MEDIA KIT
ABOUT US WWNY TV began broadcasting at 8 pm, on the evening of October 22, 1954. It was a Saturday, and the very first program was a live broadcast from our then-studio on Champion Hill. As WWNY/WNYF/MeTV now enters its second 50 years of operation with a main office in Watertown and two additional stations having been added to the family, we continue to believe that small broadcasters have a special obligation to be good stewards to their communities, to do well by doing good. Watertown is located in the northwest section of New York, near the juncture of the St. Lawrence River and Lake Ontario, and just a few minutes South of Fort Drum. In In addition to the area s natural beauty, the perfect backdrop for four seasons of recreation, the population and economy of this area continues to grow due to the proximity to Fort Drum. Photos on cover and about us page are provided by the Thousand Islands Tourism Council.
SALES TEAM Ed Bassler General Manager Lesley McKinney General Sales Manager Steve Gamage Account Executive Patty Strife Account Executive Tobi Newcombe Account Executive Pati Kreutter Account Executive Elizabeth Baez Digital Marketing Coordinator
YOUR ACCOUNT SALES TEAM EXECUTIVE Steve Gamage Account Executive
YOUR ACCOUNT SALES TEAM EXECUTIVE Lesley McKinney General Sales Manager
YOUR ACCOUNT SALES TEAM EXECUTIVE Patty Strife Account Executive
YOUR ACCOUNT SALES TEAM EXECUTIVE Tobi Newcombe Account Executive
YOUR ACCOUNT SALES TEAM EXECUTIVE Pati Kreutter Account Executive
AWARDS IN THE INDUSTRY New York State Broadcasters Association Excellence in Broadcasting Award Outstanding PSA Campaign 2016 Associated Press Feature Story 1 st Place 2015 Associated Press News Series 1st Place 2015 Associated Press Sports Feature Special Mention 2015 Only most current awards (received in 2015 and 2016) are represented on this page. 7News has received numerous production and journalism awards dating back to the start of the station.
COVERAGE MAP Our stations reach Jefferson, St Lawrence and Lewis Counties and also Southeastern Ontario. Jefferson county is currently the fastest growing county in New York State* due in part to the expansion of Fort Drum, the military base just outside of Watertown. Transmitter location *Source: JCJDC *Source: JCJDC
NEWS News REPORT Report Our stations are the local voice in news and a POWERFUL platform to your customers. Average News Live Ratings 20.0 18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 Series Net/Station Rating Share Average Audience 7 News This Evening WWNY (CBS) 18.6181 42.0882 16,523 7 News at Noon WWNY (CBS) 8.7797 35.0977 7,790 7 News This Morning WWNY (CBS) 8.2835 42.338 7,348 7 News Tonight WWNY (CBS) 6.1816 18.1654 5,485 7News This Evening on FOX WNYF (FOX) 8.269 18.5236 7,306 7News Tonight on FOX WNYF (FOX) 2.4492 5.2857 2,173 7News This Morning on FOX WNYF (FOX) 1.5253 5.1868 1,353 NewsChannel 9 at 6:00 WWTI (ABC) 1.3831 3.2989 1,218 NewsChannel 9 Eleven at 11:00 WWTI (ABC) 1.0909 3.1919 968 The Morning News at 6a WWTI (ABC) 1.029 3.7201 913 Information provided by comscore StationView Essentials on 2/17. Information reflects complete 2016 calendar year.
STATION Station DEMOS Demos And AND RATINGS Ratings Report REPORT Station WNYF (Fox) Capturing the majority of your target audience Weekday Early Morning Ratings (6am-9am) Average Rating 18-49 Rating 18-49 AA 35+ Rating 35+ AA 1.146 1.099 605 1.282 891 Weekday Early Morning Average Audience (6am-9am) 5000 4000 3000 Average Audience WWNY (CBS) 7.905 7.545 4,148 8.264 5,739 2000 1000 WWTI (ABC) 1.179 1.076 591 1.281 890 0 FOX CBS ABC Weekday Prime Average Audience (8pm-11pm) Average Audience Station Weekday Prime Ratings (8pm-11pm) Average Rating 18-49 Rating 18-49 AA 35+ Rating 35+ AA 3000 2500 2000 1500 1000 WNYF (Fox) WWNY (CBS) WWTI (ABC) 1.367 1.573 864 1.161 864 5.249 5.249 2,885 5.249 2.782 4.399 4.407 2,465 4.392 2,465 500 0 Fox CBS ABC offering result that compete with or surpass competitors in the market. Information provided by comscore StationView Essentials on 1/17 and reflect November 2016 book.
#1 Consumer Choice: #1 CONSUMER TV CHOICE: TV Research reveals that US consumers spend an average of 35 hours per week watching TV. That s more time than all other ad-supported media combined. According to the Media Comparisons 2016 study: Local broadcast news is the primary TV news source for 22% of adults versus only 14% of adults relying on network news and 13% relying on cable news. 68% of adults view TV news sites and apps as their most trusted sources and only 48% favor other internet news sites, while 31% favor social media as trusted news sources. Information provided by The Business of Television Broadcasting & Cable web articles on July 14, 2016 and September 7, 2016.
SAMPLE WNNY-TV SCHEDULE
SAMPLE WNYF-TV SCHEDULE
SAMPLE MeTV SCHEDULE
TESTIMONIALS: Television TV Channel 7 did a great job with the animation. It was fascinating to watch the end results of the commercial they put together for us. I have had so many friends and customers comment on the commercials. The increase call volume and the customers that have come in has been remarkable and dramatic. I have never seen anything like this before. We have been with WWNY-TV ever since we started our company. We have seen tremendous growth over the last 5 years and a lot of it is attributed to their advertising. We like the brand and TV (Channel) 7 really helped us with our branding. Unlike radio and newspaper, TV appeals to the sight of a customer. Love Channel 7 and FOX! Patty and the production team took my unique business and personality into account when designing our commercial, they saw my vision and heard my struggle. WWNY production team produced a one of a kind commercial that increased foot traffic in more than one way.
Everything you need to Everything you need to know about know about WWNYTV Digital WWNY DIGITAL About Digital WWNYTV 52,000 average daily views of the WWNYTV website and mobile app in 2016 24,000 average daily unique visits to the WWNYTV website and mobile app in 2016 167,000 average monthly referrals from Facebook in 2016 (both mobile and desktop versions of Facebook) WWNYTV and the 7News mobile app are connected to Facebook, Twitter, Instagram and Pinterest At the launch of our new website, in January 2017, over 69% of web sessions were on a mobile device An average of 2,800 visitors were recorded each month in 2016. Mobile App Stats An average of 400,000 monthly mobile views were recorded in 2016. Mobile vs. Non-Mobile Views 2015 Mobile Views Non-Mobile Views Mobile vs. Non-Mobile Views 2016 On a monthly basis, Facebook mobile directly refers an average of 150,000 visitors to the WWNY mobile website. Mobile Views Non-Mobile Views Information is provided by 7News/Fox28 resources and is subject to change. Updated January 2017.
New Website at a Glance Advertising Opportunity
New Website at a Glance Advertising Opportunity
New Website Advertising Opportunities Homepage Takeover Layout* *Also includes additional 300x250 and 728x90 banners located below the fold. Pencil pushdown included as both 980x300 and 980x30 banners.
New Website Advertising Opportunities Pencil Pushdown Layout
Digital Breakdown DIGITAL BREAKDOWN Desktop Website Advertising Banner options range from 300x250 or 728x90, to 468x60 banners, and new, limited availability top-of-page pencil pushdown banners Exclusive page sponsorships and event calendar advertisements are available to target specific audiences Forced 15-second pre-roll commercials run prior to all news videos and include a static banner New, limited availability Homepage Takeover is a one to two day feature that includes the background, as well as all banner slots (except for the lower 468x60 position) Ask your account executive for pricing. Extended Network Advertising Option to create up to four banner sizes that appear on thousands of websites daily Ability to target specific zip code or city, state location Ability to target age, gender, hobby, income, and lifestyle demographics Minimum of 30 day commitment required, but clients are guaranteed impression rate purchased Ask your account executive for pricing. Advertise on both desktop and mobile platforms to reach our entire WWNY, WNYF, and MeTV digital audience. Mobile Website Advertising Limited quantity of banners are allowed on our mobile website, allowing for more visibility Mobile website banners are sold in multiple different sizes and positions including 320x50 banners and 300x250 inner story banners New opportunities for mobile website pre-rolls now available Mobile website banners only appear on the mobile version of wwnytv.com Ask your account executive for pricing. Mobile App Advertising Limit of only FOUR mobile app sponsors available at all times Mobile app sponsor advertisements only appear in our 7News mobile app Mobile app advertisers are category-exclusive and do not compete for ad space or time with any competitors Mobile app advertisers are ID ed in on-air promo spot multiple times a week Ask your account executive for pricing. *All rates are net to station. Information is provided by 7News/Fox28 resources and is subject to change. Updated February 2017.
On Social Media Instagram Pinterest Twitter Facebook Combined nearly 43,000 followers on social media platforms.
Military Matters MILITARY MATTERS (to your business) (To Your Business) DID YOU KNOW? Soldiers at Fort Drum are currently rotating through JRTC training in Fort Polk, Louisiana which prepares units for deployment. New and returning soldiers and their families are looking to purchase new cars, furniture, mattresses, and homes. Hundreds of soldiers transition in and out of Fort Drum every month providing business opportunities, with peak moving months in the summer. Facts about Fort Drum o o o o o There are approximately 15,000 soldiers stationed at Fort Drum. Some 5,500 of the soldiers stationed at Fort Drum live in and around Watertown, many with families. More than half of the soldiers assigned to Fort Drum are married or have dependents. WWNY-, WNYF -TV and WWNYTV.com encompass TV, web and social media, and have the ability to reach more people than the Fort Drum Mountaineer newsletter WWNY can target the Fort Drum area with digital advertising across multiple platforms Information provided partially by the Fort Drum Regional Liasion Organization. Information varies depending on incoming and outgoing traffic of soldiers. Updated 1/2017
ADVERTISERS AT A GLANCE
AWARDS COMMUNITY IN THE INVOLVEMENT INDUSTRY The Greater Watertown North Country Chamber of Commerce Business of the Year 2013 US Army Fort Drum HQ s Platoon Sponsor during Operation Iraqi Freedom 2008 American Cancer Society Relay for Life Supporters 1996-2015 American Heart Association North Country Heart Walk Media Sponsor 2016
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