Accenture CAS Digital Merchandising Service Giving you the edge on the shelf
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Understanding the market Leading consumer goods manufacturers know the shelf is the battleground where sales are lost and won. To succeed, you need to know what is really taking place and see each store through the shoppers eyes. How do your products stack up against the competition? Are they sufficiently prominent? Are your retailer partners fulfilling your strategic agreements? Armed with this information you can make informed decisions that will help optimize your trade spend, and ultimately, boost sales. The Accenture CAS Digital Merchandising Service provides this insight, shedding light on what is happening on the shop floor so you can plan and execute strategies with confidence. What is Accenture CAS Digital Merchandising Service? Accenture CAS Digital Merchandising Service allows your sales force to snap and share images from the shop floor in an instant, enabling your Brand and Account Managers to evaluate a 360-degree view of the category dynamics. 1. Your team or a third party takes images of the in-store environment and can also fill out a simple survey using our specifically designed mobile application. Link-up your in-store activities 2. Our software scans the image and uses an advanced proprietary imagerecognition algorithm to extract and analyze relevant data about the products and the in-store situation, in a consistent, accurate, efficient and objective way. 3. You receive a dashboard featuring quantitative and qualitative KPIs (including on-shelf availability, facings count, share of shelf, out-of-stock, Dashboards Reporting and analytics online / offline category assortment and compliance) and competitor insights, enabling you to take rapid, effective action. Accenture CAS Digital Merchandising Service is fully scalable, requires minimal training and can be installed onto most mobile devices. Performance monitoring Promotional compliance In-store activities analysis Cycle Planning Strategic planning Promotional activity Setup activities Accenture CAS Integrated Digital Merchandising and Mobility Intelligent image identification Automated image recognition Retail execution management Route planning and optimization In-store execution Call preparation In-store activities Assisted picture taking Automated data transmission 3
What makes Accenture CAS Digital Merchandising Service different? Gain a strategic overview Achieve a detailed and comprehensive picture of the situation in store including a shoppers eye view of your brands and how they stack up against your competitors. Reduce out-of-stocks Actively monitor product availability to ensure you are not missing sales opportunities and have the right Stock Keeping Units (SKUs) on the shelves. Improve product presence and placement Evaluate your brand s profile in store and drive your revenue, whether you are focusing on established products or new introductions. Strengthen retailer relationships By sharing the store and SKU-level granular data with the retailer, you can give them valuable insights, improving collaboration and, ultimately, boosting sales for both parties. Boost efficiency Improve performance throughout the process. With our easy-to-use mobile application you save time on data collection at the point of sale. With clear reporting you also benefit through faster data analysis. Key features: at a glance Assisted picture taking: the application helps your team take images that are compliant with Accenture CAS Digital Merchandising Service guidelines. Simple survey: when it is not possible to take images, or an audit needs to be completed with non-tangible data, a simple survey can be filled out directly on the mobile device. Automatic synchronization: images and surveys are automatically sent to the cloud for processing and KPI analysis. Key facts 24% Improvement in share of shelf accuracy for global beverages company. 3820 hours Saved per year through improved data collection process for global beverages company. 40% Reduction in data collection time for Italian consumer goods company. 30 years experience, more than 4,000 dedicated Accenture software professionals and 700 Accenture CAS advisors all working to create software that adapts to your business and evolves to your needs. 4
Accenture Perfect Merchandiser: the bigger picture Our Accenture CAS Digital Merchandising Service is a key component in a suite of Accenture services designed to give consumer packaged goods (CPG) companies the competitive edge. Known as Accenture Perfect Merchandiser, we have bundled together an array of world-class sales and merchandising capabilities, analytic insights and hosted technology to help unlock greater performance. You will benefit from: Accenture CAS Digital Merchandising offered as a service Integrated reporting and KPI dashboards Standard optimization capability where analytic insights are delivered as a service Service management What does Accenture Perfect Merchandiser consist of? Accenture Perfect Merchandiser helps CPG companies win the war in store via the enablement of effective sales channels as-a-service: Core service components Accenture CAS and Accenture NewsPage software hosted in the cloud Digital image recognition / Accenture CAS Digital Merchandising Service Integrated reporting and KPI dashboards Standard optimization capability Mobile device management Service management Train the trainer Optional service components Device provisioning and hardware management Value-based optimization services Field personnel outsourcing Field personnel capability enablement The path to perfection We aim to transform your business, achieving tangible results within a short period. As a first step, we will determine a pilot project, so you can easily track performance and see tangible benefits. Once we have made a proven impact, this service can be expanded to encompass other elements of your business. Estimated benefits at a glance * 20-30% Reduction in field sales administration 12% Increase in points of SKU distribution 10% Drop in out-of-stocks 10% Fewer retrospective discounts Accenture Perfect Merchandiser improves trade performance to, in turn, unlock incremental sales for both the CPG company and the retailer. * Figures provided are indicative only and subject to change 5
How does it fit together? Accenture CAS supports your sales at every stage in the cycle from strategy to customer support. Accenture CAS Digital Merchandising Service is just one of the core modules: Reporting and Analytics Enables users to have real-time access to the latest information and to help you determine the best course of action. Customer Service Provides comprehensive functionality for many areas to provide a complete customer experience. Trade Promotion Management Helps consumer goods and services companies improve speed-to-market, sales performance, customer experience and operational efficiency. Distributor Management Enables visibility and control across the distributor value chain. Accenture CAS 360 degree sales processes at your fingertips Trade Promotion Optimization Uses data from the past to run models to generate forecasts for the future honing existing activity and optimizing new promotions. Direct Store Delivery Helps employ this key selling and distribution method to achieve better business outcomes for consumer goods organizations. Accenture CAS Digital Merchandising Service Supports consumer goods companies offering them a fast, reliable and cost-efficient view of their products` presence and placement at the point of sale. Retail Execution Helps consumer goods and services companies gain access to a powerful, integrated sales platform that supports comprehensive field sales management and execution to drive targeted activities. 6
Make change happen To find out how Accenture CAS can empower your merchandisers, email accenture.cas@accenture.com or visit www.accenture.com/accenturecas 7
About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software. Legal Notice and Disclaimer This document is proprietary to Accenture and its content is protected by copyright and other applicable rights. Unless otherwise provided by mandatory provisions of law or regulations or a written agreement with Accenture, the content of this document may not be copied, distributed, made available to any third party or to the public, in whole or in part, (including via the internet or via intranetnetworks) nor may it be modified or used for any other purposes than evaluating the products and services described herein. Accenture does not warrant or represent that predicted or potential benefits, outcomes or savings will be achieved by use of the products or services described in this document. The obtainment of actual outcomes, benefits or savings depends on many factors, including those beyond Accenture s control. Accenture, the Accenture logo, High Performance Delivered, [Accenture CAS, etc.] are trademarks of Accenture and/or its affiliates in the United States and other countries. This document may make reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Accenture CAS is a leading end-to-end software platform for the consumer goods industry with a suite of trade promotion management, distributor management and retail execution software, including direct store delivery, field service and trade promotion optimization. Along with Accenture NewsPage we are part of the Accenture Software portfolio of products and Accenture Commercial Services for Consumer Goods. The Accenture Route to Market Business Service combines strategy, operations and technology for commercial intelligence and analytics, commercial strategy and planning, trade investment excellence and sales effectiveness, and are offered as an end-toend service or as individual components. They are built around the Accenture CAS and Accenture NewsPage software and the Accenture Analytics Platform designed exclusively for the CPG industry, and can be delivered as hosted or on-premise solutions.. Copyright 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 8