) 10
Autonomous Container Taxi Concept autonomous train / Container-Taxi : Autonomous wagons which are remotely controlled from a control center. Expected values: - Better safety and reliability of services - Reduced opertional costs by Fewer specialised personnel needed Aero-dynamic Optimisation Route optimisation Flexible transport planning
Autonomous Vessels Autonomous Systems Concept Unmanned Vessels: Autonomous vessels, of which is controlled via satellite from the control center Expected values: - Better safety and reliability of services - Reduced opertional costs by Fewer specialised personnel needed Aero-dynamic Optimisation Route optimisation
Autonomous Mooring by enhanced digital infrastructure Deployment of sensors for the accurate measurement of the ship s behaviour Mooring is supported by sensors and cameras in the sheet piling walls Expected values: - Damages to quays and ships can be minimized or even fully avoided
Underwater Robotics (RoboVaaS) for Smart Maintenance To contribute to an up-to date data profile of the port To inspect the status and the requirements for repair or dredging of underwater port infrastructure To measure the depth profile of the fairways To inspect the integrity of port facilities quickly and inexpensively Expected value: - Increased process efficiency and reduced inspection cost
New Job Profile for Digitalisation: Example Land based captain of an autonomous vessel Task: - To monitor the autonomous vessel s operation, e.g. by regularly checking the vessel s position data and operational performance figures - To change the vessel s settings or even to take full control over the vessel in case of an emergency alert
2016 Prototyped and developed application on new technologies Virtual Reality Augmented Reality 16
17
Video AR 18
NextReality Hackathon 2017 19
2017 HPA published its first digital strategy (to be updated annually) Disruptive Identifying new business opportunities by megatrend scouting and screening Future-Oriented Focusing on sustainability with ecosystem perspectives along the whole supply chain Prototyping Think big, start small but scalable Pragmatic approach Just do it! Networked Continous learning. Exchange and collaborate knowledge & experiences moving forward together 20
Establish Digital Culure Example: tomorrows every day life Instant prototyping for an inhouse research & development in ports Output: 1. Efficient digital Processes 2. New business models Open Innovation Ideation Prototyping Evaluation Skaliation / Organisation needs Transformation ( HPA > Port of Hamburg > City of Hamburg) 21
Business Triangle for Digital Transformation - Challenges People (incl. Customers) Value Creation Technologies Processes 22
Organisational Change for Digital Transformation@HPA - Examples smartport Showroom Digitalisation Day @ HPA Cooperation with HR and Marketing to create corporate campagne Digital Culture and Organisational Change Network Lunch (Online Registration with Lucky Drawing) User Forum Process Management and Digitalisation Idea Workshop (Denkwerkstatt) And many more 23
Lessons Learned on HPA Digital Journey with smartport Be clear on your vision and communicate to all levels within your organisation Visualise and verbalise it! Check the Readiness of your organisation and stakeholders around you how fast can you move forward? Network of collaboration is a must both within and outside the organisation. Learn to fail fast and be encouraged try out new way learning culture Celebrate success and values from your projects Pragmatical approach - Think big, start small but scalable! A good principle for us! Do not forget PEOPLE AND COMMUNICATION, COMMUNICATION, COMMUNICATION! 24
2018 Following strategic roadmap (examples) IoT Management 3D-Printing Cyber Security Robotics Underwater Drone Artificial Intelligence 25
Digitalisation of the maritime transport chain vision of a digital future Cargo Owner Hinterland transportation Loading Ocean transportation Unloading Hinterland transportation Delivery Connected ports Digitally-enabled port synchronization, import planning, resource and work flow optimization Connected ships Real-time monitoring, operations and availability optimization integrated with key stakeholders Connected container trucks Monitor in real-time & analyze to support better vehicle, driver, operations & regulations management Connected workers Mobile, safety, tracking analytics and technology to increase worker efficiency E-Commerce Platforms Real-time bookings, visibility, price transparency, customs and supplier integration with predictive analytics Digital supply chains End-to-end monitoring, analytics, automation and integration across channels and supply chain stakeholders 26
Port is a crucial factor in the supply chain Taking wider perspective of an ecosystem for better efficiency Why? Increases of efficiency and cost reduction Agile to market needs How? Enhance capability of Hamburg as competitive regional hub More intensive collaboration among port stakeholders 27
Collaboration in the Reality Across continents with chainport Upcoming in October 11 13, 2018 Challenges: Mobility working on efficient and sustainable modal shift Inter Port Sharing of data between world ports Safety & Security Digitalisation of Process & Document Flows Sustainability Use of data to create synergies between energy sources Education through Gamification 28
Thank you! Hamburger Port Authority AöR Neuer Wandrahm 4 20457 Hamburg Germany Dr. Phanthian Zuesongdham Head of Digital and Business Tranformation Telefon: +49 (0) 40 428 47 2290 E-Mail: phanthian.zuesongdham@hpa.hamburg.de Twitter: https://twitter.com/pzuesongdham Web: www.hamburg-port-authority.de