#SMFUSION YOUR GATEWAY TO SERVICE MANAGEMENT SUCCESS SEPTEMBER 30 OCTOBER 3, 2018 HYATT REGENCY ST. LOUIS AT THE ARCH ST. LOUIS, MISSOURI Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 1
ABOUT FUSION FUSION is where IT Service Management professionals collaborate to discover new solutions and strategies in our everevolving industry. Packed with practitionerdriven material sourced from the brightest in the community, FUSION delivers an immersive and fresh experience unlike any other service management event. With a near-perfect attendee satisfaction rate, FUSION is the ideal place to promote your service or solution to our captive audience. Attendees are eager to connect with fellow service management professionals to gain timely and relevant insights to real-world challenges and their solutions. Specialized areas of influence include Enterprise Service Management, DevOps, ITIL, Security, Business relationship management, Customer Experience, Process Improvement, Agile and Reporting and Analytics. FUSION is produced by the itsmf USA, a chapter of itsmf International, and serves as a not-for-profit forum for IT Service Management professionals throughout the United States. itsmf USA focuses on creating and delivering cutting-edge education for the advancement of service management best practices and standards to help individuals and organizations thrive to deliver bottom-line results. ACT NOW! Space in the FUSION Expo Hall fills up fast and many of the options are limited in quantity. Build your package today and take advantage of the pre-event marketing opportunities that can help you promote your brand right away while meeting your business and budgetary goals. HOW CAN FUSION HELP YOUR BUSINESS? FUSION delivers a vibrant audience of 1600+ service management professionals and many of those attendees are decision makers with purchasing power. This is your chance to engage in a community actively seeking new solutions to enhance their workflow and save time and money! FACT: 90% of our attendees are involved in the decision making process Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 2
WHO REPRESENTS FUSION JOB TITLES: TOP INDUSTRIES COMPANY SIZE: CIO/CTO Director or VP Product Manager Scrum Master Senior-level Management Service Delivery Managers Service Support Manager FACT: Over 80% of FUSION attendees are management level or higher Financial Services Healthcare Education Utilities Government 1,001 5,000 27% 5,000 10,000 12% 16% NUMBER OF EMPLOYEES 10,001+ 101 1,000 18% < 100 27% Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 3
PREVIOUS ATTENDING COMPANIES Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 4
PACKAGES ENTER THE GATEWAY TO SUCCESS AT FUSION AT-A-GLANCE DIAMOND PLATINUM GOLD SILVER BRONZE RATE $52,200.00 $38,700 $22,000 $16,500 $7,500 Booth space 20' x 20' 20' x 20' 10' x 20' 10' x 20' 10' x 10' Breakfast Briefing Session X 20-minute Solutions Spotlight X X Full Conference Passes 4 4 2 2 1 Staff Expo Hall Passes 8 4 4 4 2 Daily Lunch Tickets 8 4 4 4 2 Executive Connections Package Passes 4 2 Single-day exhibit hall customer passes for local connections 3 2 2 2 1 $200 customer registration discount X X X X X Conference party access 2 2 2 2 1 Co-sponsorship of conference party Lunch table drop X X Promotional video placement X X X Breakfast, Break, or Lunch Sponsorship X X X Conference bag insert X X X Ad on digital billboard (1) X X X Traffic driver prize giveaway X X X X Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 5
PACKAGES ENTER THE GATEWAY TO SUCCESS AT FUSION AT-A-GLANCE DIAMOND PLATINUM GOLD SILVER BRONZE RATE $52,200.00 $38,700 $22,000 $16,500 $7,500 Meter panel ad in high-traffic area (3 x 8 panel) X X X X One-time use of pre-event registration list (postal only) X X X X One-time use of post-event registration list (postal only) X X X X Company name & logo in promotional materials and on FUSION website X X X X X Company listing in mobile app X X X X X Company logo featured on general session entrance slides X X Color logo in program guide X X X X X Opportunity to provide a Grab-and-Go in Exhibit Hall X Banner ad on conference website X X Directional sponsor stickers X X Sponsored tweets (3) X X X Listed as conference WiFi sponsor X Ad in conference program guide Full Half Quarter Quarter One-hour itsmf USA-hosted webinar X Conference WiFi 12-month company membership with the itsmf USA X WANT A CUSTOM PACKAGE? Contact Marci Nessing for details. marci.nessing@itsmfusa.org or call 404.760.8179. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 6
DIAMOND PACKAGE DIAMOND PACKAGE $52,200 Gateway Greatness 20 x 20 booth space Breakfast Briefing Session (limited) Solutions Spotlight: 20 minutes (limited) Before and After the Arch Company description (100 word max) Promotional video Approved video will be scheduled on itsmf USA Facebook page and prepared for loop to play during conference. Exhibitor to provide digital content plus caption using the event hashtag. Company listing in mobile app Company name and logo in promotional materials and on FUSION website Color logo in program guide One-time use of pre-event registration list (postal only) One-time use of post-event registration list (postal only) New: Listed as conference WiFi sponsor Full-page ad in conference program guide One-hour itsmf USA-hosted webinar 12-month company membership with the itsmf USA Event Experience Co-sponsorship of conference party Traffic driver prize giveaway Breakfast, break or lunch sponsorship Ad on digital billboard Ad on meter panel (3 x 8 ) in high-traffic area Company logo featured on general session entrance slides Conference bag insert Lunch table drop Opportunity to provide an Expo Grab-and-Go New: Banner ad on conference website Directional sponsor stickers Sponsored tweets (3) New: Conference WiFi Daily lunch tickets (8) Extend Your Impact Executive Connections Package passes (4) Full Conference passes (4) Staff Expo Hall passes (8) Conference party access (2) Single-day exhibit hall customer passes for local connections (3) Bonus: Bring your customers Give your customers $200 off their conference registration! A unique code will be provided to signed exhibitors. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 7
PLATINUM PACKAGE PLATINUM PACKAGE $38,700 Gateway Greatness 20 x 20 booth space Solutions Spotlight: 20 minutes (limited) Add a Breakfast Briefing Session for a discounted rate of $7,500 Before & After the Arch Company description (100 word max) Promotional video Approved video will be scheduled on itsmf USA Facebook page and prepared for loop to play during conference. Exhibitor to provide digital content plus caption using the event hashtag. Company listing in mobile app Company name and logo in promotional materials and on FUSION website Color logo in program guide One-time use of pre-event registration list (postal only) One-time use of post-event registration list (postal only) New: Half-page ad in the conference program guide 12-month company membership with the itsmf USA Event Experience Traffic driver prize giveaway Breakfast, break or lunch sponsorship Ad on digital billboard Ad on meter panel (3 x 8 ) in high-traffic area Company logo featured on general session entrance slides Conference bag insert New: Banner ad on conference website Directional sponsor stickers Sponsored tweets (3) New: Conference WiFi Daily lunch tickets (4) Extend Your Impact Executive Connections Package passes (2) Full Conference passes (2) Staff Expo Hall passes (4) Conference party access (2) Single-day exhibit hall customer passes for local connections (2) Bonus: Bring your customers Give your customers $200 off their conference registration! A unique code will be provided to signed exhibitors. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 8
GOLD PACKAGE GOLD PACKAGE $22,000 Gateway Greatness 10 x 20 booth space Add a Breakfast Briefing Session for a discounted rate of $7,500 Before & After the Arch Company description (100 word max) Promotional video Approved video will be scheduled on itsmf USA Facebook page and prepared for loop to play during conference. Exhibitor to provide digital content plus caption using the event hashtag. Company listing in mobile app Company name and logo in promotional materials and on FUSION website Color logo in program guide One-time, pre-event use of preregistered attendee list for postal mailing One-time, post-event use of conference attendee list for postal mailing New: Quarter-page ad in conference program guide 12-month company membership with the itsmf USA Event Experience Traffic driver prize giveaway Breakfast, break or lunch sponsorship Ad on digital billboard Ad on meter panel (3 x 8 ) in high-traffic area Conference bag insert New: Sponsored tweets (3) New: Conference WiFi Daily lunch tickets (4) Extend Your Impact Full Conference passes (2) Staff Expo Hall passes (4) Conference party access (2) Single-day exhibit hall customer passes for local connections (2) Bonus: Bring your customers Give your customers $200 off their conference registration! A unique code will be provided to signed exhibitors. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 9
SILVER PACKAGE $16,500 Gateway Greatness 10 x 20 booth space Add a Breakfast Briefing Session for a discounted rate of $7,500 SILVER PACKAGE Before & After the Arch Company description (100 word max) Company listing in mobile app Company name and logo in promotional materials and on FUSION website Color logo in program guide One-time, pre-event use of preregistered attendee list for postal mailing One-time, post-event use of conference attendee list for postal mailing New: Quarter-page ad in conference program guide Event Experience Traffic driver prize giveaway Ad on meter panel (3 x 8 ) in high-traffic area New: Conference WiFi Daily lunch tickets (4) Extend Your Impact Full Conference passes (2) Staff Expo Hall passes (4) Conference party access (2) Single-day exhibit hall customer passes for local connections (2) Bonus: Bring your customers Give your customers $200 off their conference registration! A unique code will be provided to signed exhibitors. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 10
BRONZE PACKAGE $7,500 Gateway Greatness 10 x 10 booth space BRONZE PACKAGE Before & After the Arch Company description (100 word max) Company listing in mobile app Company name and logo in promotional materials and on FUSION website Color logo in conference program guide Event Experience New: Conference WiFi Daily lunch tickets (2) Extend Your Impact Full Conference passes (1) Staff Expo Hall passes (2) Conference party access (1) Single-day exhibit hall customer passes for local connections (1) Bonus: Bring your customers Give your customers $200 off their conference registration! A unique code will be provided to signed exhibitors. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 11
SPEAKING OPPORTUNITIES Picture it: A large, captivated audience adds your speaking session to their mobile app agenda when you re featured in the program. FUSION speaking opportunities give you a platform and an eager audience of potential buyers. Shine a spotlight on your brand! Breakfast Briefings $10,000 (Limit 8) Discounted rate offered to Silver sponsors and higher! Start the attendees day on the right foot and deliver your own Breakfast Briefings session. You prepare a 45-minute presentation on a topic of interest selected to promote discussion and debate. Every room will have a projection screen, microphone, and podium. Sponsors will receive a list of attendees. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 12
SPEAKING OPPORTUNITIES Solutions Spotlight $7,500 (Limit 4) Showcase your latest and greatest offerings with a live, 20-minute presentation during Expo Hall hours. Your presentation will also be promoted in conference materials. Sponsors will receive a list of attendees. Monday Afternoon Industry Keynote $30,000 (Exclusive) Capture an eager audience and share your message from the main stage of FUSION 18! One lucky organization will receive an hour to present* to all attendees in this first-come, first-served opportunity. *Abstract submission required in advance. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 13
BEYOND THE BOOTH PRE- AND POST-SHOW INFLUENCE Make it a triple threat with pre-show, on-site and post-show marketing efforts. Choose from the following options to create a full-cycle approach to widen your sphere of influence. Promotional Video Placement $1,500 Your company s 60-second commercial will be scheduled on the itsmf USA Facebook page and prepared for an on-site loop. Your company s 60-second commercial will be posted on the event website. The video will increase your company s exposure leading up to, during, and after the conference. Use of Event Direct Mail List $1,000 Lists of postal addresses are accessed one time before and one time after the event through an approved, bonded mail house for a single-use direct mailing. The lists are an opportunity to capture conference attendees attention before they come to the event, drive traffic to your booth during the event, or reinforce your company s message after the event. Sponsor is responsible for all postage and materials costs. PRE-CONFERENCE TRAINING SPONSORSHIP Partner with FUSION 18 as a Pre-Conference Training Sponsor! As a Pre-Conference Training Sponsor, you ll get a direct reach to interact with valued customers over the spread of pre-conference activities taking place. FUSION will provide the education rooms and you ll receive exposure on all conference materials as the Official Pre-Conference Training Session Sponsor. For more information on pricing and availability, please reach out to marci.nessing@itsmfusa.org or call 404.760.8179. NEW! MONDAY NIGHT VIP RECEPTION Exclusive; contact us for pricing and availability Co-host an intimate cocktail gathering of FUSION attendees following the Expo Reception. Attendees will include itsmf USA Board members, Executive Connection participants, sponsor guests, international guests and operations staff. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 14
BEYOND THE BOOTH EXPO HALL RECEPTIONS SPONSORSHIP For two consecutive nights, the Expo Hall Sponsors get to be a part of the buzzing energy as attendees flock to meet with exhibitors and enjoy nightly receptions. Your sponsorship covers both the Sunday Welcome Reception and the Monday Expo Reception, which are both held in the Expo Hall. Premier Sponsorship $10,000 (Limit 1) Your company s logo on reception marketing materials and signage Recognition as sponsor on signage at every bar in the Expo Hall Your company s logo on reception drink coupons Signature drink sponsorship (selected by the sponsor) 30 drink tickets (per night) Standard Sponsorship $4,000 (Limit 3) Your company s logo on reception marketing materials and signage Recognition as sponsor on signage at every bar in the Expo Hall 15 drink tickets (per night) Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 15
BEYOND THE BOOTH Conference Party Sponsorship $20,000 (Exclusive)* Be the name behind the official conference party! After an intense education and networking experience, FUSION attendees look forward to the big send-off shindig to celebrate all that they ll take back to the office to implement. *Option exclusivity subject to change based on Diamond sponsor package purchase. Logo on conference party admission tickets and drink tickets Leads from conference party attendees Logo on a meter panel (3 x 8 ) party advertisement Logo on general session slides (morning and afternoon) and a mention by the emcee Signs placed throughout the conference party (22 x 28 ) Signature cocktail sponsorship (selected by the sponsor) Think about adding more pizzazz to your party sponsorship: Include cocktail napkins (sponsor to provide) Provide branded t-shirts for the bartenders (sponsor to provide) Join the FUSION team at the entrance to greet guests and hand out giveaways (provided by sponsor) Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 16
BEYOND THE BOOTH Executive Connections Program Sponsorship $10,000 Get your brand in front of FUSION s highest-paying audience with the Executive Connections Program. Your sponsorship ensures a VIP experience that connects you with 100 senior-level directors and executive attendees who pay a premium for exclusive access to keynote speakers and top-level networking opportunities. Gain access to this VIP offering as a sponsor: Executive Connections package passes for your company s representatives (2) Sponsor-provided welcome letter, to be included in the Executive Connections participant packet Your company s logo on on-site signage at the VIP reception Deliver welcome remarks at the VIP reception Signage in the Executive Connections rooms and brochures on the tables Your company s logo on premium, reserved seating during all general sessions Pre- and post-event mailings to the Executive Connections participants Optional: Present a giveaway during a session (sponsor provided) New! FUSION Commons Contact us for availability and pricing The FUSION Commons is an all-new hot spot for attendees to meet up, talk shop, and trade answers at FUSION 18. Your brand will be prominently featured throughout the space, which is set to include the Service Bazaar (Tuesday, 4 p.m. - 6 p.m.) bookstore, Ask the Expert, the Button Zone and the keynote speaker book signing area. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 17
SPONSOR THE CONFERENCE MOBILE APP 1600+ FUSION attendees rely on the conference mobile app to plan their daily experience. Place your brand right at their fingertips as a mobile app sponsor! Premier Sponsorship $10,000 (Limit 1) Sponsor logo on mobile app download page Exclusive logo placement on the splash screen Logo in program guide where app is promoted Promoted posts placed in the app s activity feed. Message must promote attendee benefit or giveaway and will be scheduled to appear during daily conference hours (100-character limit, content created and delivered by sponsor prior to conference to FUSION; 3 posts total) Mobile app promotion: Exciting enhancements coming soon to reach all conference mobile app users! Promoted as mobile app sponsor on FUSION event website and in mobile app marketing materials Logo displayed on signage promoting the mobile app throughout conference Highlight booth in mobile floor plan Option to place company logo and link to responsive website within FUSION mobile app Standard Sponsorship $5,000 (Limit 5) Promoted as mobile app sponsor on FUSION event website and in mobile app marketing materials Logo displayed on signage promoting the mobile app throughout conference Highlight booth in mobile floor plan Option to place company logo and link to responsive website within FUSION mobile app Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 18
ONSITE ADVERTISING Get up close and personal with FUSION attendees and place your company s logo on additional on-site materials, including the hotel keycard or on conference meter board signs. Hotel Keycard $15,000 (Exclusive) Gain visibility from the minute they check-in by adding your brand to hotel room keycards. Hotel Room Drop $15,000/day Lunch Table Drop $7,500/day Conference Program Guide $7,500 (Exclusive) Full-color ad Meter Board Advertisement $5,000 Aisle Signs $5,000 Conference Bag Insert $3,500 Digital Billboard Ad $2,000 Traffic Driver Opportunity $1,500 The traffic driver will send attendees to your booth to collect a stamp to be eligible for prizes to be raffled off at the close of the Expo Hall. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 19
CONFERENCE GEAR Every single FUSION attendee receives conference gear to aid in their on-site experience. Let them take a piece of your brand home by placing your logo on that gear. Each item is exclusive and attendees will continue to see it well after the conference wraps! All promotional gear is exclusive to one sponsor per item: Conference Bag: $15,000 Conference Badge/Lanyard: $12,000 Water Bottle: $10,000 Conference T-Shirt: $8,000 Conference Notepad: $7,500 Conference Pen: $4,000 New! Button Zone $5,000 FUSION attendees will get to deck out their lanyard with networking buttons making it easier to identify others in their industry. Sponsor the new Button Zone where attendees will flock to pick up their flair! Want to sponsor a custom fun button? $2,000 Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 20
AWARDS SPONSORSHIPS Awards Program Sponsorship Your sponsorship provides you with an array of recognition in all announcements, calls for nominations, press releases and communications to our membership, Interest Group leaders and guests. Plus, your representative will have the chance to co-present the sponsored award(s) from the main stage of the FUSION conference with your company branding displayed during the presentations. Exposure in award solicitations, press releases, communications and follow-up materials will exceed 400,000 impressions. Next Generation Service Management Awards $40,000 (Exclusive, Limit 1) Service Management in Action Award Sponsorship $15,000 Contributor of the Year Award Sponsorship $15,000 Community Excellence Award Sponsorship $20,000 FUSION Case Study Award Sponsorship Capture the chance to reach into untapped communities through Case Study Award Sponsorships. Student Case Study Award Sponsorship $20,000 Reach students about to step into their professional journey. The sponsor of this award will be able enhance their workforce and recruit the competitors once they graduate. Member Case Study Award Sponsorship $25,000 (Exclusive; Limit 1) $10,000 (Individual, Limit 3) Connect with members and vendors as a sponsor of this award. Award types include Member Team, Member Practitioner and Member Vendor. Marci Nessing 404.760.8179 marci.nessing@itsmfusa.org sm-fusion.com 21