Principles of Business, Marketing & Finance

TEKS CORRELATIONS & SUGGESTED PACING GUIDE Principles of Business, Marketing & Finance icev Business & Marketing Site Meets 100% of TEKS 233 days of teaching material

CONTENT LESSONS Scope & Days of Lesson Title TEKS Sequence Teaching 1 Business Characteristics 1.D; 1.E; 1.E.1; 1.E.2 5 2 Organizational Structures 1.C; 1.E; 1.E.1; 1.E.2; 5.B; 6.B; 6.B.8; 11.B; 11.B.5; 11.D.1 4 3 Business Ownership & Registration 1.D; 1.E; 1.E.1; 1.E.2; 5.B; 6.B; 6.B.8; 11.B; 11.B.5; 11.D.1 4 4 Business Cycle & Growth 3.B 3 5 Government's Role in Business 5.A; 5.B; 5.D; 7.C; 7.C.1 3 6 Contract & Employment Law 2.B; 2.B.3; 5.C 6 7 Ethics in Business 2; 2.A; 2.B; 2.B.1; 11.G; 12.A 6 8 Successful Business Operations 1.C; 1.G; 3.C; 7.C; 7.C.2 4 9 Starting a Small Business 1.E; 1.E.1;1.E.2; 3.D; 3.D.3 5 10 A Job Defined: Entrepreneur icev Exclusive 1 11 Budgeting for Business 3.D; 3.D.3 3 12 Ethical Practices in Business Finance 2; 2.A; 2.B; 2.B.1; 11.G; 12.A 5 13 Economic Concepts 1.A; 3.A; 3.A.1; 3.A.2; 3.A.3; 3.A.4; 3.A.5; 3.A.6; 3.A.7; 3.A.8; 3.C; 3.D; 3.D.1; 3.D.2; 5 14 Economic Systems 1.A; 3.A; 3.A.1; 3.A.2; 3.A.3; 3.A.4; 3.A.5; 3.A.6; 3.A.7; 3.A.8; 3.C 5 15 Political & Economic Systems 1.A; 3.A; 3.A.1; 3.A.2; 3.A.3; 3.A.4; 3.A.5; 3.A.6; 3.A.7; 3.A.8; 4.A; 5.A; 5.B 4 16 Competition & Free Enterprise 3.D 4 17 Economic Process 3.D; 3.D.1; 3.D.2; 6.B; 6.B.1; 6.B.2; 6.B.3; 6.B.5; 7.A; 7.B; 7.D 5 18 Supply & Demand 3.D; 3.D.1; 3.D.2; 6.B; 6.B.1; 6.B.2; 6.B.3; 6.B.5; 7.A; 7.B; 7.D 5 19 U.S. & International Trade 4.A; 4.B; 4.B.1; 4.B.2 5 20 International Trade & Tariffs 1.A; 1.H; 3.E; 3.E.1; 4.A 4 21 International Finance & Exchange 11.B; 11.B.1; 11.B.2; 11.B.3; 11.B.4 5 22 Measurements & Currency Conversions 11.B; 11.B.1; 11.B.2; 11.B.3; 11.B.4 4 23 Graduate Tips & Advice: Working Internationally icev Exclusive 1 24 Risks & Strategies in International Business 1.A; 4.A; 4.B; 4.B.1; 4.B.2; 5.D; 7.A; 7.B; 7.B.1; 7.B.2; 7.D 3 icev TEKS Correlations

CONTENT LESSONS Scope & Days of Lesson Title TEKS Sequence Teaching 25 The Cultures of International Business icev Exclusive 7 26 Basic Accounting Principles 1.F; 1.F.1; 1.F.2; 11.A; 11.A.1; 11.A.3; 11.A.4; 11.B; 11.B.1; 11.B.3; 11.C; 11.C.1; 4 12.C; 12.C.1; 12.C.2; 12.D; 12.E; 12.E.1; 27 Financial Literacy: Personal Finance Basics 12.B; 12.E; 12.E.1; 12.E.2 6 28 Management of Energy, Money & Tasks 11.C; 11.C.1; 11.E; 11.F; 11.F.1; 11.F.2; 12.C; 12.C.1; 12.C.2; 12.D 4 29 Personal Financial Planning 12.F 4 30 Earning Interest 12.F 1 31 Investments Defined icev Exclusive 1 32 Financial Literacy: Credit & Loans 11.A; 11.A.2; 11.F; 11.F.2; 11.G 5 33 Financial Literacy: Credit Basics 11.A; 11.A.2; 11.F; 11.F.2; 11.G 5 34 Taxes & Government 12.G 6 35 Tax Management 12.F; 12.G 5 36 Financial Literacy Taxes & Paychecks 12.B; 12.B.1; 12.B.2; 12.G 3 37 Fundamentals of Marketing 8.B; 8.B.1 7 38 The Promotional Mix 13.A; 13.B 4 39 Marketing & Pricing Concepts 1.B; 6.A; 14.A; 14.A.1; 14.A.2; 14.B; 14.B.1 6 40 The Role of Wholesalers 6.B; 6.B.7 3 41 Vendors, Buyers & Merchandisers 6.B; 6.B.6; 10.A 5 42 Advertising for Business 13.C; 13.C.1; 13.C.2 8 43 Sales & Services 8.A; 8.B; 8.B.1 9 44 Determining Customer Needs 8.A; 8.B; 8.B.1 5 45 Producing Print Advertisements 9.A; 9.B; 13; 13.A; 13.C; 13.C.1; 13.C.2 7 46 A Job Defined: Promotional Graphic Designer icev Exclusive 1 47 Artistic Merchandising Design 10.A; 10.B; 10.C 5 48 Event Planning 10.D; 10.E 5 49 Corporate Citizenship: Crossfit for Hope icev Exclusive 1 icev TEKS Correlations

Scope & Sequence Principles of Business, Marketing and Finance CAREER GUIDANCE & EXPLORATION LESSONS Lesson Title TEKS Days of Teaching Business, Management & Administration Cluster Use this lesson to introduce students the 50 vast career options available in the Business Management & Administration Cluster. 1 Marketing, Sales & Service Cluster Use this lesson to introduce students the 51 vast career options available in the 1 Marketing, Sales & Service Cluster. 52 Finance Cluster Use this lesson to introduce students the vast career options available in the Finance 1 53 Jobs, Careers & Education 15.A; 15.A.1; 15.A.2; 15.B; 15.B.1; 15.B.2; 15.B.3; 15.C 7 54 Career Planning Basics 15.A 8 Caitlin Codella, Senior Manager, Programs, U.S. Chamber of Commerce Jennifer Johns, Executive Director, Ronald McDonald House, Ft. Worth, Tx Jamie Gill, President, Shotz Energy Drinks VIRTUAL JOB DESCRIPTIONS Wilfred Carter, Financial Advisor, Morgan Stanley Wealth Management Stayko Staykov, Investment Banker, Independent Merchant Banking Charlee Doom, Commodity Analyst, Bunge Limited Amy Converse-Schlicksup, Vice President, Converse Marketing Javier Moreno, Assistant Manager, Corporate Communications, Toyota Renee Gonzales, Marketing Specialist, Mercedes Benz of Lubbock icev TEKS Correlations

OTHER RELATED LESSONS Introduction to Credit Issuing Credit Business Ethics A Job Defined: Market Researcher Branding Basics Conflict Management Entrepreneurship 101: Crossfit Entrepreneurship 101: Heritage Homes Promotional Processes in Marketing The Selling Process Economic Utilities Inflation Consumer Rights & Responsibilities A Job Defined: Social Media Coordinator Advertising with Billboards Designing Radio Ads Developing Direct Mail Pieces Distribution Marketing Concepts Marketing Information Management Online Advertising Purchasing Procedures Distribution & Inventory Methods Principles of Business, Marketing and Finance icev TEKS Correlations

Scope & Sequence 1 Business 2 Organizational Lesson Title Knowledge and Skills Characteristics (1) The student describes the characteristics of (D) compare the different forms of ownership business. The student is (1) The student describes the characteristics of (E) examine the organizational structure and functions of business. The student is business 1.E.1 examine the organizational structure of business 1.E.2 examine the organizational functions of business Structures (1) The student describes the characteristics of (C) identify the types of business business. The student is (1) The student describes the characteristics of (E) examine the organizational structure and functions of business. The student is business 1.E.1 examine the organizational structure of business 1.E.2 examine the organizational functions of business 3 (1) The student describes the characteristics of (D) compare the different forms of ownership business. The student is (1) The student describes the characteristics of (E) examine the organizational structure and functions of business. The student is business 1.E.1 examine the organizational structure of business 1.E.2 examine the organizational functions of business (5) The student identifies the role and impact of government, the legal system, and organized labor in business. The student is (6) The student classifies types of businesses that market goods and services. The student is (B) describe types of activities performed by governments in business (B) define the terms producers, raw-goods producers, manufacturers, builders, trade industries, retailers, wholesalers, and service businesses 6.B.8 define the [term] service businesses (11) The student understands the fundamental (B) identify types of currency, including paper money, coins, principles of money. The student is banknotes, government bonds, and treasury notes (11) The student understands the fundamental (D) describe sources of income such as wages and salaries, principles of money. The student is interest, rent, dividends, capital gains, and transfer payments 11.B.5 (5) identify types of currency, including treasury notes 11.D.1 describe sources of income 4 Business Ownership & Registration Business Cycle & Growth (3) The student differentiates between the types of economic systems with emphasis on the private The student is (B) identify business cycles 3 class periods icev TEKS Correlations Page 1 of 16

5 (5) The student identifies the role and impact of (A) differentiate among the roles of government in business government, the legal system, and organized labor in business. The student is (5) The student identifies the role and impact of (B) describe types of activities performed by governments in government, the legal system, and organized labor business in business. The student is (5) The student identifies the role and impact of (D) explain the role of organized labor in society government, the legal system, and organized labor in business. The student is (C) explain the concept of organized labor and business relationships in finance. The student is 3 class periods 7.C.1 explain the concept of organized labor 6 Contract 6 class periods 7 6 class periods 8 Government's Role in Business & Employment Law Ethics in Business Successful Business Operations (2) The student defines ethics in business. The (B) contrast ethical, moral, and legal choices that relate to the student is decision-making process in business situations 2.B.3 contrast legal choices that relate to the decision-making process in business situations (5) The student identifies the role and impact of (C) ascertain the role of the legal system in business government, the legal system, and organized labor (2) The student defines ethics in business. The (A) distinguish between ethical and unethical business practices student is (2) The student defines ethics in business. The (B) contrast ethical, moral, and legal choices that relate to the student is decision-making process in business situations 2.B.1 contrast ethical choices that relate to the decision-making process in business situations (11) The student understands the fundamental (G) explain legal responsibilities associated with financial principles of money. The student is exchanges (12) The student demonstrates an understanding of (A) explain the importance of providing accurate information (1) The student describes the characteristics of (C) identify the types of business business. The student is (1) The student describes the characteristics of (G) describe factors that affect the environment business. The student is (3) The student differentiates between the types of (C) summarize the characteristics of the private enterprise economic systems with emphasis on the private system The student is (C) explain the concept of organized labor and business relationships in finance. The student is 7.C.2 explain the concept of business icev TEKS Correlations Page 2 of 16

Starting a Small Business (1) The student describes the characteristics of 9 business. The student is (3) The student differentiates between the types of economic systems with emphasis on the private The student is (E) examine the organizational structure and functions of business 1.E.1 examine the organizational structure of business 1.E.2 examine the organizational functions of business (D) identify factors affecting a business' profits, revenues, and expenses 3.D.3 identify factors affecting a business' expenses 10 1 class period 11 Budgeting 3 class periods 12 A Job Defined: Entrepreneur for Business Ethical Practices in Business Finance icev EXCLUSIVE Featuring Greg Bazar, an entrepreneur and President of Iron Fish Technologies, LLC, this lesson can be used to provide students with an understanding of the risks and rewards of being an entrepreneur in today's business world. (3) The student differentiates between the types of economic systems with emphasis on the private The student is (D) identify factors affecting a business' profits, revenues, and expenses 3.D.3 identify factors affecting a business' expenses (2) The student defines ethics in business. The contrast moral choices that relate to the decision-making process student is in business situations (2) The student defines ethics in business. The (A) distinguish between ethical and unethical business practices student is (2) The student defines ethics in business. The (B) contrast ethical, moral, and legal choices that relate to the student is decision-making process in business situations 2.B.1 contrast ethical choices that relate to the decision-making process in business situations (11) The student understands the fundamental (G) explain legal responsibilities associated with financial principles of money. The student is exchanges (12) The student demonstrates an understanding of (A) explain the importance of providing accurate information icev TEKS Correlations Page 3 of 16

Economic Concepts (1) The student describes the characteristics of (A) explain the role of business in a global society business. The student is (3) The student differentiates between the types of (A) compare and contrast the types of economic systems, economic systems with emphasis on the private including traditional, centrally planned, market, and mixed The student is 3.A.1 compare the types of economic systems, including traditional 3.A.2 compare the types of economic systems, including centrally planned 3.A.3 compare the types of economic systems, including market 3.A.4 compare the types of economic systems, including mixed 3.A.5 contrast the types of economic systems, including traditional 3.A.6 contrast the types of economic systems, including centrally planned 3.A.7 contrast the types of economic systems, including market 3.A.8 contrast the types of economic systems, including mixed 13 (3) The student differentiates between the types of economic systems with emphasis on the private The student is (3) The student differentiates between the types of economic systems with emphasis on the private The student is (3) The student differentiates between the types of economic systems with emphasis on the private The student is (C) summarize the characteristics of the private enterprise system (D) identify factors affecting a business' profits, revenues, and expenses 3.D.1 identify factors affecting a business' profits 3.D.2 identify factors affecting a business' revenues (E) investigate potential causes of economic decisions such as supply and demand or consumer dollar votes 3.E.1 investigate potential causes of economic decisions (E) describe the concept of of scale relationships in finance. The student is icev TEKS Correlations Page 4 of 16

Scope & Sequence Lesson Title Economic Systems Knowledge and Skills (3) The student differentiates between the types of economic systems with emphasis on the private The student is 14 15 Political & Economic Systems (A) compare and contrast the types of economic systems, including traditional, centrally planned, market, and mixed 3.A.1 compare the types of economic systems, including traditional 3.A.2 compare the types of economic systems, including centrally planned 3.A.3 compare the types of economic systems, including market 3.A.4 compare the types of economic systems, including mixed 3.A.5 contrast the types of economic systems, including traditional 3.A.6 contrast the types of economic systems, including centrally planned 3.A.7 contrast the types of economic systems, including market 3.A.8 contrast the types of economic systems, including mixed (3) The student differentiates between the types of (C) summarize the characteristics of the private enterprise economic systems with emphasis on the private system The student is (1) The student describes the characteristics of (A) explain the role of business in a global society business. The student is (3) The student differentiates between the types of (A) compare and contrast the types of economic systems, economic systems with emphasis on the private including traditional, centrally planned, market, and mixed The student is 3.A.1 compare the types of economic systems, including traditional 3.A.2 compare the types of economic systems, including centrally planned 3.A.3 compare the types of economic systems, including market 3.A.4 compare the types of economic systems, including mixed 3.A.5 contrast the types of economic systems, including traditional 3.A.6 contrast the types of economic systems, including centrally planned 3.A.7 contrast the types of economic systems, including market 3.A.8 contrast the types of economic systems, including mixed icev TEKS Correlations Page 5 of 16

16 Competition 17 & Free Enterprise Economic Process (4) The student relates to the impact of international business on the United States economy. The student is (5) The student identifies the role and impact of government, the legal system, and organized labor in business. The student is (5) The student identifies the role and impact of government, the legal system, and organized labor in business. The student is (3) The student differentiates between the types of economic systems with emphasis on the private The student is (3) The student differentiates between the types of economic systems with emphasis on the private The student is (3) The student differentiates between the types of economic systems with emphasis on the private The student is (A) compare domestic and world trade (A) differentiate among the roles of government in business (B) describe types of activities performed by governments in business (D) identify factors affecting a business' profits, revenues, and expenses (D) identify factors affecting a business' profits, revenues, and expenses (D) identify factors affecting a business' profits, revenues, and expenses 3.D.1 identify factors affecting a business' profits 3.D.2 identify factors affecting a business' revenues (6) The student classifies types of businesses that (B) define the terms producers, raw-goods producers, market goods and services. The student is manufacturers, builders, trade industries, retailers, wholesalers, and service businesses 6.B.1 define the [term] producers 6.B.2 define the [term] raw-goods producers 6.B.3 define the [term] manufacturers 6.B.4 define the [term] builders 6.B.5 define the [term] trade industries (A) explain the concept of productivity relationships in finance. The student is (B) analyze the impact of specialization and division of labor on relationships in finance. The student is productivity (D) examine the impact of the law of diminishing returns relationships in finance. The student is icev TEKS Correlations Page 6 of 16

Scope & Sequence Lesson Title Supply & Demand Knowledge and Skills (3) The student differentiates between the types of economic systems with emphasis on the private The student is 18 19 U.S. (D) identify factors affecting a business' profits, revenues, and expenses 3.D.1 identify factors affecting a business' profits 3.D.2 identify factors affecting a business' revenues (6) The student classifies types of businesses that (B) define the terms producers, raw-goods producers, market goods and services. The student is manufacturers, builders, trade industries, retailers, wholesalers, and service businesses 6.B.1 define the [term] producers 6.B.2 define the [term] raw-goods producers 6.B.3 define the [term] manufacturers 6.B.4 define the [term] builders 6.B.5 define the [term] trade industries (A) explain the concept of productivity relationships in finance. The student is (B) analyze the impact of specialization and division of labor on relationships in finance. The student is productivity (4) The student relates to the impact of international business on the United States economy. The student is (4) The student relates to the impact of international business on the United States economy. The student is (A) compare domestic and world trade (B) explain the impact of imports and exports on the United States economy 4.B.1 explain the impact of imports on the United States economy 4.B.2 explain the impact of exports on the United States economy 20 & International Trade International Trade & Tariffs (D) examine the impact of the law of diminishing returns relationships in finance. The student is (1) The student describes the characteristics of (A) explain the role of business in a global society business. The student is (1) The student describes the characteristics of (H) explain how organizations adapt to current markets business. The student is (3) The student differentiates between the types of (E) investigate potential causes of economic decisions such as economic systems with emphasis on the private supply and demand or consumer dollar votes The student is 3.E.1 investigate potential causes of economic decisions (4) The student relates to the impact of (A) compare domestic and world trade international business on the United States economy. The student is icev TEKS Correlations Page 7 of 16

21 International Finance & (11) The student understands the fundamental Exchange principles of money. The student is (B) identify types of currency, including paper money, coins, banknotes, government bonds, and treasury notes 11.B.1 identify types of currency, including paper money 11.B.2 identify types of currency, including coins 11.B.3 identify types of currency, including banknotes 11.B.4 identify types of currency, including government bonds 22 Measurements & Currency Conversions (11) The student understands the fundamental (B) identify types of currency, including paper money, coins, principles of money. The student is banknotes, government bonds, and treasury notes 11.B.1 identify types of currency, including paper money 11.B.2 identify types of currency, including coins 11.B.3 identify types of currency, including banknotes 23 Graduate Tips & Advice: Working Internationally icev EXCLUSIVE 11.B.4 identify types of currency, including government bonds Featuring international business industry professionals, this lesson provides students with a look at the benefits and challenges of working internationally. 1 class period icev TEKS Correlations Page 8 of 16

24 Risks & Strategies in International Business (1) The student describes the characteristics of business. The student is (4) The student relates to the impact of international business on the United States economy. The student is (4) The student relates to the impact of international business on the United States economy. The student is (A) explain the role of business in a global society (A) compare domestic and world trade (B) explain the impact of imports and exports on the United States economy 4.B.1 explain the impact of imports on the United States economy 4.B.2 explain the impact of exports on the United States economy (5) The student identifies the role and impact of (D) explain the role of organized labor in society government, the legal system, and organized labor in business. The student is (A) explain the concept of productivity relationships in finance. The student is (B) analyze the impact of specialization and division of labor on relationships in finance. The student is productivity 3 class periods 25 The Cultures of International Business 7.B.1 analyze the impact of specialization on productivity 7.B.2 analyze the impact of division of labor on productivity (D) examine the impact of the law of diminishing returns relationships in finance. The student is icev EXCLUSIVE In this slide series lesson, students are provided with an overview of the major cultural norms seen across the globe and the impact these norms have on conducting business in a global marketplace. 7 class periods icev TEKS Correlations Page 9 of 16

26 Basic Accounting Principles (1) The student describes the characteristics of (F) interpret the nature of balance sheets and income statements business. The student is 1.F.1 interpret the nature of balance sheets 1.F.2 interpret the nature of income statements (11) The student understands the fundamental (A) evaluate forms of financial exchange, including cash, credit, principles of money. The student is debit, and electronic funds transfer 11.A.1 evaluate forms of financial exchange, including cash 11.A.3 evaluate forms of financial exchange, including debit 11.A.4 evaluate forms of financial exchange, including electronic funds transfer (11) The student understands the fundamental (B) identify types of currency, including paper money, coins, principles of money. The student is banknotes, government bonds, and treasury notes 11.B.1 identify types of currency, including paper money 11.B.3 identify types of currency, including banknotes (11) The student understands the fundamental (C) list functions of money such as medium of exchange, unit of principles of money. The student is measure, and store of value 11.C.1 list functions of money (12) The student demonstrates an understanding of (12) The student demonstrates an understanding of (12) The student demonstrates an understanding of (C) simulate opening and maintaining various types of bank accounts 12.C.1 simulate opening various types of bank accounts 12.C.2 simulate maintaining various types of bank accounts (D) reconcile bank statements (E) compare the advantages and disadvantages of different types of banking services 12.E.1 compare the advantages of different types of banking services 27 Financial 6 class periods Literacy: Personal Finance Basics (12) The student demonstrates an understanding of (12) The student demonstrates an understanding of 12.E.2 compare the disadvantages of different types of banking services (B) calculate gross and net pay (E) compare the advantages and disadvantages of different types of banking services 12.E.1 compare the advantages of different types of banking services 12.E.2 compare the disadvantages of different types of banking services icev TEKS Correlations Page 10 of 16

28 29 Management of Energy, Money & Tasks Personal Financial Planning (11) The student understands the fundamental (C) list functions of money such as medium of exchange, unit of principles of money. The student is measure, and store of value 11.C.1 list functions of money (11) The student understands the fundamental (E) explain the time value of money principles of money. The student is (11) The student understands the fundamental (F) summarize the purposes and importance of credit principles of money. The student is 11.F.1 summarize the purposes of credit 11.F.2 summarize the importance of credit (12) The student demonstrates an understanding of (C) simulate opening and maintaining various types of bank accounts 12.C.1 simulate opening various types of bank accounts 12.C.2 simulate maintaining various types of bank accounts (12) The student demonstrates an understanding of (D) reconcile bank statements (12) The student demonstrates an understanding of (F) examine investment growth by developing a personal investment plan 30 Earning Interest (12) The student demonstrates an understanding of (F) examine investment growth by developing a personal investment plan icev TEKS Correlations Page 11 of 16

31 Investments Defined icev EXCLUSIVE Featuring Rick J. Milton, CFA, MainStreet Advisors, use this lesson to inform students on the different types of investments and the role investments play in society. 1 class period 32 Financial 33 Financial 34 Literacy: Credit & Loans Literacy: Credit Basics Taxes & Government (11) The student understands the fundamental (A) evaluate forms of financial exchange, including cash, credit, principles of money. The student is debit, and electronic funds transfer 11.A.2 evaluate forms of financial exchange, including credit (11) The student understands the fundamental (F) summarize the purposes and importance of credit principles of money. The student is 11.F.2 summarize the importance of credit (11) The student understands the fundamental (G) explain legal responsibilities associated with financial principles of money. The student is exchanges (11) The student understands the fundamental (A) evaluate forms of financial exchange, including cash, credit, principles of money. The student is debit, and electronic funds transfer 11.A.2 evaluate forms of financial exchange, including credit (11) The student understands the fundamental (F) summarize the purposes and importance of credit principles of money. The student is 11.F.2 summarize the importance of credit (11) The student understands the fundamental principles of money. The student is (12) The student demonstrates an understanding of (G) explain legal responsibilities associated with financial exchanges (G) prepare an individual income tax return 6 class periods icev TEKS Correlations Page 12 of 16

Tax Management (12) The student demonstrates an understanding of (F) examine investment growth by developing a personal 35 investment plan (12) The student demonstrates an understanding of (G) prepare an individual income tax return 36 Financial 3 class periods 37 Fundamentals 7 class periods 38 The Literacy: Taxes & Paychecks of Marketing Promotional Mix (12) The student demonstrates an understanding of (B) calculate gross and net pay 12.B.1 calculate gross pay (12) The student demonstrates an understanding of (8) The student analyzes the sale process, techniques used to enhance customer relationships, and the likelihood of making sales. The student is (13) The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is (13) The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is 12.B.2 calculate net pay (G) prepare an individual income tax return (B) discuss motivational theories that impact buying behavior such as Maslow's Hierarchy of Needs 8.B.1 discuss motivational theories that impact buying behavior (A) list types of advertising media (B) differentiate between product and institutional advertising icev TEKS Correlations Page 13 of 16

39 (1) The student describes the characteristics of business. The student is (6) The student classifies types of businesses that market goods and services. The student is (14) The student discusses economic concepts impacting prices. The student is (14) The student discusses economic concepts impacting prices. The student is (B) differentiate between goods and services (A) explain the importance of different marketing strategies for goods versus services (A) explain the principles of supply and demand 14.A.1 explain the principles of supply 14.A.2 explain the principles of demand (B) describe the functions of prices in markets such as supply and demand 6 class periods 14.B.1 describe the functions of prices in markets 40 The 3 class periods 41 Vendors, 42 Advertising Marketing & Pricing Concepts Role of Wholesalers Buyers & Merchandisers for Business (6) The student classifies types of businesses that market goods and services. The student is (B) define the terms producers, raw-goods producers, manufacturers, builders, trade industries, retailers, wholesalers, and service businesses 6.B.7 define the [term] wholesalers (6) The student classifies types of businesses that (B) define the terms producers, raw-goods producers, market goods and services. The student is manufacturers, builders, trade industries, retailers, wholesalers, and service businesses 6.B.6 define the [term] retailers (10) The student understands how to increase (A) explain the use of visual merchandising in retailing sales by employing visual merchandising techniques and using special events to increase sales. The student is (13) The student knows that advertising is the paid (C) identify and evaluate elements of an advertisement form of nonpersonal communication about an identified sponsor's products. The student is 13.C.1 identify elements of an advertisement 8 class periods 13.C.2 evaluate elements of an advertisement icev TEKS Correlations Page 14 of 16

Sales & Services (8) The student analyzes the sale process, (A) explain the selling process 43 techniques used to enhance customer relationships, and the likelihood of making sales. The student is (8) The student analyzes the sale process, (B) discuss motivational theories that impact buying behavior techniques used to enhance customer such as Maslow's Hierarchy of Needs relationships, and the likelihood of making sales. The student is 9 class periods 8.B.1 discuss motivational theories that impact buying behavior 44 Determining (8) The student analyzes the sale process, techniques used to enhance customer relationships, and the likelihood of making sales. The student is (8) The student analyzes the sale process, techniques used to enhance customer relationships, and the likelihood of making sales. The student is (A) explain the selling process (B) discuss motivational theories that impact buying behavior such as Maslow's Hierarchy of Needs 8.B.1 discuss motivational theories that impact buying behavior 45 Customer Needs Producing Print Advertisements (9) The student demonstrates how to advertise to communicate promotional messages to targeted audiences. The student is (9) The student demonstrates how to advertise to communicate promotional messages to targeted audiences. The student is (13) The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is (13) The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is (13) The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is (A) proofread ads for effectiveness (B) analyze ad performance evaluate elements of an advertisement (A) list types of advertising media (C) identify and evaluate elements of an advertisement 13.C.1 identify elements of an advertisement 7 class periods 13.C.2 evaluate elements of an advertisement icev TEKS Correlations Page 15 of 16

46 A Job Defined: Promotional Graphic Designer icev EXCLUSIVE Featuring Valerie Brown, Promotional Graphic Designer, The Price Group, this lesson provides students with a look at a career working in the design realm of marketing and advertising. 1 class period 47 48 Event 49 Artistic Merchandising Design Planning Corporate Citizenship: Crossfit for Hope (10) The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales. The student is (10) The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales. The student is (10) The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales. The student is (10) The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales. The student is (10) The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales. The student is icev EXCLUSIVE (A) explain the use of visual merchandising in retailing (B) distinguish between visual merchandising and display (C) place merchandise for impact (D) plan special events (E) prepare stores and departments for special events Featuring Capstone Crossfit, this segment shows how a business incorporates special events and public relations into their business plan. 1 class period icev TEKS Correlations Page 16 of 16

Scope & Sequence 50 Lesson Title Business, Management & Administration Cluster CAREER GUIDANCE & EXPLORATION Knowledge and Skills Use this lesson to introduce students the vast career options available in the Business Management & Administration Cluster. 1 class period 51 1 class period 52 1 class period Marketing, Sales & Service Cluster Finance Cluster Use this lesson to introduce students the vast career options available in the Marketing, Sales & Service Cluster. Use this lesson to introduce students the vast career options available in the Finance Cluster. 53 7 class periods 54 8 class periods Jobs, Careers & Education Career Planning Basics (15) The student analyzes career opportunities and (A) analyze individual goals and interests formulates a career plan. The student is expected to: 15.A.1 analyze individual goals 15.A.2 analyze individual interests (15) The student analyzes career opportunities and (B) determine individual talents, abilities, and skills formulates a career plan. The student is expected to: 15.B.1 determine individual talents 15.B.2 determine individual abilities 15.B.3 determine individual skills (15) The student analyzes career opportunities and (C) develop an individual career plan formulates a career plan. The student is expected to: (15) The student analyzes career opportunities and (A) analyze individual goals and interests formulates a career plan. The student is expected to: icev TEKS Correlations Page 1 of 2

VIRTUAL JOB DESCRIPTIONS Caitlin Codella, Senior Manager, Programs, U.S. Chamber of Commerce Jennifer Johns, Executive Director, Ronald McDonald House, Ft. Worth, TX Jamie Gill, President, Shotz Energy Drinks Wilfred Carter, Financial Advisor, Morgan Stanley Wealth Management Stayko Staykov, Investment Banker, Independent Merchant Banking Charlee Doom, Commodity Analyst, Bunge Limited Amy Converse-Schlicksup, Vice President, Converse Marketing Javier Moreno, Assistant Manager, Corporate Communications, Toyota Renee Gonzales, Marketing Specialist, Mercedes Benz of Lubbock OTHER RELATED LESSONS Introduction to Credit Issuing Credit Business Ethics A Job Defined: Market Researcher Branding Basics Conflict Management Entrepreneurship 101: Crossfit Entrepreneurship 101: Heritage Homes Promotional Processes in Marketing The Selling Process Economic Utilities Inflation Consumer Rights & Responsibilities A Job Defined: Social Media Coordinator Advertising with Billboards Designing Radio Ads Developing Direct Mail Pieces Distribution Marketing Concepts Marketing Information Management Online Advertising Purchasing Procedures Distribution & Inventory Methods icev TEKS Correlations Page 2 of 2