An Oracle & Keste White Paper August 2010 Oracle and Keste: A Unified Enterprise 2.0 Experience
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Executive Overview... 2 Introduction... 2 Making Web 2.0 Work in the Enterprise... 3 How Oracle Makes Web 2.0 Work in the Enterprise... 3 Oracle WebCenter Suite... 3 Oracle Enterprise Content Management... 4 How Keste Makes Web 2.0 Work in the Enterprise... 4 Using Oracle WebCenter Suite... 4 Enterprise 2.0 Deployments... 5 Customer Example: Alcatel-Lucent... 5 Conclusion... 7
Executive Overview The introduction of Web 2.0 technologies into the enterprise greatly increases the value of your company s most important assets: employees knowledge, relationships, and initiative. Making knowledge more visible increases innovation and shortens turnaround times and increased collaboration accelerates communication and productivity. Through the use of Web 2.0, your company transforms into a more-socially connected organization that reacts faster and more effectively to the market. Introduction The consumer Web has shown us the power of the Internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, userdriven tools that have the potential to bring many benefits to the enterprise. Leading companies are harnessing these Web 2.0 technologies and applying them to build their nextgeneration workplaces. The new Enterprise 2.0 workplace becomes an internet-powered, user-focused, and community-centric social fabric. This social Web ties together people, ideas, content, processes, systems, and other enterprise artifacts. Importantly, these connections are both explicit, such as, let s have a meeting and implicit such as, tracking user activities to rank the relative value of documents. In addition to connections, another key aspect of the social Web is its participative or do-ityourself (DIY) nature. Employees are empowered to create and publish content that is easily consumable both internally within the company and externally by customers and partners. The social Web captures and makes accessible previously invisible knowledge, and ignites new conversations among employees that lead to new innovations that would not have previously occurred. However, Web 2.0 technologies in the enterprise have significant differences from the consumer Web. Enterprises have many mission-critical processes and must often adhere to regulatory requirements. Thus, there is a need for these new tools to provide high availability, security, and integration with existing systems and applications to support data confidentiality, system reliability, auditability, and other IT requirements. Inside the enterprise, these Web 2.0 solutions must be deployable in an integrated fashion by IT to provide employees with secure access to DIY features and integration with relevant legacy systems such as customer 2
relationship management and e-mail. Other considerations such as liability, reputation, and validated information must also be considered, especially when Web 2.0 technologies are used for external-facing initiatives. Making Web 2.0 Work in the Enterprise So how do you make this exciting new workplace a reality? Most companies don t just need a blog or wiki or social network. Their needs extend beyond to an array of custom social applications that improve productivity across many business processes and spur innovation across the enterprise. These social applications must provide user experiences that encourage employee participation and are enterprise secure. What most businesses want is a flexible, modern Enterprise 2.0 platform for building and deploying social applications as their needs evolve. How Oracle Makes Web 2.0 Work in the Enterprise Oracle addresses this market need by providing the industry s most complete, open and manageable Enterprise 2.0 platform, combining next-generation content management and portal capabilities to deliver richer connections and faster time-to-value. Oracle s Enterprise 2.0 solutions provide a highly scalable and unified repository for your content lifecycle, seamlessly integrated structured and unstructured content, next-generation workspaces, content-enabled process workflows, and multichannel team collaboration. Oracle WebCenter Suite Oracle WebCenter Suite 11g enables organizations to create flexible and rich portals, applications and Web sites and places robust customization components and enterprise-ready Web 2.0 capabilities directly into the hands of users to increase productivity and drive business agility and intelligence. At its core, Oracle WebCenter Suite 11g s Framework speeds the delivery of these next generation applications and portals that blend composite interfaces, social communities and web applications, along with departmental and enterprise portals. This enables IT to maximize existing hardware, software, and resources as well as deliver applications that meet business needs faster. For business users, WebCenter Suite 11g includes a number of capabilities to empower users and improve productivity. WebCenter Spaces is an out-of-the-box application that enables users to build and manage dynamic online communities in order to quickly find and share information, collaborate on new ideas, and manage projects without waiting for IT to build a specialized solution. WebCenter Services contains a complete set of Enterprise 2.0 and social computing services that allow users to easily integrate these capabilities directly with enterprise applications, portals, and business processes in order to create richer connections and improve the overall effectiveness of their applications and the business. WebCenter s Business Dictionary and Composer gives business users role-specific views of pre-packaged integrations with all the resources in the enterprise, such as enterprise applications, 3
content and rich media, business intelligence, and business processes. With direct access to these resources, business users can simply personalize and customize their portals and applications without the help of IT. Oracle Enterprise Content Management Oracle Enterprise Content Management Suite 11g is a highly scalable, high performance enterprise content management system. All components of the suite, including Oracle Universal Content Management (UCM), Imaging and Process Management (I/PM), and Universal Records Management (URM), run on top of the Universal Content Management repository. The UCM repository is designed to support a wide range of content management solutions including high ingestion claims processing applications as well as high-consumption Web sites. The 11g version of UCM was enhanced to enable exceptional performance even when dealing with extremely large volumes of content, including ingestion rates of over one hundred million content items per day. Oracle Enterprise Content Management Suite 11g helps you manage the content lifecycle from creation and updates to retention and disposition. The solution is simple enabling easy integrations with existing storage, middleware and enterprise applications; smart providing advanced capabilities and policy management; and scalable with an extremely high performance, flexible foundation that can easily ingest billions of items, support millions of users and grow with the organization by adding new structure and features over time. How Keste Makes Web 2.0 Work in the Enterprise As a global systems integrator skilled in both Oracle Technology and Applications, Keste is well qualified to help customers leverage Enterprise 2.0 capabilities to update business models and create competitive advantages. The Keste Methodology builds upon the Oracle enterprise platform to create a versatile, customer-centric foundation that enables rapid time-to-value while reducing the risk of new deployments. Using Oracle WebCenter Suite Keste uses Oracle WebCenter Suite and Oracle Fusion Middleware to create open, highly manageable, modern portal platforms that integrate Enterprise 2.0 capabilities into new and existing business processes. These solutions utilize Oracle s open, hot-pluggable Middleware applications to create enterprise portals, composite applications and Web-based communities via a standards-based, serviceoriented architecture (SOA). Making use of Web 2.0 capabilities and services requires transforming traditional business models by tapping into the knowledge, skills and connections of employees, partners and other business constituents. This is Keste s forte. Using a combination of onshore and offshore resources, Keste excels at: Creating customizable, context-rich portals and applications 4
Facilitating dynamic online communities in a secure, enterprise context Delivering controlled social networking services Defining role-based views of enterprise resources Enabling user-driven customization of personal workspaces Integrating Universal Content Management capabilities with enterprise applications Increasing business agility with integrated Oracle Fusion Middleware applications Integrating Web 2.0 assets to Oracle Applications such as E-Business Suite, Siebel, PeopleSoft, JD Edwards and non-oracle applications such as SAP Enterprise 2.0 Deployments Keste specializes in deploying Enterprise 2.0 capabilities using Oracle WebCenter Suite and Oracle Universal Content Management. The objective is to create collaborative workspaces that tie together people, ideas, content, processes, systems and applications into a unified, customizable framework. With extensive experience in telecommunications, high tech, manufacturing and other industries, Keste has demonstrated its ability to: Enable user-centric services for communication, collaboration and content management Utilize Oracle ADF, SOA Suite and Oracle WebCenter Services to boost developer productivity and reduce the time required to deploy solutions Enhance user interaction through blogs, wikis, forums and social networks Capture unstructured knowledge contained in documents, email messages, presentations and phone calls Embed social networking capabilities into enterprise websites Create personalized workspaces that users can customize to their requirements Devise closed-loop business-process workflows with Oracle Fusion Middleware and Oracle Applications Customer Example: Alcatel-Lucent Keste s ongoing work at Alcatel-Lucent is a case in point. Alcatel-Lucent is a leader in fixed, mobile, converged broadband networking, IP technologies, applications and services. When Alcatel merged with Lucent, the company had to rationalize a diverse set of information systems and business processes, which created challenges for IT, business partners and customers. Management wanted to deploy a modern Enterprise 2.0 portal to simplify the operation going forward. They hired Keste to do the job. 5
Keste conducted a collaborative workshop at Alcatel-Lucent s global headquarters in Paris, where global teams reviewed management s objectives, then scrutinized current systems, options, schedules and budgets. They then mapped the desired features to specific work packages and prioritized them based on dependencies and risks to the project. This effort helped the team to identify a phased set of deliverables, reducing the overall risk of the project and enabling a multi-national team to work collaboratively. To simplify the user experience for customers and partners, Alcatel-Lucent wanted to consolidate several legacy portals and application entry points and to unify content across several media categories including technical documents, business content, Web, digital, voice and video and make it accessible through a modern portal user experience. With multiple fulfillment systems spread across the globe, the portal had to drive a seamless process for accepting, configuring and fulfilling orders. They also wanted to utilize a new search engine and integrate it with other enterprise-wide systems. After a careful review of potential strategies, the team decided to create an external-facing, global business portal using Oracle WebCenter Suite, Application Development Framework (ADF), Universal Content Management, SOA Suite and Secure Enterprise Search. Through its longtime partnership with Oracle, Keste was able to negotiate cost-effective licensing terms for the software. Keste worked closely with Alcatel-Lucent to create the new portal. Developers used Oracle Universal Content Management to combine multiple types of information and create a security architecture that allows business partners, employees and suppliers to only view their own content. They also used WebCenter and ADF to orchestrate complex transactions in a unified order-entry system, combining information in near-real-time from Oracle and SAP applications. Today, this versatile and high-performance portal solution supports approximately 5,000 business partners and 50,000 users. Serving a global audience, the portal offers content in English, Spanish, French and German, including technical information, marketing information, customer survey information and more. Each user can customize the portal environment and enjoys single-sign-on access to all portal applications including business functions in Oracle E-Business Suite, Siebel and SAP. Keste provided formal training sessions to the Alcatel-Lucent team to hasten the adoption of the new system and ensure widespread internal participation. Since the portal went live, Alcatel-Lucent has seen tangible improvements in the efficiency of its business processes and the quality of its partner relationships. The multi-purpose portal delivers targeted content and services with greater efficiencies across the board. Keste also created a modern Enterprise 2.0 foundation to enable continuous improvement and interactive communication via portlets, dashboards, discussion forums, wikis and blogs. For its work on the Alcatel-Lucent business portal, Keste was honored with the 2009 Portal Blazer award at Oracle OpenWorld in October 2009. Sponsored by Oracle Product Management, this award was given to a select set of customers and their respective system integrators, who have successfully implemented a portal solution based on Oracle technologies by demonstrating innovation, speed of delivery and expertise in addressing key customer business challenges. 6
Keste helped us create an enterprise-wide portal environment that serves customers, partners, internal IT and internal business users with unified search, content management, and complex selling functionality. Saeed Hosseiniyar, CIO, Alcatel-Lucent Enterprise Group Conclusion Making Web 2.0 work for your enterprise is more than just deploying a one-off blog or wiki. Organizations will need to extend beyond to an array of custom social applications that improve productivity across many business processes and spur innovation throughout the enterprise. These new user-focused, participatory tools require the same high availability, security, and integration with existing systems and applications that mission-critical processes and applications require. Oracle successfully meets these challenges by providing a complete, open and manageable Enterprise 2.0 platform that creates richer connections and delivers faster time-to-value. With Oracle s Enterprise 2.0 solutions and support from Keste, organizations can dramatically improve user productivity by empowering users to create their own dynamic online communities and work environments, develop richer connections and integrate Enterprise 2.0 capabilities directly into their business processes and enterprise applications, and evolve applications on their own as their business requirements change. 7
Oracle and Keste: A Unified Enterprise 2.0 Experience August 2010 Oracle Corporation World Headquarters 500 Oracle Parkway Redwood Shores, CA 94065 U.S.A. Copyright 2010, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Worldwide Inquiries: Phone: +1.650.506.7000 Fax: +1.650.506.7200 oracle.com AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. UNIX is a registered trademark licensed through X/Open Company, Ltd. 0410