ARC-LEAP. Local Economic Assessment Package. Teresa Lynch. Economic Development Research Group, Inc. www. edrgroup.com

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ARC-LEAP Local Economic Assessment Package Teresa Lynch Economic Development Research Group, Inc. www. edrgroup.com Presentation to Development District Association of Appalachia, 2004 Annual Meeting

Presentation 1. Purpose and Design of LEAP Local Economic Self-Assessment and Prioritizing 2. Details of LEAP Requirements and Results Community Strengths, Weaknesses, Opportunities 3. Potential LEAP Applications for LDDs Enhancing Economic Development Efforts

Regional Economic Needs To identify regional economic development strengths/weaknesses and appropriate targets. To ascertain critical factors holding back regional economic growth. To develop priorities and action plans to maximize success in achieving economic growth.

ARC LEAP Product Funded by Appalachian Regional Commission HANDBOOK model evaluation process. EVALUATION TOOL to assess your region s economic performance. POLICY ANALYSIS SYSTEM to aid business targeting by identifying priorities for improvement.

Covering a Full Program Logic Economy Performance Gaps Opportunities potential actions Intervention Fix Local Weaknesses Marketing Outreach Targeted Efforts current conditions Capacity Facilities Workforce Services outcomes Results Income, Jobs, Business Growth

ARC-LEAP Software: 3 Elements (1) ECONOMIC ASSESSMENT performance and trends (2) TARGETING DIAGNOSTICS strengths, weaknesses, prospects (3) POLICY ANALYSIS - consequences of public initiatives

(1) Economic Assessment 71 industry categories 1. Profile business mix, past trends, future expectations. 2. Choose comparison area(s). 3. Identify performance gaps (in terms of mix and trends)

Profile Mix, Trends, Comparison Area Current Employment in Thousands Study Area Comparison Area United States 1990 2000 GROWTH 1990 2000 1990 2000 SIC LABEL First Tenn Dist.,TN & V Asheville, MSA,NC United States 7 Agricultural services 458 1,052 9% 232 709 1,023,235 1,627,894 15 General contractors 2,389 7,617 12% 1,329 6,345 2,346,977 2,510,830 16 Heavy construction 838 4,016 17% 885 2,513 1,392,998 1,582,896 17 Special trade contractors 3,447 8,029 9% 2,696 4,711 5,517,385 7,383,129 20 Food and kindred products 1,023 546-6% 700 405 1,680,356 1,729,830 21 Tobacco products 0 0 0% 0 0 51,513 35,700 22 Textile mill products 2,840 2,127-3% 2,982 1,375 704,612 541,985 23 Apparel & other textile products 2,573 851-10% 2,387 1,320 1,087,109 686,854 24 Lumber and wood products 1,016 1,414 3% 731 390 851,146 928,933 25 Furniture and fixtures 1,013 949-1% 375 33 527,447 594,525 26 Paper and allied products 2,159 1,029-7% 60 311 696,796 657,947 27 Printing and publishing 4,715 4,811 0% 1,071 1,478 1,717,285 1,655,504 28 Chemicals and allied products 21,923 10,973-7% 1,750 606 1,088,859 1,046,136 29 Petroleum and coal products 10 10 1% 10 2 150,295 122,496 30 Rubber and misc. plastics products 724 1,877 10% 718 1,758 893,728 1,016,983 31 Leather and leather products 60 29-7% 10 53 139,298 73,400 32 Stone, Clay, and glass prducts 2,169 2,745 2% 733 350 625,239 604,773 33 Primary metal industries 1,879 1,902 0% 69 11 751,356 702,399 34 Fabricated metal products 1,949 2,501 3% 750 756 1,437,409 1,589,920 35 Industrial machinery and equipment 2,864 4,181 4% 2,204 2,815 2,141,291 2,138,467

Local Economic Performance Rating Relative Industry Mix and Trends High Level Low Growth High Level High Growth Mix Low Level Low Growth Trend Low Level High Growth

Local Economic Performance Rating HIGH Concentration MEDIUM Concentration LOW Concentration 1. Key local industry is strong 2. Key local industry is threatened, may need attention 3. Key local industry in national decline, must diversity 4. Local strength, should be supported 5. Possible opportunity for more growth 6. Unstable industry, focus efforts elsewhere 7. New emerging local industry, should be nurtured 8. Weak local sector, may be growth opportunity 9. Weak local sector in national decline, focus elsewhere

(2) Targeting Diagnostics 1. Rate current strengths/weaknesses of area resources. 2. Identify those area resources that are key factors affecting local attractiveness for each industry. 3. Assess relative competitiveness of area for each industry, given ratings of those key factors.

Rating Strengths/Weaknesses Area Characteristics Study Area Comparison Area 1. COST CATEGORIES First Tenn Dist. Asheville, MSA Labor Cost ($ / hr in Mfg) 18.93 15.51 Energy Cost ($/M Btu) or Electricity Cost (c/kwh) 5.06 4.62 Overall Tax per Person 0.345 0.867 Housing Costs 130,985 100,758 Rental Costs 900.00 536.35 2. OTHER CATEGORIES Population 462,524 225,965 Population Density (persons/square mile) 162.12 204.41 Skilled Workers 12.00 30.00 Labor Force Participation Rate 60.00 68.00 Travel Time to Airport (minutes) 27 18 Travel Time to River/Seaport (minutes) 101 294 Travel Time to Rail Access (minutes) 27 126 Average MPH OR Highway Congestion (1 through 10) 20 21 Broadband Access (1 through 10) 3 3 3. DEVELOPMENT CONSTRAINTS / FACTORS Availability of Highway-Related Commercial Land 4 5 Availability of Industrial Park Sites with Full Infrastructure 3 5 Availability of Office/Commercial Development Sites 3 5

Examples of Measurable Data Relative Access to Markets Size of Customer Population Market (45 min.) Size of Relevant Labor Market (45 min.) Size of Business Supplier (Parts) Market (3 hrs) Size of Regional Tourism Market (2 hrs) Pass-by Traffic Volume Access to Commercial Airports Access to River / Sea Ports Access to Rail Loading Facilities

Example of Qualitative Data Physical Facilities Industrial Parks Industrial Buildings Commercial Land BASIC Vacant Land Paved Access Building Capacity Loading Facilities Electricity, Gas Available ADVANTAGE Broadband Access Rail Spur Sewer / Septic Business Incubator

Local Economic Performance / Targeting SIC Sector 10-YEAR BASELINE GROWTH RANGE AVERAGE 10- YEAR GROWTH ESTIMATE ADDITIONAL GROWTH POTENTIAL POTENTIAL ADD'L GROWTH (# OF JOBS) INDUSTRIAL TREND RATING POTENTIAL FOR NEW GROWTH POTENTIAL FOR BUILDING ON RECENT GROWTH 7 Agricultural g services 622-1,364 993 YES 91 1 STRONG STRONG 10 Metal mining NA 0 NO 0 7 12 Coal mining 0-0 0 NO 0 6 13 Oil and gas extraction 0-0 0 NO 0 6 14 Nonmetallic minerals NA 0 NO 0 7 21 Tobacco products NA 0 NO 0 7 22 Textile mill products 0-0 0 YES 90 7 23 Apparel and other textile 0-0 0 YES 1,277 6 35 Industrial machinery 0-1,923 962 YES 357 3 36 Electronic/electric equipm 110-2,725 1,418 YES 4,724 1 STRONG 37 Transportation equipment 0-0 0 NO 0 6 38 Instruments 0-0 0 NO 0 6 39 Misc. manufacturing 38-291 165 NO 0 1 STRONG

Factors Holding Back Each Industry (1 = CRITICAL DISADVANTAGE; 2 = IMPORTANT DISADVANTAGE) Sector DEFICIENCY (# OF JOBS) TOTAL PRODUCTIO N COSTS Factor Costs Labor Market Transportation SKILLED LABOR LAND ENERGY WORKER WORKER WATER AIR COSTS COSTS COSTS TAXES BASE S TRANS TRANS Agricultural services 91 1 1 1 1 Fishing 0 2 General contractors 2,612 Heavy construction 35 Food products 507 2 2 Textile mill products 90 2 2 Apparel and other textile 1,277 2 2 Furniture and fixtures 192 1 2 Rubber and plastics 957 1 Leather products 56 1 Industrial machinery 357 1 2 2 Electronic/electric equipme 4,724 2 2 1 Trucking & warehousing 610 1 1 1 Transportation by air 236 1 2 2 2 2 1 Transportation services 184 1 2 2 2 Communications 1,798 2 Electric, gas services 321 1 Wholesale - durables 110 1 2 2 2 1 Wholesale - nondurables 627 1 2 2 RAIL TRANS HIGHWAY TRANS

Industries Held Back by Given Factors FACTOR ASSESSMENT CRITICAL Factor Costs Labor Market Transportation ENERG Y WORKE SKILL COSTS TAXES R BASE LABOR COSTS SIC 7 (15) SIC 62 (10) SIC 64 (45) SIC 80 (711) SIC 82 (28) SIC 83 (31) LAND COSTS SIC 42 (99) SIC 52 (26) SIC 70 (12) SIC 78 (5) SIC 79 (17) SIC 82 (46) SIC 7 (37) SIC 62 (13) SIC 64 (52) SIC 80 (1,243) SIC 82 (73) SIC 83 (58) BASE WATER AIR RAIL SIC 49 SIC 7 (8) (7) SIC 62 (20) SIC 81 (108) SIC 31 (0) SIC 36 (21) SIC 42 (27) SIC 45 (20) SIC 50 (2) SIC 70 (3) SIC 73 (23) SIC 75 (3) HIGH- WAY Other BROAD- BAND

Targeting Prospects for Growth SIC Sector DEFICIENCY (# OF JOBS) POTENTIALLY ACHIEVABLE GAP REDUCTION (A) BASELINE GROWTH FOR NEXT TEN YEARS (B) TOTAL POTENTIAL DIRECT GROWTH (A + B) 7 Agricultural services 91 76 993 1,069 9 Fishing 0 0 1 1 15 General contractors 2,612 273 8,603 8,876 16 Heavy construction 35 35 7,889 7,924 20 Food products 507 14 8 22 22 Textile mill products 90 77 0 77 23 Apparel and other textile 1,277 32 0 32 25 Furniture and fixtures 192 51 61 112 30 Rubber and plastics 957 100 1,626 1,726 31 Leather products 56 1 0 1 35 Industrial machinery 357 357 962 1,319 36 Electronic/electric equipment 4,724 559 1,418 1,977 42 Trucking & warehousing 610 360 2,867 3,227 45 Transportation by air 236 113 455 568 47 Transportation services 184 17 199 216 48 Communications 1,798 160 245 405 49 Electric, gas services 321 22 0 22

(3) Policy Analysis 1. Select local factors (resources / features) to adjust. 2. Choose alternative values for those factors. 3. Forecast difference in business growth/ attraction levels, and compare to current situation. Surgeon General s Warning: This is guidance for prioritizing efforts; there is no guarantee of automatic business attraction!

Policy Analysis Example 1. Technology and Education PRE-POLICY POST-POLICY EMPLOYMENT IMPACT Advanced Skills Training 3 8 614 Labor Market Participation 5 5 0 Broadband Access 3 5 0 2. Development Constraints and Incentives Availability of Highway-Related Commercial Land 4 5 248 Availability of Industrial Park Sites with Full Infrastructure 3 5 417 Availability of Office/Commercial Development Sites 3 5 618 3. Transportation Initiatives Access to Airports (travel time in minutes) 27 27 0 Access to River or Sea Ports (travel time in minutes) 101 101 0 Access to Rail Intermodal (travel time in minutes) 27 27 0 Minor Improvements in Highway Flow 20 20 0 Major Improvements in Highway Flow (1) 203,623 250,000 648 Major Improvements in Highway Flow (2) 1,618,754 1,618,754 0

Applicable Situations High unemployment and low wages due to issues of limited labor skills, limited supporting infrastructure. Seasonal fluctuations in jobs due to narrow economic base, over-reliance on tourism or resource industries. Isolation and lack of opportunities due to small population base and lack of access to markets. Over-dependence on a single industry, facing downturn due to outside competition. High competition with other locations raising concern about sustaining future economic position.

Limitations Basis for Comparison critical for establishing reasonable expectations. Self-Assessment requires objectivity in rating local sites, facilities and support resources. Viewing Business Sales vs. Job Trends focus on jobs does not recognize industries with jobless growth. Interpretation of Targets intended to help select priorities, not to expect automatic results.

What Would You Like? Ways to improve the system ease of use, data requirements, graphing Possible future enhancements industry clusters, technology coverage, policy testing

For more information Economic Development Research Group, Inc. Teresa Lynch and Glen Weisbrod 2 Oliver Street, 9th Floor, Boston, MA 02109 Tel 617.338.6775 E-mail tlynch@edrgroup.com Web Site www.edrgroup.com Appalachian Regional Commission Attn. Greg Bischak 1666 Connecticut Avenue, Washington, DC 20235 E-mail gbischak@arc.gov Web Site www.arc.gov