01 Content S S S S 01 02 03 04 THE STORY THE BRAND THE KALEIDO THE LOGO Made by impressed Craft Bindery and Letterpress Studio
02 Section 01 The Story S 01 THE STORY Made by impressed Craft Bindery and Letterpress Studio
03 Section 01 The Story The Story Introduction Rand Merchant Investment Holdings Limited () was unbundled from RMB Holdings Limited (RMH) in 2011 to create a diversified insurance group next to RMH s banking focus. In 2014, was reinvigorated with a proactive investment mandate to identify, invest in and partner with entrepreneurial and disruptive financial services businesses. strives to build on the rich legacy and successful 40-year history of the RMH group of companies, founded in 1977 by GT Ferreira, Laurie Dippenaar and Paul Harris. is a long-term, active and value-adding shareholder that seeks to optimise, diversify and modernise its investment portfolio. RMH Made by impressed Craft Bindery and Letterpress Studio
04 Section 01 The Story The Story Introduction The new and dynamic brand is a visual representation of s philosophical approach as a strategic shareholder. Visually, inspiration was drawn from the contained yet multifaceted images of a kaleidoscope with its limitless choice for creative interpretation: the meticulously crafted open-ended yet closed circular icon signifies completeness, describing s ethos of enabling its portfolio companies to operate in empowered, independent, owner-managed entities within a partnership construct, in which acts as a shareholder of influence; the outer circumference represents s holistic portfolio management approach encompassing financial performance, operational excellence and longevity of business model; the open spaces denote the freedom and opportunity of the management partners to run their businesses without interference; the overlaps speak to active endeavours to identify areas of selective co-operation and collective engagement; and the core embodies the proud history, values, culture and common attributes that bind the portfolio. Made by impressed Craft Bindery and Letterpress Studio
05 Section 01 The Story The Story Vision With the new brand comes an opportunity to achieve the following: optimise brand value through brand equity and leverage; enhance clarity of brand architecture and positioning; avoid duplication within brand portfolio; understand past and current brand equity assets that can contribute towards future commercial success; and align messaging to audience expectations: investors, clients, staff, future partners, media and other influencers. The new brand creates brand distinction within the broader and RMH portfolios, whilst retaining the proud association with the wider group. The new colour palette of blue and clay creates a balance between the notion of stability and growth. The dark blue represents consistency and tradition coupled with the clay colour depicting creativity, potential and basic values. Made by impressed Craft Bindery and Letterpress Studio
06 Section 02 The Brand S 02 THE BRAND Made by impressed Craft Bindery and Letterpress Studio
07 Section 02 The Brand The Brand Partnership Next generation fintech businesses forges strategic alliances with talented, principled, industry-changing entrepreneurs on a partnership basis. acts as an influential, value-adding shareholder in superior entrepreneur-led financial services businesses ranging from early stage fintech to established, traditional financial services assets. aims to form lasting and personal relationships to build enduring businesses. Traditional financial services businesses Core partnership values are entrenched through active and insightful strategic dialogue, dependence on independence and alignment through incentivisation. Made by impressed Craft Bindery and Letterpress Studio
08 Section 02 The Brand The Brand Support provides strategic, financial and managerial support, creating an environment that fosters stability, sustainability and predictability. s focus is on governance, capital allocation decisions, strategic positioning and being a consistent sounding board. embraces corporate activity as a lever to enlarge and improve current businesses. As far as possible, promotes collaboration by partnering start-up and pioneering businesses with more established ones. Next generation fintech businesses Traditional financial services businesses This support and interaction between companies is underpinned by a common set of values which include respect, integrity, innovation, excellence and entrepreneurial flair. Made by impressed Craft Bindery and Letterpress Studio
09 Section 02 The Brand The Brand Shareholding provides patient, permanent capital with no specified timeframes and is typically a minority shareholder with a preference to be the largest shareholder alongside its management partners. This shareholding forms the foundation for s partnership. We trust that our values and style of business would permeate through our portfolio. Made by impressed Craft Bindery and Letterpress Studio
10 Section 03 The Kaleido S 03 THE KALEIDO Made by impressed Craft Bindery and Letterpress Studio
11 Section 03 The Kaleido The Kaleido s Symbol The distinctive shapes of the circular icon in the new identity are collectively called the Kaleido. It speaks of 's ability to see opportunities that at first seem ordinary or obvious in a way that makes it extraordinary and to act as a catalyst to challenge and inspire empowered executive teams. Each person looking into a kaleidoscope will see something different, and any slight movement of the instrument will change the picture and perspective. This invites ever new, changing and creative ways of thinking and seeing. This outlook is characteristic of s business approach and reinforced by the symbolism of the Kaleido. Made by impressed Craft Bindery and Letterpress Studio
12 Section 04 S 04 THE LOGO Made by impressed Craft Bindery and Letterpress Studio
13 Section 04 Components While the identity is made up of various elements, the logo is the focal point an instantly recognisable symbol of the brand. Hence it is important to use the logo exactly as specified in these guidelines. Kaleido OPTIMISE DIVERSIFY MODERNISE The Wordmark Brand Promise Logo Made by impressed Craft Bindery and Letterpress Studio
14 Section 04 Logotype The logotype should accompany the Kaleido on all marketing communications but does not have to be directly tied to it. The logotype has its own clear space and should be maintained even when used alongside the Kaleido. Made by impressed Craft Bindery and Letterpress Studio
15 Section 04 Logo Lockup The wireframe shows the positioning of the additional wording Rand Merchant Investments and Optimise, Diversify, Modernise. For international use, must be accompanied with the description Rand Merchant Investments with the brand promise below. Locally, will be used on its own with the brand promise positioned next to it. International use RAND MERCHANT INVESTMENTS OPTIMISE. DIVERSIFY. MODERNISE Local use OPTIMISE DIVERSIFY MODERNISE Made by impressed Craft Bindery and Letterpress Studio
16 Section 04 Primary Colours s primary colour palette consists of the two core brand colours: Clay and Deep blue. These colours are complemented by Cool grey and Pure white. The consistent use of these colours is important to create recognition and to strengthen the brand. Clay Deep blue Cool grey Pure white Note: The colours represented on this page have not been evaluated by Pantone and may not match the Pantone system. Consult a Pantone Colour Formula Guide for reference. Pantone To be specified Pantone To be specified Pantone To be specified Pantone To be specified HEX BF845C HEX 2C374A HEX C8C8C8 HEX FFFFFF RGB R191 G132 B92 RGB R44 G55 B74 RGB R200 G200 B200 RGB R255 G255 B255 CMYK C24% M51% Y67% K4% CMYK C84% Y72% M48% K43% CMYK C21% M17% Y17% K0% CMYK C0% M0% Y0% K0% Made by impressed Craft Bindery and Letterpress Studio
17 Section 04 Primary Typeface The primary typeface is Avenir. The word Avenir means future in French and is a typeface of the modern era. It has its own personality and should not be altered in any way. It is not a purely geometric typeface and has subtle nuances that aid in legibility and give Avenir a harmonious and sensible appearance. AVENIR LIGHT ROMAN BOLD abcdefghijklmnopqrstuvwqyz ABCDEFGHIJKLMNOPQRSTUVWQYZ 0123456789 Made by impressed Craft Bindery and Letterpress Studio
18 Section 04 Notes Made by impressed Craft Bindery and Letterpress Studio