Introducing Crystal Reports 2008 Developer Advantage

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Introducing Crystal Reports 2008 Developer Advantage Deliver professional reporting in your web application Blair Wheadon, Director of Product Management, Crystal Reports Karl Goldfield, Director of Business Development, McManus Software + Consulting

Agenda 1. Crystal Reports 2008 Ecosystem 2. Why Developers use Crystal Reports 3. Introducing Crystal Reports 2008 Developer Advantage 4. McManus Software + Consulting The value of flexible licensing 5. Business Objects Community 6. Pricing and availability SAP 2008 / Page 2

Crystal Reports The Complete Reporting Solution TOTAL REPORTING Essential. Insightful. Integrated. Crystal Reports Server 2008 BusinessObjects Enterprise XI 3.0 Pro for Crystal Reports Reporting Servers Visualization and What-If Crystal Reports 2008 Visual Advantage Business Intelligence Servers BusinessObject Edge Series XI 3.0 BusinessObjects Enterprise XI 3.0 Premium On Demand Crystalreports.com Offline Viewing Crystal Reports Viewer 2008 Developers Crystal Reports Basic for Visual Studio Crystal Reports 2008 for Visual Studio Crystal Reports for Eclipse version 2.0 Crystal Reports Server 2008 Embedded Crystal Reports Developer Advantage 2008 SAP 2008 / Page 3

Why Crystal Reports? Lightweight, embeddable Crystal Reports is the runtime engine that Developers want Supports both.net and Java applications Supports both thick client and web applications Supports all major web browsers Firefox, Safari, and Internet Explorer No dependencies on databases for functions like prompting and data refresh Works with the most familiar and easy to use report designer How can you improve on this? Make it simple and affordable to share with others SAP 2008 / Page 4

Crystal Reports 2008 Runtime Redistribution Thick Client Application Web Application Internal* External** Internal* External** Crystal Reports 2008 Crystal Reports for Eclipse 2.0 Crystal Reports Basic for Visual Studio 2008 (Registration required) *Internal defined as usage by employees and contractors. **External defined as usage by anyone else. Changes to Web Application Redistribution for Crystal Reports 2008 only Old Model New Model OEM Contract OEM Contract 1 Copy of Crystal Reports 2008 per Deployment To be phased out NEW SAP 2008 / Page 5

Introducing Crystal Reports 2008 Developer Advantage Deliver professional reporting in your web application A runtime license for the Crystal Reports 2008.Net and Crystal Reports for Eclipse 2.0 runtime engine One-time fee to enable royalty-free deployment of these runtime engines in any number of web applications Share web application with the runtime engine with any number of external users Intended for ISVs that want to embed these runtime engines in their commercial web applications Intended for all organizations that want to embed reporting in applications that are used externally Not software a paper license only Benefits of the Developer Advantage runtime license For All Organizations For ISVs Simple report deployment license Take your business reports beyond the firewall Easy to buy - no contracts or commitments No userids to administer or per-user charges Gain pricing flexibility with a royalty-free license. Add reporting to applications at any price point Reduce development costs with single fixed price. Transition your thick client apps to the web SAP 2008 / Page 6

Restrictions Version The Crystal Reports 2008.Net and Crystal Reports for Eclipse 2.0 runtime engine only. Not older versions, and not future versions. Does not apply to the Crystal Reports 2008 report designer. Scalability To help you self-select the appropriate technology for your requirements, see the new Component Reporting Scalability Whitepaper on SDN We reserve the right to deny support when the component reporting engine is not used as intended. Software-as-a-service excluded Applications where a fee changes hands in exchange for application access are not covered by Developer Advantage. An OEM license is required in this case. Example: reporting embedded in in a CRM app in the cloud requires an OEM license. Example: reporting in a web application that extends your supply chain to partners, suppliers is covered by Developer Advantage SAP 2008 / Page 7

How ISVs Can Leverage Developer Advantage Include Report Design Capability Report Design is an expected part of your application Sign an OEM contract to redistribute Crystal Reports 2008 with your application All customers of your application get report design capability You benefit from discounted pricing per unit of Crystal Reports 2008 Offer Optional Report Design Capability Report Design is an optional part of your application Become a SAP reseller and offer Crystal Reports 2008 on your price list as an option Keep the margin on every unit of Crystal Reports 2008 you sell Developer Advantage pays for itself! Direct Customers to Buy Their Own Report Designer Report Design is an optional part of your application Direct customers that want report design capabilities to buy from a SAP reseller (like CDW) SAP 2008 / Page 8

How All Organizations Can Leverage Developer Advantage Add Reporting to More External Facing Applications Runtime licensing is now a single fee for unlimited applications No more relationship between number of licensed report designers and number of web applications with Crystal Reports Share your web application with confidence to many partners, suppliers, and customers. Lowest cost of ownership and deployment Leverage your existing skillset in Crystal Reports Deploy to either.net, Java, or both Full support for all major web browsers Easy to use end user experience requires virtually no end user training. SAP 2008 / Page 9

Real life applicability IT departments Share reporting with customers, partners, suppliers over the web. Small ISVs Add affordable, professional reporting in their commercial application VAR organizations Build custom apps for IT that embed reporting and are shared externally Paint Points Addressed Simple, easy to buy license. Lowers cost of adding professional reporting to applications. Brings professional reporting to lower cost applications. No need to identify users of applications ahead of time. SAP 2008 / Page 10

SAP 2008 / Page 11 Delivering Professional Reporting In Your Web Application

Learn about What customers expect today The challenge to deliver Solutions with an advantage Eliminating cost concerns from the equation SAP 2008 / Page 12

Customers expect real time data over the web Real Time Information Delivery and self service today s competitive advantage Web applications lack real solutions for secure integrated reporting. forcing every company to develop from scratch The cost of custom applications is devastating and ongoing support has limited benefits Without the information to make real time decisions customers will go somewhere else. SAP 2008 / Page 13

The Challenge with Web reporting until today Businesses need internet accessible applications with superior reporting to match industry competition...but are stricken by lack of licensing for an unknown and varying user count. Crystal Reports offer the best reporting solutions..but licensing limitations forced companies to select an inferior solution or develop from scratch. Projects put on hold, or Crystal Reports shops forced to migrate over to inferior reporting tools. Silos of information or new data warehousing the only way to deliver web reporting. SAP 2008 / Page 14

Solutions with an advantage Report Launch and Developer Advantage enable the power and flexibility of a custom implementation Offer on demand reports to anyone, anywhere, over the web True self service report consumption for clients and users The most powerful reporting embedded with a single line of code Long Term Advantages: Simple and cost effective OK! How much will I save? SAP 2008 / Page 15

Eliminating cost concerns from the equation Traditional Solution The Developer Advantage Custom Application Development $30,000 SQL Server $6,000 Crystal Reports Developer Advantage (Included) Report Launch Lite $5,000 Ongoing Improvement $10,000/yr Annual Support $1,000/yr $46,000 the 1 st year $6,000 the 1 st year The solution to fit every budget built on the strength of Crystal Reports. SAP 2008 / Page 16

Business Objects Community A vibrant communication platform for Developers Wiki Community Content Advanced Search Content Library Customer & Partner Contributors Featured Content Increased Community Physical Events Community TV (video) Community Events Getting Started Contextually Related Topics Whitepapers & Articles Blogs Public Discussion Forums Downloads Top Contributors Best Practices Education / Awareness Topics elearning SAP 2008 / Page 17

Crystal Reports 2008 Developer Solutions Pricing and Availability AVAILABLE NOW Pricing MSRP Crystal Reports for Eclipse 2.0 Free (registration required) Crystal Reports 2008 Crystal Reports 2008 Developer Advantage Global Availability Distribution E-store Telesales OEM More information available at: www.sap.com/solutions/sapbusinessobjects/sme/reporting SAP 2008 / Page 18

Questions and Answers www.sap.com/solutions/sapbusinessobjects/sme/ reporting SAP 2008 / Page 19

Thank you! SAP 2008 / Page 20

Copyright 2009 SAP AG All Rights Reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. SAP, R/3, xapps, xapp, SAP NetWeaver, Duet, SAP Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in several other countries. Business Objects is an SAP Company. All other product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that this document is subject to change and may be changed by SAP at any time without notice. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages. SAP 2008 / Page 21