Microsoft Connected Car Strategy & Solution Partnering with customers in their digital business transformation Kevin Kao 高啟原 Senior Program Manager Microsoft C+E 2016-10
Digital is disrupting industry fundamentals Products and technologies Customer expectations Business models Smart ecosystems Connected cars New experiences Car sharing services Smart homes Autonomous cars Pay-as-you-go insurance Smart infrastructure Sales and service relationships Electric vehicles Fleet management services Smart cities
The car industry is at a transformational moment Industry is being transformed by a combination of key technology and business model trends: 1 Connectivity By 2030 ~100% of new cars projected to be connected, up from ~25% today As a result, automakers need to: Transform into mobility service providers with a suite of integrated and intelligent connected car services 2 Vehicle Sharing ~32% of miles driven on new cars will be in shared rides Invest in vehicle sharing and fleet management services to prepare for a world with fully autonomous vehicles 3 Autonomous Driving ~10-15% of new cars projected to be fully autonomous Own AV technology to provide mobility services and preserve their market position Sources: McKinsey; Accenture; Corp Strat analysis
Million vehicle units sold As cars become connected, automakers will need to transition into mobility service providers Automakers will require a technology partner with cloud, analyticsand mapping capabilities. TREND OVERVIEW KEY SUCCESS FACTORS FOR AUTOMAKERS Connected Car Share Mobility services: Infotainment, predictive services and customer engagement Enabled by: Mapping: Location is a key anchor of mobility services Connectivity will be a key differentiator for customers when buying a car Percentage of people willing to change car brands for connectivity grew from 20% in 2014 to 37% in 2015 Cloud and software platform: Data ingestion, processing, and storage Data analytics Digital services Source: Accenture, McKinsey, IHS
Connected Car & ADAS/autonomous cars driving car maker transformation
take out the driver, take out the IC engine, take out the dealers, take out ownership otherwise its business as usual Adam Jonas, Auto industry analyst, Morgan Stanley
Comprehensive platform for vehicle & enterprise optimization Prospects & social networks Car Users
Data is the new currency fueling transformation Customer intimacy contextual experiences across devices Cloud platform + Infrastructure global scalable Data Lifecycle relationship crm plm scm dms Machine learning prediction analysis 10
A CV services architecture with the Microsoft platform Enterprise Business Processes Customer Relationship Design & Engineering Manufacturin g & Supply Chain Service & Maintenance Azure Service Bus Predictive Maintenance Event Local Technician Machine Learning (Azure ML) ID IoT Agent Events Alarms Status 1011011100010110 Remote Expert IoT Hub Device Registry, Device Management Business Intelligence Prediction Models Training Models ML Studio Generate Prediction Models Gateway Linux, Windows, WinCE Open Source C++, C# Secure Comms WiFi, Cellular Data Ingestion Event Hub & Service Bus Complex Event Processing Stream Analytics Tables BLOBS SQL Azure HDFS Data Lake Data Mash Ups Data Factory HD Insight (Hadoop) Microsoft Azure External Data Sources
Leverage Microsoft Azure IoT and Data Platform Harman and Microsoft to Bring Driver Productivity to the Global Automotive Industry Volvo Cars And Microsoft Launch Wearable Voice Control System For Your Car IAV and Microsoft Collaborate, Showcase Traffic Safety Technology at CES Toyota, Microsoft Team Up on Connected-Car Technologies Nissan selects Microsoft Azure to power Nissan Telematics System Microsoft Azure Platform Is Powering Delphi Connect Connected Car Service Ford develops new service delivery network for its vehicles powered by Microsoft Azure Microsoft to Provide Cloud Computing Services to BMW
Through their Azure-powered Service Delivery Network, Ford is bringing the next generation of ownership experiences to the global market to make vehicle ownership simpler and more engaging through connected experiences. Services: Enable over-the-air software updates Scheduled remote start Vehicle finder Vehicle status (fuel or charge level, tire pressure) With Microsoft: Scale Commitment to Secure Global Operation Data Management and Analysis 13
Toyota will leverage the power of data science through Microsoft s Azure cloud technology to develop predictive, contextual, and intuitive services that help to humanize the driving experience while pushing the technology into the background. Services: Connected Car Services Driver Scoring, UBI, Parts Maintenance and Warranty reduction, digital assistant, Smart home and Cites. Dealer Retail excellence With Microsoft: Global Scale and Hybrid Cloud Partnership Data Management and Analysis End User Services for Toyota. In Car Productivity 14
Volvo is intent on making the car experience as easy and convenient as possible by utilizing the latest technology in the most relevant and inspiring ways. With voice control we are only just beginning to scratch the surface of what is possible with digital assistant functionalities. Services: Talk to the Car remotely Setting the navigation Starting the air-condition Locking the doors Flashing the lights Sounding the horn And. 15
Nissan selected Azure because of its enterprise-grade security and compliance. Microsoft was the first major cloud provider to adopt the world s first international cloud privacy standard, ISO 27018. Services: Connection to the vehicle remotely Turn on and adjust air-condition Set charging functions In Car Productivity Manage incoming text message via voice Over-the-air POI updates And. With Microsoft: Enterprise-grade security and compliance Friendly application development and integration Data Management and Analysis Global reach and scale Partnership 16
We are building this platform as a foundation for our future services and experiences and Microsoft Azure and Azure services gave us the right tools. Services: Journey management Smart Digital Assistant Cortana Calendar Contact Message With Microsoft: Enterprise-grade security and compliance Data Management and Analysis Global reach and scale Partnership 17
With Microsoft taking care of maintaining the infrastructure, we can focus on creating great connected-car features and providing exceptional support for customers everywhere. Services: Connected Your Car Access your car from smartphone or computer Receive alert on speeding, low battery, geo-fence Get vehicle healthy before you go Vehicle Tracking Monitor your motion Stay organized With Microsoft: Public Cloud Infrastructure Data Management and Analysis Global reach and scale TCO Unchain your keys 18