RESEARCH MARKET SHARES REPORT ANALYTICS SOFTWARE SYSTEMS: WORLDWIDE MARKET SHARES 2015 JUSTIN VAN DER LANDE analysysmason.com
About this report This report provides market share data for communication service provider (CSP) spending on telecoms-specific analytics software systems and related services for 2015. It provides details of how the spending varied by delivery model, service type, vendor and region. The report also includes snapshots of information about the leading vendors in the market. It is based on several sources, including: interviews with CSPs and vendors worldwide Analysys Mason s strategy reports and other analysis developed during the past year. GEOGRAPHICAL COVERAGE Worldwide Central and Eastern Europe Developed Asia Pacific Emerging Asia Pacific Latin America Middle East and North Africa North America Sub-Saharan Africa Western Europe SUB-SEGMENT COVERAGE Business analytics Revenue assurance Network analytics KEY QUESTIONS ANSWERED IN THIS REPORT What was the overall size of the market (analytics software systems for the telecoms industry) and what drove this spending among CSPs? How did the spending vary across different sub-segments of the analytics software systems market? Who are the major vendors and what is their share of revenue in the analytics software systems market? What are the different drivers and growth rates of CSP spending on products, product-related services and professional services? WHO NEEDS TO READ THIS REPORT Vendor strategy teams that need to understand where growth is slowing and where it is increasing according to different sub-segment categories. Product management teams responsible for feature functionality and geographical focus, and product marketing teams responsible for market-share growth. Market intelligence teams at vendors that want to understand how their competitors compare with each other. CSPs that are planning digital transformation journeys and want to ensure that their current vendors are staying up to date. 2
Dashboard: Analytics product-related revenue market shares KEY MARKET DEVELOPMENTS IN 2015 Figure 2: Analytics product-related revenue by type, worldwide, 2015 Growth in analytics product-related revenue is modest, despite the growing number of big data deployments that are being announced. Support for Hadoop including the real-time Spark components has been added to most analytics tools. PRODUCT-RELATED SERVICES 34% The introduction of natural language interpretation is allowing for new and less structured data to be included in data analysis. Total 2015: USD2.4 billion Figure 1: Analytics product-related revenue by vendor, worldwide, 2015 SAS Institute 10% Oracle 7% 66% PRODUCT Source: Analysys Mason Figure 3: Analytics product-related revenue by sub-segment, worldwide, 2015 Other 59% Huawei 5% SAP 6% IBM 6% Teradata 6% Network analytics Revenue assurance 16% 21% Total year-on-year growth: 4.2% 63% Business analytics Source: Analysys Mason Source: Analysys Mason 4
Dashboard: Analytics professional services revenue market shares KEY MARKET DEVELOPMENTS IN 2015 An increasing proportion of analytics revenue is coming from professional services. Big data is driving the need to clean and prepare data as part of analytics engagements. Analytics companies are becoming more engaged with underlying data storage, and rationalising data clusters and data sources. MARKET SECTOR DEVELOPMENTS IN 2015 Revenue assurance functions are increasingly performed by nonspecialised products, the market for which has stagnated. Business analytics increasingly supports inbound marketing activities. Network probe vendors are helping to drive network analytics revenue. Overall market growth is higher than we have shown because CSPs are beginning to use open source products that do not attract revenue. Figure 4: Analytics professional services revenue by vendor, worldwide, 2015 Figure 5: Analytics professional services revenue by sub-segment, worldwide, 2015 Accenture 13% IBM 6% Network analytics 16% Business analytics SAS Institute 6% Total 2015: Other 60% Huawei 5% Atos 5% 22% USD1.2 billion 62% Dimension Data (subsidiary of NTT Group) 5% Revenue assurance Source: Analysys Mason Source: Analysys Mason 5
CONTENTS EXECUTIVE SUMMARY BUSINESS ENVIRONMENT MARKET SHARES PRODUCT-RELATED REVENUE PROFESSIONAL SERVICES REVENUE VENDOR ANALYSIS MARKET DEFINITION ABOUT THE AUTHOR AND ANALYSYS MASON 58
About the author Justin van der Lande (Principal Analyst) leads the Analytics, Customer Experience Management and CSP IT Strategies research programmes, which are part of Analysys Mason s Telecoms Software research stream. He specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales. 59
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